548 resultados para Audiences
Resumo:
Health-risk information can elicit negative emotions like anticipated regret that may positively affect health persuasion. The beneficial impact of such emotions is undermined when target audiences respond defensively to the threatening information. We tested whether self-affirming (reflecting on cherished attributes) before message exposure can be used as strategy to enhance the experience of anticipated regret. Women were self-affirmed or not before exposure to a message promoting fruit and vegetable consumption. Self-affirmation increased anticipated regret and intentions reported following message exposure and consumption in the week after the intervention; regret mediated the affirmation effect on intentions. Moreover, results suggest that anticipated regret and intentions are serial mediators linking self-affirmation and behavior. By demonstrating the mediating role of anticipated regret, we provide insights into how self-affirmation may promote healthy intentions and behavior following health message exposure. Self-affirmation techniques could thus potentially be used to increase the effectiveness of health communication efforts.
Resumo:
Les médias n’offrent pas une réflexion objective des évènements et de la société. Ils emploient plutôt des cadres afin de construire la nouvelle. Les journaux suivent un style de contenu axé sur le marché, ce qui résulte entre autres en la construction d’une « histoire » pouvant mieux rejoindre leurs lectorats. Bien que des études sur la représentation des crimes et criminels dans les médias soient nombreuses, celles portant sur la représentation du système judiciaire sont plutôt rares. Ce mémoire cherche à comprendre comment les médias ont présenté le système judiciaire lors des procédures intentées contre Guy Turcotte, un procès durant lequel le système judiciaire a été fortement discuté et critiqué. Cette affaire judiciaire a été reprise par plusieurs politiciens pour proposer des réformes populistes misant sur des modifications de notre système de justice ou visant une plus grande sévérité face à ce type de crime. Le présent mémoire cherche à vérifier si les médias ont contribué à ce populisme pénal en utilisant des stratégies populistes lors de la présentation de l’affaire judiciaire. De manière plus précise, le mémoire décrit comment les aspects judiciaires et légaux sont représentés dans les médias, et ce, grâce à des analyses quantitatives et qualitatives effectuées sur 239 articles publiés entre 2009 et 2012 dans le Journal de Montréal (JM) et La Presse (LP). Ces journaux sont reconnus pour avoir des lignes éditoriales différentes et un lectorat distinct. Le mémoire analyse le contenu des articles de journaux et cherche à différencier les stratégies de présentation utilisées par les médias selon la période judiciaire (avant, pendant ou après procès) et le type de journal. Le contenu des articles est analysé à travers le prisme des théories sur les stratégies de populisme pénal retrouvées dans les discours politiques. Ces analyses mettent en lumière la présence de stratégies telles que l’emploi d’émotion, les simplifications excessives, le discrédit des experts et la polarisation, lesquelles sont davantage mises de l’avant dans le Journal de Montréal et en l’absence de nouvelles informations (durant la période après le procès). Les analyses révèlent également que les médias ont parfois recours à des stratégies que l’on qualifie d’anti-populistes, comme ce fut le cas pour La Presse, qui a proposé une couverture médiatique de cette affaire qui rompt avec plusieurs des stratégies associées au populisme pénal.
Resumo:
Novel or story adaptations and also dramatic texts versions, that need to be translated and updated to modern audiences are quite frequent in today`s theatre. This study aims to show the state of contemporary stage adaptation of narrative texts and, specifically, its evolution in Spain in the last forty years (1972-2012). To do this, I have tried to gather, first, all the terminology associated with the concept of stage adaptation: version, dramaturgy, rewriting, translation, interpretation, updating and consolidation. The theoretical part of the work begins with the various definitions of the concept of dramatization. All the positions reflected by theorists and specialists in the field come together when explaining the term adaptation or theatre version: the intervention on the original text is based on the transformation or change, radical or superficial, for its effective representation in the theatre. In contemporary times, the concept of adaptation applies to any kind of intervention, from the translation of the original (and rewriting) to the dramaturgical work involved in creating a new sense. In turn, any theatre adaptation requires a dramaturgical operation and supports all possible moves: reorganization of the story, breakage, reduced characters, dramatic concentration, incorporation of foreign texts, installation and collage, changes to the plot, etc. Although there is no definitive model for the theatre adaptation of works, several authors and theatrical theorists propose guidelines and types of adaptation to the transformation of a work into another or one genre into a different one; and regarding narrative texts, provide criteria for interpreting the original text. The issue for many authors is the danger of modifying or betraying the sense or the form of the original text, considering it as simple material for the play. Finally, it follows that there is affinity of thought among authors finding that there is no differentiation between adaptation and version: both terms refer to the same in the theatrical event and are also terms used equally for the countless film adaptations of novels and plays...
