Comparison of marketing policies applied by the same company in different countries and analysis of the reasons for the differences

The focus of this project is going to be, as the title indicates, on the comparison of marketing policies applied by the same company in different countries and analysis of the reasons for the differences. In order to do that, I have selected the company Nestlé to analyze the marketing decisions it makes across national boundaries to market the brand of Kit Kat and keep it as a leader snack worldwide. After having analyzed the brand in all continents, I can say the execution of the strategy used by Nestlé with Kit Kat really matches the planning of the strategy which is to think globally and act locally. Nestlé uses global brand identity but, from the internal point of view, it uses local ingredients and gives autonomy to its local branches based in different countries to make pricing and distributions decisions and therefore satisfy different consumers’ needs and preferences in local environments where changes happen very rapidly. The “glocal” approach to marketing is an effective way for Nestlé Kit Kat to stay focused on the consumer in worldwide markets.

Multilayer Active Shell Mirrors

This thesis presents a novel active mirror technology based on carbon fiber composites and replication manufacturing processes. Multiple additional layers are implemented into the structure in order to provide the reflective layer, actuation capabilities and electrode routing. The mirror is thin, lightweight, and has large actuation capabilities. These features, along with the associated manufacturing processes, represent a significant change in design compared to traditional optics. Structural redundancy in the form of added material or support structures is replaced by thin, unsupported lightweight substrates with large actuation capabilities.

Several studies motivated by the desire to improve as-manufactured figure quality are performed. Firstly, imperfections in thin CFRP laminates and their effect on post-cure shape errors are studied. Numerical models are developed and compared to experimental measurements on flat laminates. Techniques to mitigate figure errors for thicker laminates are also identified. A method of properly integrating the reflective facesheet onto the front surface of the CFRP substrate is also presented. Finally, the effect of bonding multiple initially flat active plates to the backside of a curved CFRP substrate is studied. Figure deformations along with local surface defects are predicted and characterized experimentally. By understanding the mechanics behind these processes, significant improvements to the overall figure quality have been made.

Studies related to the actuation response of the mirror are also performed. The active properties of two materials are characterized and compared. Optimal active layer thicknesses for thin surface-parallel schemes are determined. Finite element simulations are used to make predictions on shape correction capabilities, demonstrating high correctabiliity and stroke over low-order modes. The effect of actuator saturation is studied and shown to significantly degrade shape correction performance.

The initial figure as well as actuation capabilities of a fully-integrated active mirror prototype are characterized experimentally using a Projected Hartmann test. A description of the test apparatus is presented along with two verification measurements. The apparatus is shown to accurately capture both high-amplitude low spatial-frequency figure errors as well as those at lower amplitudes but higher spatial frequencies. A closed-loop figure correction is performed, reducing figure errors by 94%.

Identificação de indicadores globais para as áreas de sustentabilidade ambiental e responsabilidade social: estudo de caso em uma indústria de fornecimento de insumos para o refino de petróleo

A integração da sustentabilidade ambiental junto à responsabilidade social tem sido cada vez mais o foco de inúmeras discussões de âmbito mundial. Assim com a expansão deste conceito, a valorização do colaborador e a preservação do meio ambiente ganham importância como instrumento de gestão, não apenas para aderir à legislação, mas também para aprimorar a qualidade, a competitividade e as reivindicações da comunidade. Deste modo, os indicadores, como ferramenta de apoio, buscam atender as observâncias através de informações que mensuram e apontam à postura socioambiental a expectativas empresariais. Neste contexto, este estudo aponta a necessidade da proposição de indicadores globais que integrados e sistêmicos auxiliem no gerenciamento empresarial cujos resultados primem pelo desenvolvimento de maneira convergente à sustentabilidade nas diversas áreas que compõem a indústria de fornecimento de insumos para o refino de petróleo. Com a utilização de questionário sobre relevância e disponibilidade dos dados sobre os indicadores e através da metodologia da Soma ponderada foi organizada uma priorização entre os indicadores levantados na empresa, contíguo à proposição de indicadores de responsabilidade social. Em seguida, foram elaborados os respectivos indicadores globais: sustentabilidade ambiental e desempenho ambiental. Destarte, são recomendadas maiores pesquisas para o desenvolvimento contínuo dos indicadores globais, além da implantação de indicadores de responsabilidade social, a fim de contribuir ao posicionamento teórico e avaliação das atuações práticas

Valoración de bio-oil completo por craqueo catalítico en condiciones de la unidad FCC de refinería

351 p.

