Lei Maria da Penha: uma nova forma de vida da mulher brasileira?

This article proposes an analysis of the Law no. 11340, August 7th, 2006, known as “Maria da Penha” law. The study is based on the theoretical guidelines of French Semiotics, mainly on the earlier studies conducted by Algirdas Julien Greimas and the recent developments in Jacques Fontanille, Claude Zilberberg and Eric Landowski’s researches, concerning the forms of life. In this regard, we verify whether the aforesaid law constitutes a new way of life of the Brazilian woman.

Algumas considerações sobre a poesia de Eucanaã Ferraz

The contemporary Brazilian poetic production is marked by a strong diversity in the forms of expression and the thematic contents that it makes circulate; it is found either turned to the critical reading of the Brazilian poetry‟s most traditional repertoire, or more concerned about the research of new expressive models afforded by language. Such constitutive diversity, which operates on the intermediate gradients between these two tendencies, finds itself underlined by the little orthodox practice of the production divulgation and circulation, that appropriated the internet and the poetic performances to compensate the low paper-based edition. What we have is a type of poetic dialectology which identifies the poetry readers group. Verifying the most regular procedures in the construction of the dialectology, through the work of Eucanaã Ferraz and João Cabral, is the objective of this paper.

Ignacio de Assis Silva e os estudos literários

This paper aims to honor the semiotician Ignacio Assis Silva printed by the intensity in all his activities, emphasizing mainly on the accuracy insightful essays, which made him not only one of the most important promoters of semiotics greimasian in Brazil, but one of those responsible for its development. It should be noted also that he served with dedication in the Postgraduate Program in Literary Studies FCL/Araraquara UNESP, including efforts since its founding. The program owes much to him and others of FCL semioticians for the healthy integration between programs, Linguistics/Portuguese Language and Literary Studies. The latter was even initially, a literature program focusing on semiotics greimasian. Join together with all his persistent interest in building a "theory of language", which deeply and tenaciously pursued in their classes and in their texts and can be detected in Figurativização e metamorfose: o mito de Narciso (1995).

A palavra poética de Arnaldo Antunes

This article reflects on Arnaldo Antunes‟ (AA) poetics. For this purpose, both the contributions of Fontanille and Zilberberg regarding tensivity, as well as some ideas of Tatit regarding song semiotics. The aim is to think about how the dance between enunciation and enunciate is structured in AA within poetical architecture as exemplified here based on the analysis of the poem “Palavra”. The hypothesis is that the tension between the two central nuclei of the poem, metalanguage and erotism, are the essential compositional marc of AA poetical stylistics. The results lead to the reflection that the musical tension is the game that guarantees the movement between the density of the word and the erotic fluidity of the authorial (metalinguistic) act of production.

A construção do ator mulher contemporânea em publicidades de Você S/A

In this article, we aim at analysing, from the perspective of greimasian semiotic theory, how the actor contemporary woman is built in three advertisements published in the magazine VOCÊ S/A in editions of years 2001, 2004 and 2011. Although we have chosen to organize the analysis in that order, the issue of time is not the focus of our work. Our focus in this work will be on the thematic roles of wife, mother, housewife, professional and “woman”, played by the actor who, entering in conjunction with the advertised objects, can be a fulfilled wife/mother and a successful professional or, even, can be “more woman”.

Acontecimento e rotina na figurativização da forma de vida da adolescente descolada, presente na revista Atrevida

D’après Greimas (2002), le sens se concrétise par le changement de rythme ou par une oscillation construite dans la linéarité du langage. L’étrange et l’imprévu, considérés comme des événements qui troublent la pratique habituelle d’une vie dans son parcours, entrent ainsi dans le domaine d’études de la sémiotique française. Le sujet a été discuté plus tard par Claude Zilberberg, avec la venue de la sémiotique tensive, pour qui l’appréhension d’un événement se donne dans le survenir. De plus, selon les observations de Greimas, pour la sémiotique, une forme de vie caractérise des manières par lesquelles les individus ressentent et expriment leur compréhension de l’existence à travers des façons de faire, d’être, d’organiser l’espace dans lequel ils vivent, etc. Devant ces présuppositions théoriques, nous analysons le reportage “Eu pego mas não me apego”, publié dans Atrevida, une revue dirigée vers un public féminin dont la tranche d’âge est de 15 à 19 ans, et nous discutons la manière dont l’énonciateur a configuré le simulacre de l’acteur “ado branchée”. Il en ressort que l’énonciateur a utilisé des stratégies verbales et qu’il met ainsi en discours l’idée d’un comportement qui parait transgresseur au niveau de la manifestation, ce que l’on peut caractériser comme un événement. Cependant, on notera la présence de marques textuelles implicites qui rendent possible un discours qui se réfère au comportement féminin traditionnel et qui caractérise une routine.

