Direito, técnica, imagem: os limites e os fundamentos do humano

Esta coletânea de artigos foi desenvolvida a partir de reflexões produzidas em diferentes edições do Seminário Brasileiro sobre o Pensamento de Jacques Ellul, filósofo e sociólogo francês que discutiu, em mais de 50 livros e centenas de artigos, a condição e o destino do homem na sociedade técnica, termo por ele utilizado para referir-se à sociedade contemporânea. Foram reunidos artigos produzidos por pesquisadores do Brasil, Canadá, França e Inglaterra, com a maior parte dos textos oriundos da pesquisa e das reflexões de alunos, pesquisadores e professores do Programa de Mestrado em Direito da Unesp, campus de Franca. Os artigos foram divididos em duas partes, com a primeira tratando principalmente da ênfase de Ellul na técnica e na tecnologia como os verdadeiros fundamentos do poder na sociedade moderna. Para Ellul, o progresso técnico já teria engendrado um fenômeno de proletarização generalizada, que abrange toda a humanidade e todos os aspectos da vida humana, superando a dimensão puramente econômica. Na segunda parte, os estudos transpassam as questões políticas e desembocam na análise das técnicas de dominação dos corpos e das mentes, buscando aprofundar a perspectiva elluliana diante do Direito e da Bioética, além dos muitos e tortuosos significados da imagem na sociedade atual

Casuística dos exames de diagnóstico por imagem na medicina de animais selvagens - 2009 a 2010

The aim of this study was to retrospectively evaluate in the casuistry on class and systems frequently diagnosed in wild animals that were sent to the FMVZ-UNESP-Botucatu diagnostic imaging service. The class of birds was the most referred to the centers, followed by the mammals and reptiles. The majority of the requested tests were the radiographs and in a minor scale the tomography and ultrasound. Although the birds were the greatest number of animals sent to the service, mammals were the most radiographed for wound control. The most frequently observed system was the musculoskeletal caused by trauma, especially in birds. The radiograph was the most exam initially indicated, then the animal could be forwarded to other imaging modalities, which in wild animals medicine is still limited to research.

Imagem corporal e somatotipo: investigações em população de mulheres universitárias

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Fragmentos da pedagogia de Cristiane Paoli Quito: tiros de movimento-imagem

Pós-graduação em Artes - IA

Futebol e a construção da imagem de treinadores pela mídia: um estudo a partir das notícias de um site de grande visitação na web

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Expressões formulaicas e collocations em inglês: uma proposta de descrição por meio de esquemas de imagem e chunking

Pós-graduação em Linguística e Língua Portuguesa - FCLAR

Discurso e imagem: transformações do cânone visual nas mídias digitais

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

A compreensão geográfica dos eventos em saúde no território brasileiro e a análise cartográfica dos equipamentos de imagem-diagnóstico de alta complexidade

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Estabilizações e mudanças na composição semiótica da imagem de Cristo: o cruzamento entre sagrado e profano

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Achados radiográficos e ultrassonográficos em equinos com doença do navicular

The distal sesamoid bone, also known as navicular bone, is located inside the hoof, palmar (thoracic limbs) or plantar (pelvic limbs) to distal interphalangeal joint. Its extremities are fixed by collateral medial and lateral sesamoidean ligament and distal impar sesamoidean ligament. Navicular disease diagnostic is made through a thorough clinical exam, nerve blocks and imaging exams. Even though imaging exams are not conclusive, they are essential to evaluate the extension of soft tissue lesions. Radiographic projections used to evaluate navicular bone are lateromedial (LM); dorsoproximal-palmaro/plantarodistal oblíqua (D30Pr-PaDiO); dorsoproximal-palmaro/plantarodistal oblíqua (D60Pr-PaDiO) e a palmaro/plantaroproximal-palmaro/plantarodistal oblíqua (PaPr-PaDiO). This exam allows to identify number and shape alterations of synovial invaginations on the distal (foramem nutricio) in the distal margin of distal sesamoid, osteophytes, enthesophytes and periarticular lesions. There are four ultrasonographic accesses described in literature to evaluate podotroclear apparatus, they are: palmar or plantar distal do the pastern, through the heel bulbs, through coronary band and transcuneal. These images allow a beeter the evaluation of soft tissue next to the distal sesamoid, because it is more sensitive than radiographic exam to evaluate acute lesions in soft tissues and perioesteum

