A case study and interview with Jill McDonald CEO and President of McDonald's Northern Europe Division

Purpose – The purpose of this paper is to demonstrate how strategy is developed and implemented within a subsidiary of a global organization, the relationship between subsidiary and headquarters and the need for continuous change and adaption to remain relevant. Furthermore, this case study describes a successful process of invention and adoption. Design/methodology/approach – The paper draws on documentary evidence and a semistructured interview with Jill McDonald CEO and President of McDonald’s Northern Europe Division with responsibility for the UK, Sweden, Finland, Denmark, Norway and the Republic of Ireland. Management research rarely captures the views of the top executive, yet the top executives have a broad picture and are key strategic decision makers. Findings – The case study and interview offers a unique insight into factors contributing to McDonald’s unprecedented success (it has paid an increased dividend for the past 37 years). It also sheds light on its successful internationalization strategy. Originality/value – The case study draws on published material and augments this with an in-depth interview with the Chief Executive. Very few case studies offer insight into the thinking of a Chief Executive managing a subsidiary of a global organization. Its value lies in the lessons that managers and students of management can draw on the approach adopted by a highly successful global organization.

Using mobile devices to enhance undergraduate field research

Mobile devices can enhance undergraduate research projects and students’ research capabilities. The use of mobile devices such as tablet computers will not automatically make undergraduates better researchers, but their use should make investigations, writing, and publishing more effective and may even save students time. We have explored some of the possibilities of using “tablets” and “smartphones” to aid the research and inquiry process in geography and bioscience fieldwork. We provide two case studies as illustration of how students working in small research groups use mobile devices to gather and analyze primary data in field-based inquiry. Since April 2010, Apple’s iPad has changed the way people behave in the digital world and how they access their music, watch videos, or read their email much as the entrepreneurs Steve Jobs and Jonathan Ive intended. Now with “apps” and “the cloud” and the ubiquitous references to them appearing in the press and on TV, academics’ use of tablets is also having an impact on education and research. In our discussion we will refer to use of smartphones such as the iPhone, iPod, and Android devices under the term “tablet”. Android and Microsoft devices may not offer the same facilities as the iPad/iphone, but many app producers now provide versions for several operating systems. Smartphones are becoming more affordable and ubiquitous (Melhuish and Falloon 2010), but a recent study of undergraduate students (Woodcock et al. 2012, 1) found that many students who own smartphones are “largely unaware of their potential to support learning”. Importantly, however, students were found to be “interested in and open to the potential as they become familiar with the possibilities” (Woodcock et al. 2012). Smartphones and iPads could be better utilized than laptops when conducting research in the field because of their portability (Welsh and France 2012). It is imperative for faculty to provide their students with opportunities to discover and employ the potential uses of mobile devices in their learning. However, it is not only the convenience of the iPad or tablet devices or smartphones we wish to promote, but also a way of thinking and behaving digitally. We essentially suggest that making a tablet the center of research increases the connections between related research activities.

The dream’s door: a case of MNC in Poland

Globalisation inevitably led to attempts to transfer know‐how and expertise to markets in different locations and cultures, where the particular organisation is willing to begin to operate. Hence, the need for understanding the conditions for successful knowledge transfer is especially important. The globalisation process in the Eastern bloc, which began in 1990, is a good example of knowledge transfer where the mutual meaning creation played a crucial role. This case study illustrates the process of international knowledge transfer between Western Europe and an emerging economy using the example of DAK Corporation and quality transfer to Poland. The case is especially useful for undergraduate and postgraduate students, including MBA students, studying general management as well as more specialised courses stemming from international management, for example, cross‐cultural management and organisational behaviour. Since the material focuses on people management and development as well as organisational culture creation, current and future practitioners from the human resources department will find it particularly useful. Students considering a career in a multinational company can also use this case in their preparation for the challenges of operating in a global business environment.

