À travers le pare-brise : la création des territoires touristiques à l’ère de l’automobile (Québec et Ontario, 1920-1967)

Cette thèse fait la lumière sur les différentes manières dont, historiquement, a été perçu, conçu et vécu le territoire, à travers l’expérience et l’essor de la mobilité. Cette étude montre le rôle crucial de l’automobilité dans le développement touristique du Québec et de l’Ontario et les manières dont elle a façonné certains de leurs territoires. La thèse reconstitue ces processus en examinant les différentes mesures adoptées pour mettre en tourisme ces territoires et les transformer sur le plan matériel comme symbolique, entre 1920 et 1967. Elle répond à la question suivante : en quoi et comment la mobilité associée à l’automobile transforme et crée les territoires touristiques? La période étudiée s’ouvre au moment où débute l’intervention gouvernementale en matière de tourisme et s’amorce l’aménagement d’infrastructures favorisant une plus grande automobilité. Elle se clôt sur les célébrations entourant le Centenaire du Canada et la tenue de l’Expo 1967 à Montréal, qui donnent lieu à un aménagement intense du territoire afin d’accommoder un nombre sans précédent de touristes motorisés en provenance des autres provinces canadiennes et des États-Unis. La thèse reconstitue d’abord le processus de mise en tourisme des territoires par la conception, la construction et la promotion du système routier, l’élaboration d’itinéraires et de circuits touristiques et le développement d’outils accompagnant le touriste dans sa mobilité. L’embellissement en tant qu’élément structurant de la transformation des territoires est ensuite examiné. Enfin, la publicité, les récits et les pratiques touristiques sont étudiés de manière détaillée afin d’identifier les mécanismes par lesquels se construisent les représentations des territoires par l’apport de différents acteurs. Cette thèse révèle ainsi les liens étroits et complexes qui se développent à partir des années 1920 entre l’automobilité, le tourisme et la modification des territoires. Elle contribue à mettre au jour l’historicité de certains réflexes et orientations qui ont encore cours dans l’industrie touristique canadienne soit ceux d’aborder son développement en fonction de l’accessibilité du territoire à l’automobile et du regard à travers le pare-brise. En montrant le rôle du système automobile dans l’expérience touristique, l’étude ajoute un élément nouveau à la compréhension de la démocratisation des loisirs. Souvent expliquée par la hausse du niveau de vie, du temps libre et de la généralisation des congés payés, cette démocratisation se trouve aussi favorisée par l’accessibilité à l’automobile qui, à son tour, rend accessible des territoires de plus en plus éloignés à des fins de loisirs. La dimension récréative de l’automobile permet d’expliquer son adoption rapide par les Nord-Américains et les Canadiens ainsi que la dépendance qu’ils ont progressivement développée à son égard.

Environnement virtuel générateur d’émotions

Les émotions jouent un rôle important dans la prise de décision quotidienne. En effet, elles influencent grandement la manière dont les individus interagissent avec leur environnement. Dans cette étude nous avons premièrement conçu un environnement virtuel de conduite automobile, puis créé des scénarios générateurs d’émotions à l’aide de la méthode Belief-Desire-Intention. Nous avons évalué l’efficacité de ces scénarios à l’aide d’un groupe de 30 personnes et d’un casque électroencéphalogramme pour mesurer leurs émotions. On observe que plus de 70% des scénarios conçus avec cette méthode ont généré l’émotion que l’on avait anticipée chez 52% à 76% des participants. La deuxième phase de cette expérience porte sur la réduction d’émotions avec un agent correcteur. Nous avons noté une efficacité de la réduction des émotions allant de 36.4% jusqu’à 70.0% des participants à travers les différents scénarios.

Studies on grain refinement and alloying additions on the microstructure and mechanical properties of Mg-8Zn-4Al alloy

