Lytrodoxia Jesu

Invokaatio: Α.Ω.

Impact of Word-of-Mouth on consumer decision-making: An information processing perspective in the context of a high-involvement service

This doctoral study conducts an empirical analysis of the impact of Word-of-Mouth (WOM) on marketing-relevant outcomes such as attitudes and consumer choice, during a high-involvement and complex service decision. Due to its importance to decisionmaking, WOM has attracted interest from academia and practitioners for decades. Consumers are known to discuss products and services with one another. These discussions help consumers to form an evaluative opinion, as WOM reduces perceived risk, simplifies complexity, and increases the confidence of consumers in decisionmaking. These discussions are also highly impactful as WOM is a trustworthy source of information, since it is independent from the company or brand. In responding to the calls for more research on what happens after WOM information is received, and how it affects marketing-relevant outcomes, this dissertation extends prior WOM literature by investigating how consumers process information in a highinvolvement service domain, in particular higher-education. Further, the dissertation studies how the form of WOM influences consumer choice. The research contributes to WOM and services marketing literature by developing and empirically testing a framework for information processing and studying the long-term effects of WOM. The results of the dissertation are presented in five research publications. The publications are based on longitudinal data. The research leads to the development of a proposed theoretical framework for the processing of WOM, based on theories from social psychology. The framework is specifically focused on service decisions, as it takes into account evaluation difficulty through the complex nature of choice criteria associated with service purchase decisions. Further, other gaps in current WOM literature are taken into account by, for example, examining how the source of WOM and service values affects the processing mechanism. The research also provides implications for managers aiming to trigger favorable WOM through marketing efforts, such as advertising and testimonials. The results provide suggestions on how to design these marketing efforts by taking into account the mechanism through which information is processed, or the form of social influence.

Biotalouteen liittyvien innovaatioiden rahoitus Pohjois-Karjalssa

Oppaassa esitellään Elinkeino-, liikenne- ja ympäristökeskuksen ja Tekesin biotalouteen liittyvään innovaatiotoimintaan tarjoamia rahoitusmahdollisuuksia Pohjois-Karjalan näkökulmasta.

Efeito de Colletotrichum gloeosporioides Penz, agente etiológico da mancha manteigosa, na germinação e viabilidade de sementes de cafeeiro

Foi avaliada a influência de Colletotrichum. gloeosporioides na sanidade, germinação, viabilidade e vigor de sementes de cafeeiro. Sementes das cultivares Catuaí Vermelho, provenientes de plantas com sintomas de mancha manteigosa, e de lavouras sadias de Catuaí Vermelho IAC 44 e Mundo Novo 379-19 foram submetidas a inoculação por C. gloeosporioides, pelo contato direto com a colônia do fungo, por 0; 24; 48; 72; 96 e 120 horas. As variáveis analisadas foram sanidade, germinação, índice de velocidade de emergência e viabilidade pelo teste de tetrazólio. Verificou-se aumento da incidência de C. gloeosporioides com o do tempo de exposição ao fungo, sendo esta de 26% em Catuaí Vermelho, 21,5% em Catuaí Vermelho IAC-44 (21,5%) e de 11,0% em Mundo Novo IAC 379-19. O fungo afetou a germinação das sementes e o índice de velocidade de emergência das sementes da cultivar Catuaí Vermelho e Catuaí Vermelho IAC 44 a partir de 96 horas de exposição. O efeito de C. gloeosporioides na germinação e no estabelecimento de plântulas de cafeeiro é variável, dependendo da cultivar utilizada, da presença do pergaminho e do tempo de exposição ao fungo, mas a viabilidade das sementes decresce com o aumento do tempo de exposição ao fungo.

Le Petit journal. Supplément du dimanche

1898/02/20 (Numéro 379).

Le Petit journal. Supplément du dimanche

1907/05/19 (Numéro 861).

L'Écho de Paris

1885/03/25 (Numéro 379).

L'Écho de Paris

1886/07/22 (Numéro 861).

Faits et gestes de Louis le Pieux : poème / par Ermold le Noir. Annales de Saint-Bertin et de Metz

[De gestis Ludovici Caesaris (français). 1824]