Brand Communication Strategy of E-commerce SMEs in Chinese Cosmetics Market

This study concentrates on how to develop a brand communication strategy for ecommerce SMEs in Chinese cosmetic market with new media channels. This study is a qualitative research. Data collection consists of primary data and secondary data. Primary data is from the case company’s websites, observation of benchmarked companies and observation of the case company. Secondary data will be collected from relevant websites and reliable databases. In order to explore the research questions, comparative benchmarking was conducted to develop brand communication strategy for case company April. The results of the study illustrate that e-commerce SMEs have to consider brand positioning strategy, brand awareness strategy, brand attitude strategy, brand media strategy and the brand benefits as well to develop brand communication strategy.

Contact with friction using the augmented Lagrangian Method: a conditional constrained minimization problem

This work presents a formulation of the contact with friction between elastic bodies. This is a non linear problem due to unilateral constraints (inter-penetration of bodies) and friction. The solution of this problem can be found using optimization concepts, modelling the problem as a constrained minimization problem. The Finite Element Method is used to construct approximation spaces. The minimization problem has the total potential energy of the elastic bodies as the objective function, the non-inter-penetration conditions are represented by inequality constraints, and equality constraints are used to deal with the friction. Due to the presence of two friction conditions (stick and slip), specific equality constraints are present or not according to the current condition. Since the Coulomb friction condition depends on the normal and tangential contact stresses related to the constraints of the problem, it is devised a conditional dependent constrained minimization problem. An Augmented Lagrangian Method for constrained minimization is employed to solve this problem. This method, when applied to a contact problem, presents Lagrange Multipliers which have the physical meaning of contact forces. This fact allows to check the friction condition at each iteration. These concepts make possible to devise a computational scheme which lead to good numerical results.

Inverse convection problem of simultaneous estimation of two boundary heat fluxes in parallel plate channels

This paper deals with the use of the conjugate gradient method of function estimation for the simultaneous identification of two unknown boundary heat fluxes in parallel plate channels. The fluid flow is assumed to be laminar and hydrodynamically developed. Temperature measurements taken inside the channel are used in the inverse analysis. The accuracy of the present solution approach is examined by using simulated measurements containing random errors, for strict cases involving functional forms with discontinuities and sharp-corners for the unknown functions. Three different types of inverse problems are addressed in the paper, involving the estimation of: (i) Spatially dependent heat fluxes; (ii) Time-dependent heat fluxes; and (iii) Time and spatially dependent heat fluxes.

Analysis of Regular and Irregular Dynamics of a Non Ideal Gear Rattling Problem

This paper presents a study on the dynamics of the rattling problem in gearboxes under non-ideal excitation. The subject has being analyzed by a number of authors such as Karagiannis and Pfeiffer (1991), for the ideal excitation case. An interesting model of the same problem by Moon (1992) has been recently used by Souza and Caldas (1999) to detect chaotic behavior. We consider two spur gears with different diameters and gaps between the teeth. Suppose the motion of one gear to be given while the motion of the other is governed by its dynamics. In the ideal case, the driving wheel is supposed to undergo a sinusoidal motion with given constant amplitude and frequency. In this paper, we consider the motion to be a function of the system response and a limited energy source is adopted. Thus an extra degree of freedom is introduced in the problem. The equations of motion are obtained via a Lagrangian approach with some assumed characteristic torque curves. Next, extensive numerical integration is used to detect some interesting geometrical aspects of regular and irregular motions of the system response.

