Fatores que afetam a satisfação e a fidelidade do consumidor: um estudo com usuários de calçado esportivo (tênis), na Região Sul da cidade de Natal

This paper aims to investigate the factors that influence the satisfaction and fidelity of tennis´s users with the region southern city of Natal, capital of Rio Grande do Norte as the area of analyzing , using the national satisfaction index models as a tool to study. In this study was used the questionnaire as a tool for collecting data based on the new Norwegian customer satisfaction barometer model proposed by Johnson et. al. (2001). The data collection took place during the months of May and June 2008, when 450 tennis´s users were interviewed. The main results obtained by multiple regression analysis and logistic regression showed that the users' satisfaction with the tennis´s brand is influenced by the quality, comfort, material used in the manufacture and price, while fidelity is potentized by the image of the brand and the satisfaction degree with the user's tennis and with the brand of tennis. In relation to user satisfaction with the tennis, that satisfaction is influenced by the quality, comfort, weight and the material used, while fidelity is potentized by the satisfaction with the tennis´s brand, with the possibility of paying the same amount again and the emotional commitment. As the processing of claims there was no direct influence on satisfaction and consumers fidelity due to the low number complaints

Efeito da interação genótipo × ambiente sobre o peso ao nascimento, aos 205 e aos 550 dias de idade de bovinos da raça Nelore na Região Sul do Brasil

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Arraias em rios da região Sudeste do Brasil: locais de ocorrência e impactos sobre a população

INTRODUÇÃO: No presente trabalho objetivamos descrever o processo de colonização da Bacia do Alto Paraná, Sudeste do Brasil, por arraias, demonstrando sua atual situação e provável tendência, os impactos gerados e discutindo algumas ações de manejo e medidas mitigadoras. MÉTODOS: Foram realizadas entrevistas com ribeirinhos e profissionais de saúde para o levantamento de informações sobre a ocorrência de arraias e acidentes associados a estes animais, além de coletas e observações subaquáticas de potamotrigonídeos, entre 2004 e 2009, em localidades situadas nos Estados de São Paulo, Paraná e Mato Grosso do Sul, no Sudeste, Sul e parte do Centro-Oeste do Brasil. RESULTADOS: Três espécies de arraias foram identificadas na área de estudo, demonstrando utilizar os caminhos abertos pela Hidrovia Tietê-Paraná para se dispersarem. Dezesseis vítimas de acidentes envolvendo esses animais foram encontradas, notadamente banhistas e pescadores, chamando a atenção pelo fato dos casos não serem notificados e apresentarem elevada morbidade, com marcante incapacidade temporária para o trabalho. CONCLUSÕES: Este é o primeiro relato de invasão biológica envolvendo espécies de elasmobrânquios conhecido na literatura e, pelas arraias estarem colonizando áreas densamente povoadas e ampliando sua área de distribuição a cada ano, é de se esperar que sua interação negativa com humanos se intensifique, provocando alterações importantes no perfil epidemiológico dos acidentes por animais peçonhentos ocorridos no sudeste brasileiro.

Análise de risco à erosão costeira na região de Tibau do Sul/RN através de mapeamento geoambiental e análise morfodinâmica

The research area is located on the county of Tibau do Sul, in the east coast of Rio Grande do Norte State, about 80km south of the capital Natal. The tourism represents the main income activity and Pipa beach is the most visited beach in the city, annually receives a large influx of domestic and foreign tourists. Some recent studies have reported the occurrence of coastal erosion in this littoral, being the main objective of the research, analyze the existing coastal erosion, through two methodologies, the geoenvironmental mapping and beach morphodynamics. The geoenvironmental mapping was done from oblique aerial photographs and field visits, which sought to carry out first the geomorphological mapping, with the purpose of analyzing features that suggest susceptible areas to erosion, as areas without protection of natural dunes, marine terraces, or sandstones (beach-rocks and ferruginous sandstones), areas with the presence of gullies and stretches where the sea-cliffs were in direct contact with the action of the sea, representing the beginning of the beach profile. In the morphodynamic study sought to carry out the survey of the physical and morphological characteristics, the analysis of sediment grain of the beaches and finally the analysis of the morphodynamic parameters to generate a table of risk to erosion by sector of the beach. The morphodynamic parameters were defined by the methodology proposed by Short (2006), in which considers different patterns of dynamism on beaches with characteristics favorable and unfavorable to erosive profiles. The maps indicated different levels of risk to the segments of the beaches analyzed, suggesting risk to erosion low and low to moderate only in areas north and northwest of the beaches of Madeiro and Curral, and levels of moderate and high risk sectors in the south and southeast of these beaches . The beach of Pipa showed moderate levels of risk and moderate to high at the ends and high risk to erosion in the central portion. The study of the coastal environment, its morphological evolution, and areas with problems of erosion, are of fundamental importance to assist coastal management policies, giving grants for planning activities undertaken in these regions

