Gestão de desenvolvimento competitivo: atuação do Relações-públicas em programas de gestão do conhecimento

The theme approached relates contemporaneous organizational competitive scenario to draw parallels between the organizational structure, Knowledge Management and Public Relations. Many aspects are complementary and can be grouped, enabling the idea of verifying the possibility of a Public Relations work like a manager of Knowledge Management. The objective of this study focuses in analyzing the administration ways of the organizational environment to verify the best kind of structure for the competitive development pattern, then we sought the meaning of Knowledge Management and their results to draw a parallel between the image of the Knowledge Management process manager and the Public Relations professional. The methodology chosen was bibliographic research, by which we noticed the theme relevance, the proposal validity and build a convergence between the skills of a person responsible for managing processes in Knowledge Management and the capabilities of a Public Relations professional. This way adopts a human feature to the managing process, respecting the technical-informational scenario of this area

Ecologia de cultivos: caracterização dos aspectos ecológicos dos diferentes cultivos no município de Cristais Paulistas-SP

Planning is an essential instrument for the agricultural occupation of the lands, because it supports the activities of food production and raw materials. It must be driven by techniques that provide the sustainability of these activities, so that also ensures the environmental balance of agroecosystems. Lands misuse can be considered as one of the causes of frustration of agricultural activities. Thus, the occurrence of discrepancies between the effective use (real use) of the land and its agricultural aptitude can compete, in many cases, to the decrease of productivity, as well as for soil degradation. In this way, this research intends to study the relationship between the temporary cultivations, halfperennial cultures, perennial and its developmental environment, determining the edaphoclimatic characteristics of landscapes. From then on, a letter shall be subject to the use and occupation of the soil for agriculture in the municipality of Cristais Paulista-SP, aiming to describe the spatial organization of land use and vegetation cover, and emphasizing management and conservative practices. For that, climatic factors were characterized, fundamentally humidity, temperature and luminosity; edaphics, including parental material, chemical and physical properties, fertility, soil temperature and climatic zoning; biotic, referring to the suitability of different cultures or to be implanted; physical, such as geomorphology, slope, geology, hypsometry and hydrology; socioeconomic, in particular production and marketing seasons; and the way they all, together, affect the adaptation, distribution and production of crops. Using this information, the zoning of the area of study was done based on the 21 nominated groups obtained, in addition to recommendations and suggestions for handling each type of cultivation... (Complete abstract click electronic access below)

Possíveis relações entre esquizofrenia e atividade física: uma revisão temática

Esse estudo tem como objetivo, utilizando revisão de literatura, evidenciar a importância na atividade física para pacientes com transtornos mentais, com foco mais específico na esquizofrenia. Por ser uma doença neurodegenerativa e que o paciente geralmente convive muitos anos com o seu agravamento, busco mostrar os benefícios das práticas corporais na qualidade de vida e agravantes da doença, nos indivíduos acometidos por esta. Assim como saliento a importância de mais estudos com foco específico na atividade física, por se tratar de um tratamento não medicamentoso que traz benefícios físicos, fisiológicos, moral, afetivos e cognitivos. Apesar de não ser evidente o desaparecimento de sintomas específicos da doença, o exercício físico auxilia, principalmente, nos sintomas negativos da doença, os quais os medicamentos pouco afetam; além de ser uma das formas de tratamento para as doenças cardiorrespiratórias muito evidenciadas nos pacientes esquizofrênicos. Não obstante, vale ressaltar a importância de considerar a individualidade de cada sujeito, pois cada um responde de uma forma as atividades, seja por experiências anteriores, ou pelo agravo da doença; assim como o tipo de prática utilizada, a qual pode ser mais motivadora para alguns, e menos para outros

Aspectos estruturais e ecológicos de uma comunidade arbórea do Parque estadual da Serra do Mar (Ubatuba, SP)

O presente estudo investigou aspectos estruturais (florística e fitossociologia) e ecológicos (síndromes de dispersão e classes sucessionais) de um hectare de Floresta Ombrófila Densa Submontana, localizada no Núcleo Picinguaba, município de Ubatuba, São Paulo, com objetivo de analisar a similaridade da área com outros levantamentos sob mesma fisionomia e avaliar o estágio sucessional da mata para o trecho considerado. A área estudada (Parcela C) compõe uma das parcelas amostrais do Projeto Temático “Composição florística, estrutura e funcionamento da Floresta Ombrófila Densa dos Núcleos Picinguaba e Santa Virgínia do Parque Estadual da Serra do Mar” do Programa BIOTA-FAPESP. O levantamento compreendeu todos os indivíduos arbóreos com DAP ≥ 4,8 totalizando 1.246 indivíduos. Foram encontradas 131 espécies distribuídas em 38 famílias. O índice de diversidade de Shannon foi de H’= 3, 981 nat.ind.-1 e o índice de equitabilidade de Pielou foi de J’ = 0,815. A família Myrtaceae se destacou com a maior riqueza de espécies (36), seguida de Fabaceae (12) e Rubiaceae (11) que registrou, ainda, a maior quantidade de indivíduos, com 225 plantas. O maior valor de importância foi anotado para Euterpe edulis (6,95%) abrangendo 9,95% do total de indivíduos registrados. As espécies, subseqüentes, mais abundantes foram Mollinedia schottiana (7,54%), Coussarea meridionalis (5,86%), Bathysa mendoncaei (5,54%) e Guapira opposita (2,80%). A área apresentou elevada dominância de espécies zoocóricas (86% das espécies classificadas) e não pioneiras (74%), indicando um estágio avançado de sucessão da área analisada. Os padrões estruturais e ecológicos encontrados para a comunidade investigada apóiam os conceitos de alta diversidade florística e sugerem intrínsecas relações entre planta e animais em Florestas Atlânticas

