Checklist de cirurgias da OMS: análise da segurança e comunicação da equipe cirúrgica de um hospital escola

WHO has launched the “Safe Surgery Saves Lives” program with the purpose to reduce damage to surgical patients and define safety standards specifically in order to reduce such patients’ morbi-mortality by providing surgery teams and hospital managers with orientation about the standards of safe surgery and a uniform service evaluation instrument for national and international surveillance. Hence, this study aimed at applying the WHO safe-surgery checklist to the surgical specialties of a university hospital and evaluating the team’s opinion about the influence of its application on the safety of surgical process and on the team’s interpersonal communication. It was a descriptive, analytical, qualitative field study conducted in the surgery facilities of a university hospital in a public establishment in São Paulo state. The checklist was applied to eight surgical specialties, resulting in a total number of 30 surgeries. Its application was conducted by the researcher in three phases: Sign in, Time out, Sign Out. Next, one member of the surgery team was invited to voluntarily participate in the study by signing an informed consent form and answering guiding questions. Thirty members of the surgery team participated in the study. Bardin’s Content Analysis Method was used to organize and analyze the data. As regards the safety provided by the checklist, the following thematic categories emerged: “It reduces risk and possible complications”; “It standardizes conducts and reviews safety steps”; “It allows for better understanding of the process”; and “It provides safety to the team as a whole”. The category “It is not included in the institution’s routine” emerged from the subjects’ statements when they understood that, in this form, the checklist does not provide safety to surgical procedures. As regards communication, two thematic categories emerged: ...(Complete abstract click electronic access below)

Relações Públicas e as ferramentas de análise das Mídias Sociais: uma parceria de sucesso

This paper aims to analyze the social media monitoring as a specific instrument of Public Relations. Indeed, in the current context this is the most suitable professional to establish the relationship between organizations and their online audiences. Its function is to be manager of communications, mediating and instituting relationships, caring image and reputation of the organization and conducting strategic planning. This case study sought to monitor the Virada Cultural de Bauru through social media's own audience. For this purpose, two types of free tools - Socialmention and Topsy - sustained the diagnosis that turned data into information to be used by this professional communication. The balance shows the power of social media and how they are able to reflect the wishes of consumers, providing often the necessary tools for an efficient communication

Mensuração e análise do ph salivar em pacientes com hiperidrose submetidos a cirurgia de simpatectomia videotoracoscópica

The study was performed to verify if there are changes in salivary pH in patients with hyperhidrosis who were treated by Videothoracoscopic Sympathectomy. Twelve patients underwent sympathectomy with clamping the sympathetic chain along the vertebrae T2, T3 and T4, under inhalation and intravenous general anesthesia and with drainage of pneumothorax through probe N° 16. These patients had their saliva collected 1 day before and 7 days after surgery for measurement of pH by the colorimetric method with indicator paper. All patients showed no sign or symptom of hyperhidrosis in the immediate postoperative period, which demonstrates the success of sympathetic denervation on these levels. No patient had compensatory sweating and there was no post-operatively surgical complication. No drug or substance has been administered to patients for the study. The pH results obtained were analyzed using test ´´t´´ Student. Although the average pH in samples obtained after surgery was lower than the preoperative, the test revealed no statistically significant difference (p = 0.181). It is concluded that sympathectomy, an excellent therapeutic and definitive method for hyperhidrosis, does not alter the salivary pH, and so, did not influence the cariogenic process

Análise da influência da concentração de feixeis de fibras de bambu em ensaios de piso

Bamboo has one of the highest growth rates among plants, however, its lignifications (which confers resistance) takes around a few years and, therefore, certain physical characteristics and mechanical, that depend on this process will only be acquired between the three to six years old. In addition, bamboo also has significant density variations in different parts of the stem, both in the radial direction as the axial. In particular the radial direction, where the density found in the inner and outer (near the bark) of a single stem can range on average from 0.5 to 0.9 g/cm3. Thus, the application of bamboo as a floor, there to examine whether both sides of the bamboo (internal and external), provide resistance properties required for that purpose. In this study sought to characterize and quantify the influence of the concentration of fiber bundles in the inner and outer sides of rules or bamboo strips of bamboo flooring through testing service. Analyses performed were based on ASTM D 2394- 83 for wooden floors and derivatives. This was necessary because of the absence of a specific prohibition of the use and testing of floors made of bamboo and its products. The data were analyzed by ball indentation test shooting, test for resistance to abrasion, indentation test for stress / load treadmill test and by indentation loads applied to small areas - test the jump. The results of the tests were extremely friendly bamboo, even this presents considerable differences between the resistances obtained from assay of the cover of the inner and outer face, being comparable with those of many commonly used to manufacture wood flooring. This comparison was made possible by information from technical trials of several floors made with wood

