945 resultados para Audiência - Importância


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This study compared the hematological and serological analysis of diagnosis of canine ehrlichiosis. The survey of Ehrlichia canis was performed through the evaluation of blood smears from 150 dogs. The serological test was performed on 12 samples selected by the platelet count (less than 170,000 platelets / uL). Serologic testing was performed with the Imunocomb kit - Dot-blot-ELISA. No cytoplasmatic inclusion characteristic of morula of E. canis was found in blood smears. In serologic testing, eight samples were positive for Ehrlichia canis, concluding that thrombocytopenia is an important hematological finding of ehrlichiosis diagnosis and the detection of Ehrlichia canis morulae is uncommon. The serological evaluation Dot-blot ELISA is an accurate and brief diagnosis method of canine ehrlichiosis, been the most appropriate to be used in veterinary practice routine.

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It is known that a high microbial count can compromise the stability of medicines, thus reducing their therapeutic efficacy. This work tried to demonstrate that the microbial contamination can be directly related to the inadequate handling of the medicines stored in homes, making it possible to draw strategies to reduce the possible risks of medical therapy offering correct information and advising. The objective of this work was to evaluate the quality of the medicines containing paracetamol found in the residences of Américo Brasiliense-SP, using the microbial analysis of non-sterile method described in the Brazilian Pharmacopoeia (1988). The medicine samples (30 samples) were obtained directly from the interviewed local residents, who had received new medicine bottles of the same product. An analysis of viable microorganisms (bacteria and fungus) was carried out to identify pathogens found in the collected samples. Although 90% of the analyzed samples have shown some microbial contamination, the results indicated the absence of pathogenic microorganisms, and the total count of viable microorganisms was below the maximum value for non-sterile (104 UFC/g or mL). It was also verified that the local residents stored the medicines in appropriate places, according to the orientations received when they bought the medicines in pharmacies and drugstores, showing the importance of information for the correct use and conservation of pharmaceuticals.

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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This paper presents a case report of a patient with idiopathic thrombocytopenic purpura (ITP) diagnosed in routine dental care. ITP is defined as a decrease in the number of circulating platelets and generally shows oral manifestations. In this light, we show that the general dental practitioner must be ready to detect ITP signs and symptoms, especially oral changes that are not of dental origin, so as to immediately prescribe the proper treatment. Without this treatment, this pathology may well be irreversible and fatal.

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Much has been discussed lately about reusing waste in new construction materials and countless studies have been carried out based on this objective. However, before these products can be called “sustainable” and a recycling system can be effectively implemented, it is fundamental for all the aspects involved in this action to be understood, and more important, what are the true gains for the productive sector and what are the benefits for the environment if this was to occur. In order to obtain a general framework for all environmental aspects and potential impacts associated with these products, over their entire life cycle, the most appropriate methodology is the Life Cycle Assessment (LCA). In view of the above, the objective of this work is to provide an overview of current studies of LCA, its history, its importance, its standards and the methodology employed and its applications related to civil construction. It is expected, to obtain a more complete scenario of the influences from a study of LCA, as well as establishing a contribution for the assessment of specific products and processes for civil construction, disseminating the importance of the use of this tool within the sector.

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This paper studies the communication and information management in the perspective of corporate social responsibility. We assume that a company becomes socially responsible when it’s necessary implementing a communication and information policy able to align their business management processes to social responsibility policies, thus creating the necessary, fundamental synergy to their audiences. We raised the hypothesis that corporate social responsibility, in order to be incorporated on a business process management, necessarily involves a transformation in the form of information management and communication - understood as strategic skills which enable the generation of knowledge creation value and the acquisition of awareness of ethical conduct and company's corporate organizational culture as a mirror, reflected to its internal and external audiences. Therefore, this study was supported by a case study in a retail company in Bauru city, regarded as a socially responsible company. Thus, we proceeded to develop a descriptive-exploratory field research, by using the technique of structured interviews which were conducted with the most representative considered leaders of the company - management, store managers, responsible CSR department and advertising agency

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The purpose of this study is to present the audiences’ perspectives at the cultural Britannic’s view. It presents a bibliographical discussion about the mass medium communication and the audience’s purpose at the studies of the culturalist chain (flow). Additionally, it emphasizes the cultural studies’ contribution, at a particular point of view, about the audiences’ cultural practices when proposing the analyses and reflections on the basis of the relationship among culture, society and history.

