Implantação da cultura de cana-de-açúcar em argissolo vermelho do noroeste paulista: preparo do solo e uso de gesso

Pós-graduação em Agronomia - FEIS

Integração de informações geológicas para o geoturismo na Bacia do Rio Corumbataí e sua divulgação na Web através do Mapserver

A bacia hidrográfica do Rio Corumbataí, no setor centro oriental do Estado de São Paulo, está inteiramente contida no domínio morfológico da Depressão Periférica Paulista. Nos limites norte, noroeste e oeste, as escarpas arenito-basálticas, as cuestas de derrames basálticos e o Planalto Ocidental Paulista contribuem para a existência de diversas paisagens de beleza cênica. A diversidade geológica da região condiciona parcialmente o seu relevo e guarda registros litológicos e paleontológicos que constituem atrativos geoturísticos. O avanço do conhecimento geocientífico obtido principalmente nas universidades pouco alcança o público em geral devido à especialização dos termos utilizados. Aproveitando a aptidão turística e a diversidade geológica da região propõe-se utilizar o geoturismo como um meio de difusão de conhecimento científico e aumentar o interesse da população para suas riquezas naturais. Para tanto, foram selecionados 16 locais representativos da geologia da área que podem ser utilizados para a prática do geoturismo, sobre os quais foram elaborados textos explicativos em linguagem simplificada. Os textos foram associados a fotografias de afloramentos, figuras e mapas geológicos em um ambiente SIG. Para permitir o amplo e fácil acesso ao público, inclusive de estudantes, órgãos públicos e empresas ligadas ao ramo do turismo, todo este material foi disponibilizado na Internet através da ferramenta Mapserver e Maplab.

Produção e aplicação de enzimas na redução de biofilme de Candida albicans

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Previsão espacial da densidade de carga nos sistemas de distribuição de energia elétrica considerando a geometria fractal da zona urbana

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

The structure of bird communities in areas revegetated after mining in southern Brazil

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Estratégias de leitura: uma alternativa para o início da educação literária

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

A influência da língua inglesa na formação de nomes comerciais: questões de identidade linguística e cultural

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Relações públicas e marketing turístico: atuando pela imagem do Brasil

This study presents an analysis of International Tourism, one of the most growing economic activities in the world. To realize promotion in this area, countries use diverse strategies, among them the touristic marketing. It consists on an instrument used to attract foreign tourists and build the image of the country as a touristic destination, transforming it into a global emergent leader. Due to the big sports events which will happen in Brazil, the World Cup and the Olympic Games, respectively, it is expected a growth on touristic activities. This is an opportunity to promote the country and build its image, the reason why the Federal Government made Plano Aquarela 2020, formed by a strategic plan which aims the international promotion of the country through a marketing program focused on the international tourist. What this image is and how to promote it are issues that the public relations professionals are capable to solve, with their abilities to develop instruments and their important actions to build a good touristic destination image of the country. This study aims to analyze the collaboration of public relations to improve the country's image from the actions developed by Plano Aquarela 2020. For this, a literature search was performed to expose the concepts of communication involved, the analysis of the plan and their actions, use the interview as an exploratory study to clarify information and stimulate new ideas

Think: guia de desenvolvimento mobile ágil em equipes reduzidas

Currently, applications for smartphones and tablets, called apps, are becoming increasingly relevant and attract more attention from users and finally the developers. With the Application Stores, services provided by the company that maintains the platform, access to such applications is as or more simplified than to web sites, with the advantage of anenhanced user experience and focused on the mobile device, and enjoy natives resources as camera, audio, storage, integration with other applications, etc. They present a great opportunity for independent developers, who can now develop an application and make it availabl e to all users of that platform, at free or at a cost that is usually low. Even students may create their applications in the intervals of their classes and sell them in stores. Making use of tools and services, free or at low cost, anyone can develop quality applications, that can be marketed and have a large number of users even in adverse situations in which the application is not the focus of developer productivity. However, such to ols do not seem to be well used, or are unknown, or its purpose is not considered important, and this paper tries to show the real importance of these tools in the rapid development of quality software. This project presents several tools, services and practices, which together make it possible to develop an application for various mobile platforms, independently and with a team of a few people, as demonstrated. However, this paper aims not to say that the development of software today it is easy and simple, but there are currently a large set of tools, for various platforms, that assists and enhances the work of the programmer

