O BOCA A BOCA ON-LINE: AS IMPLICAÇÕES DA VOZ DO CONSUMIDOR NA COMUNICAÇÃO DE MERCADO

O consumidor contemporâneo, inserido em um novo ambiente de comunicação, potencializa suas expressões, capaz de avaliar uma marca ou produto e transmitir sua opinião pelas redes sociais, ou seja, o consumidor expressa suas opiniões e desejos dialogando com seus pares de forma espontânea nas redes sociais on-line. É neste ambiente de participação e interação (ciberespaço) que está nosso objeto de estudo, o boca a boca on-line – a voz do consumidor contemporâneo, também conhecido como uma manifestação informativa pessoal ou uma conversa, a opinion sharing. Proporcionado pelos consumidores nas redes sociais on-line, o boca a boca se fortalece em função das possibilidades de interação, característica da sociedade em rede. Nesse cenário, oobjetivo desta pesquisa é caracterizar o boca a boca on-line como um novo fluxo comunicacional entre consumidores, hoje potencializado pelas novas tecnologias da comunicação, capazes de alterar a percepção da marca e demonstrar o uso, pelas marcas, das redes sociais on-line ainda como um ambiente de comunicação unidirecional. Mediante três casos selecionados por conveniência (dois casos nacionais e um internacional), o corpus de análise de nossa pesquisa se limitou aos 5.084 comentários disponibilizados após publicação de matérias jornalísticas no Portal G1 e nas fanpages (Facebook), ambos relativos aos casos selecionados. Com a Análise de Conteúdo dos posts, identificamos e categorizamos a fala do consumidor contemporâneo, sendo assim possível comprovar que as organizações/marcas se valem da cultura do massivo, não dialogando com seus consumidores, pois utilizam as redes sociais on-line ainda de forma unidirecional, além de não darem a devida atenção ao atual fluxo onde se evidencia a opinião compartilhada dos consumidores da sociedade em rede.

Capitalismo e direitos humanos de solidariedade: elementos para uma crítica

Nosso estudo busca identificar a conexão material entre o capitalismo e os direitos humanos de solidariedade. Esses direitos, segundo a teoria jurídica e as declarações internacionais, ao contemplarem toda a humanidade, ao conceberem o gênero humano como sujeito de direito, são a mais elevada expressão do progresso da consciência humana no que concerne a dignidade do homem e as ameaças contra a vida coletiva na Terra. Nós propomos, ao contrário, que os direitos humanos de terceira geração exprimem as formas mais abstratas do capitalismo depois da Segunda Guerra Mundial, especialmente aquelas que correspondem à finança e à mundialização do capital. A sociedade burguesa internacionalizada tornou-se ela mesma, em suas categorias fundamentais, mais abstrata, e as categorias jurídicas seguiram este mesmo movimento. E de modo similar ao que sucede com os direitos humanos de primeira geração e de segunda geração, as palavras charmosas apresentadas pelo humanismo jurídico portam, discretamente, a exploração capitalista. Os direitos ao patrimônio comum da humanidade, ao meio ambiente sadio, ao desenvolvimento e mesmo o direito à paz, cada um deles reproduz os meios de apropriação e organização capitalista do imperialismo os mesmos meios que dão suporte aos lucros privados sobre os bens coletivos, que mantêm a dominação imperialista e que preparam as guerras no interior do sistema de Estados. O idealismo e a visão romântica sobre os direitos humanos escondem esta contradição, e é preciso expô-la, é preciso superar a ideologia jurídica. Nossa crítica marxista, realizada pela crítica do capital e de sua forma jurídica em escala internacional, é um esforço nesta direção.

Migración contemporánea mexicana: redes sociales transnacionales y políticas migratorias : la experiencia migratoria de la comunidad de Tunkás, Yucatán en el sur de California

This research explores the impacts of the most recent U.S. economic crisis on the Mexican immigrant labour market, specifically from the town of Tunkás, Yucatan. Based on Bourdieu.’s theory of Capital production, and the transnational theoretical perspective, this study aims to build a conceptual frame for the migrant’s social capital in modern societies. A key element of this analysis is that a pioneer migrant-woman has initiated the tunkaseño social network in Los Angeles and Orange County, California; and has set the route to migrate to North. Finally this analysis presents how U.S. worksite enforcement policy affects the labour market that tunkaseños encounter in Southern California in the midst of a financial crisis. Tunkás, our Mayan community, native from the Southern Mexican state of Yucatan has experienced a constant migration process to California ever since the Bracero Program started. Mayan migrants have acquired new responsibilities, and a hybrid identity as transnational citizens. Yucatecan migration is defined as a contemporary Mexican migration, mostly undocumented, exacerbated during the nineties, in the midst of the Mexican financial crisis from 1994 to 1997. The present work is part of a broader research that discusses the transformation of Mexican migration patterns of different states of Mexico. This project is based on fieldwork in the communities of origin and destination. As well, on the survey results and life stories obtained during 2005-2006, and 2008-2009 by MMFRP1, where I took part in both editions as a researcher...

