999 resultados para 1713


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Esta pesquisa reflete sobre questões da ética contemporânea na publicidade dirigida ao público feminino. A discussão de tais questões debruça sobre a vertente deontológica (convicção). O objetivo do estudo é investigar como os anúncios publicados nas revistas Claudia e Nova articulam questões de tal ética. Assim, buscou-se verificar, por meio da análise de conteúdo, se os anúncios seguiam os princípios contidos no Código Brasileiro de Auto-Regulamentação Publicitária. Em uma segunda etapa, pretendeu-se investigar, por meio da análise de discurso, como se deu a construção dos anúncios sob o enfoque da ética e da mulher na sociedade dos dias de hoje. Concluiu-se que as representações da ética deontológica na publicidade feminina ocorrem de maneira não linear e fragmentada. A não linearidade se refere ao não cumprimento dos princípios éticos por parte de alguns anúncios analisados. Já a fragmentação diz respeito ao modo como a mulher é retratada e como os produtos são divulgados nos anúncios, a partir de diferentes padrões de conduta (princípios) e baseados em valores diversificados. Ora os anúncios apresentam os produtos de maneira verdadeira ou não, ora as mulheres aparecem sob um enfoque baseado em valores contemporâneos ou em valores tradicionais de modo diferenciado.(AU)

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1. Diary with entries dated 30 July-13 Oct. 1711; concerning the Quebec expedition (ff. 1r-16r) -- 2. Notes on books of the Bible (18r-92v).

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This leatherbound volume lists books donated to the Harvard College Library by Jasper Mauduit, who served as an agent in London on behalf of the Province of the Massachusetts Bay. Entries are arranged alphabetically and by format; i.e. the first page lists all folios whose author, title, or keyword begin with "A," the next page lists all quartos beginning with "A," and the following page lists all "octavo &ca" volumes beginning with "A." The volume continues in a similar manner for each letter of the alphabet. Following a devastating fire in 1764 which destroyed most of the books in the Harvard College Library, Mauduit donated books, as well as money for the purchase of books, to the College. He also acted as an agent of the Society for Propagating the Gospel in New England and Parts Adjacent, using the £300 they donated for the rebuilding of the College library to select and purchase a large number of books. It is not known if the books listed in this catalog are those donated by Mauduit himself, or if they are the donations he purchased on behalf of the Society. The creator of this volume is unknown; although all entries are made in the same hand, the identity of the writer has not been determined. The label attached to the front cover, which refers to the Lime Street address of Mauduit's business in London, suggests that the list might have been prepared by Mauduit himself.

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The leather-bound notebook contains academic texts copied by Obadiah Ayer while he was a student at Harvard, and after his graduation in 1710. There is a general index to the included texts at the end of the volume.

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The bound volume holds handwritten transcriptions of selected Harvard Commencement Quaestiones copied by Isaac Mansfield (Harvard AB 1742). The manuscript volume includes from the 1708 Quaestiones onward, the notation "N.B." next to questions performed by the candidate during the Commencement exercises; the original printed Quaestiones sheets do not note this information. The volume includes Quaestiones transcriptions for which no original broadsides are known to still exists.

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This leather-bound volume contains a manuscript copy of Charles Morton’s Compendium Physicae copied by Harvard student Obadiah Ayer in 1708. The volume has text and drawings (including one large foldout drawing), and there is an index to the chapters at the end of the volume. Mather Byles (Harvard Class of 1725) also used the book.

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This leather-bound volume contains excerpts copied by Jonathan Belcher from books he read while he was a student at Harvard. The excerpts come from a variety of sources including periodicals and contemporary publications. The inside cover has Belcher's bookplate with the motto, "Sustine. Abstine." The back cover has some additional personal information including reference to French lessons with "Mr Law Merciers," and notes of the dates when he began certain books/essays.