MAGNESIUM ALLOYS have strong potential for weight reduction in a wide range of technical applications because of their low density compared to other structural metallic materials. Therefore, an extensive growth of magnesium alloys usage in the automobile sector is expected in the coming years to enhance the fuel efficiency through mass reduction. The drawback associated with the use of commercially cheaper Mg-Al based alloys, such as AZ91, AM60 and AM50 are their inferior creep properties above 100ºC due to the presence of discontinuous Mg17A112 phases at the grain boundaries. Although rare earth-based magnesium alloys show better mechanical properties, it is not economically viable to use these alloys in auto industries. Recently, many new Mg-Al based alloy systems have been developed for high temperature applications, which do not contain the Mg17Al12 phase. It has been proved that the addition of a high percentage of zinc (which depends upon the percentage of Al) to binary Mg-Al alloys also ensures the complete removal of the Mg17Al12 phase and hence exhibits superior high temperature properties.ZA84 alloy is one such system, which has 8%Zn in it (Mg-8Zn-4Al-0.2Mn, all are in wt %) and shows superior creep resistance compared to AZ and AM series alloys. These alloys are mostly used in die casting industries. However, there are certain large and heavy components, made up of this alloy by sand castings that show lower mechanical properties because of their coarse microstructure. Moreover, further improvement in their high temperature behaviour through microstructural modification is also an essential task to make this alloy suitable for the replacement of high strength aluminium alloys used in automobile industry. Grain refinement is an effective way to improve the tensile behaviour of engineering alloys. In fact, grain refinement of Mg-Al based alloys is well documented in literature. However, there is no grain refiner commercially available in the market for Mg-Al alloys. It is also reported in the literature that the microstructure of AZ91 alloy is modified through the minor elemental additions such as Sb, Si, Sr, Ca, etc., which enhance its high temperature properties because of the formation of new stable intermetallics. The same strategy can be used with the ZA84 alloy system to improve its high temperature properties further without sacrificing the other properties. The primary objective of the present research work, “Studies on grain refinement and alloying additions on the microstructure and mechanical properties of Mg-8Zn-4Al alloy” is twofold: 1. To investigate the role of individual and combined additions of Sb and Ca on the microstructure and mechanical properties of ZA84 alloy. 2. To synthesis a novel Mg-1wt%Al4C3 master alloy for grain refinement of ZA84 alloy and investigate its effects on mechanical properties.

Integrating TPM and QFD for improving quality in maintenance engineering

To provide maintenance engineering community with a model named “Maintenance quality function deployment” (MQFD) for nourishing the synergy of quality function deployment (QFD) and total productive maintenance (TPM) and enhancing maintenance quality of products and equipment.The principles of QFD and TPM were studied. MQFD model was designed by coupling these two principles. The practical implementation feasibility of MQFD model was checked in an automobile service station.Both QFD and TPM are popular approaches and several benefits of implementing them have been reported worldwide. Yet the world has not nourished the synergic power of integrating them. The MQFD implementation study reported in this paper has revealed its practical validity

Model Development and Validation for Studying Consumer Preferences of Car Owners

Globalization and liberalization, with the entry of many prominent foreign manufacturers, changed the automobile scenario in India, since early 1990‟s. Manufacturers such as Ford, General Motors, Honda, Toyota, Suzuki, Hyundai, Renault, Mitsubishi, Benz, BMW, Volkswagen and Nissan set up their manufacturing units in India in joint venture with their Indian counterpart companies, by making use of the Foreign Direct Investment policy of the Government of India, These manufacturers started capturing the hearts of Indian car customers with their choice of technological and innovative product features, with quality and reliability. With the multiplicity of choices available to the Indian passenger car buyers, it drastically changed the way the car purchase scenario in India and particularly in the State of Kerala. This transformed the automobile scene from a sellers‟ market to buyers‟ market. Car customers started developing their own personal preferences and purchasing patterns, which were hitherto unknown in the Indian automobile segment. The main purpose of this paper is to come up with the identification of possible parameters and a framework development, that influence the consumer purchase behaviour patterns of passenger car owners in the State of Kerala, so that further research could be done, based on the framework and the identified parameters

Conceptualisation Of Model For Studying Consumer Purchase Behaviour Of Passenger Cars

Automobile Industry in India is influenced by the presence of national and multi-national manufacturers. The presence of many manufacturers and brands in the state provides many choices to the customer. The current market for car manufacturers has been transformed from a monopoly of one or two manufacturers in the seventies to oligopoly of many manufacturers in the current marketing scenario. The main objective of the research paper is to explore and conceptualize various parameters and develop a model, which influence the purchase patterns of passenger cars in the State of Kerala. Thus, the main purpose of this paper is to come up with a model, which shall facilitate further study on the consumer purchase behaviour patterns of passenger car owners in the State of Kerala, India. The author intends to undertake further quantitative analysis to verify and validate the model so developed. The main methods used for this paper are secondary research on available material, depth interview of car dealers, car financing agencies and car owners in the city of Cochin, in Kerala State in India. The depth interviews were conducted with the use of prepared questionnaire for car dealers, car customers and car financing agencies. The findings resulted in the identification of the parameters that influence the consumer purchase behaviour of passenger cars and the formulation of the model, which will be the basis for the further research of the author. The paper will be of tremendous value to the existing and new car manufacturers both indigenous and foreign, to formalize and strategies their policies towards an effective marketing strategy, so as to market their models in the State, which is known for its high literacy, consumerism and higher educational penetration

Dominant partial least square factors of consumer purchase behaviour of passenger cars