Advances in Discourse Studies

Methods of approaching the study of discourse have developed rapidly in the last ten years, influenced by a growing interdisciplinary spirit among linguistics and anthropology, sociology, cognitive and cultural psychology and cultural studies, as well as among established sub-fields within linguistics itself. Among the more recent developments are an increasing ‘critical’ turn in discourse analysis, a growing interest in historical, ethnographic and corpus-based approaches to discourse, more concern with the social contexts in which discourse occurs, the social actions that it is used to take and the identities that are constructed through it, as well as a revaluation of what counts as ‘discourse’ to include multi-modal texts and interaction. Advances in Discourse Studies brings together contributions from leading scholars in the field, investigating the historical and theoretical relationships between new advances in discourse studies and pointing towards new directions for the future of the discipline. Featuring discussion questions, classroom projects and recommended readings at the end of each section, as well as case studies illustrating each approach discussed, this is an invaluable resource for students of interdisciplinary discourse analysis.

Personalized Communications : A Cross Media tool for the future

Personalized communication is when the marketing message is adapted to each individual by using information from a databaseand utilizing it in the various, different media channels available today. That gives the marketer the possibility to create a campaign that cuts through today’s clutter of marketing messages and gets the recipients attention. PODi is a non-profit organization that was started with the aim of contributing knowledge in the field of digital printingtechnologies. They have created a database of case studies showing companies that have successfully implemented personalizedcommunication in their marketing campaigns. The purpose of the project was therefore to analyze PODi case studies with the main objective of finding out if/how successfully the PODi-cases have been and what made them so successful. To collect the data found in the PODi cases the authors did a content analysis with a sample size of 140 PODi cases from the year 2008 to 2010. The study was carried out by analyzing the cases' measurable ways of success: response rate, conversion rate, visited PURL (personalized URL:s) and ROI (Return On Investment). In order to find out if there were any relationships to be found between the measurable result and what type of industry, campaign objective and media vehicle that was used in the campaign, the authors put up different research uestions to explore that. After clustering and merging the collected data the results were found to be quite spread but shows that the averages of response rates, visited PURL and conversion rates were consistently very high. In the study the authors also collected and summarized what the companies themselves claim to be the reasons for success with their marketing campaigns. The resultshows that the creation of a personalized campaign is complex and dependent on many different variables. It is for instance ofgreat importance to have a well thought-out plan with the campaign and to have good data and insights about the customer in order to perform creative personalization. It is also important to make it easy for the recipient to reply, to use several media vehicles for multiple touch points and to have an attractive and clever design.

Gender Equality a case study of Sweden : Gender Equality Gender Equity and policies of combating inequality at workplace to make the society equal.

The paper analyses Gender Equality, Gender Equity and policies of combating inequality at workplace to make the society equal as a case study of Sweden. The aim of paper is see the gender equality, gender equity, discrimination against women at workplace and to describe the policies combating inequality in the welfare state of Sweden. This work highlights the gender equality in terms of institutionalizing gender equality, gender equity, gender and pay gap, parental leave, gender and the pension system and sexual behavior directed towards women and policies combating inequality to bring equality in society. For my research I used the secondary data the fact sheets, scientific literature, statistics from eurostate of Sweden and case studies about Swedish society and the theoretical explanation to explain the phenomena. To achieve my aim I used the combination of both qualitative and quantitative methods of research. I showed the empirical evidences of these phenomena from the Swedish society and theoretical analysis about equality and equity of gender in different wakes of life. I found an interesting conclusion that there are good policies and legislation to combat inequality to bring society but there are no policies to change the perception of society about male and female role.

Advocating at the margins: women’s NGOs in China

The development of non-governmental organizations (NGOs) in China has been unprecedented in the past fifteen years. The 1995 Fourth World Conference on Women (FWCW) and parallel NGO Forum in Beijing, China, opened the door for the first time for the establishment of women’s NGOs in China. This paper examines the development of Chinese women’s NGOs with a particular focus on two organizations in Beijing for marginalized female populations: one focusing on lesbians and the other helping women with HIV/AIDS. I examine the structure and growth of each NGO; however, on a more personal level and perhaps more importantly, I use the interviews I conducted with volunteers and clients of both organizations to analyze the importance of such organizations for lesbians and women living with HIV/AIDS. How have the lives of these women changed as a result of these particular organizations? What is their view regarding the support for lesbians and female HIV patients in China? These two case studies will shed light onto lesbians and women with HIV/AIDS in Beijing and the significance of such NGOs which function as the only support channels available for these two socially taboo communities.