Caracterização geológica, geoquímica e geocronológica da suíte plutônica enoproterozóica da região de Serrinha, porção centro-leste do maciço São José de Campestre, sudeste do RN

The of Serrinha plutonic suite, northeastern portion of the Borborema Province (NE Brazil), is characterized by a voluminous and diversified magmatism of Neoproterozoic age, intrusive in the Archean to Paleoproterozoic gneissic-migmatitic basement of the São José de Campestre massif. Field relations and petrographic and geochemical data allowed us to individualize different lithologic types among this plutonic suite, which is represented by intermediate to mafic enclaves, porphyritic diorites, porphyritic granitoids, porphyritic granodiorites, microporphyritic granites and dykes/sheets of microgranite. The intermediate-to-mafic enclaves occur associated with porphyritic granitoids, showing mixture textures. The porphyrytic diorites occur as isolated bodies, generally associated with intermediate-to-mafic enclaves and locally as enclaves within porphyritic granites. The granodiorites represent mixing between an intermediate to mafic magma with an acidic one. The micropophyritic granites occur as isolated small bodies, generally deformed, while the microgranite dykes/sheets crosscut all the previous granitoids. A U-Pb zircon age of 576 + 3 Ma was obtained for the Serrinha granite. This age is interpreted as age of the peak of the regional ductile deformational event (D3) and of the associated the E-W Rio Jacu shear zone, which control the emplacement of the Neoproterozoic syntectonic plutons. The porphyrytic granitoids show monzogranitic composition, transitional between peraluminous and metaluminous types, typically of the high potassium subalkaline-calc-alkaline series. The intermediate-to-mafic enclaves present vary from quartz diorite to tonalite/granodiorite, with metaluminous, shoshonitic affinity. The diorites are generally quartz-monzodiorite in composition, with metaluminous, subalkaline affinity. They display coarse-grained, inequigranular, porphyrytic texture, with predominance of plagioclase phenocrystals immersed in a matrix composed of biotite and pyroxenes. The microporphyrytic granites are essentially monzogranites of fine- to medium-grained texture, whereas microgranite dikes/sheets varying from monzogranites to syenogranites, with fine to media texture, equigranular. The diversified magmatism occurring at a relatively small surface associated with shear zones, suggests lithospheric dimensions for such structures, with magma extractions from different depths within the lower crust and upper mantle. The geological, geochemical and geochronological characteristics of the Serrinha plutonic suite suggest a pos-collisional geodynamic context for the Neoproterozoic magmatism. Thermobarometric data show emplacement conditions in the range 5-6 kbar (AlTamphibole) and 730-740°C (plagioclase-amphibole) for the porphyrytic granitoids (Serrinha body) and the intermediate-to-mafic enclaves

Rhodophyta de ambientes lóticos de unidades de conservação da região sul do Brasil

Species of Rhodophyta from 10 Conservation Units from the south region of Brazil were surveyed. The samplings were carried out in 105 stream reaches, consisting of 10 m length transects. The floristic survey involved 80 populations, representing three genera, Batrachospermum, Kumanoa and Hildenbrandia plus the 'Chantransia' stages. Batrachospermum was represented by five species (B. arcuatum Kylin, B. atrum (Hudson) Harvey, B. helminthosum Bory, B. keratophytum Bory and B. puiggarianum Grunow in Wittrock & Nordstedt). The genus Kumanoa was represented by K. abilii (Reis) Necchi Junior & Vis and K. ambigua (Montagne) Entwisle et al., while Hildenbrandia only by H. angolensis W.West & G.S.West. Our results confirm Batachospermum as the best represented genus, in terms of species number, among freshwater Rhdophyta. B. arcuatum was a new record for the south region of Brazil, thus extending its austral distribution range.