Globalization and liberalization, with the entry of many prominent foreign manufacturers, changed the automobile scenario in India, since early 1990’s. World Leaders in automobile manufacturing such as Ford, General Motors, Honda, Toyota, Suzuki, Hyundai, Renault, Mitsubishi, Benz, BMW, Volkswagen and Nissan set up their manufacturing units in India in joint venture with their Indian counterpart companies, by making use of the Foreign Direct Investment policy of the Government of India, These manufacturers started capturing the hearts of Indian car customers with their choice of technological and innovative product features, with quality and reliability. With the multiplicity of choices available to the Indian passenger car buyers, it drastically changed the way the car purchase scenario in India and particularly in the State of Kerala. This transformed the automobile scene from a sellers’ market to buyers’ market. Car customers started developing their own personal preferences and purchasing patterns, which were hitherto unknown in the Indian automobile segment. The main purpose of this paper is to develop a model with major variables, which influence the consumer purchase behaviour of passenger car owners in the State of Kerala. Though there are innumerable studies conducted in other countries, there are very few thesis and research work conducted to study the consumer behaviour of the passenger car industry in India and specifically in the State of Kerala. The results of the research contribute to the practical knowledge base of the automobile industry, specifically to the passenger car segment. It has also a great contributory value addition to the manufacturers and dealers for customizing their marketing plans in the State

Dominant Mean Percentage Score Factors Of The Consumer Purchase Behaviour Of Passenger Cars

Globalization and liberalization, with the entry of many prominent foreign manufacturers, changed the automobile scenario in India, since early 1990’s. World Leaders in automobile manufacturing such as Ford, General Motors, Honda, Toyota, Suzuki, Hyundai, Renault, Mitsubishi, Benz, BMW, Volkswagen and Nissan set up their manufacturing units in India in joint venture with their Indian counterpart companies, by making use of the Foreign Direct Investment policy of the Government of India, These manufacturers started capturing the hearts of Indian car customers with their choice of technological and innovative product features, with quality and reliability. With the multiplicity of choices available to the Indian passenger car buyers, it drastically changed the way the car purchase scenario in India and particularly in the State of Kerala. This transformed the automobile scene from a sellers’ market to buyers’ market. Car customers started developing their own personal preferences and purchasing patterns, which were hitherto unknown in the Indian automobile segment. The main purpose of this paper is to come up with the identification of possible parameters and a framework development, that influence the consumer purchase behaviour patterns of passenger car owners in the State of Kerala, so that further research could be done, based on the framework and the identified parameters.

Core Labor Rights

The working paper’s main objective is to explore the extent to which non-compliance to international labor rights is caused by global competition. From the perspective of institutional economics, compliance with core labor rights is beneficial for sustainable development. Nonetheless, violations of these rights occur on a massive scale. The violators usually blame competitive pressures. A number of studies have come to the conclusion that non-compliance does not provide for a competitive edge, thereby denying any economic rationale for non-compliance. While we sympathize with this conclusion, we find that these studies suffer from faulty assumptions in the design of their regression analyses. The assumption of perfect markets devoid of power relations is particularly unrealistic. While workers' rights promise long-term benefits, they may incur short-term production cost increases. On the supply side, the production sites with the highest amount of labor rights violations are characterized by a near perfect competitive situation. The demand side, however, is dominated by an oligopoly of brand name companies and large retailers. Facing a large pool of suppliers, these companies enjoy more bargaining power. Developing countries, the hosts to most of these suppliers, are therefore limited in their ability to raise labor standards on their own. This competitive situation, however, is the very reason why labor rights have to be negotiated internationally. Our exploration starts with an outline of the institutionalist argument of the benefits of core labor rights. Second, we briefly examine some cross-country empirical studies on the impact of trade liberalization (as a proxy for competitive pressures). Third, we develop our own argument which differentiates the impact of trade liberalization along the axes of labor- and capital-intensive production as well as low and medium skill production. Finally, we present evidence from a study on the impact of trade liberalization in Indonesia on the garment industry as an example of a low skill, laborintensive industry on the one hand, and the automobile as an example for a medium skill, capital-intensive industry on the other hand. Because the garment industry’s workforce consists mainly of women, we also discuss the gender dimension of trade liberalization.

Summary of Inventory Pilot Project March 1993 - December 1994

The Lean Aircraft Initiative began in the summer of 1992 as a “quick look” into the feasibility of applying manufacturing principles that had been pioneered in the automobile industry, most notably the Toyota Production System, to the U.S. defense aircraft industry. Once it was established that “lean principles” (the term coined to describe the new paradigm in automobile manufacturing) were indeed applicable to aircraft manufacturing as well, the Initiative was broadened to include other segments of the defense aerospace industry. These consisted of electronics/avionics, engines, electro-mechanical systems, missiles, and space systems manufacturers. In early 1993, a formal framework was established in which 21 defense firms and the Air Force formed a consortium to support and participate in the Initiative at M.I.T.

