Exigências ambientais europeias: novos desafios competitivos para o complexo eletrônico brasileiro

The objective of this paper is to evaluate the implications of the european environmental requirements for electronic equipment on brazilian electronic industry sector. These deter-minations deal with elimination of hazardous substances and management of electronic products waste and have reached not only the electronic sector companies in international level, but brazilian electronic sector as well. Most brazilian companies of the electronic sector are getting complied with the requirement that restricts the use of hazardous substances. The main consequences of this process are technological innovations and changes on contractual relationships among companies. Foreign companies branches are more advanced than local ones in terms of timing of compliance to the new requirements and technological perfor-mance, showing an alignment with headquarter strategies. Not being complied with these requirements avoid companies to achieve commercial benefits and open space for questions about policies Brazil must take.

A construção da participação democrática na província da Catalunha (Espanha) e no Brasil: clivagens e consensos

The article searches to launch some analyses and investigations on the historical reach of produced participative processes in Spain and Brazil. Evidently, both the processes if had uncurled in historical, social, economic contexts and distinct politicians, but, exactly thus, keep some approaches that we intend to give prominence in the present article. For example, the popular mobilization in the two presented cases after occurred a long period of not attendance of social demands socials. In the same way, the processes of democratic renewal of both are related with historical landmarks “end of the cold war” and the dismantlement of the State of well-being that introduced new rationalists in the relation between governing and governed dynamic, over all in the coinage and offer of public politics. How much to the dismantlement of the State of social welfare, we present, still, that in the case of Spain occurred a decentralization of its formulator power to decide arrangement of public politics that started to count on the participation of social actors in the called relational city (BECERRA, 2011). In the case of Brazil, the dictatorial period (1964-1985), the fast urban growth and the generation of precarious peripheries in the main cities, the distension and the Constituent (1986-1988) had generated the enough forces of pressure so that, gradually, if it incorporated the participative arrangement in the power to decide process. We identify that in both the cases, kept the had ratios, the instauration of a critical scene of suppression/absence of formulated public politics from an interface with the social movements were the propeller spring of the transformations in the power to decide mechanisms of formularization and implementation of public politics.

Transsexuality in the interface with, the gender relationships

Over the past 60 years, the advancement of the sciences, the urbanization process of industrial centers, the mediatical advancement, the new family arrangements, the conquers of sexual minorities: homosexuals, transsexuals, transvestites, among other phenomena, coupled with the emphasis on individualism, and upon obtaining mediatical visibility, have softened the ethos of gender relationships in such a way to insert other approaches to the hegemony of the heteronormativity, whose resonances are present in and through symbolic exchanges with the other being, through which the contemporary subject comprises the subjectivation process.

Desenvolvimento de um protótipo de aplicações interativas para TV Digital no Middleware Ginga com objetos NCL

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

Desenvolvimento de um aplicativo de guia de programação de canais de TV digital

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

Função apoio em pesquisa: experimentações na produção de (des)caminhos e desvios

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Mulher, mercado de trabalho e as configurações do seculo XX

The entrance of women in the labor market carries implications for the organization and structure of family functioning, leading to the proposition of new settings, family arrangements with direct interference in the mother-child and family dynamics.A major challenge for women is to reconcile time for household chores, academic, external work and be able to stay with their children in order to be able establish an affective bond and harmonious.In this sense, one can say that in married life the roles played by man and woman has been increasingly confused and that family configuration has been designed differently from the traditional family structure as well as the mother-child relationship is also touched by these events.

