Entre ditos e não ditos: a marcação social de diferenças de gênero e sexualidade por intermédio das práticas escolares da Educação Física

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Corporalidade neopentecostal: análise e concepção de corpo na Igreja Bola de Neve de Marília, SP

Pós-graduação em Ciências Sociais - FFC

Zweckmässigkeit ohne Zweck: ideias kantianas presentes na estética de Goethe

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

'Sou atleta, sou mulher': a representação feminina sob análise das modalidades mais noticiadas nas olimpíadas de Londres 2012

Pós-graduação em Comunicação - FAAC

Estudos de pré-formulação e desenvolvimento de cosméticos Dimora Del Sole

De acordo com dados de 2014 da Associação Brasileira da Indústria de Higiene pessoal, Perfumaria e Cosméticos (ABIHPEC) o setor de Higiene Pessoal, Perfumaria e Cosméticos (HPPC) apresentou durante os últimos 18 anos crescimento médio próximo a 10% ao ano e de acordo com dados do Euromonitor de 2013 o Brasil é o terceiro maior mercado mundial de HPPC. Diante deste cenário, este estudo objetivou o desenvolvimento de uma linha de cosméticos composta de preparações capilares, corporais e faciais, a partir do conhecimento das técnicas de formulação e dos materiais cosméticos escolhidos. A indústria de cosméticos é um ramo da indústria química, e suas atividades estão vinculadas ao desenvolvimento e produção de produtos de aplicação ao corpo humano para embelezamento, limpeza sem alterar funções ou estruturas (GARCIA et al., 2000). A linha de cosméticos Dimora Del Sole foi desenvolvida através de testes com diversas substâncias cosméticas e diferentes técnicas de preparo realizadas no laboratório de cosmetologia na Faculdade de Ciências Farmacêuticas - UNESP - Araraquara até que se obtivesse à formulação desejada. Esta linha teve como foco a diversidade brasileira com inspirações da Itália, buscando os diferenciais que permitam sua aceitação e consumo no mercado pelos clientes. Ainda, os produtos desta linha foram preparados considerando-se os aspectos legislativos com relação à confecção das embalagens e rotulagem e ações de marketing. Palavras-chave: cosméticos, formulação de produtos cosméticos, matérias-primas, desenvolvimento técnico, manipulação de produtos, expectativa do mercado, marketing do produto.

Corporalidade brasileira na fabricação da identidade nacional

This paper discusses how, through the creation of Embratur (Brazilian Tourism Company) in 1966, an idealized Brazilian female body was constructed and used to help manufacture a national identity, reinforcing the stereotype of the sexualized Brazilian woman. As it was often associated with sex tourism, this stereotype received much criticism and led to a negative image of Brazil abroad. However, in the 1990s the official tourism lobby softened the “sexy tone” of its discourse, and in 1999 Embratur received an award from the World Tourism Organization for its campaign to help fight the exploitation of children and youth by sexual tourism. In order to better understand how this change in the idealized Brazilian female body unfolded, it is important to deconstruct beauty standards – focusing on those that apply to Brazilian women as seen from abroad – and their relationship to modern consumer culture. Assuming that the cultural analysis of the female body emerges as an important issue in the field of Social Science, the focus on body image can be viewed as a key element in discussions about the construction of national identity.

A intersemiose texto-história-cinema na minissérie ROMA da HBO

From August 2005 to March 2007, the two seasons (with 12 and 10 episodes respectively) of the award winning miniseries HBO‟s ROME were aired by the Home Box Office (HBO) channel. With screenplay signed by various writers and directors, the TV series was a coproduction of HBO (USA) and BBC (UK) with support from RAI (Italy), and the show was filmed in multiple locations, but mainly in Cinecittà Film Studios in Rome, very famous for having been headquarters also for Federico Fellini‟s movies. In the first season, the miniseries depicts the conquest of Gaul, made by the military genius of Gaius Julius Caesar, and the political trajectory that made him accumulate power to such an extent that this divided Roman citizens into two factions, one supporting and the other opposing him, the latter focused mainly on the historic figure of General Gnaeus Pompey Magnus. The second season shows the period of civil war following the assassination of Caesar, and the future rise to power of his nephew, adopted son and sole heir, Gaius Octavian Augustus, who was destined to overcome his rivals as well as their allies in the triumvirate that had been formed to pursue and punish Caesar‟s assassins. These facts are well known and usually crowd the mind and imagination of every minimally educated person. The HBO series broke new ground not only for the talent of its writers, directors and actors, not only for its visual effects and locations nor for the vibrancy and grandeur of historical scenes – after all, “historical movies” in general do the same – but it has done so also by the (re)construction of historical events from the perspective of a pair of protagonists of whom too little is known: the centurions Titus Pullo and Lucius Vorenus, who are the only low-rank soldiers mentioned by Caesar in his book Commentaries on the Gallic War (Commentarii de Bello Gallico V.44). Thus, the fictionalization of events also took into account several Roman civilization data which were scattered through historical sources and also those that belong to the modern knowledge of material culture, resulting in a TV series whose filmic aesthetics has rare beauty and creativity. From the survey of textual, historical and cultural data put together in this film, as well as the distance featuring the creative space in the dimension of the gap between them, this paper aims to highlight two pivotal moments of visual and narrative strategies of the show: the opening credits footage and the final scenes of the first season of HBO's Rome.

Medo, tensão e vergonha: representações negativas de sexualidade na seção sexo da revista Capricho

The magazines destined to the adolescent public are many times searched as a resource of information about sexuality, body, relationships and adolescence. The Capricho magazine is a biweekly feminine magazine directed to teenagers. In this qualitative-descriptive study it was made the content analysis of the section about sex of 18 editions published in 2010 with the aim of identifying and discussing the predominant representations of sexuality. It was identified the predominance of negative representations, like relations between sexuality and fear, tension, shame and beauty imperatives. It can be detached that the feminine sexuality is not approached through its pleasant, positive and health aspects, but through negative representations that, instead of being discussed, are naturalized, put as normal and expected by the magazine’s discourse.

