Estudo preliminar da preferência de cor para rota e seta de manobra em mapas de sistemas de guia de rota

In-Car Navigation System and Route Guidance (RGNS), commercial or free, have adopted different graphic designs to maps which support the navigation task. This paper aims at evaluating the driver's subjective preference for colors to represent route and arrow direction in maps for these systems. A total of 54 drivers (27 males and 27 females) participated in an experiment which was performed in a parked vehicle. Two cartographic representations were produced to evaluate the route color and other two for the arrow color. The route was symbolized by black or blue color and the arrow direction by green or red hue. The cartographic representations were presented in a seven-inch navigation monitor. The results indicate that most drivers prefer the navigation route in black color. However, drivers who regularly use navigation systems have presented the tendency to prefer the route in blue hue. The direction arrow in green hue was the mostly preferred by the drivers and there was no significant correlation between different individual characteristics. This study concludes that drivers' preference was influenced by different factors, such as grouping by color, shape and proximity, subjective or conventional association, as well as by the level of contrast among the map features. Evaluating the performance of cartographic representations in route following task is recommended, in order to support the influence of graphic designs to maps in usability of route guidance systems.

Identificação dos preditores de preferência aos fenos de alfafa pelos equinos

Pós-graduação em Zootecnia - FMVZ

Atratividade para adultos e preferência para oviposição de Bemisia tabaci (Genn.) biótipo B (Hemiptera: Aleyrodidae) em genótipos de Cucurbita spp

The objective was to evaluate the oviposition preference and attractiveness of squash genotypes (Cucurbita spp.) to Bemisia tabaci biotype B. For bioassays, B. tabaci rearing biotype B was kept under greenhouse conditions. Twenty genotypes of Cucurbita spp. ('Alicia AF 9354', 'Aline AF 9353', 'Golden Delight', 'Nova Caravela', 'Menina Morena', 'Novita', 'AF-6741', 'Atlas', 'Barbara 305', 'Menina Brasileira', 'Caserta', 'Itapua 301', 'Tamara', 'Samira', 'Canhao Seca Gigante', 'Exposicao', 'Novita Plus', 'Daiane', 'Formosa', 'Sandy') were evaluated in trials (attractiveness and oviposition choice), under laboratory and greenhouse. The attractiveness (adults/cm(2)) was assessed et 12, 24, 48 and 72 hours after release. After 72 hours leaves were collected for counting the number of eggs (free choice). The area of the sheets were measured to obtain the number of eggs/cm(2) number of adults and / cm(2). The attractiveness index s (AI) and oviposition preference index (OPI) were calculated, and the genotype 'Novita' was adopted as the standard susceptible. The genotype 'Golden Delight' was the most attractive to adults of B. tabaci biotype B. 'Sandy' 'Daiane' and 'Formosa' showed low attractiveness and 'Golden Delight' was the most atractive to B. tabaci biotype B adults. 'Sandy', 'Exposicao', 'Daiane', 'Atlas', 'Tamara' and 'Formosa' expressed no preference for free choise assay. According to the attractiveness index (AI) the genotype 'Golden Delight' was the most attractive to adults of B. tabaci biotype B, and between repellents stood out 'Sandy', 'Daiane', 'Formosa', 'Novita Plus', 'Atlas', 'Barbara 305', 'Canhao Seca Gigante' and 'Menina Brasileira'. The genotypes 'Nova Caravela', 'Golden Delight', 'Aline AF 9353' and 'Samira' are considered by stimulating oviposition preference index (OPI), while the genotypes 'Sandy', 'Exposicao', 'Daiane', 'Atlas', 'Tamara', 'Formosa', 'Menina Morena' and 'Itapua 301' were considered deterrents.

Preferência alimentar e eficiência da carpa capim (Ctenopharyngodon idella) no controle de macrófitas aquáticas em mesocosmos

Pós-graduação em Agronomia (Produção Vegetal) - FCAV

Preferência alimentar e desenvolvimento de Cerotoma arcuata (Olivier) (Coleoptera: Chrysomelidae) em soja

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Influência da ingestão do triptofano dietético sobre a preferência na escolha do macho pela fêmea, auto-balanceamento da dieta e desempenho zootécnico em tilápia-do-Nilo e Pirapitinga

Pós-graduação em Aquicultura - FCAV

Redução de desperdícios no serviço de atendimento ao consumidor: estudo de caso do orçamento base zero em uma empresa de linha branca

The self-evaluation is increasingly necessary in a competitive environment, and a way for companies to self-evaluate is through your budget. Knowing the importance of this budgetary process, this study aimed to observe and analyze the developing process of a zero-based budgeting (ZBB) highlighting its best practices and difficulties and propose recommendations for other companies in general. This goal was achieved through a case study in an area responsible for the budgeting process in the customer services department from a white-goods company. Also was required to review the literature regarding the customer services area, waste reduction, cost management, budgets in general and the zero-based budgeting. After reviewing the literature and the study, we can highlight good practices and difficulties observed in the studied company, and also propose recommendations on how to develop a zero-based budget and evidence what plans, analyzes and justifications are essential in a good budget process execution