Structural capital, innovation capability, and company performance in technology-based colombian firms

[EN] In today s economy, innovation is considered to be one of the main driving forces behind business competitiveness, if not the most relevant one. Traditionally, the study of innovation has been addressed from different perspectives. Recently, literature on knowledge management and intellectual capital has provided new insights. Considering this, the aim of this paper is to analyze the impact of different organizational conditions i.e. structural capital on innovation capability and innovation performance, from an intellectual capital (IC) perspective. As regards innovation capability, two dimensions are considered: new idea generation and innovation project management. The population subject to study is made up of technology-based Colombian firms. In order to gather information about the relevant variables involved in the research, a questionnaire was designed and addressed to the CEOs of the companies making up the target population. The sample analyzed is made up of 69 companies and is large enough to carry out a statistical study based on structural equation modelling (partial least squares approach) using PLS-Graph software (Chin and Frye, 2003). The results obtained show that structural capital explains to a great extent both the effectiveness of the new idea generation process and of innovation project management. However, the influence of each specific organizational component making up structural capital (organizational design, organizational culture, hiring and professional development policies, innovation strategy, technological capital, and external structure) varies. Moreover, successful innovation project management is the only innovation capability dimension that exerts a significant impact on company performance.

Company financial performance: Does board size matter? Case of the EUROSTOXX50 index

[EN] This study analyzes the relationship between board size and economic-financial performance in a sample of European firms that constitute the EUROSTOXX50 Index. Based on previous literature, resource dependency and agency theories, and considering regulation developed by the OECD and European Union on the normative of corporate governance for each country in the sample, the authors propose the hypotheses of both positive linear and quadratic relationships between the researched parameters. Using ROA as a benchmark of financial performance and the number of members of the board as measurement of the board size, two OLS estimations are performed. To confirm the robustness of the results the empirical study is tested with two other similar financial ratios, ROE and Tobin s Q. Due to the absence of significant results, an additional factor, firm size, is employed in order to check if it affects firm performance. Delving further into the nature of this relationship, it is revealed that there exists a strong and negative relation between firm size and financial performance. Consequently, it can be asseverated that the generic recommendation one size fits all cannot be applied in this case; which conforms to the Recommendations of the European Union that dissuade using generic models for all countries.

Capital, trabalho, saúde e meio ambiente: uma relação destrutiva analisada em uma indústria de pelotização

O presente trabalho visa analisar as condições do processo de trabalho de uma empresa mineradora, de capital multinacional, em usinas de pelotização, instaladas em Anchieta/ES. Pretende, também, examinar os determinantes desse processo e as conseqüências para a saúde dos trabalhadores, levando em consideração sua exposição aos riscos, relacionadas à destruição do meio ambiente. Os procedimentos metodológicos adotados na pesquisa consistiram basicamente de estudo bibliográfico, análise documental e aplicação de questionários aos trabalhadores da empresa residentes nesse município. O estudo parte da relação existente entre capital, trabalho e saúde do trabalhador, tendo como marco histórico a revolução industrial. Destacam-se nesse resgate os diferentes momentos do sistema produtivo capitalista, fazendo um paralelo com os sistemas de saúde em relação ao trabalhador. Verificamos que, com a expansão dos estudos sobre trabalho e saúde do trabalhador, as discussões não ficaram restritas ao chão da fábrica, passando a articular o mundo da produção e o ambiente de trabalho, introduzindo o debate sobre a deterioração das condições ambientais em escala planetária no atual estágio de desenvolvimento do capitalismo. O campo de análise em que os aspectos pontuados são examinados é a cidade de Anchieta/ES, onde se localiza a empresa pesquisada. O processo de operação das usinas de pelotização nessa localidade transformou o pequeno lugarejo praiano, que vivia apenas da pesca, da agricultura familiar e do turismo tradicional, no litoral sul do Espírito Santo, em sede de um possível conglomerado de empresas e indústrias ligadas ao minério, à siderurgia, ao petróleo e gás. Como resultantes dos efeitos desse processo de produção, nas condições de vida dos trabalhadores, observa-se que as alterações produzidas pela empresa influenciam destrutivamente as duas principais fontes de produção da sua riqueza: a natureza, configurada no meio-ambiente local e nacional, e a força de trabalho nela alocada que fica submetida a todos os fatores de risco a sua saúde.

