Mídias de informação e comunicação e Ciência da Informação

Media, as contemporary information and communication phenomena, are rarely studied in the field of Information Science field (IS). This article aims to present a reflection on the Media role as information environments that provoke changes in the ecosystem of message creation, information and socially shared knowledge. It points out that the contextualization of informational situations in the media environments facilitates access to information and to knowledge creation, strategically aimed to more efficient mediation possibilities - purpose to be reached by the society and by an entrepreneurial Information Science. IS counts on proper strategies and methodologies for the creation of transversal meta fields of new knowledge for the solution of problems caused by the intersections and social frictions among science, technologies and knowledge, which means an effective contribution of IS to the enhance utilization of media potential.

Cidades sustentáveis: análise comparativa com cidades contemporâneas

Currently the world is under an energy revolution, every day more technologies are developed in order to better use the energy for having better energy efficiency of equipment and processes with minimal environmental degradation. Taking into account that thousands of people live in built environments in the context of cities and that the energy flow to this location is significant, it is important to study the built environment as a potential source of savings, energy recovery and regeneration, because cities are the major bottlenecks energetic. Therefore, this study aimed to examine and to list the most important and promising technologies to be used in the built environment to collect or save energy that would be wasted, such as clothes that generate energy through movement or solar incidence, facades of buildings that generate energy due to solar radiation, fitness centers that produce electricity due to the rotation used in fitness equipment for athletes, elevators that take advantage of the potential energy or use it more rationally, generators that take advantage of energy vibrational, and finally more sustainable vehicles with higher performance and less degrading the environment. The information and results obtained from this study show that the technologies used to harness energy before lost are increasingly evident and also is increased the progress relative to the energy use in a urban context. In the closure, a comparison of energy expenditure between a city that uses some of these sustainable technologies and another of the same size with conventional habits is presented

Estrutura térmica de cidades de pequeno e médio porte do interior paulista (1961-2009)

The climate is one of the main elements of the natural environment that governs the life of man. Specific conditions of temperature, humidity, light, wind and precipitation have direct influence on physiological conditions that man needs to survive and more than that, besides the influence on human and animal physiology, the climatic elements are also responsible for a significant portion of economic activities such as industry, agriculture, commerce, transportation, and others. Therefore, any change in weather patterns has great impact on daily activities, and even more in urban sites, where the most of population is concentrated nowadays. Based on this discussion and concerned in understand the atmospheric structure, this monograph intends to analyze the pattern of atmospheric and temperature element in seven cities of small and medium size located in the state of São Paulo countryside... (Complete abstract click electronic access below)

Relações públicas e mídias sociais: o desafio de construir relacionamentos na era da hiperconexão

This proposed project is to analyze the strategies for building and maintaining relationships, as well as the possibilities of intervention of the public relations in the virtual world. For this purpose, we used the multicase study of beer brands - Devassa, Nova Schin, Heineken, Skol and Brahma - to verify their roles in the communication process in their social media channels. Analyses were based on communication theories covering concepts such as the Excellence in Public Relations, the questioning about the definition of public flashing and discussion about the processes of interaction mediated by the Internet. The evaluation of the channels covered the period of 30 days and that the end of the checks it was found that most brands promote specific actions with surface interconnections between media channels, referring only to the effectiveness of social networks like Twitter, Facebook and Orkut in order to consolidate of relationships

Relações públicas e o consumidor: comunicação organizacional nas mídias sociais

The objective of this study was to find and discuss the possibilities of action of a public relations professional in social media, taking as an example, the most popular, Facebook and Twitter, to work the organizational communication with the public consumer. Social media are gaining more followers, who are seeking information on companies before consuming your products or hire your services, getting attention for any kind of promotion or crisis of this organization. We saw how public relations mediate communication between company and consumer, being responsible for the clear, objective and correct posting of your organization in social media

Eu posto, tu compartilhas, ele curte: relações Públicas para as novas redes de influência nas mídias sociais

The web has emerged as an important media. For the first time, people are highly connected, and users start to have lots of possibilities for expression and collaboration. Internet users contribute more and more to influence the preferences of your contact network. Organizations are beginning to discover that the power of influence networks is becoming more efficient than traditional marketing: people believe in what other people say, peers believe in peers. There is a new actor who builds preferences, who is constantly active in communication: the customer who narrates, on social networks, his experiences with a product, and makes his contacts become loyal customers or the most ardent critics of an organization. Transforming followers into disseminators is one of the biggest challenges of organizations in social media. Because of this, more and more companies have to plan communication strategies based in what customers think, desire, understand and discuss in these new places

