Identificação de regiões genômicas selecionadas de forma divergente em equinos quarto de milha de corrida e trabalho

Pós-graduação em Genética e Melhoramento Animal - FCAV

Mulheres no poder: forma de vida do ator mulher executiva contemporânea na revista VOCÊ S/A

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

EFFECT OF BIOMETRIC VARIABLES ON TWO-DIMENSIONAL ECHOCARDIOGRAPHIC MEASUREMENTS IN THE RED-TAILED BOA (BOA CONSTRICTOR CONSTRICTOR)

The effects of body biometrics on cardiac measurements and description of cardiac anatomy were performed in red-tailed boas (Boa constrictor constrictor) (n = 29) using real-time B-mode ultrasonography. Statistical comparison of measured cardiac metrics according to sex and body measurements demonstrated no significant difference between sexes but a highly significant linear increase between body length and mass and all cardiac metrics.

Imagem política e comunicação

This paper presents the communication as a major part in construction of a reality symbolized by the individual, his close relationship with politics and how political leaders use it to build a positive image that gives them credibility, membership of the intended audience, the assumption and maintenance of the power to represent the collective body. In the light of sociological, anthropological and discourse theories, understands communication as a social phenomenon indispensable to building democracy while, paradoxically, becomes part of the political problem when it’s used to override individual interests to collective interests. It concludes by examining the documentary Entreatos to demonstrate how the theory presented is applicable in political campaigns and their use in promoting the political leader as a formatted product to be “consumed” by the voter

Relações públicas 2.0: um olhar sobre o twitter corporativo

This project analyses in theory the transformations that have occurred in the information society in the range of the organizational communication, developing the internet historical trajectory as a technology of transformation. We highlight the cyber culture study as a cultural expression that emerges with the current society needs, observed by an optic that focuses on digital communication, emphasizing the digital environment as a space for information trade, in the interior premise of communication: the relationship. The organizations will be approached in the project through a channel for communication, in the digital range, besides the traditional forms. In regards to the enterprises we will study in depth the consumer of this society of consumerism, with a special look at the generation Y, deeply inserted in this virtual context, describing the current type of consumption, mainly the relations of consumption with the social medias. After this transforming process in which individuals are inserted in the digital environment we intend to focus in the corporate digital communication, analyzing the organizational digital communication in the contemporary society. We emphasize the theories of Public Relations, one of the main activities, able to do planning, to put together and execute the strategies that will be used in the social medias as a form of corporate digital communication. We explicit Twitter as a tool of the corporate digital communication, because it reaffirms the theories described throughout the research as one of the most essential social media to turn loyal the relationship between the consumer and the organization in real time, as an example is the organization “camisetaria” that became a success case in the social medias; we detail the participation of the company on Twitter and the reach of this network through it’s strategies in the corporate digital communication

Facebook e Twitter Todateen: fortalecimento da identidade de uma marca já consolidada na mídia impressa

The society went through several transformations, especially technological. With the democratization of the Internet and social media, forms of relationships have turned up in between brand and consumer. Thus, marketing availed human characteristics in order to meet and interact with the consumer. So many print magazines have created profiles on Facebook and Twitter with the primary intent of disseminating original content and become a channel of dialogue with the reader. This research aims to reflect on the role of journalist as brand managers and social media acting as a magazine brand strength ening strategy. The research will examine the Todateen magazine, teen magazine focused on class C, and their profiles from Facebook and Twitter as a way to expand the relationship with the reader, to humanize the brand and strengthen the identity of the magazine. The methodologies used are exploratory and analytical to, first, discuss the issues: magazine journalism, media convergence, web journalism, social media, corporate communications, branding and marketing, and then analyze the Todateen case, describing the print media, the website, Twitter and Facebook

O artista plástico e seus públicos na perspectiva da assessoria de relações públicas

This work aims to study and see the importance of building the image and reputation of the artist through a publishing of public relations, public recital, new technologies, media, cultural production and curatorial work. To this, we analyzed the history of the profession of public relations in Brazil. As well as their concepts, practices and definitions. Focus on work of publicist and cultural production sectors. The choice of theme is done by the need to understand the relationships. That intertwines in the art market and what media that best reaches in their audiences. Considering the artist-consumer relationship, and the relationship brand-artist and artist-public. And so, the importance of this advice means less explored public relations, for the creation of the brand concept for the artist before his public. Considered in this work as a gallery, art dealer, curator, media and consumers. In this context an analysis is done on diverse views on the market of the arts through specific interview. This interviews was made with professionals working in the cultural sector. And help to understand the communication segments that exist and the current conditions of the market in the context of competitiveness. As was considered the academic education of the public relations professional, it geared to the cultural context, the interviews with professional future. And then was considered that public relations presents itself as a proposal for better communication in the arts. They are concern to create concepts of brand identity-thinking artist and the best means for the artist to be present in this area

Relações públicas e serviços virtuais: a comunicação entre as corporações da internet e o cibernauta

The objective of this study is to adress the action possibilities of the Public Relations professional in management of communication between the virtual services companies and their customers – the cybernauts. For this purpose, a bibliographical research was made about the cyberspace, Internet environment, as well as the cyberculture and the on-line consumer public. It was also studied the possible areas of Public Relations's action, their work tools and means of communication with the customer, in order to verify the specificities of communication mediated by new technologies. Based on these concepts, it was possible to propose an action of this professional in the organizations called dotcom, in order to contribute to the management of the communication flow between companies and this “invisible” public, which relates virtually to the organization, establishing different modes of interaction in relation to tradicional customers, requiring different strategies of relashionsip

Relações públicas e o Brand Management: storytelling 2.0 na construção de relacionamentos

