Biblioteca Digital

898 resultados para Retail Marketing

LOCATION-BASED MARKETING: CONCEPTS, TECHNOLOGIES AND SERVICES

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Adaptation of international marketing practices in Northern Europe : case Vichy in Denmark, Finland, Norway and Sweden

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Internal marketing approach to change implementation : a travel management perspective, case VTT : moving to self-service with an online booking tool

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Bidding for the Olympics - a place marketing perspective : case: Helsinki 2006 Candidate City for the XX Winter Olympics

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International client relationship marketing in a professional service organisation

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Marketing intelligence as support for decision-making in an international team-context

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Scented sales : impact of a scent marketing campaign on grocery sales

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Business models and the 7P's of the marketing mix in the changing music business

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Social responsibility in corporate communication : reporting practice in retail industry

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Marketing foodstuffs in Russia : case studies: Raisio Nutrition Ltd and Valio Oy

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Sweet innovations for the Chinese : a case study of xylitol confectioneries' marketing opportunities on the Chinese markets

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Collaborative destination marketing : Case: Naantali

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Finnish companies' involvement in international competitive bidding -Applied project marketing insights in pursuing for procurement contracts

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Putting the elements of the retail store environment into practice : case: Bestseller

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Online focus groups in teenager marketing research

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