A COMUNICAÇÃO DE MERCADO A SERVIÇO DA IGREJA Em busca da fidelização

Esta pesquisa evidencia o uso de instrumentos de comunicação interna e dirigida e de ações de relações públicas e marketing de relacionamento dentro das igrejas evangélicas históricas. Também enfatiza a importância da comunicação interna e das estratégias de comunicação mercadológicas utilizadas dentro das igrejas inclusive com o uso do marketing boca a boca. Para a realização desta pesquisa foi feito um recorte das quatro maiores igrejas evangélicas históricas, em número de membros, situadas na cidade de Curitiba: Batista, Luterana, Presbiteriana e Metodista. O estudo foi realizado por meio de pesquisas de observação participante, análise de materiais diversos, entrevista com os líderes e uma pesquisa de campo, quantitativa, envolvendo os membros e freqüentadores das igrejas. Com o auxilio de um questionário estruturado foram analisados: 1) o comportamento dos membros e freqüentadores diante dos instrumentos de comunicação interna e dirigida que estão sendo utilizados e percebidos; e 2) os relacionamentos dentro da igreja, tanto entre membros quanto entre estes e seus líderes. A pesquisa concluiu que estes instrumentos de comunicação interna possuem relação com a retenção, perda e crescimento numérico de membros nas igrejas pesquisadas, frente a uma nova configuração religiosa onde a fidelização está cada vez mais difícil de ser alcançada.(AU)

Recolonization of mortars by endolithic organisms on the walls of San Roque church in Campeche (Mexico): A case of tertiary bioreceptivity

San Roque church (Campeche, Mexico) was built at the end of the 17th century with a micritic limestone and lime mortar in baroque style. In 2005 the church exhibited heavy biodeterioration associated with the development of extensive dark green phototrophic-based biofilms. Several cyanobacteria belonging to the order Chroococcales and lichenized fungi (Toninia nordlandica, Lobaria quercizans, Lecanora subcarnea, Cystocoleus ebeneus) were predominant in the dark biofilm samples, as revealed by DNA-based molecular techniques. In 2009, a cleaning and restoration intervention was adopted; however, after few months, microbial recolonization started to be noticeable on the painted church walls, representing an early phototrophic-based recolonization. According to molecular analysis, scanning electron microscopy observations and digital image analysis of cross sections, new phototrophic-based colonization, composed of cyanobacteria and bryophytes, developed mainly beneath the restored mortars. The intrinsic properties of the mortars, the tropical climate of Campeche and the absence of a biocide treatment in the restoration protocol influenced the recolonization of the church façades and enhanced the overall rate of deterioration in a short-term period.

Restoration of religious temples: intervention in the church “Nuestra Señora de Belén” in Crevillente (Alicante)

Heritage conservation has raised historical problems usually centered in defects resulting from water leaks. Thus, any intervention is presented as a difficult task, both due to building techniques to be used and the lack of economic resources in many cases. In relation to the temples existing in Alicante (Spain), water drainage is solved with pitched roofs on slope formation (in vaulted naves) or directly supported on the vaulted elements (in the domes). Since those construction systems are composed by brick and plaster, the presence of moisture is problematic, and represents a risk of losing the strength capacity and therefore the stability of the dome. An example of this problem is the dome of the church “Nuestra Señora de Belén” in Crevillente, built with solid bricks, it has the highest diameter of the province (18th century). This historic building has been restored on several occasions in the recent years due to moisture, cracks or fissures. The study of these works give an idea of the difficulties of maintenance, conservation and proper restoration of such kind of buildings as unique and valued constructions in our heritage.

Subsidence damage assessment of a Gothic church using differential interferometry and field data

The Santas Justa and Rufina Gothic church (fourteenth century) has suffered several physical, mechanical, chemical, and biochemical types of pathologies along its history: rock alveolization, efflorescence, biological activity, and capillary ascent of groundwater. However, during the last two decades, a new phenomenon has seriously affected the church: ground subsidence caused by aquifer overexploitation. Subsidence is a process that affects the whole Vega Baja of the Segura River basin and consists of gradual sinking in the ground surface caused by soil consolidation due to a pore pressure decrease. This phenomenon has been studied by differential synthetic aperture radar interferometry techniques, which illustrate settlements up to 100 mm for the 1993–2009 period for the whole Orihuela city. Although no differential synthetic aperture radar interferometry information is available for the church due to the loss of interferometric coherence, the spatial analysis of nearby deformation combined with fieldwork has advanced the current understanding on the mechanisms that affect the Santas Justa and Rufina church. These results show the potential interest and the limitations of using this remote sensing technique as a complementary tool for the forensic analysis of building structures.