On Real-Time Monitoring And Control For Efficient Management Of Drinking Water Networks: Barcelona Case Study

Drinking water utilities in urban areas are focused on finding smart solutions facing new challenges in their real-time operation because of limited water resources, intensive energy requirements, a growing population, a costly and ageing infrastructure, increasingly stringent regulations, and increased attention towards the environmental impact of water use. Such challenges force water managers to monitor and control not only water supply and distribution, but also consumer demand. This paper presents and discusses novel methodologies and procedures towards an integrated water resource management system based on advanced ICT technologies of automation and telecommunications for largely improving the efficiency of drinking water networks (DWN) in terms of water use, energy consumption, water loss minimization, and water quality guarantees. In particular, the paper addresses the first results of the European project EFFINET (FP7-ICT2011-8-318556) devoted to the monitoring and control of the DWN in Barcelona (Spain). Results are split in two levels according to different management objectives: (i) the monitoring level is concerned with all the aspects involved in the observation of the current state of a system and the detection/diagnosis of abnormal situations. It is achieved through sensors and communications technology, together with mathematical models; (ii) the control level is concerned with computing the best suitable and admissible control strategies for network actuators as to optimize a given set of operational goals related to the performance of the overall system. This level covers the network control (optimal management of water and energy) and the demand management (smart metering, efficient supply). The consideration of the Barcelona DWN as the case study will allow to prove the general applicability of the proposed integrated ICT solutions and their effectiveness in the management of DWN, with considerable savings of electricity costs and reduced water loss while ensuring the high European standards of water quality to citizens.

Hydropower Energy Simulation Using Mike 11 Model; A Case Study In South Germany's Small Run-Of-River Hydropower Plants

Renewable energy production is a basic supplement to stabilize rapidly increasing global energy demand and skyrocketing energy price as well as to balance the fluctuation of supply from non-renewable energy sources at electrical grid hubs. The European energy traders, government and private company energy providers and other stakeholders have been, since recently, a major beneficiary, customer and clients of Hydropower simulation solutions. The relationship between rainfall-runoff model outputs and energy productions of hydropower plants has not been clearly studied. In this research, association of rainfall, catchment characteristics, river network and runoff with energy production of a particular hydropower station is examined. The essence of this study is to justify the correspondence between runoff extracted from calibrated catchment and energy production of hydropower plant located at a catchment outlet; to employ a unique technique to convert runoff to energy based on statistical and graphical trend analysis of the two, and to provide environment for energy forecast. For rainfall-runoff model setup and calibration, MIKE 11 NAM model is applied, meanwhile MIKE 11 SO model is used to track, adopt and set a control strategy at hydropower location for runoff-energy correlation. The model is tested at two selected micro run-of-river hydropower plants located in South Germany. Two consecutive calibration is compromised to test the model; one for rainfall-runoff model and other for energy simulation. Calibration results and supporting verification plots of two case studies indicated that simulated discharge and energy production is comparable with the measured discharge and energy production respectively.

Modeling Of District Metered Areas With Relatively High Leakage Rate. The Case Study Of Kalipoli’s DMA

The article reviews the modelling of District Metered Areas (DMAs) with relatively high leakage rate. As a generally recognised approach in modelling of leakage does not exist, modelling of leakage by enginners and other researchers usually takes place by dividing the whole leakage rate evenly to all available nodes of the model. In this article, a new methodology is proposed to determine the nodal leakage by using a hydraulic model. The proposed methodology takes into consideration the IWA water balance methodology, the Minimum Night Flow (MNF) analysis, the number of connections related to each node and the marerial of pipes. In addition, the model is illustrated by a real case study, as it was applied in Kalipoli’s DMA. Results show that the proposed model gives reliable results.

Making the Global Vision Real: Supporting Faculty-Led Internationalization Efforts

As colleges and universities make increasing global engagement a top institutional priority, many have struggled to manage rising levels of international activity. Council research finds that the challenge lies not in convincing faculty to expend more effort but instead in reducing the level of effort required by faculty who are already interested in promoting international activities. This study provides detailed case studies and toolkits for administrative core competencies for increased global engagement. Chapter 2 (page 39) details strategies to promote faculty-led study abroad programs, which constitute the fastest growing study abroad experience. Chapter 5 (page 111) outlines recommendations to build strategic international partnerships that engage the entire campus.