Resumo:
Culture, history, and biology are inseparable. Cultural manifestations are necessarily immersed in a context, originate in the embodied minds that create them, and are directed to the embodied minds that receive them and recreate them within their contexts (individual and collective). The novel and the film of historical memory in Spain aim to connect their audiences with a problem that has not been solved, as the Civil War, the postwar, and the pact of forgetfulness left a wide sector of the Spanish society voiceless. During the last few years, a series of initiatives coming from the arts, as well as other realms such as the legal, have sought to reexamine the unhealed wound that still haunts Spanish subjects. La voz dormida [The Sleeping Voice] is one of those initiatives. It begins as testimony, develops into a hybrid and intertextual novel, and later becomes a film. It constitutes an inclusive project, one of offering an alternative version to the “official history”, while incorporating the marginal voices of women that had been left out of the memory of the war and the dictatorship. Objective and Results By examining both the literary and the cinematic versions of Chacón’s work I aimed to evidence the connections that exist between the artistic portrayal of the postwar repression (particularly how it affects women) and the current movement of recovery of historical memory in Spain. Specifically, I was interested in showing how both the novel and the film employ a series of narrative strategies that emphasize the body and intentionality, with the purpose of creating in readers and spectators an empathetic response that may lead to prosocial behavior. In order to carry out this interdisciplinary study, which relates fiction, mind, and socio-historical context, I draw on cognitive theories of literature and film, as well as theories from social and developmental psychology, such as the Richard Gerrig’s theory of narrative experience, Keith Oatley’s psychology of fiction, Suzanne Keen’s theory of narrative empathy, and the empathy-altruism hypothesis, derived form the ideas of Jean Decety, among others...
Resumo:
The cemeterial units, are places of social practices of everyday life and worship and the tomb where nostalgia can be externalized and the memory of the deceased revered. In Western societies we can find a category of artifacts meant to evoke the memory or honor the dead. In this paper we we mention three examples of products that enabled a reflection on the concepts that gave rise to their ways, and that risks to fit them into a new "material culture", in that it may have created a break with the traditional system codes and standards shared by companies, and its manifestations in relation to the physical creation of this category of products. This work offers a reflection on the Design Products.What probably makes it special is the field where it is located: the design of products in one post mortem memory. Usually made of granite rock or marble, have the form of plate or tablet, open book or rolled sheet. On one side have a photograph of the person who intend to honor and inscriptions. The thought of inherent design of this work put on one side the intricate set of emotions that this type of product can generate, and other components more affordable, and concerning the form, function and object interactions with users and with use environments. In the definition of the problem it was regarded as mandatory requirements: differentiation, added value and durability as key objectives.The first two should be manifested in the various components / product attributes. The aesthetic and material/structural durability of product necessarily imply the introduction of qualifying terms and quantitative weights, which positively influence the generation and evaluation of concepts based on the set of 10 principles for the project that originated a matrix as a tool to aid designing products. The concrete definition of a target audience was equally important. At this stage, the collaboration of other experts in the fields of psychology and sociology as disciplines with particular ability to understand individuals and social phenomena respectively was crucial. It was concluded that a product design to honor someone post mortem, should abandon the more traditional habits and customs to focus on identifying new audiences. Although at present it can be considered a niche market, it is believed that in the future may grow as well as their interest in this type of products.
