978 resultados para Imagem da marca


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Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

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The aim of this essay is to analyze common aspects between cinema and poetry such as image and memory. Images represent the subject’s perception, whose memory of things and feelings are built artistically (fragmentary sequences, a new idea of time and space, no-narrative style) into the language of cinema and poetry. Homological relations between both languages are put in evidence in this essay in order to bring to discussion those aspects that show the tinny frontiers that separate artistic systems.

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Hoffmann wrote several fairy tales, including "Princess Brambilla" (1821), which has an remarkable pictorial component: when it was published, the text went along with eight illustrations by Carl Friedrich Thiele, which were derived from original prints made by the Frenchman Jacques Callot. While Callot images portray the Italian theater of the Commedia dell'Arte, Thiele's works follow the plot of the narrative, representing the characters of Hoffmann, who disguise themselves because of the carnival that is taking place in Rome. The costumes and masks worn by the characters however do not ensure them full secrecy. Instead of a complete undercover, they lead to double meanings and double identities so that narrative levels and artistic references overlap and create an effect similar to a set of a polyphonic orchestra (which is a metaphor implied in the very subtitle, where the narrative is called a Capriccio).

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Partindo da conceituação de termos caros à teoria e à crítica da poesia lírica, perfaço um breve estudo da poesia em prosa do simbolista brasileiro Cruz e Sousa (1861-1898), consubstanciada nos livros Missal (1893) e Evocações (1898). Procurei evidenciar o processo de composição das duas obras e as diferenças entre ambas, frisando inclusive o modo pelo qual o poeta configura suas imagens poéticas. Assim, articulando os conceitos de Imagem e Epifania – utilizados pelo poeta de maneira moderna e original –, busquei ressaltar sua importância no processo construtivo de Cruz e Sousa, salientando, por fim, o lugar de destaque que o poeta ocupa nos quadros da poesia brasileira.

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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The consumers' requirements are constantly growing, as well as the concern for the environment. Considering this change of scenario, industrial companies started paying more attention to environmental issues and decided to resort to solutions such as the adoption of the Environmental Management System based on the ISO 14001 model. It is believed that the adoption of this model changes the organizational image, both internally and externally. This possible change was the focus of this research, considering that many publics related to certified companies may have the wrong idea about what being a green company really means. The objective of this study is to verify, through a survey research, the relation between the Environmental Management System based on ISO 14001 with organizational image of Brazilian firms. At first, this paper presents a theoretical review on Environmental Management System, IS0 14001, Organizational image, green Marketing, Greenwashing and Public Relations. Next, the research method is presented, as well as the results obtained through theoretical study, the research application and data analysis, and a brief analysis of the Public Relations' role in the organizational environment at issue. Finally, it presents the results obtained by tabulating the questionnaires, analysis of related data, and consideration about these

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)