Gestão do conhecimento e criação de valor: um estudo exploratório em empresas brasileiras

Nos últimos dez anos a gestão do conhecimento tem crescido em importância tanto no meio acadêmico como empresarial. Ainda que alguns permaneçam céticos, sua relevância para a competitividade das organizações tem se tornado cada vez mais um ponto de concordância nos dois ambientes, como uma resposta aos desafios sociais e econômicos impostos. Estes desafios impulsionam a gestão do conhecimento vista como uma disciplina interdisciplinar focada nos agentes e no seu ambiente, e no processo de criação, mapeamento e transferência do conhecimento, com o objetivo final de gerar vantagens competitivas sustentáveis. Apesar de muitos estudos específicos, ainda são poucos os trabalhos que buscam avaliar a adoção da gestão do conhecimento como abordagem ampla, quase como um novo paradigma gerencial adaptado à nova realidade econômica vigente, assim como são poucos os estudos que buscam avaliar o impacto na criação de valor de estratégias focadas no conhecimento. Este trabalho visa preencher essa lacuna, avaliando a adoção de práticas, conceitos e atitudes vinculadas à gestão do conhecimento em empresas de grande e pequeno porte criadoras de valor, através de estudos de caso. Para isso, o trabalho partiu de uma ampla revisão da literatura em torno do tema para definir um conjunto de práticas associadas ao conceito de gestão do conhecimento, dividido em seis dimensões: estratégia, estrutura, tecnologia da informação, cultura e pessoas, sistemas de suporte e processos. A partir deste levantamento, instrumentos distintos – questionário e roteiro de entrevista - foram elaborados para estudar as grandes e pequenas empresas. A pesquisa de campo só foi realizada após a validação do instrumento por especialistas na área, que avaliaram cada item com relação a sua total, parcial ou marginal associação ao conceito de gestão do conhecimento. Os resultados mostram que, independente do tamanho, as empresas criadoras de valor adotam muitas das práticas associadas a gestão do conhecimento em cinco das seis dimensões estudadas. Além destes indícios, o trabalho também contribui ao deixar um rol de mais de duzentos e trinta itens validados com relação ao conceito de gestão do conhecimento, que podem ser testados e aperfeiçoados.

Fluxos de ações e processos decisórios na gestão pública local: estudos de casos de projetos e programas inovadores em municípios de pequeno porte populacional

O ponto de partida para este estudo foi o contraste entre a provável centralidade da decisão, defendida em boa parte da literatura administrativa, e a experiência de inclusão digital bem sucedida implantada na pequena cidade de Piraí-RJ. A originalidade deste programa e a sua maneira aparentemente caótica de encaminhamento foram inquietações que impulsionaram o retorno do pesquisador às teorias sobre o processo decisório e a formulação e implantação de políticas públicas. Neste trabalho busca-se contribuir com o debate sobre a decisão e o processo decisório a partir de duas questões de pesquisa: qual a centralidade dos processos decisórios para os resultados alcançados nas experiências consideradas inovadoras em municípios de pequeno porte populacional (abaixo de 30 mil habitantes)? E como caracterizar esses processos em relação à literatura acadêmica sobre a temática? O foco do trabalho é a área pública, na qual a temática da decisão tem forte intersecção com a temática da formulação e implementação das políticas públicas. Escolheu-se a análise dos fluxos de ações nas ações inovadoras ocorridas em municípios de pequeno porte populacional que correspondem a mais de 80% do total de municípios no Brasil. As limitações da pesquisa estão relacionadas à área pesquisada, ao tipo de município selecionado e aos projetos e programas analisados. As referências teóricas utilizadas neste trabalho são as seguintes: Escolha Racional, Racionalidade Limitada, Agenda de Políticas Públicas, Incrementalismo, Garbage Can, Sensemaking e, finalmente, Groping Along. Para efeitos da articulação entre essas teorias e os casos estudados, utilizou-se a lógica subjacente de cada teoria e a sua relação com o processo relatado pelos participantes das experiências selecionadas. O estudo foi desenvolvido em três fases. Na primeira, após as questões iniciais que emergiram da experiência de inclusão digital em Piraí, fez-se uma revisão bibliográfica da literatura relativa ao processo decisório. A partir disso, fez-se uma análise de documentos e relatos feitos por gestores e técnicos de 34 diferentes experiências inovadoras premiados pelo Programa Gestão Pública e Cidadania, entre 1996-2005, na qual se buscou captar os fluxos de ações que permearam os projetos e programas. Na terceira parte, procedeu-se uma pesquisa em profundidade em quatro estudos de caso nos estados da Bahia, Rio de Janeiro e São Paulo, utilizando-se técnicas da história oral e análise de documentos. Os casos estudados foram: Creche Noturna em Laranjal Paulista-SP, Desenvolvimento Local e Inclusão Digital em Piraí-RJ, Desenvolvimento Local Agroambiental em Almadina-BA e, finalmente, Manejo da Samambaia Silvestre em Ilha Comprida-SP. Os resultados obtidos contrastam com a literatura acadêmica cuja lógica subjacente é predominantemente linear e que defende a centralidade e a importância da decisão na obtenção de resultados maximizadores, e sugerem ainda que sejam as proposições dos processos decisórios menos lineares e os processos de formulação de políticas públicas que buscam captar as práticas cotidianas dos gestores permeada pelas imperfeições e deselegâncias do dia-a-dia - que melhor contribuem para sua compreensão.