BigLaw Identity Capital: Pink and Blue, Black and White

This Article advances a new capital framework for understanding the bargain between large law firms and their lawyers, depicting BigLaw relationships not as basic labor-salary exchanges but rather as complex transactions in which large law firms and their lawyers exchange labor and various forms of capital — social, cultural, and identity. First, it builds on the work of Pierre Bourdieu regarding economic, cultural, symbolic, and social capital by examining the concepts of positive and negative capital, exploring the meaning of capital ownership by entities, and developing the notion of identity capital — the value individuals and institutions derive from their identities. Then, the Article advances a capital theory of BigLaw, in which large law firms and their lawyers engage in complex transactions trading labor, social, cultural, and identity capital for economic, social, cultural, and identity capital. Capital analysis sheds new light on the well-documented and troubling underrepresentation of diverse lawyers at BigLaw. It shows that the underrepresentation of women and minority lawyers is not solely the result of exogenous forces outside the control of large law firms such as implicit bias, but rather the outcome of the very exchanges in which BigLaw and its lawyers engage. Specifically, large law firms take into account the capital endowments of their lawyers in making hiring, retention and promotion decisions, and derive value from their lawyers’ capital, for example, by trading on the identity of women and minority lawyers in marketing themselves as being diverse and inclusive to clients and potential recruits. Yet, while BigLaw trades for the identity capital of women and minority lawyers, it fails to offer them opportunities in return to acquire the social and cultural capital necessary for attaining positions of power, resulting in underrepresentation. Moreover, these labor-capital exchanges are often implicit and made by uninformed participants, and therefore unjust. Exactly because the capital framework describes the underrepresentation of diverse lawyers at BigLaw as an endogenous outcome within the control of BigLaw and its lawyers, however, it is a cautiously optimistic model that offers hope for greater representation of diverse lawyers in positions of power and influence. The Article suggests policies and procedures BigLaw can and should adopt to improve the quality of the exchanges it offers to women and minority attorneys and to reduce the underrepresentation of diverse lawyers within its ranks. Employing the concepts of capital transparency, capital boundary, and capital infrastructure, it demonstrates how BigLaw can (1) explicitly recognize the roles social, cultural, and identity capital play in its hiring, retention and promotion apparatuses and (2) revise its policies and procedures to ensure that all of its lawyers have equal opportunities to develop the requisite capital and compete on equal and fair terms for positions of power and influence.

Las identidades transitorias: estrategias de socialización de los residentes europeos en la Comunidad Valenciana

El artículo plantea un análisis en torno a las claves explicativas del proceso de formación de capital social y las estrategias de inserción en la sociedad civil española de los extranjeros europeos residentes en la Comunidad Valenciana. La hipótesis de trabajo plantea la existencia de dos discursos diferenciados (integración y coexistencia). Los resultados muestran cómo las variables “edad” y “posición laboral” determinan en gran medida la adscripción a uno u otro discurso, manteniendo sin embargo elementos comunes, como son la concepción individual del proceso de inserción en la sociedad civil y la consideración instrumental de la nacionalidad. Esto revela que el proceso de construcción de capital social de los extranjeros europeos compone un paradigma explicativo diferente al de los procesos de inmigración extracomunitaria. El artículo finaliza con un análisis dimensional de diferentes elementos propios del capital social vinculado a la realidad de la población estudiada.

Family Types and the Persistence of Regional Disparities in Europe. Bruges European Economic Research (BEER) Papers 10/March 2007

This paper examines the association between one of the most basic institutional forms, the family, and a series of demographic, educational, social, and economic indicators across regions in Europe. Using Emmanuel Todd’s classification of medieval European family systems, we identify potential links between family types and regional disparities in household size, educational attainment, social capital, labour participation, sectoral structure, wealth, and inequality. The results indicate that medieval family structures seem to have influenced European regional disparities in virtually every indicator considered. That these links remain, despite the influence of the modern state and population migration, suggests that either such structures are extremely resilient or else they have in the past been internalised within other social and economic institutions as they developed.

Improving highway safety manpower: traffic engineering technician project at Lansing Community College.

National Highway Traffic Safety Administration, Washington, D.C.

Some aspects of social casework in a medical setting; a study in the field of medical social work,

"The Committee on functions ... presents in this volume the third of a series of studies which have been chiefly concerned with the content of medical social practice." -- Foreword.

Report on village improvement and rural economic development in Trinidad and Tobago.

