Mobilidade em potência e discurso publicitário na sociedade contemporânea globalizada: Brasil, 1982-2014

No mundo, hoje, tudo está em movimento. Pessoas, objetos, valores, informação e imagens circulam cada dia mais intensa e extensamente em um ambiente social fluido, em rede e de riscos. Quando a mobilidade torna-se parte importante da experiência cotidiana e os deslocamentos físicos, geográficos, virtuais ou imaginativos tomam a frente nas relações e alteram radicalmente os modos de vida em todas as esferas - social, cultural, política e econômica -, nesse momento uma cultura da mobilidade se impõe e envolve a todos em novas possibilidades e experiências, assim como, em novos constrangimentos, riscos e discursos que devem ser estudados. O cada dia mais intenso imbricamento entre a cultura da mobilidade e o discurso publicitário constitui a base que sustenta a tese e que delineia as duas premissas fundamentais do estudo: a primeira, de que as coisas do mundo chegam até o sujeito apesar de sua imobilidade, por meio dos objetos, das informações e das imagens que circulam globalmente; e, a segunda premissa, de que a despeito de seu caráter comercial, persuasivo e de vendas, a publicidade também pode ser encarada como um bem cultural que expressa a cultura da qual faz parte. É na articulação destas duas premissas que reside o interesse primordial e o objeto de estudo da pesquisa: ao considerar o fazer publicitário como representação da sociedade, investigar, a partir da perspectiva do Paradigma das Novas Mobilidades, como o movimento é expresso discursivamente na publicidade das marcas globais. A interpretação do discurso publicitário global teve como objetivo validar a hipótese de que há um consumo de (i)mobilidade sendo feito quando o indivíduo sai em busca de objetos que, a partir de sua disponibilidade (ready-to-handness) e potencial de uso em relação ao ambiente (affordance), suportem sua (i)mobilidade cotidiana com certa estabilidade e menor risco. O locus da investigação é o Brasil e o estudo focou sua análise nos 32 anos relativos ao período de 1982 a 2014. Foram selecionados anúncios de marcas veiculados na revista Veja durante o período de três Copas do Mundo FIFA: de 1982, na Espanha; de 1998, na França; e de 2014, no Brasil, que cobrem o período proposto pela pesquisa.

A Unesco e a trajetória da política cultural: momentos e movimentos de uma linguagem de ação pública (1966-1982)

Ainda que tenham existido relações entre o Estado e concepções variadas de cultura em diferentes períodos históricos, esta pesquisa mostra que a cunhagem da categoria “política cultural” é concomitante ao surgimento das ações a ela associadas no período pós Segunda Guerra Mundial. Em 1967, a UNESCO produziu o que ficou conhecido como a primeira definição de política cultural e, a partir de então, assumiu papel central na promoção de políticas culturais ao redor do mundo. Esta definição foi parte de um esforço explícito para atribuir à política cultural um significado e difundi-lo por meio de estudos, reuniões e conferências regionais durante os anos 1970 e duas conferências globais, em 1970 e 1982. Neste período, o trabalho da UNESCO contribuiu para mover a política cultural de suas controvérsias e incertezas iniciais para tornar-se uma categoria operacional significativa para além das atividades ligadas à própria UNESCO. A política cultural passou a ser mobilizada como uma ação coerente, racional, instrumental, hierárquica, estadocêntrica, compatível com a democracia e orientada ao desenvolvimento e tornou-se uma forma frequente para falar sobre e fazer ações públicas relacionadas a cultura em diferentes lugares. A partir da análise de documentos produzidos por e sobre o trabalho da UNESCO relacionado a política cultural, o estudo mostra como cartas, memorandos, publicações e questionários encartados em processos burocráticos performaram movimentos de formação e transformação da centralidade da linguagem da política cultural, transformando simultaneamente os repertórios, significados, usos e públicos a ela associados. Essa gramática de repertórios, categorias centrais e linguagens tem sido testada e negociada concretamente em momentos e movimentos historicamente situados. As centralidades resultantes são, portanto, provisórias e dependentes dos investimentos locais em seu valor como forma organizadora, convivendo e negociando sua validade com outras linguagens de ação pública.