Mídia e transmídia: identidades das minorias e mercado cultural

Cette recherche là veut analyser et discuter les pratiques discursives qui promeuvent et constriusent des modèles de subjectivité dans la société dês médias. Le corpus de la recherche est la série de TV Glee, produite et véhiculée par la chaîne Fox, dont on observe la proposition d’une identité des minorités pour les jeunes gens dans l’ère de la mondialisation, aussi que le mouvement du marché culturel promu par le discours de la série. Enfin, sont pensés les transformations récentes dans contexte médiatique et le changement dans le façon comme les effets de sens sont véhiculés dans la société. Pour cela, on utilise les constributions théoriques de l”Analyse du Discours Française, fondée sur le travail de Michel Pêcheux et Michel Foucault, et les réflexions de Jenkins (2009) sur la convergence médiathique et le phénomène transmédia

Qual o papel da mídia na aprendizagem e desenvolvimento da criança de educação fundamental I, em idade de alfabetização: ela forma, informa, dificulta, diverte ou deseduca?

Este trabalho de conclusão de curso tem como objetivo analisar a mídia televisiva, no que diz respeito a seus interesses e programações, levando em consideração a conseqüente relação conflituosa entre esta e as crianças brasileiras, uma vez que a mídia não oferece programas de qualidade que respeitem a diversidade cultural. O trabalho analisa os conteúdos dos programas oferecidos pela mídia e compara-os com o que se propõem a Convenção da ONU realizada em 1989 Sobre os Diretos da Criança, no que diz respeito a mídia em geral. A partir de base teórica busca refletir sobre o impacto das mensagens dos programas de televisão na mente da criança e consequentemente afetando seu desenvolvimento cognitivo, moral e emocional. Sendo que percorrendo esse caminho de análise, procura-se mostrar uma possível reflexão e mudança através da educação para mídia e participação na mesma, envolvendo pais, professores, as políticas públicas e as próprias crianças.

As relações públicas e a gestão da comunicação integrada nas organizações resilientes do século xxi: uma análise dos meios de comunicação da ONG Periferia Legal

The implications of modernity and globalization stimulated the establishment of a new type of organization. Resilient organizations, as they will be called, representing the twenty-first century and are aligned with the social, political and economic context for their adaptability and flexibility. The study of the case will be the communication of the NGO Periferia Legal, also linked to the plane of the creative economy because of the intangible asset it produces. The study will be focused on the ways which public relations can help in the development of the NGO by analyzing their media. Thus, the three fronts of communication from the NGO (external, internal and institutional) will be analyzed through observations and interviews and their channels are categorized into: inefficient, low efficiency , average efficiency and efficient. The media will be key to understanding the phenomenon and the degree of efficiency will be marked as it achieves the proposed and designed objectives by the project itself - through the mission and vision of the NGO - using communication. In this way, the study seeks to understand the characteristics of resilient organizations from the standpoint of public relations

Gêneros do discurso, ciência e mídia: a divulgação científica em questão

This work’s main purpose is to research how the scientific speech is outlined on the Revista Língua Portuguesa in statements made by linguists. Statements issued in the previously mentioned magazine have been analyzed. In order to achieve the proposal, the research was based on the following questions: how both the scientific and the scientific divulgation speeches are formed in the magazine, and whether the opinion texts written by scholars and researchers in the linguistic field identify themselves with opinion articles, scientific articles or scientific divulgation texts. Those questions were discussed from the theoretical-methodological bakhtinian perspective, taking the notion of dialogism, the human activity sphere, genres of discourse and style as conceptual elements. It has been detected that there is a complexity in the construction of the genres in the magazine, always taking into account the journalistic and scientific spheres of circulation. The analyzed statements presented themselves as a confluence of many genres’ characteristics, showing a point of view, a scientific subject, a researcher-author and a language adjustment to the magazine reader, making it more accessible. The analysis showed that the discussed statements resemble opinion articles, scientific articles, and reviews, besides being scientific divulgation at the same time

A participação social através do crowdfunding: uma análise dos projetos da plataforma catarse

This study examined the practices of crowdfunding, collective vehicle of fundraising for the production of works of culture, education, social programs etc over the internet. Through the analysis of registered projects and finalized in Brazilian site funding col-laborative Catarse, we were able to list interesting points to be considered to deter-mine what lead people to cooperate or not with this kind of practice. It was noticed that the internet materialized in front of individuals as an important vehicle for social participation, enabling the concern to collaborate on projects, people and causes that have common characteristics or interests bring benefits to society

As relações públicas e a gestão da comunicação integrada em tempos de crise: uma análise sobre o caso Ades no Facebook