Russia, China, India Foresight for Small and Medium size Enterprises in Uusimaa : Changes forecast in the Russian, Chinese and Indian operating environments from the viewpoint of small and middle-sized enterprises in Uusimaa

The report describes those factors of the future that are related to the growth and needs of Russia, China, and India and that may provide significant internationalisation potential for Uusimaa companies. The report examines the emerging trends and market-entry challenges for each country separately. Additionally, it evaluates the training needs of Uusimaa companies in terms of the current offerings available for education on topics related to Russia, China, and India. The report was created via the Delphi method: experts were interviewed, and both Trendwiki material and the latest literature were used to create a summary of experts’ views, statements, and reasons behind recent developments. This summary of views was sent back to the experts with the objective of reaching consensus synthesising the differing views or, at least, of providing argumentation for the various alternative lines of development. In addition to a number of outside experts and business leaders, all heads of Finpro’s Finland Trade Centers participated in the initial interviews. The summary was commented upon by all Finpro consultants and analysts for Russia, China, and India, with each focusing on his or her own area of expertise. The literature used consisted of reports, listed for each country, and an extensive selection of the most recent newspaper articles. The report was created in January-April 2010. On 22 April 2010 its results were reviewed at the final report presentation in cooperation with the Uusimaa ELY Centre.

Adaptation of TRIZ Method for Problem Solving in Process Engineering

TRIZ is one of the well-known tools, based on analytical methods for creative problem solving. This thesis suggests adapted version of contradiction matrix, a powerful tool of TRIZ and few principles based on concept of original TRIZ. It is believed that the proposed version would aid in problem solving, especially those encountered in chemical process industries with unit operations. In addition, this thesis would help fresh process engineers to recognize importance of various available methods for creative problem solving and learn TRIZ method of creative problem solving. This thesis work mainly provides idea on how to modify TRIZ based method according to ones requirements to fit in particular niche area and solve problems efficiently in creative way. Here in this case, the contradiction matrix developed is based on review of common problems encountered in chemical process industry, particularly in unit operations and resolutions are based on approaches used in past to handle those issues.

Some reformulations for the quadratic assignment problem

Kombinatorisk optimering handlar om att hitta en bra eller rent av den bästa möjliga lösningen från ett känt antal lösningar eller kombinationer. Ofta är antalet lösningar så enormt att en genomgång av alla olika lösningar inte är möjlig. En av huvudorsakerna till att det forskas inom kombinatorisk optimering är att liknande frågeställningar eller problem uppkommer inom så många olika områden. Påståendet stämmer speciellt bra för kvadratiska tilldelningsproblem(eng. Quadratic Assignment Problem). Sådana problem uppstår då man försöker beskriva en stor mängd tillämpade frågeställningar. Vilken gate skall väljas för flygen på större flygplatser för att minimera den totala väg människorna behöver gå och bagaget förflyttas? Var skall olika avdelningar på en fabrik placeras för att minimera materialförflyttningar mellan avdelningarna? Hur ser ett optimalt tangentbord ut för olika språk? Var skall komponenterna placeras på ett kretskort? De här är alla frågor som kan besvaras genom att lösa kvadratiska tilldelningsproblem. Kvadratiska tilldelningsproblem är dock mycket svåra att lösa. Det beror på att problemet i den standardform det matematiskt formuleras i huvudsak består av produkter av binära variabler. I denna avhandling har problemet omformulerats till en linjär diskret form som innehåller färre variabler. Med omformuleringen har bland annat flera tidigare olösta kvadratiska tilldelningsproblem kunnat lösas till globalt optimum, den bästa möjliga lösningen, för första gången någonsin.

Mannen som objekt och problem : Heikki Waris och betydelsen av kön i vetenskaplig socialpolitik, ca 1930-1970