Resumo:
The growing popularity of social networks, and their impact on the daily lives of consumers, contributed to news organizations marking their presence on different online platforms. In the case of Facebook, a social network that began as a personal space, it has gradually transformed into a content-sharing space (Oeldorf-Hirsch & Sundar, 2015). Nowadays, Facebook is the second most viewed website in Portugal (Alexa, 2016), and therefore, it has become crucial for Portuguese news agencies to be present on this social network. Although television continues to be the main information source in Portugal, social networks, and specifically Facebook, are increasingly important in news consumption by users (ERC, 2015). This new way of news dissemination, as well as the proliferation that these contents reach in social networks, led to news agencies exploiting these new channels, both to attract new audiences, and to redirect users to their own websites (Castillo, El-Haddad, Pfeffer, & Stempeck, 2014). Thus, it is important to understand how, and what kind of content these agencies put on their Facebook channels, as well as the strategies they use to share these same contents. This study aims to understand how the main news channels of Portuguese TV (RTP3, SIC Notícias, and TVI24) manage and use the social network Facebook to share news contents. To this end, the authors collected quantitative data of all posts placed on Facebook between February 8 and February 14 2016. Approximately 1063 posts were collected and analysed from the three Facebook pages. The results indicate that two of the three channels extensively used their Facebook pages to share and target content to their official websites. Regarding the news sources and type of media used, the three Portuguese TV news channels use similar strategies. However, in what concerns the main themes and quantity of messages per day, as well as the level of redundancy of information, the three channels manage their pages differently.
Resumo:
The growing popularity of social networks, and their impact on the daily lives of consumers, contributed to news organizations marking their presence on different online platforms. In the case of Facebook, a social network that began as a personal space, it has gradually transformed into a content-sharing space (Oeldorf-Hirsch & Sundar, 2015). Nowadays, Facebook is the second most viewed website in Portugal (Alexa, 2016), and therefore, it has become crucial for Portuguese news agencies to be present on this social network. Although television continues to be the main information source in Portugal, social networks, and specifically Facebook, are increasingly important in news consumption by users (ERC, 2015). This new way of news dissemination, as well as the proliferation that these contents reach in social networks, led to news agencies exploiting these new channels, both to attract new audiences, and to redirect users to their own websites (Castillo, El-Haddad, Pfeffer, & Stempeck, 2014). Thus, it is important to understand how, and what kind of content these agencies put on their Facebook channels, as well as the strategies they use to share these same contents. This study aims to understand how the main news channels of Portuguese TV (RTP3, SIC Notícias, and TVI24) manage and use the social network Facebook to share news contents. To this end, the authors collected quantitative data of all posts placed on Facebook between February 8 and February 14 2016. Approximately 1063 posts were collected and analysed from the three Facebook pages. The results indicate that two of the three channels extensively used their Facebook pages to share and target content to their official websites. Regarding the news sources and type of media used, the three Portuguese TV news channels use similar strategies. However, in what concerns the main thematic and quantity of messages per day, as well as the level of redundancy of information, the three channels operate their pages differently.
Resumo:
Both ludic and macabre, the theatrical works of Samuel Beckett and Jean Genet are a paradox to behold. Indeed, as this thesis seeks to illustrate, despite their vastly differing aesthetics, at the core of each playwright’s stage productions is a tension between the characters’ yearning for silence and invisibility, and the continual creation of an often humorous, chaotic, exaggerated or theatrical image that depicts this very longing. Seeking an impossible intersection between their image and their death, they are trapped in a double bind that guarantees aesthetic failure. In order to grasp the close, yet delicate, relationship between the image of death and the death of the image, as presented in the plays of Beckett and Genet, we will explore how the characters’ creative processes deflate the very images — both visual and auditory — that they create. More specifically, we will examine how mimesis both liberates and confines the characters; while the symbolic realm provides the only means of self-representation, it is also a source of profound alienation and powerlessness, for it never adequately conveys meaning. Thus, body, gesture, language and voice are each the site of simultaneous and ceaseless reappearance and disappearance, for which death remains the only (aporetic) cure. Struggling against theatrical form, which demands the actors’ and the audience’s physical presence, both playwrights make shrewd use of metatheatre to slowly empty the stage and thereby suggest the impending, yet impossible, erasure of their characters.
Resumo:
How are national identities transformed? If they are mostly narratives of belonging to a community of history and destiny to which people subscribe, those boundary-making procedures that constitute the political field by instituting differences can provide a tentative answer to this question. This paper is concerned with one such cultural practice, namely film-viewing. Globalisation, a boundary-blurring practice, has been the backdrop against which transformations in national identity are often discussed, either bemoaned as cultural imperialism or celebrated as ongoing hybridisation. This piece of research took Zhang Yimou’s controversial film Hero as a point of departure, and asked groups of Chinese audiences how they understood the Chinese identity it conveys. Although it is still a work in progress, provisional results are reported below.
