Relações públicas governamentais e marketing político: um estudo sobre a campanha de aniversário de Botucatu

Public organizations today ar constantly developing relationship strategies with audiences in search of acceptance before the public. The objective of this wor is to present strategies of Governmental Public Relations and Political Marketing that can be implemented by communication professionals in government. Therefore, duscysses principles and instruments of the objects mentioned, conducting study on actions taken by the Municipality of Botucatu city during the anniversary year of 2012, with na emphasis on the social event, Food Court Solidarity. The instruments studied contribute to the strengthening of relations between government and citizens, while complying with its commitments under its plan, meeting the demands of the population

De l'amour à Un amour de Swann

On November 14, 2013, the 100th anniversary of the publication of Swann’s Way will be celebrated. This first volume was to become the most prominent work by Marcel Proust, In Search of Lost Time. This essay aims at analyzing the presence of Stendhal’s love theory in this first novel, examining on the way Proust’s unfinished work, Jean Santeuil, considered here as a kind of pre-text of In Search of Lost Time.

A propaganda institucional como instrumento das relações públicas: análise semiótica da campanha comemorativa aos 60 anos da Petrobras

The developed research aims to analyze clippings of Petrobras' commemorative 60th anniversary campaign, entitled Gente, é o que inspira a gente., launched in 2013, using concepts of institutional advertising from the perspective of semiotics. The company was chose due to its traditionalism and strength within and outside the country, being one of the 20 largest in the world. During the study, it will be covered topics such as organizational communication and institutional advertising. From analyzing three parts of the Campaign, which aims to influence public opinion about the organization, associating her concepts or images that benefit the way Petrobras is seen. To analyze the effectiveness and efficiency of the campaign, it was chosen as methodological method, the semiotic studies of Charles Peirce, with his concepts of firstness, secondness and thirdness. This approaching intention of its audience is clear in this campaign not only with the participation of employees and signs that compose it, but also with the dissemination of information about the company, such as history, data, policies, methods and services provided, transmitting effectively its essence as a company, through its mission, vision and explicit and implicit values in messages

Titia vem cá ver a pedra alumiante que o papai trouxe'. História da Ciência, Radioatividade e o Césio-137 em Goiânia: propostas para uma unidade didática

This study aimed to discuss the recent contributions of History of Science to theteaching of chemistry. The theme of the teaching unit was on the accident of cesium-137 in Goiânia ? Goiás, Brazil (1987). This was a qualitative study in which researcherand professor use the methodology of teaching on research. Thus, students should seekinformation, organize the data collected and establish relationships. Students producedposters in an exhibition at the school on the twentieth anniversary of the accident.Results demonstrated the importance of this resource. It was possible to exploit theabundance of detail and illustrations utilized what themes they students considerimportant and which they exploited. A poster exhibition on the theme indicated thestrong interest of students to participate in all activities proposed. The study alsorevealed the importance of using elements of the History of Science in ChemicalEducation and its relationship to the daily life of students.Key words: history of science; radioactivity; cesium-137

Battle Of King's Mountain History - Accession 44 - M19 (29)

Written by Helen Deane Chandler, the history describes the battle fought in York County, South Carolina on October 7, 1780, gives brief accounts of previous celebrations of the battle, contains illustrations showing the battlefield and monuments, and has information concerning the 150th anniversary celebration that took place in 1930.

Refuge Update – September/October 2004, Volume 1, Number 5

Table of Contents: Prairie Science Class Celebrates Anniversary, page 16 Program integrates environmental education into routine public school curriculum. Focus on Hunting, page 8-15 While the National Wildlife Refuge System has been shaped by a variety of public concerns, hunters were among the early, substantive voices. Texas Brochures Turned Some Heads, page 17 South Texas Refuge series of brochures are notable for their beauty and more. Forty Years for the Wilderness Act, Page 18 National Wilderness Preservation System protects more than 105.7 million acres, including more than 20 million acres on 65 refuges.

Opening Remarks for Master Conservationist Presentations

It is a distinct honor for me to help recognize the 2003 Master Conservationists tonight. Tonight's event marks the 20th anniversary of the program sponsored by the Omaha World-Herald and the Institute of Agriculture and Natural Resources at the University of Nebraska-Lincoln.

Omtvedt Innovation Award

It is such a pleasure to be here at the Gudmundsen Sandhills Laboratory Open House. Not only are we celebrating the 25th anniversary of the contributions and successes of this expansive research and extension laboratory, we are also honoring one of our own faculty members today with this Omtvedt Innovation Award. This award is made possible because of the generosity of Leone and the late Neal Harlan, great friends of the Institute of Agriculture and Natural Resources.