Alasdair Gray`s 1982 Janine (1984): a postmodernist scottish novel

Alasdair Gray is now an established figure in the Scottish literary scene and has numerous claims to be considered an important voice writing in English. First Lanark: A Life in Four Books (1981) and then 1982 Janine (1984) contributed to the recognition of Gray as one of the founding fathers of the new Scottish writing and as a figure of importance in international contemporary fiction due to his innovative, experimental and postmodernist novels. As the title of this dissertation - “Alasdair Gray’s 1982 Janine (1984): A Postmodernist Scottish Novel” - suggests, it aims at analysing the author’s second novel, 1982 Janine (1984), in a thematic and formal perspective, in order to justify the choice of the terms - Postmodernist and Scottish - to classify this novel. 1982 Janine projects a world through Jock McLeish’s mind and is a powerful stream-of-consciousness narrative. Jock is an alcoholic who lives a personal crisis and, therefore, tries to escape from his depressing reality through sexual fantasies and political diatribes. During a single night in a Scottish hotel room, he drinks and dreams, and spends the whole night alone with his fantasies and fears, his memories and hopes. In Chapter 11, the most daring experimental section of the novel, Jock attempts to commit suicide by taking an overdose of tablets with alcohol but fails. Following this, he decides to review his life and make for a new beginning; the novel thus closing with an optimistic note. Also, the narrative is based on a constant interweaving of sex fantasy with political satire, that is, it is through his protagonist that Gray manages to convey the state of Scotland as well as the concerns and aspirations of the Scottish people and then, proceed to a political and social critique. This dissertation appears structured in three chapters. In Chapter I - “Alasdair Gray: A Postmodernist Scottish Writer” - I present Gray as a powerful postmodernist writer who also sees himself as a Scottish author, and more particularly as a Glaswegian, who concentrates on Scottish subject matter in his literary work. In a first section, I offer a brief survey of the Scottish literary scene from the fourteenth to the twentieth century, in order to understand Gray’s choice of setting and themes and to check his influence or indebtedness to previous Scottish authors. As 1982 Janine is also a good example of selfconscious experimental writing, in a second section, I present various seminal fictional works that introduced and developed experimentalism in British fiction, in order to evaluate the influence of modernist developments in form and technique on recent experimental writing. The third section consists of an introduction to Gray’s work for he is not only a novelist, but also an artist, a playwright, a poet, an activist and a scholar. Chapter II - “Postmodernist Features in 1982 Janine” - aims at listing and examining the postmodernist devices that the novel includes, in what content and form are concerned. On the one hand, the use of a developed type of the modernist stream of consciousness, the presence of a protagonist who feels entrapped in a specific system, the quest for freedom, the incoherence and fragmentation of time, the nonchronological order of the narrative, the blending of fantasy and “reality”, as well as the importance of the Scottish material are definitely current aspects within postmodernist literature that can be found in Gray’s novel. On the other hand, the handling of literary self-conscious devices, such as typographical experimentation, presence of metafiction and intertextuality, and inclusion of an Epilogue, are likewise among recurrent postmodernist features. As the title - “A Narratological Analysis of 1982 Janine” - evidences, Chapter III offers a description of the mechanics of the narrative and its functioning in order to better understand the narrative technique of postmodernist fiction. This study is based primarily on Gérard Genette’s theoretical framework and terminology, presented in Narrative Discourse: An Essay in Method, an analytical tool that allows me to provide a more objective and scientific analysis. Hence, I follow the Genettian division of narrative discourse in Time, Mood and Voice while examining the novel. Finally, I proceed to a description of the intertextual relationships 1982 Janine establishes with other texts.

Sediment toxicity assessment of Guanabara Bay, Rio de Janeiro, Brazil.