Resumo:
Artist David Lyons and computer scientist David Flatla work collaboratively to create art that intentionally targets audiences of varying visual abilities mediated through smart device interfaces. Conceived as an investigation into theories and practices of visual perception, they explore the idea that artwork can be intentionally created to be experienced differently dependent on one’s visual abilities. They have created motion graphics and supporting recolouring and colour vision deficiency (CVD) simulation software. Some of the motion graphics communicate details specifically to those with colour blindness/CVD by containing moving imagery only seen by those with CVD. Others will contain moving images that those with typical colour vision can experience but appear to be unchanging to people with CVD. All the artwork is revealed for both audiences through the use of specially programmed smart devices, fitted with augmented reality recolouring and CVD simulation software. The visual elements come from various sources, including the Ishihara Colour Blind Test, movie marques, and game shows. The software created reflects the perceptual capabilities of most individuals with reduced colour vision. The development of the simulation software and the motion graphic series are examined and discussed from both computer science and artistic positions.
Resumo:
This thesis examines cultural policy for film in Scotland, from 1997 to 2010. It explores the extent to which the industry is shaped by film policy strategies and through the agency of public funding bodies. It reflects on how Scottish Screen, Scotland’s former screen agency, articulated its role as a national institution concerned with both commercial and cultural remits, with the conflicting interests of different industry groups. The study examines how the agency developed funding schemes to fulfil policy directives during a tumultuous period in Scottish cultural policy history, following the establishment of the Scottish Parliament with the Scotland Act 1998 and preceding the Independence Referendum Act 2013. In order to investigate how policy has shaped the development of a national film industry, a further two case studies are explored. These are Tartan Shorts, Scotland’s former flagship short film scheme, and the Audience Development Fund, Scotland’s first project based film exhibition scheme. The first study explores the planning, implementation and evaluation of the scheme as part of the agency’s talent development strategy. The outcomes of this study show the potential impact of funding methods aimed at developing and retaining Scottish filmmaking talent. Thereafter, the Scottish exhibition sector is discussed; a formerly unexplored field within film policy discussions and academic debate. It outlines Scottish Screen’s legacy to current film exhibition funding practices and the practical mechanisms the agency utilised to foster Scottish audiences. By mapping the historical and political terrain, the research analyses the specificity of Scotland within the UK context and explores areas in which short-term, context-driven policies become problematic. The work concludes by presenting the advantages and issues caused by film funding practices, advocating what is needed for the film industry in Scotland today with suggestions for long-term and cohesive policy development.
Resumo:
En este trabajo de grado se aborda la relación entre las audiencias y los medios a partir de un estudio de recepción del diario Q’hubo en los sectores populares de Bogotá, específicamente en la localidad de Kennedy de esta ciudad. El estudio reconoce que las formas determinadas de interactuar con los medios están atadas a los contextos, las instituciones y los entornos culturales y sociales desde los que lector construye su realidad y se inserta en la sociedad actual. Por lo mismo, se nutre de estos elementos para entender los procesos de recepción a través de las formas cotidianas de consumo del diario Q’hubo frente al contexto mediático actual. Se sustenta que el Q’hubo se comunica con sus lectores combinando aspectos clásicos de la prensa popular y adaptando aspectos de diseño y lenguaje aportados por los nuevos medios. Lo que a su vez se relaciona con apropiaciones, usos y modos de leer de la audiencia, que reivindica interacciones tradicionales y desarrolla interacciones emergentes gracias a la convergencia de las tecnologías con la cultura letrada, oral y visual.
Resumo:
O presente Relatório decorre do estágio efectuado no Museu de Arte Contemporânea de Elvas que teve como objectivo geral o estudo de públicos daquela instituição. Diagnosticámos os instrumentos utilizados e reflectimos sobre o modo como são aplicados e potenciados, na perspectiva da definição de um perfil(s) de público(s). Tomando em consideração os resultados do diagnóstico, propusemo-nos apresentar a aplicação de um instrumento de estudo de públicos (um inquérito por questionário) de modo a traçar uma sociografia dos públicos do museu, conhecer os seus hábitos de consumo cultural e avaliar o museu. O conhecimento dos públicos (reais e potenciais) é uma premissa fundamental para a planificação dos programas de captação e fidelização de públicos, apesar de, no contexto da museologia nacional, constituírem ainda uma área recente de reflexão. Permitem avaliar a eficiência na gestão dos recursos e o impacte social que tem a programação do museu e dos serviços educativos. ABSTRACT: This report follows the traineeship at the Museum of Contemporary Art of Elvas which aimed to study the general public that institution. Diagnosed the instruments used and reflected on how they are applied and strengthened with a view to drawing up a profile (s) public (s). Taking into account the results of the analysis, we decided to present the application of a study of public (an inquiry) in order to set a public sociography of the museum, learn about their habits of cultural consumption and evaluate the museum. Knowledge of the public (actual and potential) is a fundamental precondition for the planning of programs for acquisition and retention of audiences, although in the context of national museology, still constitute an area of recent debate. To assess the efficiency in resource management and social impact that has the museum's program and educational services.