Rentabilidade na semeadura cruzada da cultura da soja

Soybean cross-seeding tillage came from better spatial arrangement of plants per area, so some producers have opted for this tillage system, which consists in seeding the area in two steps, forming a chessboard with perpendicular lines of tillage. This study aims to analyse the soybean productivity and production costs when it planted in different dispositions of crossed tillage. The experiment was conducted during the harvests 2011/2012 and 2012/2013 at Lageado Farm of the FCA/UNESP, Botucatu-SP, in an area cultivated under no-tillage. The experimental design was in randomized block with five treatments and eight replications. The treatments were: seeding in parallel rows with recommended fertilization and recommended plant population (conventional); cross-seeding with doubled fertilization and doubled plant population; cross-seeding with recommended plant population and doubled fertilization; cross-seeding with doubled plant population and recommended fertilization; cross-seeding with fertilization and recommended plant population. The results showed statistical difference among the treatments, with increased productivity for the cross-seeding with doubled plant population and recommended fertilization. However the conventional tillage with parallel lines shows higher net earnings than soybean cross-seeding, being more profitable for producer.

Diagnóstico da qualidade ambiental nas áreas verdes públicas em Presidente Prudente (SP)

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Processo de medição de desempenho em micro e pequenas empresas de um arranjo produtivo local

The local productive arrangements (LPA) are organizational mechanisms that enable the continuous performance of small businesses in production processes and business management models. To promote continuous improvement is essential that companies make decisions based on data that reflects business’ performance (performance measurement) and promote the cluster performance. This way, the aim of this article is to describe the performance measurement process that will support the corporate management of Micro and Small enterprises (SME) of a Local Productive Arrangement in Maringá, State of Paraná, Brazil. To develop this paper, the bibliographic search and action research methods were used. The field research was developed from the cooperation project (PROJVEST) conducted at the LPA, which goal is to deploy improvement actions in project’s participating companies. Metrics and performance indicators constructed from the diagnosis in the areas of Production, Quality and Ergonomics in companies will be presented. Among the main results, can be pointed out that the performance management of LPA is promoting the introduction of corporate management practices in SMEs, stimulating business cooperation, the continuous innovation in manufacturing processes and product quality and business processes.

Ações de relações públicas aplicadas a projetos de extenção: análise das exposições do laboratório de design solidário

Introdução: O Laboratório de Design Solidário (Labsol) é um projeto de extensão criado em 2007 que tem como objetivo aperfeiçoar e revitalizar objetos artesanais e arranjos produtivos locais, baseando suas atividades no tripé conceitual: ecodesign, sustentabilidade e economia solidária. O LabSol visita grupos de artesãos, analisa seus produtos, métodos de produção e matérias primas e a partir daí, cria-se projetos e protótipos. O Laboratório conta com a atuação de alunos de Relações Públicas desde 2009 e estes têm como função promover ações de/para aprimoramento da comunicação interna e externa, além da parte burocrática e análise de propostas e projetos. No ano de 2011, ocorreram quatro exposições de produtos feitos pelo LabSol. Em cada uma destas exposições, o papel do profissional de RP foi fundamental, pois avaliou os convites, verificou a abrangência de cada público, a relação entre o projeto e os eventos, e tornou possível a sua efetiva realização. Objetivos: O estudo tem como objetivo analisar a validade e o alcance das exposições do Labsol no primeiro semestre de 2011. As exposições ocorreram no evento “Ecorreto” em 07 e 08 de maio; no Festival da Rádio UNESP em 26 de maio; no projeto “Perspectiva” – projeto de extensão da UNESP – em 01 de junho; e na XII Semana do Meio Ambiente de Bauru no Horto Florestal da cidade em 05 de junho. Métodos: As exposições aconteceram por meio de convite dos organizadores dos eventos e se deram através da exibição dos produtos, criados para os grupos de artesões, em pedestais individuais ou em mesas com produtos e cartazes explicativos. A análise será baseada no número de expectadores de cada evento e no interesse do público em relação ao projeto e aos produtos. Resultados: O público de interação em cada evento variou em numero de expectadores. O Festival da Rádio UNESP, contou com uma média de mil e duzentos; a Semana Integrada do Meio Ambiente, cento e cinqüenta; o “Ecorreto”, quinhentos expectadores (durante a exposição e através do site, onde estão fotos e informações sobre o evento); e o Projeto Perspectiva, realizado na cantina da Faculdade de Engenharia da Unesp, não foi mensurado, porém, alcança principalmente os alunos de período vespertino e noturno dos quatro cursos desta faculdade por ser espaço de fluxo constante de alunos. Cada uma destas exposições foi acompanhada pelos RPs. Durante as exposições, diversas pessoas se interessaram pelo trabalho e, conseqüentemente, perguntaram sobre o Laboratório, demonstrando grande interesse. Acredita-se que por meio destes interessados, a informação sobre o trabalho é multiplicada e, portanto, o conhecimento sobre o projeto alcança maior amplitude. Divulgando não apenas o projeto, mas principalmente o tripé conceitual sobre o qual se apoia.