Comunicação Organizacional e Mídias Sociais: o uso das redes sociais nas estratégias de comunicação

The growing concern of experts in organizational communication with appropriate business relationships with its various stakeholders through digital platforms causes an upgrowth on the number of studies on the topic of social media. The social network communication receives analysis in different approaches, ranging from behavioral changes to the instrumentalization of these tools for marketing, relationship and information exchange. The objective of this monograph is to make an exploratory study that relates to organizational communication and social media, and discuss how the theories can contribute to the optimization of communication mediated by specific platforms that bring with them opportunities for interaction and relationship in the digital environment

Diferentes mídias em parceria e cooperação: grandes produtoras de identidades contemporâneas

The aim of this paper is to present the results of a research in the area of Discourse Analysis, to describe discourses found in the media about the identities constructed in the Second Life virtual communities network and, to find out what discursive strategies are produced by the profile “fashion in the soap operas” hosted in the Twitter micro-blogging as an attempt to have a significant number of logfiles and to discover what leads men, women and, teenagers to participate of this “fashion in the soap operas” interaction. Our corpus consists of printed media reportings that present users of Second Life and its avatars with a proposal of new identities, including the utterances produced by the profile “fashion in the soap operas” and their respective followers. The analysis of the reports and discourses are based on the work by Michel Pêcheux and Michel Foucault. The analysis have shown that the new identities, created in virtual communities network and, the profile of the followers of “fashion in the soap operas”, hosted in Twitter, are characteristically contemporary sensibilities, who take part in the truth games and in the social pressing experimented nowadays

Diagnóstico ambiental das áreas de expansão urbana do município de Jaguariúna - SP

The spatial chaotic urban growth is an increasing and common problem in Brazilian cities, especially in the State of São Paulo. In order to assist the territorial expansion planning, the present study aimed to conduct the environmental diagnosis of urban expansion areas in the City of Jaguariúna – SP, bounded by the Municipal Plan. From the preparation and analysis of thematic maps, literature review and field analysis, data were collected for use and occupation, geology, geomorphology, pedology, vegetation, water resources and features surrounding the five urban sprawl existing areas. It was noted, in general, that these areas are suitable for urban occupation, since they show flat geomorphology characteristics, with flattened, medium to large hills, slightly undulated, with low slope, and soils that do not present risks to the deployment of buildings, once properly managed. It was also observed a few water bodies crossing these areas and a few areas with native vegetation beyond permanent protection areas along the rivers. By the analysis of these areas and their surroundings, it was possible to determine on which area the urbanization process can occur more quickly. Thus, the study allows the City of Jaguariúna to perform a more effective occupation planning in these areas, always aiming the sustainable development and, consequently, the improvement in population’s quality of life, as well as the maintenance of environmental quality.

Alternativas sustentáveis para a circulação urbana – estudo de caso: as cidades de Guaratinguetá e Lorena

La circulation urbaine dans les villes brésiliennes a été marquée par l'influence directe de l'automobile. Grâce aux possibilités découlant de l'automobile, les villes se développent de plus en plus désordonnées et exigent la création de nouveaux moyens pour maintenir le flux du trafic. Cependant, la création de nouvelles routes est venu de collaborer avec les embouteillages, parce que plus les routes ont été construites, plus elles ont généré le besoin de transport. La question du développement durable a commencé à être traités de 1987 et alors, les premières idées pour résoudre, entre autres, le problème de la circulation urbaine. Une des solutions suggérées par les études est l'utilisation de transports non-motorisés. Ainsi, le vélo est devenu le grand pari pour un transport plus durable. Au Brésil, le vélo est largement utilisé, mais n'est pas considéré comme un réel moyen de transport, qui conduit à de mauvais investissements et incitations. Par conséquent, des mesures sont nécessaires pour encourager le transport à vélo pour se obtenir, avec d'autres mesures, un transport plus durable. Enfin, l'étude de cas dans deux villes, Guaratinguetá et Lorena, montre l'influence de l'automobile dans la formation de ces deux villes, qui a fini par nuire les autres modes de transport qui auraient pu être mieux utilisés

Relações Públicas e as ferramentas de análise das Mídias Sociais: uma parceria de sucesso