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The question related to recyclable material has been pointed by environmental researchers as one of the most serious urban problems today. Therefore, the importance of disclosure and clarification related to recycling techniques is highlighted, as well as a critical and extensive reflection related to the cultural values of society about current economic rationality that prioritizes a unlimited consumerism. We conducted a survey in the city of Bauru and asked how often people separated recyclable materials for selective collection. We found that 18% of these people have never performed this type of activity. Thus we emphasize the importance of art in creating alternative ways of dealing with the recyclable material, that involves social, economic and cultural needs of a population; contributing to preserve the environment such as the creation of a new rationality.

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The study investigates the constitution of the informational message in production processes in interactive media and television, from situations in which contents are conveyed performed by the audience. The work shows that the declared strategies employed by listeners and viewers actualize itself in a series of controls and discursive constraints resulting from the dynamics in the means of production and the relationship established between broadcaster/program and its audience. Moreover, it is clear that, despite attempts to produce an effect independent of viewer and listener regarding your participation and opinion, there is a direction and a restriction on the possibilities of expression rather than technical, operational, are of discursive order.

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Although the use of countertransference is a controversial topic and the debate on the participation of the analyst’s mind may go back to the old conception of aptness for the analytical task based on personality or psychological makeup, the fact is that the psychoanalyst’s education involves the elaboration of his unconscious conflicts, turning conscious the pathways of his desire and his symptoms through a process of personal analysis and a long theoretical and technical training in the field of psychoanalysis. This study is a literature review based on studies about the maternal function, which aims at showing the path of recovery of countertransference in psychoanalytic theory and technique and the implication of the analyst’s abilities in the analytical process. This development is tributary of the appreciation of maternal function as a model for interpersonal and therapeutic relationship in Psychoanalysis, due to the paradigm of object relations in the British psychoanalytic tradition, being Donald W. Winnicott and Wilfred R. Bion two of its main authors.

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The introducing of new technologies at work contexts forces the contemporary organizations to search new structures and productive processes, as well as new management models, mainly personnel management. A strong pressure by positive results can favour health problems concerning to stress, which is caused by a highly competitive environment; studies reveals that stress is a present reality at organizations nowadays. The presence of stress on workers cause harm to organizations (due to absenteeism increasing, turnover, interpersonal conflicts, etc.) and individuals, whose life quality can be decreased. This text intends to highlight the importance of identifying stress presence on workers and eventual stressors at workplaces, with the objective of, through management strategies, propose interventions guided to promote occupational health and welfare. Identifying eventual stressors at workplaces becomes an essential task, because those signs predispose the stress presence on workers. Therefore, discovering them is a strategic way to preventing and managing of occupational stress. This text also proposes to show some personnel management strategies which can favour the prevention of occupational stressors, as well as interventions on them.

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Este trabalho aborda a natação para a pessoa com deficiência (PCD), tendo como objetivo verificar o nível de desempenho aquático de participantes do projeto de ensino de natação adaptada. Destacamos o intuito de avaliar a perspectiva de início de um treinamento paralímpico em natação. Foram analisados 14 usuá- rios da Sorri-Bauru, vinculados a um programa de iniciação, quanto ao seu nível de desempenho na água. Verificamos que a grande maioria ainda encontra-se em fase inicial da aprendizagem dos estilos, onde a respiração e a autonomia no meio líquido ainda necessitam ser amplamente dominadas. Porém, a partir dos resultados é possível propor o início do processo de treinamento criando um vínculo entre a PCD e o professor/técnico e que sejam respeitadas as limitações e potencialidades dos participantes.

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Pós-graduação em Medicina Veterinária - FCAV

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)