Bibliography: p. [41-42]

CEPAL Review no. 118

Special issue: 40 years of CEPAL Review

Social and behavioural determinants of early childhood caries

Background: To investigate the association between selected social and behavioural (infant feeding and preventive dental practices) variables and the presence of early childhood caries in preschool children within the north Brisbane region. Methods: A cross sectional sample of 2515 children aged four to five years were examined in a preschool setting using prevalence (percentage with caries) and severity (dmft) indices. A self-administered questionnaire obtained information regarding selected social and behavioural variables. The data were modelled using multiple logistic regression analysis at the 5 per cent level of significance. Results: The final explanatory model for caries presence in four to five year old children included the variables breast feeding from three to six months of age (OR=0.7, CI=0.5, 1.0), sleeping with the bottle (OR=1.9, CI=1.5, 2.4), sipping from the bottle (OR=1.6, CI=1.2, 2.0), ethnicity other than Caucasian (OR=1.9, CI=1.4, 2.5), annual family income $20,000-$35,000 (OR = 1.7, CI=1.3, 2.3) and annual family income less than $20,000 (OR=2.1, CI=1.5, 2.8). Conclusion: A statistical model for early childhood caries in preschool children within the north Brisbane region has been constructed using selected social and behavioural determinants. Epidemiological data can be used for improved public oral health service planning and resource allocation within the region.

The market valuation of environmental capital expenditures by pulp and paper companies

The objective of this study is to examine the market valuation of environmental capital expenditure investment related to pollution abatement in the pulp and paper industry. The total environmental capital expenditure of $8.7 billion by our sample firms during 1989-2000 supports the focus on this industry. In order to be capitalized, an asset should be associated with future economic benefits. The existing environmental literature suggests that investors condition their evaluation of the future economic benefits arising from environmental capital expenditure on an assessment of the firms' environmental performance. This literature predicts the emergence of two environmental stereotypes: low-polluting firms that overcomply with existing environmental regulations, and high-polluting firms that just meet minimal environmental requirements. Our valuation evidence indicates that there are incremental economic benefits associated with environmental capital expenditure investment by low-polluting firms but not high-polluting firms. We also find that investors use environmental performance information to assess unbooked environmental liabilities, which we interpret to represent the future abatement spending obligations of high-polluting firms in the pulp and paper industry. We estimate average unbooked liabilities of $560 million for high-polluting firms, or 16.6 percent of market capitalization.

The development of self-awareness and relationship to emotional functioning during early community reintegration after traumatic brain injury

Impaired self-awareness may affect clients' emotional status, engagement in rehabilitation and community reintegration following traumatic brain injury (TBI). The study aimed to investigate the relationship between self-awareness, emotional distress and community integration in adults with TBI during the transition from hospital to the community. Thirty-four rehabilitation clients with TBI were assessed in the week before and 2 months after discharge home. Measures of self-awareness and emotional functioning were administered predischarge and repeated at follow-up along with a measure of community integration. Nonparametric tests were used to compare levels of self-awareness and emotional distress pre- and postdischarge, their interrelationships and association with community integration. Self-awareness significantly increased following discharge, and a trend towards increased depression was found. There were no consistent relationships found between level of self-awareness, emotional functioning, and community integration. The development of self-awareness in the immediate postdischarge phase suggests this is an important time for clinical interventions targeting compensation strategies and adjustment to disability.

Asymptotic theory of time varying networks with memory and heterogeneous activation pattern

In this thesis work we develop a new generative model of social networks belonging to the family of Time Varying Networks. The importance of correctly modelling the mechanisms shaping the growth of a network and the dynamics of the edges activation and inactivation are of central importance in network science. Indeed, by means of generative models that mimic the real-world dynamics of contacts in social networks it is possible to forecast the outcome of an epidemic process, optimize the immunization campaign or optimally spread an information among individuals. This task can now be tackled taking advantage of the recent availability of large-scale, high-quality and time-resolved datasets. This wealth of digital data has allowed to deepen our understanding of the structure and properties of many real-world networks. Moreover, the empirical evidence of a temporal dimension in networks prompted the switch of paradigm from a static representation of graphs to a time varying one. In this work we exploit the Activity-Driven paradigm (a modeling tool belonging to the family of Time-Varying-Networks) to develop a general dynamical model that encodes fundamental mechanism shaping the social networks' topology and its temporal structure: social capital allocation and burstiness. The former accounts for the fact that individuals does not randomly invest their time and social interactions but they rather allocate it toward already known nodes of the network. The latter accounts for the heavy-tailed distributions of the inter-event time in social networks. We then empirically measure the properties of these two mechanisms from seven real-world datasets and develop a data-driven model, analytically solving it. We then check the results against numerical simulations and test our predictions with real-world datasets, finding a good agreement between the two. Moreover, we find and characterize a non-trivial interplay between burstiness and social capital allocation in the parameters phase space. Finally, we present a novel approach to the development of a complete generative model of Time-Varying-Networks. This model is inspired by the Kaufman's adjacent possible theory and is based on a generalized version of the Polya's urn. Remarkably, most of the complex and heterogeneous feature of real-world social networks are naturally reproduced by this dynamical model, together with many high-order topological properties (clustering coefficient, community structure etc.).