Comparison of marketing policies applied by the same company in different countries and analysis of the reasons for the differences

The focus of this project is going to be, as the title indicates, on the comparison of marketing policies applied by the same company in different countries and analysis of the reasons for the differences. In order to do that, I have selected the company Nestlé to analyze the marketing decisions it makes across national boundaries to market the brand of Kit Kat and keep it as a leader snack worldwide. After having analyzed the brand in all continents, I can say the execution of the strategy used by Nestlé with Kit Kat really matches the planning of the strategy which is to think globally and act locally. Nestlé uses global brand identity but, from the internal point of view, it uses local ingredients and gives autonomy to its local branches based in different countries to make pricing and distributions decisions and therefore satisfy different consumers’ needs and preferences in local environments where changes happen very rapidly. The “glocal” approach to marketing is an effective way for Nestlé Kit Kat to stay focused on the consumer in worldwide markets.

International communication strategy followed by Ikea : analysis of campaigns in different countries, features and possible justifications of the differences

International communication strategy followed by Ikea analysis of campaigns in different countries, features and possible justifications of the differerences.

Individual weight, development time and yield of different stages of Tropodiaptomus incognitus (Crustacea: Copepoda). [Translation from: Cahiers ORSTOM, Serie Hydrobiologie 4(1) 63-70, 1970. ]

Observations of individual weight, duration of development and production of different stages of Tropodiaptomus incognitus are presented. The study is based on data gathered from Lake Chad in 1968.

Feeding of Gammarus lacustris Sars under different conditions of habitation [Translation from: [Trophic relations of freshwater invertebrates.] (ed. G. G. Vinberg) pp.94-98. Leningrad, Zool.Inst.AN SSSR, 1980]

The amphipod Gammarus lacustris, a regular representative of lacustrine communities, often plays a significant role in the transformation of matter and energy. The object of the present work was to clarify the quantitative side of the feeding of the amphipod under different conditions of habitation. Experimental works on determination of the rate of consumption of food and its dependence on body-weight were carried out in the summer periods 1975-1978 on three water-bodies of the Krasnoyarsk region, of different conditions of habitation for the amphipods.

Talbot effect of a grating with different kinds of flaws

The Talbot effect of a grating with different kinds of flaws is analyzed with the finite-difference time-domain (FDTD) method. The FDTD method can show the exact near-field distribution of different flaws in a high-density grating, which is impossible to obtain with the conventional Fourier transform method. The numerical results indicate that if a grating is perfect, its Talbot imaging should also be perfect; if the grating is distorted, its Talbot imaging will also be distorted. Furthermore, we evaluate high-density gratings by detecting the near-field distribution with the scanning near-field optical microscopy technique. Experimental results are also given. (c) 2005 Optical Society of America.

Wavefront conversion by local volume holograms between cylindrical and plane waves with reconstruction at a different readout wavelength

Based on the two-dimensional coupled-wave theory, the wavefront conversion between cylindrical and plane waves by local volume holograms recorded at 632.8 nm and reconstructed at 800 nm is investigated. The proposed model can realize the 90 degrees holographic readout at a different readout wavelength. The analytical integral solutions for the amplitudes of the space harmonics of the field inside the transmission geometry are presented. The values of the off-Bragg parameter at the reconstructed process and the diffracted beam's amplitude distribution are analysed. In addition, the dependences of diffraction efficiency on the focal length of the recording cylindrical wave and on the geometrical dimensions of the grating are discussed. Furthermore, the focusing properties of this photorefractive holographic cylindrical lens are analysed.

Aspects of the washout of salmonid eggs. 3. Observations on the settlement of artifical eggs in a section of natural stream channel at several different discharges

It is of value to know the approximate distance of travel at different stream discharges and/or water velocities, of salmonid eggs which have been displaced from redds by spates. This report describes studies in 20 m of stream channel upstream of the fish trap in Dubby Sike. Observations were made on the relation- ships between discharge and water depth and velocity and also on the relationships between water velocity and the settlement of artificial trout eggs. The main aim was to test the hypothesis that, at any given water velocity, eggs would drift smaller distances in a natural stream than in the experimental channels.