According to the Informational Society of the twentieth century, man develops society of the spectacle, where life becomes virtual and the individual ceases to be a spectator becoming the protagonist of wikiciberepopéia and organizations seeking to gain the attention and time of its consumers through new communication strategies. If the great epics of mankind brought mythical heroes, divine, with powers (mostly above the mortals), in the era of new technologies, the common man is in the hands the opportunity to become the hero of his own ciberepopéia. Increasingly resistant to traditional advertising, the new model of media consumer, the prosumer, the storytelling is transforming into one of the main communication tools of contemporary organizations. Offer your audience a creative and relevant content across several media platforms is a major brand positioning strategies currently used, in addition to providing the transmission of values and organizational principles in a subjective manner. Storytelling where objects are extensions of the human body (eg, the cell can be treated as an extension of the ears) is a strong indication of a technocratic society, because we can consider the new technologies as extensions of the human brain (as new store technologies, create meanings, share information through a specific language) and the individual who is on the edge of new technology ends up being excluded from certain social events. This new world tends to put an end to separation between seemingly contrary ideas, such as reality/fiction, natural/cultural and the man who emerges from this medium is not the creator, but rather, transforming what already exists. The current human evolution takes place from about half the human mind and tell stories that go beyond the media saturation that really emocionem and who have a real meaning for those who listen, to be interconnected with the socio-environmental reality of this new consumer, is a major chall...

O discurso publicitário em foco: questões sobre dialogismo e gênero do dicurso

The subject of this research is the publicity discourse, in its configuration as speech genres, according to theoretical-methodological perspective in Bakhtinian Studies. Considering that there are infinite fields of human communication, Bakhtin says that there is also infinity of speech genres. However, according to the author, every sphere of human activity produces, and even requires, certain genres, with theirs thematic, compositional and stylistics aspects defined according to social-ideological values that materialize in that sphere and in the dialogue in which the texts are produced. The objective of this research is to study, according to this theoretical-methodological perspective, a print advertising piece by the Brazilian Federal Government, conveyed in the Língua Portuguesa magazine, with themes concerning the national public education. We analyze how the image of author is built and how the image of the Other is outlined by that author. It is assumed that the gender to which an advertising piece belongs intends to sell a product or idea. One of the specific objectives of this research is to identify what is being sold in the advertising piece that we analyze and what discursive and stylistic resources are utilized to achieve success in what it intends to promote. The results show that the author (in the voice of the Federal Government), while adopting the position of information-holder, also puts himself in the same plane of the reader, where everyone is responsible for the development of education in the country. The advertising piece intends to project a positive image of the Government, and this project of saying is realized, in the analysis, in the compositional aspects of the text as well in the stylistic aspects

O discurso sobre a concisão na Revista Língua Portuguesa

The objective was to seek positive and negative values that guide the discourse on conciseness and understand how this concept is understood in speeches in the media when taking the theme of text production. The corpus of work consists of two materials of Portuguese Language Magazine on this topic. The analysis of the corpus was made from Bakhtinian discourse studies, especially considering the concepts of dialogue, utterance and speech genres. The research considers mainly as Bakhtin Circle conceives the production of meaning. At the end, we believe it is important to reflect on the definitions that guide the discourse of conciseness, far in practice they are consistent with our reality of writing

Estudo preliminar do potencial de alguns asteroides

A survey we conducted, and bring expressed in this text is a preliminary study on the shape of asteroids and allowed us to understand a little more the dynamics around these bodies, in order that the images we have of asteroids are the most irregular possible. In this work, the asteroid is modeled by the method of the polyhedron, which provides a very good accuracy of the irregular shape of the body. Through study of models for non-spherical gravitational potential bodies, implementation of computational algorithms and numerical simulations a preliminary analysis was performed in relation to the shape of asteroids 4179 Toutatis, 6489 Golevka, 2063 Bacchus, 1620 Geographos and 1998 ML14, as well as regions of stability instability, we compute the coefficients of the gravitational potential. The work not only enables expansion for the case of asteroids, but also for other non-spherical bodies, contributing to the development of targeted studies the origin and evolution of the solar system, and perhaps the origin of the earth, and new technologies for modeling and mapping of non-spherical bodies. The main results were obtained by analyzing the graphics format and planning of asteroids, which confirmed how these bodies are irregular and show how distribution of non-homogeneous mass. Observe the behavior of the curves of zero velocity and equipotential curves as well as their respective surfaces. Also, compute some values of the gravitational potential and the spherical harmonic coefficients of each object. Furthermore, we find possible equilibrium points of asteroids except 4179 Toutatis, and analyze its stability

Consumo da sustentabilidade: a mercantilização da crise ambiental e a apropriação do discurso ecológico

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Corpo: forma, movimento e equilíbrio : um olhar interdisciplinar sobre o corpo, a mente e o comportamento humano

For centuries have studied the man in a segmented manner, which today, even with the emergence of new forms of research, holistic, we see that the influence of centuries of construction of scientific knowledge has taken root in such a way that even now with new understandings about matter and its structure pointing to systemic relations, studies are still largely dichotomized by dividing body, mind and environment. This paper is a literature review on several sources of knowledge, seeking an interdisciplinary way in physics, chemistry, biology, psychology and physical education, relate the body, mind and their interactions with the environment, building a more current concept of body. The studies showed that the physical, cognitive, emotional, social and environmental aspects involve an interaction continues between human been with the world, which changes shapes, balances and transactions, and thus human behavior. So when we speak of the body should relate all this that makes us conscious organisms in constant internal and external dynamic with the universe

Cerâmicas porosas a base de zircônia na forma de filmes suportados preparados a partir de emulsões

Pós-graduação em Química - IQ