I avhandlingen analyseras betydelsen av kön i den vetenskapliga socialpolitiken vid 1900-talets mitt, i synnerhet med fokus på Heikki Waris (1901–1989) produktion. Waris var Finlands första professor i socialpolitik, som efter andra världskriget etablerades som ett akademiskt ämne vid de finländska universiteten, och Waris blev känd som en av tidens främsta auktoriteter på den finländska socialpolitiken. Vid en tid då välfärdsstaten etablerades och samhället genomgick en snabb moderniseringsprocess, fokuserade den socialpolitiska forskningen på problem och frågor som främst ansågs beröra den manliga delen av befolkningen, såsom alkoholkonsumtion och relationer inom det industriella arbetet. Detta trots att de nordiska staterna senare skulle bli kända som så kallade kvinnovänliga välfärdsstater, där frågor om kvinnors position och jämställdhet beaktades. I avhandlingen belyses hur de texter Waris skrev, samt den forskning som han initierade, skapade ideal baserade på sundhet, ekonomiskt ansvarstagande, aktivitet och medvetenhet samt hur dessa ideal var kopplade till män och manlighet. Förutom att visa hur ideal konstruerades, studeras även de olika formerna och funktionerna av kön i den socialpolitiska litteraturen. Behandlades kön endast som demografisk kategori eller fanns det ett djupare intresse för mäns och kvinnors positioner och roller? Vilka förhållanden ville Waris och de andra socialpolitikerna belysa med att lyfta fram frågor om kön i sina texter? Waris var även en auktoritet på den snabba moderniseringsprocess som Finland hade genomgått sedan industrialiseringen vid 1800-talets slut. I avhandlingen argumenteras för att män och kvinnor på varierande sätt blev symboler för samhällelig förändring. ------------------------ Väitöskirjassa tutkitaan sukupuolen merkitystä sosiaalipolitiikan tutkimuksessa 1900-luvun puolivälissä. Lähtökohtana on Heikki Wariksen (1901–1989) tieteellinen tuotanto. Waris toimi Suomen ensimmäisenä sosiaalipolitiikan professorina ja kehitti sosiaalipolitiikkaa akateemisena aiheena Suomessa toisen maailmansodan jälkeen. Waris tunnettiin yhtenä aikansa merkittävimpänä suomalaisen sosiaalipolitiikan asiantuntijana. Hyvinvointivaltion rakentumisaikana sosiaalipolitiikan tutkimus keskittyi miehiin liittyviin ongelmiin ja kysymyksiin, kuten alkoholin kulutukseen. Väitöskirjassa osoitetaan miten Wariksen teksteissä, ja Wariksen ohjaamissa väitöskirjoissa rakennettiin terveellisyydelle, elättäjyydelle, aktiivisuudelle sekä tietoisuudelle pohjautuva ihanne, joka oli kytketty miehiin ja miehuuteen. Lisäksi tutkitaan sukupuolen muotoja ja funktioita sosiaalipoliittisessa kirjallisuudessa. Oliko sukupuoli pelkkä väestöllinen kategoria vai osoittivatko sosiaalipolitiikan tutkijat syvällisempää mielenkiintoa miesten ja naisten asemaa sekä rooleja kohtaan? Mitkä asiat huomioitiin sukupuolen avulla? Waris oli myös industrialismin aiheuttaman yhteiskuntamuutoksen asiantuntija. Väitöskirjassa osoitetaan miten miehiä ja naisia käsiteltiin eri tavalla muutoksen symboleina.

Matrix Mind : on managerial reframing in multidimensional problem solving

Det är inte ovanligt att man i organisationer ställs inför problem som inte kan hanteras inom befintlig organisationsstruktur. Skälen kan vara att frågorna har många – ibland konflikterande – dimensioner och perspektiv som samtidigt måste beaktas. I den här avhandlingen studeras vilka tankemönster och föreställningar som fanns när grupper av chefer försökte lösa komplexa problem, som inte hade en naturlig organisatorisk hemvist och hur de omsatte dessa tankemönster i handling. Vad kännetecknade det ledarskap som utövades under problemlösningsprocessen? Avhandlingens empiri hämtas från ledarutvecklingsprogram i två internationellt verksamma företag i Sverige, och omfattar 14 verkliga affärsproblem i dessa företag och den process varigenom de löstes. De 14 seminarierna utgör exempel på hur mångdimensionella frågeställningar framgångsrikt hanteras utanför den befintliga organisationsstrukturen. Studien ger, genom att adressera frågor kring tankesätt och ledningsprocesser, en djupare förståelse för förutsättningarna för detta, och lyfter särskilt fram betydelsen av ett ledarskap som inbegriper begreppen intervention, förmåga och omtolkning. Som ett samlat begrepp introduceras bilden att utöva ledarskapet utifrån ett matrix mind. Att påverka strukturer (i vid mening) och därigenom de förmågor som utvecklas, är del i detta ledarskap. Det sker genom interventioner (ingrepp som påverkar relationer i t ex en grupp) och baserades i den aktuella empirin på uppfattningar om värdet av problematisering, erfarenhetsutbyte och av ett språk, som både beskriver och anger inriktning för aktiviteter. Interventioner i strukturer (och till dem knutna processer) beskriver dock bara delvis detta ledarskap. Att leda med ett matrix mind innefattar också ett nyfiket och kreativt förhållningssätt, och att utifrån detta leda omtolkning av problem. I empirin finns flera exempel på detta. Avhandlingen avser att ge ett bidrag inom såväl organisations- som ledarskapsteori.

