Oldham College: Using online courses and e-Assessment

Oldham College have used on-line learning to offer certificated courses in Internet Safety, Environmental Sustainability, Health and Safety and Personal Finance whilst at the same time freeing up teaching staff and obtaining funding.

Oaklands College: Creating Collaborative Classrooms Online with LAMS (The Learning Activity Management System)

e-Learning Developer, Charlie Williams, has improved efficiencies at Oaklands College with the introduction of LAMS, the Learning Activity Management System. Charlie has worked alongside teachers at the College to create activities for a range of individual tasks, small group work and whole classes, based on online content and collaboration. Since 2010, this blended learning environment has improved retention as students can work at hours that suit them, and has given teachers more time to work on future lessons and other tasks.

Otley College: An Online toolkit for tutorials in rural- based FE – meeting new funding needs

As part of an LSIS Regional Response Fund project, Otley College has developed an online toolkit for one-to-one tutorials, based on research undertaken with practitioners and learners. The toolkit has been developed to meet the needs of students and tutors, and attempts to fulfil the requirement for tutorials within a new straightened funding agreement.

Alliance Learning: Revolutionising the way they work with an online learner management system

Since May 2012 Paul Cocker, Operation Executive and the Senior Management Team of Alliance Learning have introduced an online learner management system for every learner, requiring significant investment in systems, hardware, acceptance by staff and above all, time and commitment from the management team. This organisation has taken the radical step to overcome one of the major barriers to achieve its goal by dedicating three periods of two weeks where the business has closed for staff CPD training. A total of 500 man hours were invested to implement the online system. This is an excellent model of how to make these major changes effective in the shortest time.

Nuevas fórmulas publicitarias: los advergames como herramienta de las comunicaciones de marketing

Los advergames son videojuegos orientados a la comunicación publicitaria. Su naturaleza de mensaje híbrido, al combinar contenido publicitario y contenido de entretenimiento, aporta interesantes posibilidades al desarrollo de comunicaciones de marketing en un entorno mediático en el que la publicidad tradicional ha ido perdiendo eficacia. El presente artículo delimita el concepto de advergame, analizando las diferentes tipologías existentes y sus efectos sobre diversos objetivos de marketing y de comunicación. Asimismo, se apuntan algunas recomendaciones a la hora de desarrollar comunicaciones de marketing mediante advergames, así como las cuestiones éticas y morales que deben considerarse

Patrocinio deportivo: la implicación del espectador y sus efectos en la identificación y lealtad

El patrocinio deportivo ha experimentado un importante crecimiento en los últimos años siendo utilizado por algunas marcas como herramienta clave de sus comunicaciones de marketing e incluso de su posicionamiento. El presente estudio tiene como principal objetivo analizar la influencia de la implicación del espectador de un campeonato deportivo de primer nivel -campeonato de motociclismo MotoGP- en su identificación y lealtad hacia su deportista favorito. La capacidad de los directivos para generar beneficios provenientes de los stakeholders tales como los patrocinantes y medios de comunicación está relacionada directamente con el tamaño de los espectadores identificados y leales a un deportista o equipo, de ahí la importancia en este ámbito de esas variables. Una investigación empírica de sección transversal, fundamentada en la literatura sobre la implicación del consumidor y su relación con la lealtad y la identificación, sirve de base para contrastar, mediante el uso de técnicas de análisis de estructuras de covarianzas, el modelo teórico propuesto. Los resultados del estudio revelan que la implicación del consumidor con un deporte influye directa, positiva y significativamente tanto en su identificación como en su lealtad hacia su piloto favorito. En este artículo se presentan también las implicaciones para la praxis comercial de los hallazgos y se proponen futuras líneas de investigación

Online promotion of research expertise self assessment

Helps institutions identify if their use of online channels in communicating information about the expertise of researchers within their organisation meets the needs of both business and wider communities, as well as the researchers themselves.

Online communication and promotion of research expertise report

Examining how universities use online channels to promote their research expertise and making recommendations for how institutions can improve this.

Presenting research expertise information online: a guide for higher education institutions

Helping HEIs plan the use of online channels to communicate information about the expertise of researchers within their institution so that it meets the needs of business and community users, as well researchers themselves

Promotion of research expertise online project report

An output from the online promotion of research expertise project:

Promotion of research expertise online: the self-assessment tool

Helping HEIs identify whether the way they use online channels to communicate information about the expertise of researchers within their institution meets the needs of: – Business and community users – Researchers themselves.

Case study: Engaging students and staff in online activities

Case study about how East Berkshire College is engaging student and staff in online activities to develop digital literacy skills.

La traducción en los medios audiovisuales. Parámetros de estudio de la traducción audiovisual

Eterio Pajares, Raquel Merino y José Miguel Santamaría (eds.)