A behavior model for blood donors and marketing strategies to retain and attract them

Objective: analyze and propose a theoretical model that describes blood donor decisions to help staff working in blood banks (nurses and others) in their efforts to capture and retain donors. Methods: analysis of several studies on the motivations to give blood in Spain over the last six years, as well as past literature on the topic, the authors' experiences in the last 25 years in over 15 Non Governmental Organizations with different levels of responsibilities, their experiences as blood donors and the informal interviews developed during those 25 years. Results: a model is proposed with different internal and external factors that influence blood donation, as well as the different stages of the decision-making process. Conclusion: the knowledge of the donation process permits the development of marketing strategies that help to increase donors and donations.

Escritas de viagem, escritas da história: estratégias de legitimação de Rocha Pombo no campo intelectual

Analisar a viagem que Rocha Pombo realizou aos estados do norte do Brasil como uma estratégia de legitimação no campo intelectual é o horizonte do presente trabalho. Defende-se que a travessia realizada aos estados do norte do país representou um momento excepcional na trajetória profissional do viajante, influenciando a revisão de sua escrita historiográfica, no movimento de luta por legitimação como autor de livros de História no campo intelectual. Da viagem, o intelectual paranaense trouxe capital simbólico e cultural fundamental para a escrita de seus livros de cunho histórico, consagrando-se como autoridade para falar de temas relacionados à história. A viagem modificou a maneira como o intelectual paranaense passou a escrever seus livros de história, sobretudo no que tange ao lugar dos estados do dito norte do Brasil, bem como, em livros de história regional. A excursão por diferentes estados foi interpretada como uma ação reveladora de redes de sociabilidade, apoio, prestígio, no movimento construído pelo intelectual em busca de projeção, visibilidade e distinção frente aos concorrentes do campo. Se muitos foram os viajantes que percorreram o Brasil, defende-se que uma das singularidades do viajar na experiência de Rocha Pombo foi motivação em relação à ampliação do mercado consumidor e leitor das obras do autor, publicadas por diferentes editores. A excursão de um autor auxilia no entendimento das tensões e competições do mercado editorial no período, com especial atenção ao público escolar. A travessia realizada por Rocha Pombo pelo Brasil afora permite vislumbrar a existência de diferentes experiências de instrução pelo país, evidenciando a circulação de livros didáticos e de práticas e concepções de educação no período, para além da esfera da capital tida como lócus intelectual e vitrine do progresso e da modernidade. A análise do registro e da prática da viagem em Rocha Pombo o circunscreve no movimento coletivo de diferentes sujeitos e debates acerca da necessidade de projetos de educação para o povo, na constituição de um país que se pretendia grande, encontrando na diversidade a constituição enquanto povo e nação.

Strategies for Power Line Communications Smart Metering Network Deployment

Smart Grids are becoming a reality all over the world. Nowadays, the research efforts for the introduction and deployment of these grids are mainly focused on the development of the field of Smart Metering. This emerging application requires the use of technologies to access the significant number of points of supply (PoS) existing in the grid, covering the Low Voltage (LV) segment with the lowest possible costs. Power Line Communications (PLC) have been extensively used in electricity grids for a variety of purposes and, of late, have been the focus of renewed interest. PLC are really well suited for quick and inexpensive pervasive deployments. However, no LV grid is the same in any electricity company (utility), and the particularities of each grid evolution, architecture, circumstances and materials, makes it a challenge to deploy Smart Metering networks with PLC technologies, with the Smart Grid as an ultimate goal. This paper covers the evolution of Smart Metering networks, together with the evolution of PLC technologies until both worlds have converged to project PLC-enabled Smart Metering networks towards Smart Grid. This paper develops guidelines over a set of strategic aspects of PLC Smart Metering network deployment based on the knowledge gathered on real field; and introduces the future challenges of these networks in their evolution towards the Smart Grid.

Metalloporphyrin-based MOFs: new strategies for catalyst immobilization

Comunicacion a congreso (Presentación): ICCC 40. International Conference on Coordination Chemistry. Valencia, September 09-13, 2012

Simulating fisheries for the assessment of optimum harvesting strategies

Some results of a line of research explored by the author in recent years, and concerning the small-scale fisheries of Mexico are discussed. Clarity of goals for fisheries management is stressed as a departure point before taking any step towards model building. Age-structured simulation models require input data and parameters such as growth rates, natural mortality, age at first capture and maturity, longevity, the longest possible catch records series, and estimates of numbers caught per age group. The link between each cohort and the following can then be established by means of the Ricker stock recruitment or the Beverton-Holt models. Simulation experiments can then be carried out by changing fishing mortality. Whenever data on profits and costs and catch are available, these can also be analyzed. The use of simulation models is examined with emphasis on the benefits derived from their use for fisheries management.

Analytical strategies to solve problems in industrial and official laboratories

210 p.

Economics and management strategies for restocking sandfish in Vietnam

This paper assesses the costs and benefits of a proposed project for restocking sandfish (Holothuria scabra) in Khanh Hoa Province, Vietnam. It identifies the key stakeholders, institutional framework, management and financing required for its implementation. The recommended management strategy includes a 50 percent harvest at optimum size. Limiting the number of boats fishing an area, possibly through licensing, can control the number of sandfish removed. The easiest way to prevent harvesting of undersized sandfish is to control the size of processed sandfish from processors. The potential benefits of restocking are shown by the rapid changes in selected indicators, particularly the net present value, the internal rate of return, and the benefit-cost ratio. Probability analysis is used to estimate the uncertainties in the project calculations. Based on a conservative estimate, the restocking of sandfish is expected to be profitable, although cost-benefit analyses are sensitive to the survival of restocked sandfish and their progeny, and the number of boats fishing for sandfish in the release area.