Rolling Stone Brasil: aspectos de interatividade

The purpose of the present dissertation is to show the interactivity connections featured in a cultural journalism magazine's website through direct observation of its presented structure. The website chosen as object of study is Rolling Stone Brasil, April 2010 being the point of reference for analysis. Methodological support for such study has been culled from theoretical works on the principles that are necessary for the development of sampling in the observed structure. For this, are employed of concepts and strategies predicated by authors in the field of communications with emphasis on digital means is aplicated. The research indicates that the tools adopted in the website's structure comprise a potential of interactivity between the parties involved in the communication chain, and that the content therein produced may be considered as direct content of a web journalism structure

A comunicação organizacional e a atuação das Relações Públicas na era da dialética entre globalização e glocalização

This study is the result of theoretical reflections and analyses about the role of public relations professional in existing management of cultural diversity in organizations, arising from globalisation and glocalisation. This way, we analyze new perspectives for organizational communication, considering the cultural aspects of different audiences in an organization. Thus, the goal of this work is to show another look for this activity, in which prime respect and integration amid interculturality and enable new paths for public relations, acting as ' cultural Integrator ' in this scenario. For understanding these new interfaces, the study takes as its starting point an overview of roots that gave rise to this context, starting from the analysis of various aspects of globalisation and your reflexes and impacts on organizations, plus a contextualization of the organizational communication trajectory. Then the global and local culture is discussed, as well as the glocalisation and repercussions in organizations, which gave rise to a scenary of cultural diversity and possible conflicts of that context. From the particular analysis of work, are given the implications of this encounter of multiple cultures in organizations, in addition to being presented theories of intercultural communication in trying to manage and provide the dialogue and understanding between different cultures. Finally, this study deals with the possibilities of public relations practice in interculturality, showing paths to the mediation of various interests between organizations and their audiences in the sphere of glocalization, showing the activity of International/Global public relations. It also presents the possible involvement of public relations in the management of a communication on cultural diversity scenary, showing perspectives for this activity on the theory of excellence, in order to seek understanding and understanding even in the midst of diversity

Rafard (SP) e a cultura da cana-de-açúcar: considerações sobre a urbanização e as relações sociais

We intend to expose this paper a brief review about the social factors that include the capitalist system. Having the city of Rafard as our focus of study, we are going to analyze how agribusiness and migration have great political significance in this small town, and still are determining factors for socio-cultural training of its citizens, as well the formation and economic development of their own city. We are going to observe how a town with only 8.599 inhabitants is subjected to the laws dictated by capital through the interference of a large sugarcane agro industrial production unit present in its territory

A Gestão de Relações Públicas em culturas organizacionais conflituosas: caso AB InBev

Cultural clashes are part of the intercultural relationships, and especially in the organizations, they cause differences interfering in the process of sharing experiences, expertise and coexistence. This study outlines some communicational actions, built to improve the management of intercultural relations in organizations. This study also is related to the sharing and discussions on the communication planning process and its importance in intercultural differences detained and promoting interfaces between public of “different worlds”. The discussion is supported by theoretical theory of organizations and organizational culture in order to demonstrate a number of aspects related to this subject, which are directly accustomed to public relations activities. It also presents an analysis of the multinational AB InBev, in order to illustrate the process of knowledge and relationships that is built through the construction of the meaning in intercultural environments, as is the case of this organization

Aspectos reprodutivos de três espécies de Curimatidae (Characiformes) em um reservatório do Rio Mogi Guaçu, bacia do Alto Rio Paraná, São Paulo, Brasil

Os curimatídeos são espécies comuns em ambientes lênticos represados, artificialmente construídos. Estudar o ciclo reprodutivo de uma espécie é fundamental para a compreensão da biologia reprodutiva da população em seu ambiente. Por isso, o presente estudo analisou os aspectos da biologia reprodutiva dos sagüirus Cyphocharax modestus, C. cf. nagelii e Steindachnerina insculpta (Curimatidae), no reservatório da pequena central hidrelétrica Mogi Guaçu, município de Mogi Guaçu, estado de São Paulo. Os exemplares foram coletados bimensalmente entre agosto de 2005 e julho de 2006 com o auxílio de redes de emalhar (malhas 1,0 a 5,0 cm entre nós adjacentes), totalizando seis amostras. No total, foram analisados 777 exemplares, sendo 525 de C. modestus, 82 de C.cf. nagelii e 170 de S. insculpta. A dinâmica reprodutiva foi analisada considerando-se os períodos seco e chuvoso. A fecundidade foi estimada de acordo com o método volumétrico a partir da análise de 168 pares de ovários maduros, sendo 121 de C. modestus, 18 de C. cf nagelii e 29 de S. insculpta. Também foram estimadas as relações gonadossomáticas médias e as correlações do número total de ovócitos em relação ao peso e ao comprimento para cada uma das três espécies. Os resultados encontrados apontaram para desova total (sincrônica em dois grupos) para as três espécies. O número médio de ovócitos foi de 15.309 a 28.825 para C. modestus, 29.031 para C. cf. nagelii e 27.206 para S. insculpta.

