Políticas e gestão da comunicação no Brasil contemporâneo

O volume, organizado pelo professor Danilo Rothberg, reúne artigos de docentes e pesquisadores de pós-graduação das áreas de ciências humanas e sociais que buscam esclarecer ações que envolvem a comunicação desenvolvida por atores sociais a fim de ampliar os espaços democráticos. A maior parte dos artigos são de autoria de docentes da Unesp e tratam de temas relacionados à comunicação via Internet e de sua aplicação em iniciativas políticas e de interação de instâncias de poder com o público. Mas o livro ainda discute outros meios, como rádio e televisão, além da comunicação organizacional. A obra procura aplicar o conhecimento científico no campo da comunicação desenvolvido nas universidades à realidade do Brasil de hoje. Diante do quadro de constante inovação das formas de se comunicar observado nos últimos anos, os autores contribuem para superar um cenário de aparente falta de informações sobre as realizações políticas e de gestão do setor.

Construção de conhecimento em governança corporativa: estudo sobre a criação de valor para tomada de decisão de investidores no mercado de capitais

Pós-graduação em Ciência da Informação - FFC

Gestão, mediação e uso da informação

O livro Gestão, mediação e uso da informação vai ao encontro dos estudos teóricos e metodológicos de objetos e fenômenos que envolvem a gestão, a mediação, uso e apropriação da informação em distintos ambientes

Competência em informação na UFPR TV: a inter-relaçâo entre informação, conhecimento e comunicação

Pós-graduação em Ciência da Informação - FFC

Contribuições da teoria das restrições para gestão da mudança

Pós-graduação em Engenharia de Produção - FEB

Preservação digital na gestão da informação: um modelo processual para as instituições de ensino superior

Pós-graduação em Ciência da Informação - FFC

Dimensões de competitividade para a empresa Brasileira: informação e conhecimento, qualidade, tecnologia e meio ambiente

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Estratégias para disseminação do conhecimento organizacional: o papel da arquitetura da informação

Introduction: Organizations are expending more and more, the spaces electronic / digital (Internet / intranet / extranet) as a way to efficiently manage information and knowledge in the organizational environment. The management of inputs informational and intellectual belongings ranges from the strategic level to the operational level; the results demonstrate the strength of the socialization of organizational strategies. Objective: To reflect on the role of information architecture for the development of electronic spaces / digital in organizational environments. Methodology: Analytical study supported by specialized literature, based on three aspects emphasized by Morville and Rosenfeld (2006) and applied to information architecture: context, content and user studies beyond the search and use of information Choo (2006) which also highlights three aspects: situational dimensions, cognitive needs and emotional reactions. Results: In the context of the Web environment organizations have a large number of sites for brands / products that have mostly no organizational structure or shared navigation. The results show that when a department needs to contact another department must do so in order offline. Conclusion: The information architecture has become essential for the development of management information systems that makes possible to easily find and access data and information, as well as helps in developing distinct hierarchies to structure the distribution of content, promoting developed quality and effectiveness of the management systems.

A formação referencial do comportamento organizacional no enfoque da gestão arquivística

Applicability of management theories to developing organizationations and structured process for managing change and create an environment for innovation and adaptation. The study skills resources focus described information science area and your essencial function building a knowledge society. The work process administration involves organizational environment. When working to resolve conflict, it is important to solve parties in personal conflict for success of the organization. For theory of human relations, informal groups influence in the archive workplace. Thus the aim of this paper is to proposed analyse the influence human relations theory for the process archive management. That methodology will follow the recommendation archive university case study. The data analysis for the current case study follows focus group. The conduct the case study was guided by three phases: Motivational elements, the individual and influence behavior, integration of the formal and informal organization. Employees May Be the Key to Success for O rganizations and develop the conclusions and recommendations portray motivation and a good working environment stood out the factors that employees develop skills and competencies. Organizational behavior that is present in forms of rewards, recognition, social man and informal groups. The nature of research contribute to the process archive management. Development and suggested that the findings of the analysis are applied to a larger structure of archive organization, as well as public archive case study.

O (des)conhecimento do professor sobre a avaliação e o plano de desenvolvimento da escola

This paper is part of an extension project titled “The implementation of the School Development Plan in public schools of São Paulo: contradictions and implications for the educational management practice”. The School Development Plan is a program supported by the Ministry of Education through the National Fund for Education Development. Since 2010, it has been directed to state and local public schools that have not reached the goals set by the Basic Education Development Index. This research has been conducted in four public schools of an inner city of São Paulo since April 2011, in which the School Development Plan is being implemented. The objective of this study is to analyze the teachers’ concepts of learning assessment and identify the instruments used for such assessment and when they are used. The research made use of a qualitative approach. The study is based on literature review and data collected through questionnaires completed by teachers. We consider the importance of teachers monitoring the whole teaching and learning process and not only the results. However, public policies stimulate final results; thus, the study points out that teachers perform a checking, not an assessment, since there is no decision making. It is crucial to join quantity and quality when performing an assessment that diagnoses and values students and their effective learning.

A influência da cultura e da comunicação para a geração de conhecimento em contexto organizacional

In the organizational context culture and communication are fundamental to the processes of appropriation, sharing, generation and use of knowledge. However, in organizations, it is evident that there is little awareness about the influence of information culture and informational communication in the scope of knowledge management. In this perspective and considering the theoretical context, we analyze the influence of culture and communication in the construction of knowledge in an organizational context. This study presents a qualitative research covering national literature focusing theoretical literature published about this thematic. Analyzing this literature we have verified that without an appropriate information culture and an appropriate information communication favoring the organizational processes, hardly the managers would reach the purpose of stimulating knowledge creation within the organization's environment. In conclusion we consider that culture and communication are the foundations for the effectiveness of activities that occur within the context of knowledge management.

O Fetiche do Capital Intelectual: A ideologia do Conhecimento e da Adaptação no Contexto da Reestruturação Produtiva do Capital

This article presents a discussion about the fetishism of the intellectual capital, analysing the ideology of knowledge and the need of adaptation of the worker in connection with the restructuring of capital in recent decades. We analyze the emergence of this ideology - through the concepts of knowledge society, information society, intellectual capital, among others - in some authors of the area human resource management, following it presents the critique of this notion based on the analysis of some authors of critical social thought. Finally we position ourselves in order to assert that this is a new version of fetishism in the time of globalization of the capital.

As publicações da ANPAE e a trajetória do conhecimento em Administração da educação no Brasil

This paper reports on the trajectory of knowledge in educational administration, as published by the Brazilian National Association of Educational Policy and Administration (ANPAE). It reviews four early booklets on school administration – Cadernos de Administração Escolar – published between 1961 and 1968, and selected issues of ANPAE´s journal – Revista Brasileira de Política e Administração da Educação – published between 1983 and 2000, under different categories, and analyses those classified under the concepts of administration and management. The author refers to conceptual limitations, but concedes that the publications present relevant contributions on the theoretical development of educational administration in Brazil.

Políticas de apoio a gestão da arborização urbana: uma análise do programa município verde azul

Pós-graduação em Agronomia - FEIS

Sistemas de gestão da qualidade ISO 9001: survey sobre os desafios da implantação

Pós-graduação em Engenharia de Produção - FEB