Metamorfose: reflexões sobre o pensamento de Ignacio Assis Silva ou tentando achar o fio da meada

This text, homage to Ignacio Assis Silva, looks for the founding theoretical conceptions of his thoughts. When I looked at his texts, from the 70’s to the 90’s, my reading went through the path of an author who is always worried about revealing the birthplace of meaning. To catch this unique moment of semiosis, Silva proposes the concept of metamorphosis, a key-term which allows us to unite the two ends of his formation: Historical Grammar and Semiotic

Paixão, mito e formas de vida em textos publicitários

The passion, understood by Aristotle, as a contingency which causes a change in the essence of the subject, was object of research of the Greek philosopher as rhetorical strategy used by the speaker to touch its listeners. The greimasian semiotics, enlarging the concept of Aristotle’s passion, understands it as the soul states of a subject that can be gathered form the analysis of a text. Reflections towards the passion discursivization and its persuasion effects in advertisements lead us to establish the relationships between passion, myth and ways of life.

Revista o cruzeiro: a figura feminina em publicidades de sabonetes de 1949

This article aims at the application of semiotic theory of French line to soap advertisements publicized in the magazine O Cruzeiro in the year 1949. Our objective is to reconstruct the women’s figure present in these texts and to establish its relation to the persuasion of the reader who is led to acquire not only the products, but mainly the values hidden in the announced objects. From the theory we use the generative course of meaning, focusing on the discourse level and assimilating the consumption axiologies proposed by each advertisement. Finally, we intend to assimilate the standard behavior of that society post-Second World War.

Uma festa de princesa para a Gata Borralheira

We analyze in this paper how the enunciator of two Brazilian magazines (Capricho and Atrevida) builds his enunciatee. Our analysis is based on French Semiotics and on woks by Eric Landowski (2002), whose studies about semiotization of social behavior point out the fact that the society excludes people who are not similar to those who belong to groups considered as a reference. In the textual construction, we noticed that the enunciator uses figures which allow us to visualize euphoric ways of life. However, we intend to verify if the figures show if these magazines are made for enunciatees from different social class or not. This verification is important as there is also a disphoric way of life, i.e., a segregated or excluded way of life.

Laboratório de estudos semióticos nas interações de cuidado

The aim of this experience report is to present the Semiotic Studies Lab for Patient Care Interactions (Laboratório de Estudos Semióticos nas Interações de Cuidado - LESIC). The lab was set up at the Nursing School of the Federal University of Rio Grande do Sul (UFRGS), Brazil, in 2010. It has the purpose of providing didactic and pedagogical updates, based on the Theory developed by the Paris School of Semiotics, that enable the increase of knowledge and interactive/observational skills regarding the nature and mastery of human care.

Sobre o pensamento bakhtiniano: uma recepção de recepções

There are several receptions of the Bakhtinian work: those which situate it in a cultural and historical perspective, making it possible to understand the context inherent to it, the interchanges with which it was instituted and its development paths; those which separately take one or other of its ideas, and those which search to infer a less or more systemized framework from it in order to consider a specific object. When we concentrate on those last ones and on the field of studies about language, we examine the receptions of the Bakhtinian thought as a pragmatics, a sociolinguistics, a semiotics, a social theory, a theory of the discourse. The perspective of this branch of instruction is the one on which we lastly focus in order to reflect upon some of its fundamental basis.

Com a morte convivo

The documentary Com a Morte Convivo (With death I cohabit) shows people who work at or go to the Cemitério da Saudade (Nostalgia's Cemetery), located in Bauru, a city of the state of São Paulo. Investigating the relations between these characters and the cemetery brings out the discovery of both expressiveness and significance of image, silence and pause. The use of these elements intends to provide a sensory experience of the characters' world view

Philosophical problem of relations according to Peirce: alliances towards an ontology of relations regarding two aspects of Synechism

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Formas de vida da mulher brasileira no discurso jurídico

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)