Projecte d'instal·lacions d'un taller concessionari

El present projecte té com a objectiu principal dissenyar i calcular les diferents instal·lacions necessàries per desenvolupar les activitats relacionades amb un taller concessionari, segons la normativa vigent que li és d’aplicació. El taller concessionari OLOTAUTO S.L., que es trobava situat a la ctra. de les Tries d’Olot, necessitava unes instal·lacions més modernes i espaioses; com a conseqüència, fa cosa de 2 anys, es va traslladar a una nau industrial de nova construcció situada al polígon industrial Pla de Baix d’Olot. Així doncs, per a l’elaboració del projecte, s’ha agafat aquesta nau com un edifici de nova construcció. El què pretén el projecte és realitzar un treball tècnic on aplicar els coneixements adquirits durant la titulació per tal d’acostarme al món laboral, és a dir, afrontar-me en la resolució de problemes propis de l’exercici professional, tot i que es tracti d’una nau industrial

Efecto de las pérdidas y ganancias recientes en el riesgo asumido por los automovilistas

Se analiza el efecto de las pérdidas y ganancias recientes sobre la conducta arriesgada y el riesgo percibido en la ejecución del simulador de conducción TIC/PC. Los modelos teóricos analizados coinciden en predecir aumento de la conducta arriesgada tras la pérdida y no modificación tras la ganancia. Los resultados obtenidos no confirman estas predicciones en cuanto al efecto de las pérdidas recientes. Tras las ganancias los sujetos no se diferencian de los controles. En cuanto al riesgo percibido, sólo la Teoría de Riesgo-Cero predice modificaciones tras la pérdida. Si bien nuestros sujetos experimentales perciben menos riesgo tras la pérdida, ello no se traduce en un aumento de la conducta arriesgada. Parece ser que percepción y conducta se rigen por mecanismos diferentes

Análisis crítico de los conceptos de personalidad del consumidor y personalidad de la marca

La personalidad ha sido un concepto estudiado desde diferentes teorías y expone la manera como un individuo se comporta, piensa y percibe el entorno en el cual está inmerso. Dicho conjunto de pensamientos, percepciones y comportamientos, se mantienen más o menos estables en el tiempo y en diferentes circunstancias, en este caso, específicamente, en la conducta de compra la cual se refiere a las preferencias y toma de decisiones del consumidor de acuerdo a su personalidad y otras variables que hacen que consuma ciertos productos y/ó servicios. En el contexto del marketing, también se ha aplicado el constructo de personalidad a las marcas, lo cual ha generado personificación y asignación de características humanas para que el consumidor la perciba como a una “persona”, se identifique y consecuentemente la consuma y genere un espacio importante y preferencial en su mente. Sin embargo, la noción de personalidad surgió para explicar y entender a los seres humanos, sus pensamientos, percepciones y comportamiento tal como se mencionó previamente, por lo tanto, al aplicar este concepto a algo intangible como una marca se modifica la inicial aplicación del constructo y en determinado momento podría perder validez si se intenta acoplar dicho concepto de personalidad de marca con un modelo explicativo de la personalidad como el Big Five. Finalmente se concluye que independientemente de su utilidad en mercadeo, este concepto surge enfocado a los seres humanos y por lo tanto, no se puede aplicar para humanizar a algo intangible como una marca la cual nace a partir de percepciones e imaginarios de quien la crea y quien la consume.

Estrategia de comercialización y dinamismo, una visión desde el mercadeo de la tecnología SKYACTIV en el caso Compañía Colombiana Automotriz Mazda

Este trabajo pretende crear una estrategia de Mercadeo con la cual la Compañía Colombiana Automotriz Mazda, pueda introducir satisfactoriamente sus vehículos con su nueva tecnología Skyactiv en el mercado Colombiano, concientizando al usuario de la importancia que tiene el cuidar el medio ambiente pero sin sacrificar la emoción que lleva implícita el conducir.

Análisis de la Comunicación no Verbal en el discurso de Jorge Eliécer Gaitán. Un acercamiento a las nuevas estrategias de comunicación política en Colombia. Período 1944 - 1948

Esta investigación busca demostrar cómo las estrategias comunicativas no verbales, empleadas por Gaitán, influyeron de manera positiva en su discurso político. Así, el dominio consciente e inconsciente de elementos no verbales funciona estratégicamente para complementar su discurso.