Diffraction properties of volume holographic gratings for an ultrashort pulsed beam with different polarization states readout

The diffraction properties of volume holographic gratings are studied when the gratings are illuminated by an ultrashort pulsed beam with different polarization states. The developed coupled wave theory of Kogelnik is used. Considering the dispersion effect of the grating media, solutions for the diffracted and transmitted intensities, diffraction efficiencies and the bandwidths of the gratings are given in transmission volume holographic gratings and reflection volume holographic gratings. The bandwidths of the gratings are reduced by the dispersion effect of the grating media. They also have different influences on the diffraction of an ultrashort pulsed beam with different polarization states. For different values of the ratio of the spectral bandwidth of the input pulse to that of the grating, the changes of the spectral and temporal distributions of the diffracted intensities, as well as the diffraction efficiencies of the gratings are shown.

Aspects of the washout of salmonid eggs. 4. Effects of a standard mechanical shock, applied at different stage of development, upon survival and development of eggs of brown trout (Salmo trutta L.)

It is generally accepted by fish culturists that salmonid eggs are sensitive to mechanical shock and that the sensitivity varies with the stage of development of the eggs. In general, the period of greatest sensitivity is thought to occur between fertilization and ”eyeing”. However, it is reasonable to expect that, during a period (perhaps of several hours) following fertilization, sensitivity will be low because in nature during this period the eggs may be subject to some mechanical shock caused by the parent fish covering them with gravel. In 1983-4 and 1984-5 experiments were performed on brown trout (Salmo trutta L.) eggs to examine the effect of a standard mechanical shock (c. 2,500 eggs in 1983-4 and c. 8,400 eggs in 1984-5) at various stages of development upon survival to hatching and time of hatching.The results of these experiments are reported in this study.

Corroborative studies on the effects of sample variation on three macroinvertebrate biological assessment methods at different water quality states

In recent collaborative biological sampling exercises organised by the Nottingham Regional Laboratory of the Severn-Trent Water Authority, the effect of handnet sampling variation on the quality and usefulness of the data obtained has been questioned, especially when this data is transcribed into one or more of the commonly used biological methods of water quality assessment. This study investigates if this effect is constant at sites with similar typography but differing water quality states when the sampling method is standardized and carried out by a single operator. An argument is made for the use of a lowest common denominator approach to give a more consistent result and obviate the effect of sampling variation on these biological assessment methods.

The ecological impact of different mechanisms of chronic sub-lethal toxicity on feeding and respiratory physiology

Sub-lethal toxicity tests, such as the scope-for-growth test, reveal simple relationships between measures of contaminant concentration and effect on respiratory and feeding physiology. Simple models are presented to investigate the potential impact of different mechanisms of chronic sub-lethal toxicity on these physiological processes. Since environmental quality is variable, even in unimpacted environments, toxicants may have differentially greater impacts in poor compared to higher quality environments. The models illustrate the implications of different degrees and mechanisms of toxicity in response to variability in the quality of the feeding environment, and variability in standard metabolic rate. The models suggest that the relationships between measured degrees of toxic stress, and the maintenance ration required to maintain zero scope-for-growth, may be highly nonlinear. In addition it may be possible to define critical levels of sub-lethal toxic effect above which no environment is of sufficient quality to permit prolonged survival.

High-density holographic recording parameters under different wavelength of a two dyes-sensitized photopolymer

The high-density holographic recording parameters of a novel two dyes-sensitized photopolymer under different exposure wavelengths are studied. The results show that the maximum diffraction efficiency, exposure sensitivity, maximum refraction index modulation, dynamic range, and the exposure time constant increases with the increase of the exposure wavelength. The analysis indicates that the scattering has an important role in the forming of the holographic grating. (c) 2005 Elsevier GmbH. All rights reserved.