De la Analítica al Social Media Intelligence : Una nueva oportunidad de liderar el mercado mediante una importante ventaja competitiva : saber identificar las necesidades del cliente en el Social Media : La reinvención de las investigaciones de mercado

La revolución que significó Internet a finales del siglo XX supone una oportunidad inmensa para el mundo corporativo. Con la aparición del Social Media y, en concreto, de las redes sociales, se han abierto un sinfín de nuevas oportunidades.No existe ningún otro invento que haya penetrado con tanta facilidad como lo han hecho estas plataformas; es el momento de que las empresas saquen provecho de ello.El objetivo principal de este proyecto consiste en identificar los beneficios potenciales para las empresas que conlleva actuar a través del Social Media. No contentos con eso, nos disponemos a mostrar las grandes razones por las que actuar: la posibilidad deidentificar las necesidades de tu público objetivo, huecos en el mercado y, por consiguiente, conseguir una ventaja competitiva clave en tu sector. ¿Cómo? La clave está en saber gestionar grandes volúmenes de información aplicando soluciones de inteligencia competitiva.Teniendo en cuenta que el proyecto gira entorno al Social Media, la estructura del mismo está dividida en dos grandes partes: en primer lugar estudiamos las claves de la investigación de mercados actual y, seguidamente, utilizamos una perspectiva más corporativa para mostrar las principales inquietudes que surgen en las empresas.Mediante ejemplos de casos prácticos muy relevantes, estudios que aporten datos clave y, sobre todo, las opiniones de profesionales del sector dentro y fuera de España, seremos capaces de deducir la importancia que tiene este terreno, así como el largo camino que nos queda a todos por delante.

A framework for hybrid simulations of two-phase flow in porous media

Rough a global coarse problem. Although these techniques are usually employed for problems in which the fine-scale processes are described by Darcy's law, they can also be applied to pore-scale simulations and used as a mathematical framework for hybrid methods that couples a Darcy and pore scales. In this work, we consider a pore-scale description of fine-scale processes. The Navier-Stokes equations are numerically solved in the pore geometry to compute the velocity field and obtain generalized permeabilities. In the case of two-phase flow, the dynamics of the phase interface is described by the volume of fluid method with the continuum surface force model. The MsFV method is employed to construct an algorithm that couples a Darcy macro-scale description with a pore-scale description at the fine scale. The hybrid simulations results presented are in good agreement with the fine-scale reference solutions. As the reconstruction of the fine-scale details can be done adaptively, the presented method offers a flexible framework for hybrid modeling.

La migració primaveral d'ocells als Aiguamolls de l'Empordà (Girona): primer anellament de Becadell Gros (Gallinago Media) a la Península Ibèrica

En aquest treball s'exposen els resultats obtinguts en la campanya 1994 d'anellament d'ocells inclosa dins del projecte italià Piccole Isole. Es demostra que el factor meteorològic afecta directament la fenologia migratòria de diferents espècies d'ocells. Es pretén també estudiar la influència dels diferents hàbitats en el nombre i en la diversitat de captures. Es recullen també en aquest treball les principals espècies visualitzades durant la campanya, com també l'elevat nombre de controls estrangers recuperats. Dintre de les captures i l'anellament posterior, destaca sobretot la d'un becadell gros (Gallinago media) fets per primera vegada a la peninsula Ibèrica

1.° Descriptio instrumenti cujusdam astronomici, quod Saphea vocatur : authore Joanne de Lineriis ; accedunt ejusdem canones. — 2.° Turketi tractatus, qui horizon dicitur, editus à Magistro Francone de Polonia ; sive liber de nominibus partium instrumenti astronomici, quod dicitur Turketus, et de ejusdem utilitatibus. — 3.° Opus cujus is est titulus : libri duo de motibus planetarum per instrumenta manualiter mota : hujusce operis initio haec antiqua manu annotata reperias ; Magister Henricus Arnault, Medicus Alemannus de Zuvolis, qui olim Divione domicilium elegit, superiorem litteram scripsit, et hunc librum suo labore compilavit, clarus scientia horologiorum ; qui in aede beati Stephani Divionensis sepultus media navi, plurimùm laudis sibi reliquit anno 1460. — 4.° Liber proportionum musicalium : authore Magistro Joanne de Muris, olim Canonico Parisiensi. — 5.° Philonis liber de ingeniis aquarum : finis desideratur.