Aspectos formais da trilha musical de Yasunori Mitsuda para o game Chrono Cross e sua interação com o enredo

This work has the aim of evince compositional tools used in the development of musical scores for role-playing videogames through the analysis of Yasunori Mitsuda’s music for Chrono Cross (1999). This research is divided in two main parts: the first traces a historic path of the RPG genre on videogame consoles, since its birth as a tabletop game in the decade of 1970 until its consolidation on 3D game machines released in the 1990’s. The focus of this historical study concentrates on the aesthetics of this kind of game and on the multiple relations it settles with sound throughout the years. The second part is an analytical work on an assortment of pieces by Mitsuda for the aforementioned game, bringing up the most interesting aspects of the connections established between these compositions and the whole game.

Relações públicas governamentais e marketing político: um estudo sobre a campanha de aniversário de Botucatu

Public organizations today ar constantly developing relationship strategies with audiences in search of acceptance before the public. The objective of this wor is to present strategies of Governmental Public Relations and Political Marketing that can be implemented by communication professionals in government. Therefore, duscysses principles and instruments of the objects mentioned, conducting study on actions taken by the Municipality of Botucatu city during the anniversary year of 2012, with na emphasis on the social event, Food Court Solidarity. The instruments studied contribute to the strengthening of relations between government and citizens, while complying with its commitments under its plan, meeting the demands of the population

O papel do profissional de Relações Públicas na gestão com governança corporativa

This research has the finality to search for the Public Relations professional valorization considering new ways of business acting. So it addresses how would be the performance of this professional in a management with Corporate Governance. This way different kinds of references were researched specially business aspects, definitions and history of the public relations, corporate governance, communication and complexity in the organizations. By the end we analyzed the communication in complex organizations and how the public relations professional could be useful in the process

As relações públicas e a gestão da comunicação integrada nas organizações resilientes do século xxi: uma análise dos meios de comunicação da ONG Periferia Legal

The implications of modernity and globalization stimulated the establishment of a new type of organization. Resilient organizations, as they will be called, representing the twenty-first century and are aligned with the social, political and economic context for their adaptability and flexibility. The study of the case will be the communication of the NGO Periferia Legal, also linked to the plane of the creative economy because of the intangible asset it produces. The study will be focused on the ways which public relations can help in the development of the NGO by analyzing their media. Thus, the three fronts of communication from the NGO (external, internal and institutional) will be analyzed through observations and interviews and their channels are categorized into: inefficient, low efficiency , average efficiency and efficient. The media will be key to understanding the phenomenon and the degree of efficiency will be marked as it achieves the proposed and designed objectives by the project itself - through the mission and vision of the NGO - using communication. In this way, the study seeks to understand the characteristics of resilient organizations from the standpoint of public relations

A realidade contemporânea das relações institucionais: desafios e oportunidades para as Relações Públicas

The contemporary organizations establish complex networks of relationships with their audiences. However, it is the socio-historical setting of the organizations that allow that their internal structures, management and culture as well as their interests and goals in relation to the macro social environment to be understood. To understand what is currently proposed as institutional relations, it is necessary to search on that socio-historical source the progress in the studies of management and organizational communication aiming to prove the assumptions underlying this strategic role within organizations. In order to do that, this project raises ethnographic aspects of the institutional relationships to see what is proposed by the organizations and, therefore, highlights the lack of detailed studies in this area. From this survey, it is clear the possible role of public relations in contributing to studies, plans and execution of institutional relations according to the basement in the humanities and communication processes of networks of relationships between organizations

Hipersegmentação de palavras: análise de aspectos prosódicos e discursivos

This paper deals with hypersegmentation of words that are characterized by the unconventional employment of a graphical boundary (using a white space or hyphen) within the limits of the word, as in "em bora" (“although”, using a white space), and "chama-da" (“called”, using the hyphen). In a study conducted on these data, we identified motivations arising not only from their literate nature but also from the morphosyntactic and prosodic information. We showed that there are linguistic features recurrent in these registers of word boundaries, based on the analysis of texts produced by the students who attended the last four years of elementary school in a public school in São Paulo. In this paper, we advance on this study by selecting data whose characteristics do not match those which were recurrent. We will argue that the unconventional presence of boundary within the written word limits may be interpreted as representing prosodic configurations (of intonation and rhythm nature) which contribute to the construction of the relation of meanings in the text.