The family role on the internationalization process of family businesses: a two-case study

Essa dissertação procura identificar o papel da família no processo de internacionalização de dois negócios familiares: JBS, a maior empresa de proteína animal do mundo e Cutrale um dos líderes mundiais no mercado de suco de laranja. Empresas familiares possuem características que são intrínsecas a esse tipo de empresa. Muitos dos motivos de se internacionalizar ou mesmo o modo como eles se internacionalizam podem ser extremamente característicos. Assim, através de uma pesquisa qualitativa, os dois estudos de caso foram analisados baseados em teorias de internacionalização de empresas familiares. Porém, nessas companhias estudadas, a família não desempenhou um papel relevante no processo de internacionalização das mesmas. Com esses resultados, questões surgiram, como por exemplo, se o tamanho ou segmento da empresa tiveram um impacto na importância do papel que a família possui no processo de internacionalização. Essas questões não eram o foco do estudo porém fornecem muitos subsídios para uma próxima pesquisa.

Modelos de gestão da inovação: um estudo de casos em empresas brasileiras do setor petroquímico

A inovação consiste em desafio premente para inúmeras organizações, de diferentes portes e missões. Dada sua relevância para as organizações públicas e privadas, de portes variados, assim como para as economias locais, regionais, nacionais e internacionais, a gestão da inovação constitui o cerne deste estudo de casos múltiplos. A gestão da inovação e seu alinhamento com a estratégia organizacional pode representar um diferencial competitivo significativo. Através de uma visão sistêmica sobre a gestão da inovação, é possível que as organizações gerem benefícios e externalidades que poderão atender a diversos atores envolvidos e públicos interessados no processo, tais como colaboradores, parceiros de negócios, fornecedores, usuários, clientes e agências do governo. A partir desta perspectiva, a estratégia de inovação é considerada uma abordagem central no que diz respeito à estratégia empresarial. Nossa intenção na realização desta pesquisa é compreender a complexidade e o valor de processos de inovação em organizações e seus efeitos enquanto consequências de estratégias deliberadas e emergentes. Esta pesquisa propõe um modelo referencial a ser utilizado pelos gestores para o mapeamento de processos de variados graus de complexidade, com vistas a prestar suporte na gestão da inovação de produtos, processos e administrativa, de forma estruturada, com especial ênfase ao modelo do funil de inovação e sua interface com tecnologias de informação, assim como em processos organizacionais e interorganizacionais, que podem contemplar parcerias externas em inovação aberta. Foram desenvolvidos três estudos de caso, os quais formam a base deste modelo referencial. Todos os casos abrangem empresas do setor petroquímico brasileiro, sendo um caso de empresa de grande porte, a Braskem S.A., e dois casos de empresas de pequeno porte, respectivamente a Hausthene Poliuretanos Ltda. e a Prorevest Revestimentos de Poliuretanos e Peças Especiais Ltda. O modelo referencial proposto busca identificar as condições necessárias – os determinantes da inovação – que possibilitam a gestão da inovação em produtos, processos e em gestão, e seus possíveis resultados.