Conexão cultura: um projeto de revitalização e reestruturação da estação ferroviária de Guaratinguetá

This work presents an intervention at the Guaratinguetá Railway Station and its surroundings, including this area in the urban context, at this moment isolated of the activities and citizen attentions, offering new activities on this commercial area. The selected area finds itself in a state of neglect and forgetfulness from the urban relations. Located between the periphery of the commercial center and the Paraiba do Sul River, the correlation is tension between the advancement of shops, the railway line, and the natural barrier of the Paraiba River. On the context of these limits, the railroad and the river stand as barriers for the center expansion and the flows that connect the old part of the town with the new part, which is growing and is called “post-city river”. These barriers have relegating properties around them to isolation, despite being located in the center. The area choice and this intervention seeks to break this isolation and the barrier flow, linking areas of opposite sides to form a leak through the barrier of the railway line. The pedestrian flow is prioritized in the project, this flow will be attracted by the program offered and by the new created areas, increasing the space utilization by users and breaking the isolation of urban activities. And entering the area in the context of life of city residents. The attraction of these new flows will be through the implementation of a Cultural Center, supplying a lack of city by spaces that offer this type of activity. Its implementation aims to attract and modify the activities of these spaces and the surrounding areas, one side facing the commercial center, and another facing the river, linking this two sides at the same time that this link provides the expansion of distance traveled and known

Parceria para Governo Aberto e Relações Internacionais: oportunidades e desafios

Pós-graduação em Relações Internacionais (UNESP - UNICAMP - PUC-SP) - FFC

O Paraguai na agenda externa brasileira e a temática de Itaipu: 2003-2010

Pós-graduação em Relações Internacionais (UNESP - UNICAMP - PUC-SP) - FFC

Proposição de uma prática experimental significativa em aulas de física

A remarkable characteristic of the physics subject is the abstraction ability needed during the learning process, which means a non-trivial comprehension and understanding. If the students could not link the themes learned in this subject with observable effects, physics would tend to be a group of mathematical formulas to be memorized. In general, it creates a distance between the student and the subject, and also a prejudice vision of the physics, sometimes for the whole life. Beyond this particular characteristics of physics, the education deals with a source of distraction reinforced by the popularization of mobile access such as cellphones and tablets. The traditional role played by the teacher becomes weak to attract student’s attention. It is necessary that the classes could be planned in such way to achieve three goals: attract student attention, link analytical concepts with real effects and, the most important, gives to the student the ability to use the learned concepts as the key to develop new knowledge. In this work, we present a research based in some experiments used in a CBEF (Brazilian magazine about physical education) and develop an activity consistent with the aims to be reached. To prepare of the experimental activity, we based on Piaget and Vygotsky theories. This work aimed to developed a theoretical research to obtain a didactical activity that deals with the current challenges of the society

Marketing em odontologia: uma ferramenta que faz a diferença

The large number of dentists in Brazilian job market has increased the competitiveness in the dentistry field, leading the professional to use different strategies in an attempt to attract more patients. This study aimed to report different forms of dental marketing, showing how they can strengthen the bond between professional and patient, making it an alternative to face the competitive market. It was concluded that there are various marketing tools that can be applied in an effective and simple manner; since supported on ethics, it can make the dentist be highlighted, attracting and retaining patients and ensuring their professional success.

Os regimes de investimento direto estrangeiro no Brasil: regulação e política externa nacional

Pós-graduação em Relações Internacionais (UNESP - UNICAMP - PUC-SP) - FFC