Resumo:
O trabalho desenvolvido insere-se num projecto do FFishGUL, Freshwater Fish Group of the University of Lisbon, que consiste na publicação de um guia ilustrado que reúna e disponibilize informação sobre a fauna ictiológica dulciaquícola de Portugal Continental, dirigido a diversos públicos-alvo. Este guia procura promover o conhecimento sobre as espécies e comunidades piscícolas e ser uma ferramenta técnica de resposta a questões prioritárias em termos de conservação do património natural, gestão dos recursos hídricos e ordenamento do território. O âmbito deste trabalho de mestrado centra-se na ilustração de algumas das espécies de peixes tratadas, investigando e criando pela primeira vez uma representação rigorosa que promova a documentação e identificação destas, como ponto de partida para o trabalho a realizar para a totalidade das espécies a tratar no guia. O trabalho desenvolvido é um trabalho que se pode considerar inédito, na medida em que não existe, tanto quanto sabemos e após extensiva pesquisa bibliográfica neste domínio, nada publicado que se assemelhe aos níveis de rigor, detalhe e coerência entre todo o conjunto apresentado. O resultado pretendido para este guia é o de uma publicação de referência, de grande utilidade técnica e de cuidada comunicação visual. Nesse sentido foi também desenvolvido um layout gráfico, visando uma apresentação cuidada e apelativa dos conteúdos do guia, pretendendo contribuir para uma maior sensibilização dos vários públicos a que se destina; ABSTRACT: This Masters thesis is part of a larger project, developed by FFishGUL, the Freshwater Fish Group of the University of Lisbon, consisting of the edition of an illustrated guide to the freshwater fish of mainland Portugal. This guide aims to create a hitherto nonexistent tool to promote knowledge on Portuguese freshwater fish communities and species and help on the management of water resources and land-use planning. This Masters thesis is centered on the illustration of some of the guide’s fish species, aiming to study and create an accurate representation that will facilitate their correct identification. These illustrations serve as an example of the process that will be followed for the total guide’s species range. The developed work can be regarded as unprecedented, to the extent that there is not, as far as we know, and after extensive bibliographic research in this field, any published work resembling the levels of accuracy, detail and coherence of what is here presented. This guide intends to be a reference publication, of major technical utility and careful visual communication. In this sense a graphic layout was also developed, aiming a careful and attractive presentation of the guide’s contents and contributing to greater awareness of the various target audiences.
Resumo:
Using Big Data and Natural Language Processing (NLP) tools, this dissertation investigates the narrative strategies that atypical actors can leverage to deal with the adverse reactions they often elicit. Extensive research shows that atypical actors, those who fail to abide by established contextual standards and norms, are subject to skepticism and face a higher risk of rejection. Indeed, atypical actors combine features and behaviors in unconventional ways, thereby generating confusion in the audience and instilling doubts about their propositions' legitimacy. However, the same atypicality is often cited as the precursor to socio-cultural innovation and a strategic act to expand the capacity for delivering valued goods and services. Contextualizing the conditions under which atypicality is celebrated or punished has been a significant theoretical challenge for scholars interested in reconciling this tension. Nevertheless, prior work has focused on audience side factors or on actor-side characteristics that are only scantily under an actor's control (e.g., status and reputation). This dissertation demonstrates that atypical actors can use strategically crafted narratives to mitigate against the audience’s negative response. In particular, when atypical actors evoke conventional features in their story, they are more likely to overcome the illegitimacy discount usually applied to them. Moreover, narratives become successful navigational devices for atypicality when atypical actors use a more abstract language. This simplifies classification and provides the audience with more flexibility to interpret and understand them.