Valorization of scrap tires pyrolysis oil (STPO) through a 2-stage hydrotreating-hydrocracking strategy. Process variables and kinetic modeling

232 p.

The Maryland soft shell clam industry and its effects on Tidewater resources

This report to the Maryland General Assembly covers: design and operation of the hydraulic clam dredge; summary of knowledge of Maryland's soft shell clam resource; development and present status; Potential value of the resource; Effects of the hydraulic clam dredge; evaluation of the effects of certain proposals concerning the soft shell clam industry; summary.

Effect of crude oil and some petroleum products on Clarias Gariepinus fingerlings (Catfish: Claridae)

Ninety (90) hatchery bred fingerlings of Clarias gariepinus (mean weight: 0.96 ± 0.1g) were randomly placed in 15 plastic baths (25 litres each) at the Research laboratory and were exposed to different concentrations of oil products to determine their effects on the fish, to facilitate inferential deductions that will enhance effective aquatic environmental management. Three (3) replicate basins of 5 experimental treatments (crude oil, petrol oil, kerosene oil, engine oil and control) were used at a concentration of 1.25ml. L-1. The control experiment was devoid of oil treatment. Six (6) fingerlings were placed in each replicate basin, flooded with 20 litres of clean tap water and fed with nutrafin cichilid food, 2 times daily at 3% body weight. The results showed that the feeding behaviour and swimming performances of fish were reduced after 24 hours of the addition of the various oil pollutants. Mortality of fingerlings in the oiled basins increased as the hours of exposure increased (i.e. 24, 48, 72 and 96 hours). Recovery was not immediate in the treated basin while surviving fingerlings in the control basins grew up to post-fingerlings after 90 days (3 months). There were significant differences (P<0.01 and P<0.05) in the effect of crude oil and the petroleum products on the mortality rate of C. gariepinus when exposed to oil pollutants at 1.25ml. L-1 concentration

Aspects of mineral composition of male and female Heterobranchus bidorsalis adults exposed to different concentrations of Bonny-light crude oil

Studies were carried out to assess some macro and trace elements of mineral composition of the male and female Heterobranchus bidorsalis adults exposed to graded concentrations (1.00-8.00m/L-1) of Bonny-light crude oil (BLCO). The experiment was monitored for 4 days (toxicity) and 42days (recovery) periods. Significant decreases (P < 0.05)in the sodium (Na), potassium (K), magnesium (Mg), calcium (Ca), phosphorus (P), zinc (Zn), iron (Fe), vanadium (Va), lead (Pb) and manganese (Mn) contents of the male H. bidorsalis corresponded with the increasing concentrations of BLCO. In contrast, the female fishes recorded significant increases (P < 0.05) in the values of the above elements in their tissues as the concentrations of BLCO increased. Furthermore, the values of Na, K, Mg, Ca, P, Zn, Fe, Va, Pb and Mn recorded in the male fishes where generally lower than those of their female counterparts and the control fish. Increased values of these elements were also recorded during the recovery periods (days 14, 28 and 42) of this study in the magnitudes of 15% at day 14, 20% at day 28 and 20% at day 42. This implied that the removal of crude oil stress during this period improved the quantity of these minerals deposited in the fish tissues. The highest percent proportion of Zn and the lowest proportion of Pb recorded in both male and female H. bidorsalis adults agreed with the report of other workers for other fish species. KEYWORDS: Heterobranchus bidorsalis, Mineral composition, Bonny-light crude oil, Toxicity, Recovery.

A business plan development: the case of a paint company in Douala Camroon by Bomboy & Friends

This paper presents a business plan to create a new company Bomboy & Friends regarding the Exclusive Distribution of a fully Eco Friendly Water-Soluble Anti- Corrosive Prime named Life Guard Active Rust Primer Paint abbreviated as “L.G.A.R.P Paint” in Douala Cameroon and the C.E.M.A.C Region. The lack of quality paint in Cameroon has given the opportunity for a company like Bomboy & Friends to nurture its existence and be part of a fast growing economy, providing a high quality paint competition, very economical, easy to prepare, environmentally friendly, compatible with other brands and accessible to medium and small size companies.