Rural Nebraska: Looking Back at a Decade of Change and Progress: 2005 Nebraska Rural Poll Results

To commemorate the 10th anniversary of the Nebraska Rural Poll, rural Nebraskans were asked about changes they may have experienced during the past ten years. Where have they lived during the past decade? In what types of business activities have they been involved? Have they received any education or training during that time period? What has been their experience with the Internet? This report details 2,851 responses to the 2005 Nebraska Rural Poll, the tenth annual effort to understand rural Nebraskans’ perceptions. Respondents were asked a series of questions about changes they have experienced during the past ten years. For all questions, comparisons are made among different respondent subgroups, that is, comparisons by age, occupation, region, etc. Based on these analyses, some key findings emerged: One quarter of rural Nebraskans have lived somewhere other than their current community during the past ten years. Of those who have lived elsewhere, they have moved their primary residence an average of 2.2 times. Younger rural Nebraskans are more likely than older residents to have lived elsewhere during the past decade. Sixty-six percent of persons between the ages of 19 and 29 have lived in a different location, compared to only 12 percent of persons age 65 and older. Many rural Nebraskans who have lived in a different community during the past ten years have lived in another state. Forty-one percent of persons who have lived elsewhere during the past decade have lived in a different state. Forty-five percent have lived in a larger community (18% have lived in either Omaha or Lincoln and 27% have lived in or near a Nebraska community larger than their current one - other than Lincoln or Omaha). Thirty-six percent have lived in or near a Nebraska community smaller than their current one. Twenty percent of rural Nebraskans currently own a business. Thirteen percent started operating a business during the past ten years, 10 percent closed or stopped operating a business during this time period and four percent tried unsuccessfully to start a business. Persons living in or near the smallest communities are more likely than persons living in or near larger communities to currently own a business. Twenty-nine percent of persons living in or near communities with less than 500 people currently own a business, compared to 15 percent of persons living in or near communities with at least 10,000 persons. In general, rural Nebraskans have favorable opinions about self-employment but they also recognize the hardships and risks involved with this type of employment. Sixtyone percent agree that self-employment is desirable because they can be their own boss. Forty-four percent agree that self-employment provides a better quality of life than being an employee. However, 74 percent agree that self-employed individuals work longer hours than traditional employees and 70 percent agree that the cost of health insurance makes self-employment unappealing. Younger persons are more likely than older persons to agree that the cost of health insurance makes self-employment unappealing. Eighty percent of persons age 19 to 29 agree with that statement, compared to 55 percent of persons age 65 and older. One-half of rural Nebraskans have participated in formal education courses, workshops or other training activities during the past ten years. Sixty-nine percent of rural Nebraskans have Internet access either at home or at work. Sixty-six percent have acquired Internet access either at home or at work during the past ten years. An additional three percent had acquired access more than ten years ago. Persons with higher levels of income are more likely than persons with lower incomes to have acquired Internet access. Sixty-six percent of persons with household incomes of $60,000 or more have acquired Internet access at both home and work during the past ten years, compared to only 11 percent of persons with household incomes less than $20,000. Information searches and email are the most important reasons for having an Internet connection. Eighty-nine percent of rural Nebraskans with access to the Internet at either home or work say that information searches are an important or very important reason for having an Internet connection. Eighty-three percent say email is an important reason. In general, rural Nebraskans say their satisfaction with various features of their Internet connection has increased during the past ten years. Fifty-five percent of rural Nebraskans with an Internet connection at home say their satisfaction with the availability of service has increased during the past ten years and 50 percent report an increase in their satisfaction with the speed of their connection. Persons living in or near the larger communities are more likely than persons living in or near the smaller communities to say their satisfaction with the speed of their Internet connection has increased during the past ten years. Fifty-four percent of persons living in or near communities with populations of 5,000 or more say their satisfaction with the speed of their connection has increased over the past decade, compared to 43 percent of persons living in or near communities with less than 1,000 people.

