Mobile music marketing: willingness towards mobile music recommendations and viral marketing

Matkapuhelimet ovat uusia markkinointikanavia, joiden avulla ihmiset voidaan tavoittaa melkein missä ja milloin vain. Mobiilimarkkinoinnin avulla on mahdollista lähettää henkilökohtaisia mainosviestejä tai tarjota kullekin parhaiten sopivia palveluja. Viraalimarkkinointia voidaan käyttää apuna viestien levittämisessä, aivan kuten internetmainonnassa. Tässä tutkimuksessa on keskitytty matkapuhelimiin lähetettäviin musiikkisuosituksiin sekä siihen miten ihmiset suhtautuvat niihin ja olisivatko he valmiita lähettämään viestejä edelleen kavereilleen. Mobiilimusiikkikysely tehtiin, jotta saataisiin selville asiakkaiden halukkuutta vastaanottaa musiikkisuosituksia matkapuhelimiin, sekä heidän halukkuuttaan viraalimarkkinointia kohtaan. Kyselyyn vastasi kaiken kaikkiaan lähes1300 opiskelijaa. Kyselyn tulokset osoittavat, että lisätutkimusta tulisi tehdä alle 18-vuotiaiden matkapuhelimenkäyttäjien joukossa. Tutkimuksen perusteella löydettiin tekijöitä, jotka vaikuttavat opiskelijoiden halukkuuteen vastaanottaa musiikkisuosituksia matkapuhelimiinsa sekä heidän halukkuuttaan viraalimarkkinointiin.

Sensorimotor Plasticity after Music-Supported Therapy in Chronic Stroke Patients Revealed by Transcranial Magnetic Stimulation

BACKGROUND: Several recently developed therapies targeting motor disabilities in stroke sufferers have shown to be more effective than standard neurorehabilitation approaches. In this context, several basic studies demonstrated that music training produces rapid neuroplastic changes in motor-related brain areas. Music-supported therapy has been recently developed as a new motor rehabilitation intervention. METHODS AND RESULTS: In order to explore the plasticity effects of music-supported therapy, this therapeutic intervention was applied to twenty chronic stroke patients. Before and after the music-supported therapy, transcranial magnetic stimulation was applied for the assessment of excitability changes in the motor cortex and a 3D movement analyzer was used for the assessment of motor performance parameters such as velocity, acceleration and smoothness in a set of diadochokinetic movement tasks. Our results suggest that the music-supported therapy produces changes in cortical plasticity leading the improvement of the subjects' motor performance. CONCLUSION: Our findings represent the first evidence of the neurophysiological changes induced by this therapy in chronic stroke patients, and their link with the amelioration of motor performance. Further studies are needed to confirm our observations.

How diverse is Cologne Carnival? How migrants appropriate popular art spaces

The present article contributes to the ongoing academic debate on migrants' appropriation of artistic and political spaces in Germany. Cologne, one of the largest cities in Germany, is an interesting example of the tension between political discourse centred around multiculturalism and cultural segregation processes. The 'no fool is illegal' carnival organised by asylum seekers shows their capacity to act, as they reinvent an old local tradition by reinterpreting medieval rituals. Today, different groups and associations appropriate this festive art space: migrants, gays and lesbians, feminists and far-left groups either organise their own parties or take part in the official parties and parades as separate groups. As a result, the celebration of diversity figures on the local political agenda and becomes part of the official carnival festivities. This leads to a blurring of boundaries, whereby mainstream popular culture becomes more and more influenced by multicultural elements.

Un fòssil juràssic amb un nom popular peculiar a la Vall de Sóller

En aquest treball s’estudia, des d’una perspectiva etnopaleontològica, la denominació popular aplicada pels habitants de la Vall de Sóller al braquiòpode fòssil Terabratula davidsoni Haime 1855, fòssil del període Juràssic, descrit pel geòleg francès Jules Haime al segle XIX al jaciment de Muleta de ca s’Hereu i que apareix a diversos indrets de la zona de Sóller. També es fa una revisió de l’estat actual del coneixement sobre la presència d’aquest fòssil a l’illa de Mallorca, a la vegada que se’n proposa una revisió taxonòmica.

El gest nostre de cada dia. La gestualitat emblemàtica com a patrimoni de la cultura popular

El libro de Lluís Payrató, El gest nostre de cada dia, es un estudio escrito en catalán de los gestos de la categoría de emblemas de la cultura catalana. Los emblemas constituyen un recurso comunicativo autónomo de la palabra, en el sentido de que expresan un mensaje que equivale a una palabra o expresión. El autor incorpora a la investigación el repertorio gestual que elaboró Joan Amades en 1957. La tesis central de la obra es la naturaleza cultural y contextual de los emblemas, de modo que pueden tener un significado mundial en algunos casos y un significado local en otros. La contribución del ensayo es una descripción de los gestos según su función comunicativa y la confección de un repertorio de 108 emblemas catalanes. El gest nostre de cada dia [Our daily gesture] is a study written by Lluís Payrató in Catalan about the Catalan culture. It deals with a type of gestures called emblems. The emblems are gestures that correspond to a word or expression. The author analyzes the gestural repertoire that developed in 1957 Joan Amades. The central thesis of the work is the cultural and contextual nature of the emblems, so that may have global significance in some cases and in other local significance. The contribution of the paper is a description of gestures by communicative function and the production of a repertoire of 108 Catalan emblems.

August i la política d'entreteniment popular: la construcció d'edificis d'espectacles durant l'època augustal.

Quan August va accedir al poder en solitari l'any 31 aC, Roma es trobava trastornada per un seguit de guerres civils que havien deixat l'Estat molt malparat. A partir d'aquell moment, el principal objectiu d'August va ser el retorn a la normalitat, assegurar les necessitats del poble i consolidar el règim que acabava d'inaugurar. No en va, aquest emperador presumia d'haver trobat una Roma de maons i haverla deixat de marbre. August va assumir una bona part de les despeses que generava aquesta política com si fos un veritable deure personal. Gràcies a la immensa fortuna heretada de Juli Cèsar, August va poder finançar aquells aspectes de la vida pública que més atreien els seus contemporanis. El primer ciutadà de l'Imperi es converteix també en el primer evergeta (benefactor) amb un propòsit ben interessat: captar el favor popular.

Using music as a signal for biofeedback

Studies on the potential benefits of conveying biofeedback stimulus using a musical signal have appeared in recent years with the intent of harnessing the strong effects that music listening may have on subjects. While results are encouraging, the fundamental question has yet to be addressed, of how combined music and biofeedback compares to the already established use of either of these elements separately. This experiment, involving young adults (N = 24), compared the effectiveness at modulating participants' states of physiological arousal of each of the following conditions: A) listening to pre-recorded music, B) sonification biofeedback of the heart rate, and C) an algorithmically modulated musical feedback signal conveying the subject's heart rate. Our hypothesis was that each of the conditions (A), (B) and (C) would differ from the other two in the extent to which it enables participants to increase and decrease their state of physiological arousal, with (C) being more effective than (B), and both more than (A). Several physiological measures and qualitative responses were recorded and analyzed. Results show that using musical biofeedback allowed participants to modulate their state of physiological arousal at least equally well as sonification biofeedback, and much better than just listening to music, as reflected in their heart rate measurements, controlling for respiration-rate. Our findings indicate that the known effects of music in modulating arousal can therefore be beneficially harnessed when designing a biofeedback protocol.