Os tons de Zé: transformações paradigmáticas na obra de Tom Zé (1967-1976)

Pós-graduação em Música - IA

A internet e os públicos empresariais: manual prático de relações públicas na grande rede

The ease and convenience provided by the Internet allow for the communication between the organization and its stakeholders to become rapid and effective. This fact can be good both for the organization and for the public. Keeping this in sight, the Internet as a public relations tool for communication between the organization and its stakeholders is the theme discussed throughout this study. Through bibliographic and exploratory research, this paper aims at pointing at effective tools afforded by the Internet that can be used by Public Relations. These tools can promote the relationship between organizations and its publics inserted on the Internet. In this way, the organization can influence publics in its favor. The present work investigates what strategies the Internet can contribute significantly to the field of Communication despite the fact that it is not able to completely replace traditional media

Valores culturais e organizacionais em transformação: estudo sobre o Programa de Intercâmbio Social da Aiesec

Many young people have chosen go on exchange experiences, expecting to live in a context full of diversity, to know elements in the country they are visiting and also to develop themselves personally and professionally. Organizational and cultural values can be acquired or developed through these professional exchange experiences. This paper aimed to understand the vision of young people who went on the social exchange of AIESEC related to cultural and organizational values in the experience. AIESEC is a global and nonprofit organization formed by university students, with the objective of peace and the fulfillment of the humankind needs. Thus, professional exchanges are the main tool for achieving this goal. The study analyzes the experiences of 15 exchange students as well as the point of view of five managers of the organization in order to gain a broad perspective in relation to exchange experiences to understand how young people understand the concept of culture. The interview results suggest that in labor relations, autonomy and egalitarianism are values that go together, while the harmony could be observed by the fact that the projects deal with the issue of sustainability. Furthermore, responsibility, tolerance and collective were the human values that the exchange students developed the most, indicating that experience enables openness to live the diversity and to the intercultural dialogue in order to value local cultures of the visited countries

Comunicação pública e democracia digital nos processos de participação cidadã: uma análise do Portal Brasil, sob os princípios de E-engagement

This article conducted an analysis of Portal Brazil, specifically in the areas of “Education” and “Economy and Employment”, by according to the principles of e-engagement defined by the Organization for Economic Co- operation and Development (OECD). For understanding of this work, were elucidated concepts such as public communication - trajectory, principles and relations -, digital democracy, e-government and engagement and civic participation. Through this analysis was realized the importance of public communication in the processes of opinion formation and stimulus to citizen participation, as well as the performance of the internet as a facilitator instrument in the processes of relationship between State and Society

Augusta: Rua de mão dupla

This project is about a book-report, which will discuss the Augusta Street in São Paulo, a place emblematic of the city, one of its biggest and most famous streets and that has been the scene of several transformations of the country. From the heady days of Jovem Guarda to the decadence of the inferninhos locus of prostitution and drugs. Currently the route passes through a dubious process of revitalization. Then comes the question of when life ceased to exist in Augusta and the desire to capture in words the transitory moment what is happening in this street. When you scroll through 3 km of the street you want to be seen as a flaneur, the two Augusta, one which lives on day and another whose life begins at night. Down the hills, draw a profile of one extraordinary street and lay bare the contradictions that make Augusta a two-way street

O Relações Públicas e a comunicação organizacional: um estudo exploratório nas agências de São José dos Campos

The field of social communication, especially the one of Public Relations, seems to be unknown and not so recognized and explored in Brazil, even though these professionals are trained to operate in different kinds of organizations. Because of that, it is important for the Public Relations to know the demands of the market he or she wants to work on. Therefore, an exploratory study was conducted in agencies in São José dos Campos, São Paulo. The project objectives are to identify the communicational demands from the communication agencies’ point of view, get to know the work field for Public Relations, verify if the professional attends the market demands and identify market needs in communication. The methodology used was: bibliographical search of theories concerning organizational communication, communication agencies and Public Relations; and a field research in five agencies that provide services related to organizational communication, for recognizing reality. The data obtained shows that organizational communication is a growing field and in which the Public Relation has much to contribute, but unawareness of the profession results in a small number of professionals working in the area

As relações públicas e a gestão da comunicação integrada em tempos de crise: uma análise sobre o caso Ades no Facebook

This paper aims to understand so that organizations in times of crisis - exposed to social media, especially Facebook - they conceive strategies to minimize any factors that shake with your credibility, image and reputation. There for, the case study on the crisis experienced by Ades brand in March 2013 was chosen. The methodology of the work consists of bibliographic research and analytical as well as the presentation and case study, covering the concepts of Marketing, Public Relations, Social Media, Reputation Management and Image, Branding and Integrated Communication. This work was divided into four chapters that present the management of communication in the digital age, the presentation of the global Unilever brand and it brand Ades; exposure to the crisis and its repercussion and an analysis of the case under the stance of public relations, in this order