Export Tire Entry to Chinese Market

After the economic reform, China has undergone fast economic growth, urbanization and adopted the western lifestyle. Global enterprises are investing in China and Finnish companies began to enter the Chinese market after the 1980s. Fast economic growth has downside effects like pollution and thus more cleantech solutions are needed. There are different kinds of entry modes that companies are using when entering the Chinese market. This thesis focuses on export tire entry mode. The purpose of this study is to examine cleantech companies’ opinions about the export tire operations. The background of this study is built by combining the written knowledge about the history of the Chinese industry and market entry modes. The empirical part of the study is a semi-structured, qualitative analysis of five case companies that are operating together in a particular export tire and represent the highest Finnish cleantech knowledge. The results of this study indicate that the export tire entry is an easy and cost effective way to enter new markets or market segment. Export tire is really dependent on the leader who in this particular case succeeded well.

Emotional intelligence and multicultural project leadership in Finnish-Chinese MNC context

The main goal of this thesis was to examine how the emotional intelligence skills and multicultural project leadership style of a project manager interrelate and affect the success of a project. The research methods used are literature review in theoretical part of the thesis and semi-structured interviews in empirical part of the thesis. This study is a single case study i.e. one case company was selected to be the secondary level of analysis. Within the case company, four project managers were selected as research units to form the primary level of analysis. Literature review formed the basis for the empirical research and the interview questions were derived from the literature. Findings from the interviews were mirrored against the literature review findings, based on which both conclusions and generalisations could be made. Thus, both deductive and inductive methods were utilised to get more complete picture about the research topic. In the first part of the literature review the general leadership theories and the project leadership terminology are introduced as a background for the concept of emotional intelligence and the integrated leadership model. Emotional intelligence and its interrelation to different leadership concepts are discussed during the literature review. Chinese cultural aspects affecting the way of making business, and the multicultural leadership styles of the Finnish project managers are introduced in the following part of the literature review. It was found that the most successfully used multicultural leadership styles in Finnish-Chinese context are synergistic and polycentric, and these require emotional intelligence skills. In the empirical part on this thesis the findings from the semi-structured interviews are introduced, discussed and analysed. Interviews were done in private meeting rooms, and they were recorded and transcripted to add reliability and validity. Although the sample was only four project managers, the results show that the sample is quite saturated as the responses to several questions followed the same pattern. It was found that Finnish project managers in the case company are democratic and take cultural differences into account in their project leadership. Both synergistic and polycentric leadership styles are used with Chinese team members. Emotional intelligence capabilities and the emphasis of those differ a bit depending on the interviewee. Though, the results show that EI skills and the multicultural project leadership style used in Chinese context are interrelated. The findings from the literature review and the empirical research in this thesis are similar. Though, there is need for further research as the sample was small, and this thesis is a single case study. It is recommendable to make a multi-company study with larger sample of project managers. Also multi-industry perspective is recommendable for further research.

Target audience and message alignment for integrated marketing communication of luxury products: entering the Chinese market

The purpose of this study is to identify opportunities to match marketing communication message strategies with the target audience characteristics in the Chinese luxury market entry context. Therefore, consumer behaviour and psychographic marketing segmentation fields are being reviewed in a holistic view in order to identify the similarities and connection points. Through the analysis of the messages in advertisements placed in a certain luxury and fine living magazine, message creation strategies are being anticipated.