Padrões normativos de gênero em livros infanto-juvenis sobre educação sexual

The concept of gender is relational and refers to the the overcoming of the biological determinism, it has historical and cultural roots going beyond the anatomical differences between men and women. This documental research investigated patterns of sexuality and gender in sexual education books for children and teenagers. Ten books were analyzed, selected in bookstores websites. The content of the books and their illustrations show: 1) stereotypical and naturalized view of femininity and masculinity, 2) patterns of traditional and patriarchal families, 3) romanticized concept of marriage and reproduction, 4) stereotypes of beauty and "normal" body. It is concluded that sexual education books for children and teenagers reproduce normative standards that can stimulate a sexist education and should not be used in works of sexual education without critical reflection.

Projeto de intervenção em educação sexual com educadoras e alunos de uma pré-escola

Childhood sexuality is a polemic theme among pre-school educators. This text describes an extension project that aimed to observe the manifestation of children’s sexuality in a pre-school and to intervene by offering a space for dialogue, reflection and better understanding about childhood sexuality. The participants were seven teachers and whole group of children from a selected pre-school. It was observed (1) among the educators: the different games applied according to gender; how tolerant the teachers were regarding to boys bad behavior; vigilance against the homosexuality and constant motivation to female vanity and beauty. (2) Among the children: sexist stereotypes; manifestations of racism and prejudice; curiosity and interest about the body and sexuality and the use of insulting words concerning body beauty. The teacher education discussed theoretical and practical issues about the development of the sexuality in the childhood and the sexual education of their students. The project observed that a sexual education project can be put into practice in a pedagogical and ethical way in a pre-school environment.

Tatuagem, unheimliche e identificação: desvelamentos

The tattoo is a social phenomenon found in all social strata, with broad inclusion in all age groups and their motivation is commonly related to aesthetic pleasure, beauty and interest in body art. These references, however, are insufficient to understand the B side of the experience: the nightmares, attempts to erase, the compulsion and the concern about stop tattooing. Something happens between the search of beauty and the execution of the tattoo, that drags out the person to the anguish dimension. In detailing this, the specificity of distress Unheimliche will serve as our guide and, in the epistemological function of uncovering, allow an approximation to the concept of identification. Reading of the concept, the identification function will appear and, with it, the uncovering of the infinite pulse of desiring, when the object wants to talk,represent itself and manifest.The tattoos psychic function in the neurosis is the same for each step every morning: find the object and with this North, calibrate the compass of neurosis.

Extração de incisivo inferior: uma alternativa no tratamento da classe III

The correction of a Class III malocclusion in adult patients is one of the major challenges in orthodontics due to facial deformities occurring during the unfavorable growth of this kind of pattern, as well as the treatment options capable of producing facial changes aesthetically acceptable and adequate for today's beauty standards. One acceptable alternative treatment is the removal of a lower incisor. For a Class III correction through a lower incisor extraction a thorough analysis and planning must be carried out by taking into consideration the amount of overjet and overbite, periodontal condition of the teeth and the possibility of obtaining a good dental occlusion with acceptable facial aesthetics. Will be presented two case reports of patients presenting an anteroinferior crowding, Class III malocclusion condition. The treatment through a lower incisor extraction and the reasons why this treatment was adopted will be discussed.

Clareamento interno em dentes despolpados como alternativa a procedimentos invasivos: relato de caso

The increasing interest of patients for a better aesthetic appearance of their smile, associated with the development of new materials and techniques, encouraged by media couverage of this concept of beauty, provided an important evolution of cosmetic dentistry. As the darkness of a single anterior tooth or a group of teeth, in most cases, impairs the appearance of the smile and there is growing appreciation of the less invasive procedures, the technique of tooth bleaching is an important option for aesthetic treatment. To have success in the bleaching treatment, it is important to have knowledge of the origin, nature and composition of the stain. Among the causes of color changes acquired post-eruptive, dental trauma, with or without pulp necrosis, is one of the most commonly encountered etiologies, characterized by a reddish-brown color. Current techniques of bleaching for teeth treated endodontically employ oxidative agent hydrogen peroxide. The objective of this paper is to describe the immediate technique of bleaching non-vital tooth by presenting a clinical case.

Influência de variações das normas estéticas na atratividade do sorriso

The work presented here aims to evaluate how aesthetic norm variations influence the perception of attractiveness of a smile according to dentists and laymen. Methods: The smiles in photographs of a man and a woman were digitally changed. Eleven smiles were created for each one: an ideal, control smile - an ideal smile according to accepted norms - and 10 smiles containing individual variations of each of the following norms: a) 2mm and 3mm deviations from the middle line; b) the contour of the smile - contour of a straight smile and contour of a reverse smile; c) the angle of the lateral incisors - a mesial angle of 10° and a distal angle of 10°; d) 0.5mm and 1mm diastema; and e) dental proportion - Alber’s Proportion and Plato’s Proportion. The photographs were evaluated by two specialists in cosmetic dentistry and two laymen using the visual analogue scale. Results: The ideal smile for both genders was well accepted by both the specialists and the laymen. The opinions on the smiles with aesthetic variations varied, some were more positive than others, some were in agreement and some were in disagreement. Conclusion: The absence of deviations favors the perceived beauty of a smile, but some aesthetic variations seem to be better accepted than others. The success of aesthetic treatments depends on the active participation of dentists and patients in the planning stage.

Sobre graça, dignidade e beleza em Friedrich Schiller e Heinrich von Kleist

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)