876 resultados para Comportamento do consumidor - Aspectos morais e éticos


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A polinização é um serviço indireto prestado pelos ecossistemas, de valor ambiental e econômico para a sociedade humana. Em função dessa importância, a conservação de espécies de abelhas nativas é fundamental e o conhecimento de aspectos da biologia e ecologia dessas espécies é a base para a proposição de planos de manejo e conservação. Neste trabalho, foram feitas observações focais, avaliando os padrões de atividades diárias e sazonais, com ênfase no comportamento de coletas de recursos de abelhas nativas em flores de Solanum lycocarpum, uma espécie em que é característica a síndrome de polinização vibrátil. Os visitantes observados foram dez espécies de abelhas: Apis mellifera L., Oxaea flavescens K.; Centris sp1, Centris sp2, Exomalopsis sp.., Xylocopa suspecta M., Xylocopa frontalis K., Bombus morio S., Bombus atratus F., Trigona sp., além de espécies de abelhas da família Halictidae. As abelhas maiores, como Xylocopa, Oxaea, Centris e Bombus são certamente os polinizadores mais eficientes de Solanum lycocarpum. Isso se deve ao comportamento dessas abelhas nas flores, particularmente em relação à posição da abelha em relação ao cone de anteras quando forrageia e à seqüência de movimentos que cada uma desenvolve nas flores.

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This academic work has as its objective to demonstrate the fundamental role of communication as a tool towards implantating an environmental management project in organizations, aswell as familiarizing with the complex relashionship be-tween green businesses and its publics. The concern involving environmental prob-lems are increasing and it directly affects the consumer’s choice and their requests on organizations’ behavior. The integration with all sectors of economy is necessary as a part of a developing process that has as its main objective the environmental conservation and therefore the quality of human life on planet. There is also the question of how in the process of communication there is not an only way of interven-tion, but a continuous reciprocal action. The work is accomplished with an analyses of the green management communication of the business Grupo Abril

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Objective: To verify whether the professionals who make use of advertising in Dentistry by means of billboards respect the ethical aspects determined by the Federal Council of Dentistry Resolution No 71, 2006. Methods: This was an observational study in which 178 billboards of dental clinics in the municipality of São Paulo were assessed. Results: Among the billboards analyzed, 91.4% belonged to private persons and 9.6% to corporate bodies. With regard to the ethical aspects related to the advertisement, only 44.9% of the billboards presented all the mandatory items in accordance with the Federal Council of Dentistry. The item found the least number of times in the advertisements was the registration number in the Regional Council of Dentistry (34.8%). Among the items allowed by the Federal Council of Dentistry, the telephone number (65.2%) was the most commonly found. Among the ethical infractions, 1.7% of the billboards advertised the terms of payment. Conclusion: Professionals are not following the ethical precepts established by the Code of Ethics in Dentistry, and awareness of these professionals needs to be aroused, so that information about their services is communicated and divulged in an ethical manner.

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The study consist on an analysis of attitude by professors of Brazilian Dental Schools before the aspects bioethical, ethic and legal dental treatment aspects. The data collect occurred by semi-structured questioners send by e-mail and correspondence. It was applied the content analysis, by categorical analysis technique, according to Bardin. About bioethical aspects, 94,6% cited that the decision of treatment should be realized between professional and patient, because it don t interfere on negative form (100%). Everybody consider important the interaction professional/patient, because it establishes the respect and mutual agreement between them (61,8%). Tangent at ethic aspects, 95,5% show all alternatives for determined case, even knowing that can lost patient, explaining on the technique and laical form to clear doubts(61,9%). About legal aspects, 82,4% allege that dental surgeon should treat his patient like consumer whereas offer techniques, materials and know through profession. And, like legal prove on occasional lawsuit, 57,1% mentioned that professional don t need of contract necessarily, but a good documentation about patient and e assigned by him. It concluded that these aspects should be teached always to Dentistry academics, whereas they re inherent at profession, to not stay vulnerable at future ethic, judges and other problems.

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This work presents a partial analysis of the implementation of a didactic sequence aimed at undergraduate students of quantum chemistry. The sequence develops on some fundamental concepts to understand the behavior of the objects particles and waves in the doubleslit experiment. The analysis is based on the didactic transposition theory, proposed by Yves Chevallard, which allows reflection upon the scientific knowledge reorganized to be used in teaching contexts. Our interest in this study lays on the dynamics of transposition of knowledge-to-be-taught into knowledge-taught, particularly the importance of making concepts more comprehensible. Results showed that the communication of knowledge by the students is presented with interruptions, gaps and colloquial language. The analysis allowed the identification of needs and possibilities of learning, as well as a turn in the teacher practice, through a dynamic process of action and reflection.

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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El eje temático que orienta la dirección y sentido de este libro es el clásico 'problema' que advierte todo el pensamiento antiguo y que, desde diversas concepciones, ha intentado resolver lo que podríamos denominar el tema de la apariencia-realidad, o tal vez parecer-ser. El Dr. Boeri dirige su mirada hacia los pensadores clásicos griegos y helenísticos y penetra hondo en sus textos no con un interés meramente histórico, sino, como él mismo lo advierte, filosófico y sistemático.

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Se analiza la problemática generada en torno al uso que presenta el concepto de surveillance para la ORC, desde la perspectiva ética que incluye dos visiones complementarias aportadas por las Ciencias de la Información y las Ciencias de la Comunicación. Se plantea el problema acudiendo a las definiciones generales y específicas del término, para luego analizarlo desde el punto de vista ético que incluye las visiones de los dos campos del conocimiento mencionados. Finalmente se reflexiona sobre los imperativos éticos que incluyen ambas visones, concluyendo en la necesidad de mayor divulgación y jerarquización del problema planteado

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Se analiza la problemática generada en torno al uso que presenta el concepto de surveillance para la ORC, desde la perspectiva ética que incluye dos visiones complementarias aportadas por las Ciencias de la Información y las Ciencias de la Comunicación. Se plantea el problema acudiendo a las definiciones generales y específicas del término, para luego analizarlo desde el punto de vista ético que incluye las visiones de los dos campos del conocimiento mencionados. Finalmente se reflexiona sobre los imperativos éticos que incluyen ambas visones, concluyendo en la necesidad de mayor divulgación y jerarquización del problema planteado

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Se analiza la problemática generada en torno al uso que presenta el concepto de surveillance para la ORC, desde la perspectiva ética que incluye dos visiones complementarias aportadas por las Ciencias de la Información y las Ciencias de la Comunicación. Se plantea el problema acudiendo a las definiciones generales y específicas del término, para luego analizarlo desde el punto de vista ético que incluye las visiones de los dos campos del conocimiento mencionados. Finalmente se reflexiona sobre los imperativos éticos que incluyen ambas visones, concluyendo en la necesidad de mayor divulgación y jerarquización del problema planteado

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Vivimos momentos de gran apelación verbal a principios éticos, (hay dinero ético y fondos de inversión éticos para tranquilizar la conciencia de vivir en sociedades de comportamiento poco ético) pero los hechos muestran que son malos tiempos para la ética (parafraseando la canción del grupo gallego Golpes Bajos, con el cantante Germán Coppini).