Guanabara Bay (GB) comprises of estuarine and marine environments of high ecological and socio-economic relevance, together with port, industrial and urban areas. The anthropogenic activities produce environmental impacts, including the aquatic pollution. The sediment quality assessment is important to evaluate the effects of contamination, once sediments are a repository for most of the contaminants. In this Study, the quality of sediments from GB was evaluated, in rainy and dry periods, throughout the employment of acute toxicity tests with the amphipod Tiburonella viscana, and chronic bioassays with embryos of the sea-urchin Lytechinus variegatus. In the dry period, acute toxicity was found in the sediments from stations 1, 2 3 (NW) and 7 (near Guapimirim Environmental Protection Area). The bioassays with liquid phases showed effects, but were strongly influenced by the unionized ammonia levels, which were high in this period. In the rainy period, acute toxicity was found in sediments samples from stations 1, 2, 3, 6, 8, 10, 11, 12 and 15. Chronic toxicity could be clearly detected, as ammonia concentrations tended to be low in the most part of the samples. The results showed that the sediment toxicity is influenced by precipitation rates, which increase the input of contaminants to the Bay, and also allowed subdividing GB in three main zones: northwest (stations 1, 2, 3, 5), northeast (stations 6, 7, 8, 9) and centre-south (stations 10, 11, 12, 13, 14, 15). Results also showed that the quality of GB sediments is poor, and that toxicity tests could determine the combined effects of pollutants.

Acute and chronic toxicity of sediment samples from Guanabara Bay (RJ) during the rainy period

A Baía de Guanabara é um ambiente marinho-estuarino de grande relevância ecológica e sócio-econômica, e sujeita a uma ampla gama de impactos ambientais. O sedimento é o principal destino para a maioria das substâncias introduzidas nos corpos d'água, podendo fornecer uma medida integrada da qualidade ambiental, a qual pode ser avaliada por várias abordagens. Neste projeto, a qualidade de sedimentos da Baía de Guanabara foi por uma abordagem ecotoxicológica, por meio de testes de toxicidade aguda de sedimento integral, utilizando Tiburonella viscana, e testes de toxicidade crônica de água intersticial, elutriato e interface sedimento-água, utilizando embriões de Lytechinus variegatus. Os sedimentos foram coletados em 14 estações de amostragem. Nos testes crônicos houve efeitos significativos na maioria das amostras, enquanto os sedimentos coletados nas estações 1, 2, 3, 6, 8, 10, 11, 12 e 15 apresentaram também toxicidade aguda. Houve grande concordância entre os resultados dos diferentes testes, e sua integração mostrou que os sedimentos analisados encontram-se inadequados à vida aquática, indicando degradação ambiental na baía da Guanabara. Nesse contexto, o controle das fontes poluidoras e o gerenciamento dos múltiplos usos da baía devem ser implementados, no sentido da melhora da qualidade ambiental.

Relative abundance and population biology of the non-indigenous crab Charybdis hellerii (Crustacea: Brachyura: Portunidae) in a southwestern Atlantic estuary-bay complex

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Ecological distribution of the shrimp Litopenaeus schmitti (Burkenroad, 1936) (Decapoda, Penaeoidea) in Ubatuba Bay, São Paulo, Brazil

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Feeding habits of the spider crab Libinia spinosa H. Milne Edwards, 1834 (Decapoda, Brachyura) in Ubatuba Bay, São Paulo, Brazil

The main goal of this study was the identification of the items of the diet of the L. spinosa, based on the stomach contents analysis. The crabs were obtained from Ubatuba region north-eastern shore of São Paulo State. In the laboratory, all the individuals were dissected, the stomach was retreated and fixed in 10% formaline. The alimentary items were identified under stereomicroscope and analysed by the method of Frequency of Occurrence. A total of 194 stomachs was analysed and nine alimentary items were obtained. Unindentified material was found in 98% of analysed stomach and poriferan were present in less then 1% of stomachs. These results pointed a diversified diet explored by this crab, as well as the employment of some different methods for food intake. This suggested that these crabs could occupy different position in the trophic chain.