Ler, interpretar e agir: um círculo de cultura fora do eixo

O Círculo de Cultura do coletivo cultural “Fora do Eixo Bauru” proporciona a possibilidade de os/as membros estabelecerem diálogos com a sociedade, em espaços coletivos aprendentes – presenciais e digitais -, que buscam a construção do conhecimento, para a intervenção social e cultural no território criativo das cidades grandes, médias e pequenas. Este artigo procura contribuir com a reflexão sobre a organização dos Círculos de Cultura como espaço de construção de conhecimento coletivo, aplicado à ação cultural em territórios criativos.

Economia Criativa e a Mídia Radical: laboratórios experimentais para a inovação de plataformas midiáticas, conteúdos e recursos midiáticos

The Creative Economy is an experimental laboratory for the creation , innovation , invention and reinvention of the universe of media - analog and digital . The scenery in the media and converging technologies favors the process of “ creative destruction and destructive creation “ of this field . The mapping of basins and technological corridors distributed through the territory of concentrated areas creates an infrastructural chassis for the production of content , information and entertainment . As locus and logos of immaterial production , digital ecology that gives speed to the flow of production - planning, fundraising , publishing , distribution and enjoyment - and allows the dispossession of their local clusters , the fragmentation and dilution of their creative chains . The collective cultural production and creation appropriating these capilarizados articles and produce content against political, economic and social status quo . The land is fertile and favorable to the emergence of radical media and rebels that recreate the public sphere , and edit poor public spheres , alternative , radical and efficient , the tactical point of view . This article aims to contribute to studies and research that scour the ecosystem of the media for understanding the management of their creative processes, actors and critics of tangible and intangible resources that support their communication actions .

Aplicação de um método ergonômico para avaliação da permanência e atratividade em espaço público aberto: estudo de caso Parque Vitória Régia, Bauru - SP

There are several researches on evaluation of urban public space, but not all establish a relationship between the configuration of spaces with the thermal environment, ergonomics and environmental behavior of users. To understand this relationship, the aim of this paper is to present the model DEPAN (Design for Permanence and Attractiveness in niches open spaces of conviviality), based on graphical meshes, which were designed to evaluate the influence of design and ergonomics of open public spaces in the human thermal comfort and the ways in which users appropriate the space. Its applicability is demonstrated through a case study conducted in a park in the city of Bauru-SP. To perform this evaluation public space niches were chosen. They were formed by morphological elements and street furniture and defined by their spatial arrangements. The collected data were incorporated into a Geographic Information System (GIS), which allowed the overlay of meshes. The results indicate that the DEPAN model allows the verification of the spatial characteristics, thermal quality and ergonomic design generated by spaces, as well as the evaluation of the influence of these aspects in the way of using the spaces. The model allows the generation of a classification for every niche and set a value for the level of service offered.

Ler, interpretar e agir: um círculo de cultura fora do eixo

O Círculo de Cultura do coletivo cultural “Fora do Eixo Bauru” proporciona a possibilidade de os/as membros estabelecerem diálogos com a sociedade, em espaços coletivos aprendentes – presenciais e digitais -, que buscam a construção do conhecimento, para a intervenção social e cultural no território criativo das cidades grandes, médias e pequenas. Este artigo procura contribuir com a reflexão sobre a organização dos Círculos de Cultura como espaço de construção de conhecimento coletivo, aplicado à ação cultural em territórios criativos.