Psicologia: Ciência e Profissão: 30 anos registrando o avanço da Psicologia Brasileira

Psicologia: Ciência e Profissão (PCP), publicada pelo Conselho Federal de Psicologia ao longo de 30 anos, registra o avanço da Psicologia, como ciência e profissão. O objetivo deste trabalho é relatar alguns aspectos que merecem destaque, a partir de 2005, quando PCP se consolida como uma revista científica, ganha a versão digital e se insere no movimento do acesso aberto. É feita também uma breve análise dos indicadores de citações da revista. As análises foram efetuadas a partir da leitura dos editoriais dos fascículos publicados do ano 2005 até o momento. Com base nos módulos de bibliometria do PePSIC e SciELO, além dos dados das referências da revista, foram levantados indicadores de citações recebidas e fornecidas por PCP. Os dados permitem afirmar que PCP vem aumentando o número de citações recebidas. A rede de revistas que mais citam PCP está publicada no PePSIC, demonstrando que publicações eletrônicas ganham maior visibilidade na comunidade científica. Ao completar 30 anos, a proposta da revista é o comprometimento com a Psicologia voltada para aliviar o sofrimento humano, mas também dedicada ao avanço da ciência psicológica. O conhecimento documentado em revistas científicas e o impacto que tais publicações representam para o saber universal é algo que deve ser abordado, discutido e entendido, assim, estudos dessa natureza devem ser incentivados.

Bose-Einstein Condensation of Magnons in NiCl2-4SC(NH2)(2)

A Bose-Einstein condensation (BEC) has been observed in magnetic insulators in the last decade. The condensed bosons are magnons associated with an ordered magnetic phase induced by a magnetic field. We review the experiments in the spin-gap compound NiCl2-4SC(NH2)(2), in which the formation of BEC occurs by applying a magnetic field at low temperatures. This is a contribution to the celebration of the 50th anniversary of the Solid State and Low Temperature Laboratory of the University of So Paulo, where this compound was first magnetically characterized.

Knowledge: custody & access

The University of São Paulo celebrates its Integrated Library System 30th anniversary with an exhibition, discussing the problems of retrieval, preservation and access to knowledge resulting from the exceptional changes ICTs produce in contemporary society. It opens up discussions on the main function of the ancient library institution, reinforces its relevance and reflects on technical tools and social practices that make information and basic raw material accessible, generating new forms of knowledge. About the future library, it´s a call for reflection on how the brilliant minds of the past projected into the future, which for us are the achievements of the present. The future has already started and expects each one to exercise inventiveness and determination to build it in a human and collaborative sense.

Sobre Fernando Estévez y algunas esculturas del Niño Jesús. Nuevas atribuciones

[ES] La conmemoración del ccxxv aniversario del nacimiento de Fernando Estévez (1788-1854) en 2013 propició una aproximación diferente a la trayectoria de dicho artista. Este artículo recuerda las actividades organizadas entonces en La Orotava, especialmente una exposición de esculturas y documentos que tuvo varias sedes o lugares de exhibición durante el mes de marzo. Partiendo de obras contempladas entonces, se estudian otras representaciones del Niño Jesús que conservan templos del norte de Tenerife y pueden atribuírsele por cuestiones de estilo. [EN] The commemoration of 225th birth anniversary of Fernando Estévez (1788-1854) in 2013 allowed a new approach to his artistic caree. This paper recalls the activities organised in La Orotava back then, especially an exhibition of sculptures and documents in several spaces during the month of March. Based on the sculptures seen there, we can attribute to him other representations of the Infant Jesus that are preserved in churches in northern Tenerife.

Le stelle di Beatrice. Astronomia e astrologia nella "Vita Nova"

Ci sono due luoghi astronomici nella Vita Nova con i quali Dante calcola il tempo in cui si verificano gli episodi principali della storia narrata. Queste nozioni scientifiche contengono implicito un significato astrologico, connesso all’influsso del segno zodiacale dei Gemelli, configurazione astrologica che torna ad ogni anniversario. I Gemelli è il segno zodiacale di Dante, come il poeta afferma nella Commedia: l’invocazione del pellegrino alla costellazione omonima, alla cui influenza egli deve il suo ingegno (Par. XXII, 112-123), riconosce all’astrologia, attraverso il motivo delle qualità personali instillate dagli astri, il compito di esaltare il suo ruolo di poeta divinamente ispirato. L’importanza di questo segno è evidente nella Vita Nova: I Gemelli è probabilmente il segno zodiacale di Beatrice, come il poeta sembra suggerire in VN 1, 3 [II, 2], se si considera il fatto che, al verificarsi del primo incontro tra Dante e Beatrice, la fanciulla non aveva ancora iniziato il suo nono anno di vita («quasi»). Il colore dell’abito di Beatrice, «sanguigno» (VN 1, 4; II, 3), può riferirsi al temperamento della donna, e confermare così la sua appartenenza a quel segno. In seguito, la buona influenza del segno torna in VN 19, 4 [XXIX, 1], il capitolo dedicato alla morte di Beatrice. La donna muore l’8 giugno 1290, così anche la sua morte accade in Gemelli. Tutti gli eventi della Vita Nova sono garantiti dalle stelle, e Dante nel «libello» non fa che esaltare l’importanza dell’azione dei cieli influenti sulla vita umana.