Taphonomy of Bouchardia rosea (Rhynchonelliformea, Brachiopoda) shells from Ubatuba Bay, Brazil: implications for the use of taphonomic signatures in (paleo)environmental analysis

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Differential benthic occupation by crabs in the Ubatuba bay, São Paulo, Brazil

The goal of this work was to examine the occurrence of brachyurans in soft bottom sublittoral habitats and their association with some environmental factors. The relative abundance of crabs in two depth strata (from 4.5 to 9 m and from 9 to 18 m) was quantified. Crabs were collected with an otter-trawl with 3.7 m of mouth opening and 12-mm mesh in the cod end. Monthly sampling, consisted of a single trawl in each stratum during a 1-yr period, were carried out. Fifteen brachyuran and six anomuran species were found, including Callinectes ornatus Ordway, 1863; Callinectes danae Smith, 1869; Hepatus pudibundus (Herbst, 1785); Libinia spinosa H. Milne-Edwards, 1834; Persephona punctata (Linnaeus, 1758), and P. mediterranea (Herbst, 1794), which were the most abundant and frequent in the area. The most abundant swimming crabs in both strata were C. ornatus and C, dan(re. Size differences in C. ornatus were observed between strata, suggesting a spatial separation of juveniles and adult crabs.

Brachyuran community in Ubatuba Bay, northern coast of São Paulo State, Brazil

A bruchyuran crab assemblage from eight transacts at a non-consolidated sublittoral site in Ubatuba Bay was studied on a monthly basis from September 1995 to August 1996. Data about number of individuals of 50 species found and other information such as distribution of the dominant crabs are reported. The family Majidae was represented by 13 species, followed by Xanthidae (13), Portunidae (10), Leucosiidae (5), Calaphidae (2), Dromiidae (2), Parthenopidae (2), Goneplacidae (1), Pinnotharidne (1), and Ocvpodidae (1). The brachyuran taxocoenosis was dominated by Callinectes ornatus (60.4%), Callinectes danae (18.8%), and Hepatus pudibundus (7.7%). representing together 86.9% of the total number of collected brachyurans. The Shannon-Weaver diversity index ranged from 1.10 to 2.06 between transects, and from 1.33 to 2.22 between months, depending more on equitability than on richness.

Composition and abundance of shrimp species (penaeidea and caridea) in Fortaleza Bay, Ubatuba, São Paulo, Brazil

The abundance and spatio-temporal distribution of the caridean and penaeid fauna from Fortaleza Bay, Ubatuba, São Paulo, Brazil, were analyzed. Seven transects were sampled over a one year period from November 1988 to October 1989. A total of 17047 shrimps were captured, representing 13 species belonging to 5 families. The interaction of temperature and type of sediment was fundamental in determining the presence and abundance of shrimp species in the area.

Spatial and seasonal distributions of Callinectes danae (Decapoda, Portunidae) in Ubatuba Bay, São Paulo, Brazil

The spatial and seasonal distributions of Callinectes danae Smith, 1869, in Ubatuba Bay, São Paulo, Brazil, were investigated as a part of a broad study on the general biology of portunids along the northern coast of São Paulo State, Brazil. Swimming crabs were collected during one year, from September 1995 to August 1996, along eight transects determined according to local physiographic features. Three replicate trawls were performed monthly at each transect. Depth. salinity, dissolved oxygen, temperature, organic matter content, and texture of the sediment were measured. Callinectes danae individuals were concentrated in shallow water close to the discharge of estuaries where the bottom is composed of fine and very fine sand. The species was more abundant in the warmer months. During the study period, C. danae exhibited continuous reproduction with a peak of reproductive intensity in June. Within this area, some sites are particularly favorable for C. danae establishment due to a combination of factors and prevailing local conditions.

Occurrence of shrimp species (Crustacea : Decapoda : Natantia : Penaeidea and Caridea) in Ubatuba Bay, Ubatuba, SP, Brazil

The species composition of Penaeidea and Caridea shrimp was studied in Ubatuba Bay, São Paulo, Brazil. Samples were taken monthly from September 1995 to August 1996, using two double-rig trawling nets. A total of 21 marine shrimps species were obtained, belonging to eight families. Sergestoids were represented by a single species of Sergestidae, while penaeoids comprised three families, Penaeidae, Sicyoniidae and Solenoceridae. Caridea shrimps belonged to two superfamilies, the Palaemonoidea, represented by Palaemonidae; and Alpheoidea by three families, Alpheidae, Ogyrididae and Hippolytidae. Sicyonia laevigata Stimpson, 1871 and Nematopalaemon schmitti (Holthuis, 1950) represent first records in São Paulo State, Brazil.