A ideologia dos meios de comunicação social na formação da consciência familiar

Pós-graduação em Serviço Social - FCHS

O fenômeno bullying em escolares do ensino fundamental

Pós-graduação em Psicologia do Desenvolvimento e Aprendizagem - FC

Monarquia e República nas crônicas machadianas

This article aims to analyze the significant social and political aspects of the transition from the Parliamentary Constitutional Monarchy to Federal and Presidential Republic, according to the literary work of the writer from Rio de Janeiro Joaquim Maria Machado de Assis (1839-1908). Some of these aspects appeared in Machadian chronicles entitled Balas de Estalo, published in the daily newspaper Gazeta News between 1883 and 1887. These chronicles were signed by Lelio, one of the nicknames of Machado de Assis.

Políticas educacionais e mídia no Brasil: apontamentos sobre o quadro atual

This paper describes some of the key political strategies focused on the relationship between the school and the media in the country. Stand out actions taken by the media in its relationship with the formal education, the proposals on the subject found in the Parâmetros Curriculares Nacionais (PCN), the guidelines found in documents on school management, and some of the concrete initiatives undertaken by the government agencies. The framework allows us to observe the distance between the initiatives managed within the school field (involving curriculum programs, programs management and the action of the government agencies linked to field of formal education) and external proposals outside that field.

Prevenção do tabagismo na gravidez: importância do conhecimento materno sobre os malefícios para a saúde e opções de tratamento disponíveis

Objetivo: Examinar o padrão de consumo do tabaco e conhecimentos sobre as doenças relacionadas ao tabaco, assim como identificar os tipos mais populares de mídias entre gestantes para aprimorar estratégias para a prevenção e a cessação do tabagismo entre essas mulheres. Métodos: Estudo transversal com 61 gestantes atendidas em um hospital universitário e em unidades básicas de saúde em Botucatu, SP. A Escala Hospitalar de Ansiedade e Depressão foi aplicada a todas as participantes. Para aquelas com história de tabagismo, também foi aplicado o Teste de Fagerström para Dependência de Nicotina, e foi avaliado o grau de motivação para cessação tabágica nas fumantes. Resultados: Das 61 gestantes avaliadas, 25 (40,9%) eram fumantes (média de idade, 26,4 ± 7,4 anos), 24 (39,3%) eram ex-fumantes (média de idade, 26,4 ± 8,3 anos), e 12 (19,8%) nunca fumaram (média de idade, 25,1 ± 7,2 anos). A exposição passiva foi relatada por 39 gestantes (63,9%). Das 49 fumantes/ex-fumantes, 13 (29,6%) conheciam as consequências pulmonares do tabagismo; somente 2 (4,9%) conheciam os riscos cardiovasculares; 23 (46,9%) acreditavam que fumar não causa nenhum problema para o feto ou o recém-nascido; 21 (42,9%) consumiram álcool durante a gestação; 18 (36,7%) relataram aumento no consumo de cigarros quando bebiam; 25 (51,0%) experimentaram cigarros com sabores; e 12 (24,5%) fumaram narguilé. Entre as 61 gestantes avaliadas, a televisão foi o tipo de mídia mais disponível e favorita (85,2%), assim como a mais preferida (49,2%). Conclusões: Entre gestantes, o fumo ativo, o fumo passivo e o uso de formas alternativas de consumo de tabaco parecem ser altamente prevalentes, e tais mulheres parecem possuir poucos conhecimentos sobre as consequências do uso de tabaco. Programas educacionais que incluam informações sobre as consequências de todas as formas de uso de tabaco, utilizando formatos novos e efetivos para esta população específica, devem ser desenvolvidos para promover a prevenção/cessação do tabagismo entre gestantes. Amostras adicionais para explorar diferenças culturais e regionais são necessárias.

O cotidiano escolar na Revista Brasileira de Estudos Pedagógicos (1984-2014)

Pós-graduação em Educação - IBRC

Letramento digital em massa com objetos de aprendizagem

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

Políticas públicas e direitos de crianças e adolescentes: o papel da mídia na expansão da cidadania

This paper presents results of an evaluation of the quality of the coverage of issues associated to the preservation of rights of children and adolescents in the eight main newspapers of major cities of Bauru (Sao Paulo State) administrative region, from August 2008 to March 2009. In a total of 389 assessed stories, 66% portrayed acts of legal infraction and violence with children and adolescents as victims or perpetrators, with a fragmented and superficial perspective; 34% are greater approaches about public policies aimed at the preservation of social rights. The results show the existence of a smaller number, yet significant, of stories which presented extended and more contextualized approaches. From a general view, we can point out that the contribution given by the media as a form of vigilance over the execution of public policies has been limited, which justifies the concern of demanding, from the mass media, measures to fulfill the role attributed to them by contemporaneous democracies to the strengthening of citizenship.