This paper aims to understand so that organizations in times of crisis - exposed to social media, especially Facebook - they conceive strategies to minimize any factors that shake with your credibility, image and reputation. There for, the case study on the crisis experienced by Ades brand in March 2013 was chosen. The methodology of the work consists of bibliographic research and analytical as well as the presentation and case study, covering the concepts of Marketing, Public Relations, Social Media, Reputation Management and Image, Branding and Integrated Communication. This work was divided into four chapters that present the management of communication in the digital age, the presentation of the global Unilever brand and it brand Ades; exposure to the crisis and its repercussion and an analysis of the case under the stance of public relations, in this order

Mudanças climáticas: o discurso da mídia sobre o aquecimento global

This research is aimed at discussing the ways in which social agents influence global warming, analyzing the discourse of social actors involved in the debate on climate change, since there is a wide divergence in the scientific community about how man is able to modify the climate on a global scale. In fact the debate that permeates the issues beyond the limits of science and enter into a political-economic framework that takes extraordinary proportions. This emphasis can be very unscientific in the fundamental design concepts, or even creating a trivialization of the media. The main way to convey these concepts is to disclose them in the media, but the media has enormous power to transform the concepts and often manipulate the news by creating a common sense goes against the interests of the scientific community. Thus was conducted extensive research in major newspapers and magazines that move in the country. We surveyed the first two papers which were: “Folha de S. Paulo” and “O Estado de S. Paulo”, during the period from January 2000 to December 2008, totaling 3285 units for the newspaper Folha and 2555 for the newspaper Estadão. Subsequently a survey was made of data published in two journals that move at the national level, and these are the magazines VEJA and ÉPOCA for the same period. By performing these steps, it was concluded that several factors involving the media and climate change, such as topic relevance, types of approaches, perspectives of analysis, the staff development, supplies, among other factors of utmost importance for building news. As a result we can say that the media in fulfilling its role of mediator scientific, disclosing only a vision that permeates the scientific debate. The newspaper media, especially newspapers, has an informative and instantaneous. Often this preoccupation...(Complete abstract, click electronic access below)

Análise do esforço amostral para ecologia comportamental: onças pardas como exemplo

Pós-graduação em Biociências - FCLAS

White Noise e Cosmopolis: análise do processo de desumanização em ficções pós-modernas

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Coesão e coerência: discursos da linguística e da mídia

Esse trabalho analisa as refrações do discurso pedagógico que, em diálogo com outros discursos, como os da mídia e da linguística, reflete-os, além de ressignificá-los. Mais especificamente, trata-se da ressignificação que os discursos pedagógicos, postos em diálogo com os discursos da mídia, fazem de conceitos da lingüística; para essa análise tem-se como foco os conceitos de coesão e coerência, esses conceitos são critérios de avaliação dos textos. Quando retirados de suas enunciações e reutilizados nos dias de hoje, esses conceitos são ressignificados de forma a se adaptarem a novas enunciações. Como abordagem metodológica para a realização deste trabalho, tem-se uma análise qualitativa dialógica do livro de Thaís Nicoleti de Camargo, Redação linha a linha (2010) (corpus desse trabalho, que representa o discurso pedagógico). No diálogo proposto sobre os conceitos de coesão e coerência textuais pode-se perceber a ressignificação causada pela nova enunciação em que esses enunciados são reutilizados. Esse trabalho, por valer-se da análise do discurso bakhtiniana, estará sempre voltado ao conceito de diálogo, colocando os discursos em contato; partindo desse ponto, busca-se entender quais discursos dialogam com a produção do discurso pedagógico no livro analisado. Pode-se perceber, na análise dos conceitos de coesão e coerência textuais, que alguns discursos que dialogam com esses enunciados são os discursos de normatização e padronização. É possível dizer que a enunciação em que esses enunciados se produzem remete aos discursos do capitalismo, dos vestibulares, da atribuição de notas

O conflito ideológico no discurso sobre a maconha: uma abordagem dialógica de matérias impressas veiculadas na mídia brasileira

According to data published on the World Drug Report 2012 by Unodc - United Nations Office on Drugs and Crime -, the world consumes nowadays the same amount of illicit drugs that it has always consumed. Contrary to this stable consumption, discussions surrounding the issue of drugs have intensified. The greatest controversies and the largest repercussion in the Brazilian media relate to marijuana use. This paper was developed in the context of polemic issues and its general goal is to analyze the conflict of ideologies present in the discourses about drugs on printed articles released by the Brazilian media, represented here by the magazines Veja, Carta Capital and Galileu. This study is carried out based on a dialogic approach, supported by the Bakhtinian researches on discourse