Colbertinus

El desarrollo local en la ciudad media europea ante los proyectos de T.A.V.

La ciudad media o intermedia europea ha sido calificada de «OGNI» (Objeto Geográfico No Identificado) por la falta de teorizaciones propias. Esta afirmación es especialmente cierta en el campo del desarrollo local, en las particularidades que juegan en el proceso de aprovechamiento de los recursos locales para crear un desarrollo endógeno. Esta investigación pretende, en primer lugar, recoger las opiniones de varios autores e instituciones para definir las características cuantitativas y cualitativas de esta realidad urbana. En segundo lugar, se quiere contextualizar la ciudad media en el territorio europeo y en las políticas a esta escala. Finalmente, se describen tres ejemplos de desarrollo local en ciudades medias a partir de la implantación del Tren de Alta Velocidad para mostrar cuáles son los factores diferenciales del desarrollo local en este fenómeno urbano

Quantitative comparison between simulations of seismic wave propagation in heterogeneous poro-elastic media and equivalent visco-elastic solids for marine-type environments

There is increasing evidence to suggest that the presence of mesoscopic heterogeneities constitutes an important seismic attenuation mechanism in porous rocks. As a consequence, centimetre-scale perturbations of the rock physical properties should be taken into account for seismic modelling whenever detailed and accurate responses of specific target structures are desired, which is, however, computationally prohibitive. A convenient way to circumvent this problem is to use an upscaling procedure to replace each of the heterogeneous porous media composing the geological model by corresponding equivalent visco-elastic solids and to solve the visco-elastic equations of motion for the inferred equivalent model. While the overall qualitative validity of this procedure is well established, there are as of yet no quantitative analyses regarding the equivalence of the seismograms resulting from the original poro-elastic and the corresponding upscaled visco-elastic models. To address this issue, we compare poro-elastic and visco-elastic solutions for a range of marine-type models of increasing complexity. We found that despite the identical dispersion and attenuation behaviour of the heterogeneous poro-elastic and the equivalent visco-elastic media, the seismograms may differ substantially due to diverging boundary conditions, where there exist additional options for the poro-elastic case. In particular, we observe that at the fluid/porous-solid interface, the poro- and visco-elastic seismograms agree for closed-pore boundary conditions, but differ significantly for open-pore boundary conditions. This is an important result which has potentially far-reaching implications for wave-equation-based algorithms in exploration geophysics involving fluid/porous-solid interfaces, such as, for example, wavefield decomposition.

Kön, kropp och identitet konstruerat i media

Kirja-arvio

The Implied Book and the Narrative Text. On a Blind Spot in Narratological Theory - from a Media Studies Perspective

The article is concerned with the formal definition of a largely unnoticed factor in narrative structure. Based on the assumptions that (1) the semantics of a written text depend, among other factors, directly on its visual alignment in space, that (2) the formal structure of a text has to meet that of its spatial presentation and that (3) these assumptions hold true also for narrative texts (which, however, in modern times typically conceal their spatial dimensions by a low-key linear layout), it is argued that, how ever low-key, the expected material shape of a given narrative determines the configuration of its plot by its author. The ,implied book' thus denotes an author's historically assumable, not necessarily conscious idea of how his text, which is still in the process of creation, will be dimensionally presented and under these circumstances visually absorbed. Assuming that an author's knowledge of this later (potentially) substantiated material form influences the composition, the implied book is to be understood as a text-genetically determined, structuring moment of the text. Historically reconstructed, it thus serves the methodical analysis of structural characteristics of a completed text.

Why do they separate it or not? Attitudes and behaviors towards organic waste separation

This article shows the results of an exploratory study related to the separation of organic waste in order to offer suggestions for the improvement of waste disposal communication campaigns. The overall objective is to analyze attitude and behavior of those who do and those who do not separate organic waste, related to a specific promotional campaign carried out in two neighborhoods, in the municipality of Badalona (Spain), within the framework of the study of proenvironmental attitudes and behaviors and based on the Psychosocial Four Spheres Model. 1,010 interviews were conducted and data was analyzed using Chi-Squared Automatic Interaction Detector (CHAID). Waste separation behavior was used as a dependent variable. The reasons given to explain why people do or do not separate organic waste and sociodemographic variables, have been introduced as independent variables. In accordance with the Four Spheres Model, results show significant differences in waste separation. Based on the profiles obtained, we find some predictive variables that facilitate the development of communication campaigns according to the requirements of each community.