Relações públicas e marketing turístico: atuando pela imagem do Brasil

This study presents an analysis of International Tourism, one of the most growing economic activities in the world. To realize promotion in this area, countries use diverse strategies, among them the touristic marketing. It consists on an instrument used to attract foreign tourists and build the image of the country as a touristic destination, transforming it into a global emergent leader. Due to the big sports events which will happen in Brazil, the World Cup and the Olympic Games, respectively, it is expected a growth on touristic activities. This is an opportunity to promote the country and build its image, the reason why the Federal Government made Plano Aquarela 2020, formed by a strategic plan which aims the international promotion of the country through a marketing program focused on the international tourist. What this image is and how to promote it are issues that the public relations professionals are capable to solve, with their abilities to develop instruments and their important actions to build a good touristic destination image of the country. This study aims to analyze the collaboration of public relations to improve the country's image from the actions developed by Plano Aquarela 2020. For this, a literature search was performed to expose the concepts of communication involved, the analysis of the plan and their actions, use the interview as an exploratory study to clarify information and stimulate new ideas

A imagem do professor na literatura brasileira: uma análise histórica

O presente trabalho constitui uma tentativa de traçar os caminhos do magistério no plano real/histórico através do resgate da imagem dos docentes retratados na literatura brasileira, além de auxiliar alunos e professores de cursos de licenciatura a entender melhor os processos históricos. Ao longo de nossa história diversos escritores se propuseram a retratar o professor em suas obras, tais como: Machado de Assis (1840), com Conto de Escola, Raul Dávila Pompéia (1888) em O Ateneu, Oswald de Andrade (1926) em Memórias Sentimentais de João Miramar, Sylvia Orthof (1980) com a crônica Bicho Carpinteiro, Ziraldo (1995) em Uma professora muito Maluquinha e Thalita Rebouças (2006), em Fala sério, Professor! E é a partir dessas obras que ocorre uma reflexão sobre a imagem que os profissionais da educação transmitem/transmitiram para a sociedade, através do olhar dos artistas literários. Além de influenciar a visão daqueles que lêem suas obras, os escritores transpõem em seus textos elementos que nos permitem reviver o paradigma por eles vivenciado, fazendo da literatura um instrumento para o resgate da história.

Imagem política e comunicação

This paper presents the communication as a major part in construction of a reality symbolized by the individual, his close relationship with politics and how political leaders use it to build a positive image that gives them credibility, membership of the intended audience, the assumption and maintenance of the power to represent the collective body. In the light of sociological, anthropological and discourse theories, understands communication as a social phenomenon indispensable to building democracy while, paradoxically, becomes part of the political problem when it’s used to override individual interests to collective interests. It concludes by examining the documentary Entreatos to demonstrate how the theory presented is applicable in political campaigns and their use in promoting the political leader as a formatted product to be “consumed” by the voter

Percepção da imagem corporal: comparação entre universitários do curso de educação física

The professional market for physical education and fitness demands for perfect and aesthetically beautiful bodies from its professionals, and the additional pressure of media, both add to the risk for body image dissatisfaction among these professional, increasing the risk for developing body image distortions and, ultimately, eating disorders. Body image dissatisfaction affects more women in their attempts for thin ideal. However, lately, because of social pressure for body aesthetical habits in both genders, men are faced with higher risk for distortions in body perception, leading to unhealthy eating habits and pathogenic exercise. With this in mind, the purpose of this study was to compare freshmen and senior physical education (PE) students from the State University of São Paulo (UNESP), as well as to make gender comparisons. Two groups comprise each, 46 freshmen PE students (23 females and 23 males), average age 18.7 ± 1.7 years; and 26 senior PE students (13 females and 13 males), average age 23 ± 1.9 years. Both groups filled out the questionnaires: Eating Attitudes Test/ EAT-26, Body Shape Questionnaire/ BSQ, Body Shape Questionnaire/ BSQ, and motivation state questionnaire/ LEA-RI. Results showed that the majority of participants wanted to change some aspect of their looks; women were more dissatisfied with their bodies than men; eating behavior scores were within the normal range for both groups. Finally, freshmen PE students are at a higher risk for body image distortion than senior PE students. We concluded that women, as well as younger individuals in general, are at higher risk for body image distortions. It is likely that experience in the further years of a physical education course has positive impact on body self image.