This paper aims to analyze the social media monitoring as a specific instrument of Public Relations. Indeed, in the current context this is the most suitable professional to establish the relationship between organizations and their online audiences. Its function is to be manager of communications, mediating and instituting relationships, caring image and reputation of the organization and conducting strategic planning. This case study sought to monitor the Virada Cultural de Bauru through social media's own audience. For this purpose, two types of free tools - Socialmention and Topsy - sustained the diagnosis that turned data into information to be used by this professional communication. The balance shows the power of social media and how they are able to reflect the wishes of consumers, providing often the necessary tools for an efficient communication

Análise da ABNT NBR ISO 14005:2012 como instrumento de implementação de sistemas de gestão ambiental em pequenas e médias empresas

The use of environmental management systems - EMS has shown to be a key tool for addressing the environmental aspects and impacts of an organization. The vast majority of EMS based on the requirements of ISO 14001:2004, as it is a globally recognized standard and adopt its recommendations is considered to be a guarantee of fulfilling the basic requirements of an EMS. Despite all the benefits that the system provides, we still find many problems in the implementation of EMS, especially in small and medium enterprises or SME. Most of the difficulties of implementation is related to intrinsic factors that companies of this size have, and issues related to the models and methods used to implement an EMS. Thus, this work aimed to assess whether the guidelines of ISO 14005:2012 meet the needs of SMEs for the effective implementation of an environmental management system. For it has been identified in the relation between SMEs and EMS the majof intrinsic problems of SMEs to implement (PII), such as lack of financial and human resources, and lack of commitment from top management to the SGA. Also was also pointed the main implementation issues related to ISO 14001 (ABNT, 2004) or the models or methods (PIM), highlighting the lack of environmental performance criteria, and the need for a path or sequence of steps for implementation. The study of ISO 14005 (ABNT, 2012) showed that the standard guidelines and implementation examples proposed, include solutions for all problems related to EMS implementation SMEs

O clima urbano em Alfredo Marcondes/SP: uma análise dos indicadores geoambientais

There are obvious changes that occur within the cities, experienced in synthesis for the degradation of the environment and especially the worsening quality of life. Even small cities, began to exhibit characteristics typical of an atmospheric climate. Thus, it becomes natural to analyze the characteristics of these spaces, unlike the medium and large cities, provide a detailed analysis of the peculiarities of intra-urban space in order to highlight what factors enhance or soften the formations of a typical urban climate distinct patterns of land use. The aim of this research from a geoenvironmental mapping of attributes (uses and land cover, vegetation and tree characteristics of buildings) while representing the dynamic City entertainment. Thus, we seek to inter-relate these indicators to analysis climate urban-rural and intra-urban applied to the city of Alfredo Marcondes / SP, a small town in order to identify a potential compromise climate conditions point to generate a specific climate. From this detailed analysis, we intend to give suggestions with the government to improve the comfort of that environment. For the data collection was organized a specific methodology for its collection, organization and representation and for the record of climatic data (temperature, wind speed and direction and cloud cover) were used mini-shelters weather with temperature sensors in fixed locations, and a temperature sensor attached on the side of a vehicle, 1.5 meters in height from the floor for 42 points perpassando selected in different intra-urban spaces... (Complete abstract click electronic access below)

A evolução na prática da educação: o uso das mídias como ferramentas no ensino/aprendizagem da educação matemática

It is possible to note that the teaching done in the usual way goes against the language of youth today. It is essential that there be incentives and subsidies regarding the use of such media, whether the responsible government agencies and their members, be they principals and teachers, so there is a reform in the existing educational models and teaching. Currently, teaching is in a purely encyclopedic context of teaching models with pre-defined, ignoring the teaching based on the context in which the student lives (ethnomathematics). The objective of this work is to show how the use of audiovisual best known, such as newspapers, magazines, TV and computers can assist in teaching and learning of mathematics education, making teaching more enjoyable and inserted into the day-to-day student

Relações públicas estratégicas: o uso de mídias sociais para obtenção de resultados no gabinete nacional da ordem Demolay 2011/2012

This monograph covers the issues related to the understanding of the new organization's cenary of the globalized society, computerized, which was reflected even within organizations. In this sense, we present a reflection on the theme of segmentation of audiences, especially based on the proposition of France (2008), regarded as important within the professional activities of Public Relations. Issues related to information technology, particularly the history of the internet and social media are presented as a reflection of this new company and also as strategic tools for the establishment of a fruitful relationship with the public organizations. All topics presented will support the monograph's study objects, presenting the Brazilian DeMolay Order, focusing on the challenges faced by the management of the National Bureau 2011/2012, that through integrated actions of communication and relationships, especially the virtual environment, resulted in the growth participant's numbers in the activities proposed by the national administration