Relações públicas e o consumidor: comunicação organizacional nas mídias sociais

The objective of this study was to find and discuss the possibilities of action of a public relations professional in social media, taking as an example, the most popular, Facebook and Twitter, to work the organizational communication with the public consumer. Social media are gaining more followers, who are seeking information on companies before consuming your products or hire your services, getting attention for any kind of promotion or crisis of this organization. We saw how public relations mediate communication between company and consumer, being responsible for the clear, objective and correct posting of your organization in social media

Estudo sobre a necessidade e preferência sobre orientações de enfermagem ao paciente oncológico adulto em quimioterapia

Most cancer types are treated by antineoplastic chemotherapy, which can be performed conjointly with other treatments, such as radiotherapy and surgery. Due to its action, chemotherapy provides the possibility of cure, but it also leads to a number of adverse effects, such as myelosuppression, cutaneous and gastrointestinal toxicity, etc. Patients undergoing chemotherapy must receive constant information concerning how to prevent or minimize these effects in order to achieve better quality of life and, consequently, a more successful treatment. Hence, this study aimed at investigating the need and preference for different forms of information by oncologic patients submitted to chemotherapy. It is a cross-sectional, descriptive and quantitative study conducted at the chemotherapy division of the Botucatu School of Medicine University Hospital/SP on a sample of 50 patients older than 18 years. After previous knowledge of the study and formalization of Free Consent, the individuals answered a questionnaire containing 12 questions related to the importance attributed to the information received, from which professional and when to receive it. Data were analyzed by Fisher’s exact test and showed that 62% of the patients were females, and the remaining 38% were males of whom 46% were older than 60 years, 26% were from 50 to 60 years old, 24% from 30 to 50, and only 4% were younger than 30 years old. The patients had lymphatic (23.4%) and solid (76.6%) tumors. All the respondents reported that receiving information about the disease and its treatment was extremely important. As regards information related to side effects, 98% of patients answered that receiving it was extremely important, and only 2% answered that it was little important. Correlations were made between age, gender, and tumor type with the answers obtained for the best moment, how and from whom to receive such informatio... (Complete abstract click electronic access below)

Motivos de adesão, manutenção e preferência de idosos em programas de atividades físicas

Diante do crescente aumento da população idosa, juntamente com o avanço da procura de idosos por programas de atividades físicas voltados à terceira idade, há uma preocupação e urgência em atender aos interesses e necessidades desses indivíduos, a fim de proporcionar um envelhecimento saudável. Tendo em vista a dificuldade encontrada em localizar trabalhos que relacionem a visão dos idosos com a visão dos profissionais de educação física que trabalham diretamente com atividades voltadas a esta população e que abordem aspectos relacionados à prática dos idosos em tais programas, tornou-se importante a realização desta pesquisa. Este estudo, de natureza qualitativa, teve por objetivo identificar os motivos de adesão, manutenção e preferência de idosos, com relação aos exercícios físicos realizados em um programa sistematizado, sob o olhar dos idosos praticantes e dos profissionais que trabalham diretamente com esta população. Para tanto, o estudo constitui-se da união de pesquisa bibliográfica e pesquisa de campo do tipo survey, utilizando-se como instrumento para coleta de dados uma entrevista semiestruturada, aplicada a uma amostra intencional composta de 30 idosos praticantes de exercícios físicos e de 10 profissionais que coordenam essas atividades. Os dados foram analisados descritivamente, por meio da técnica de Análise de Conteúdo Temático, obtendo-se como resultados: a orientação médica como principal motivo de adesão, tanto na visão dos idosos, como na dos profissionais que trabalham diretamente com esta população; melhorar a saúde foi o principal motivo de permanência, de acordo com os idosos entrevistados e, na visão dos profissionais, foi a interação social; saúde debilitada como principal motivo de desistência para os dois grupos da amostra. Além disso, verificou-se que há uma preocupação... (Resumo completo, clicar acesso eletrônico abaixo)

A comunicação de empresas verdes e a relação com o consumidor consciente

This academic work has as its objective to demonstrate the fundamental role of communication as a tool towards implantating an environmental management project in organizations, aswell as familiarizing with the complex relashionship be-tween green businesses and its publics. The concern involving environmental prob-lems are increasing and it directly affects the consumer’s choice and their requests on organizations’ behavior. The integration with all sectors of economy is necessary as a part of a developing process that has as its main objective the environmental conservation and therefore the quality of human life on planet. There is also the question of how in the process of communication there is not an only way of interven-tion, but a continuous reciprocal action. The work is accomplished with an analyses of the green management communication of the business Grupo Abril

Programação térmica fetal: efeitos sobre a temperatura de preferência e características morfofisiológicas de frangos de corte

Pós-graduação em Zootecnia - FCAV

Não preferência para alimentação e antibiose em genótipos de feijão-caupi a Chrysodeixis includens (Walker, 1857) (Lepidoptera: Noctuidae)

Pós-graduação em Agronomia (Produção Vegetal) - FCAV

Não preferência para alimentação e antibiose em genótipos de feijoeiro a Spodoptera frugiperda (J. E. SMITH, 1797) (Lepidoptera: Noctuidae)

Pós-graduação em Agronomia (Produção Vegetal) - FCAV

A subjetividade do novo agente produtivo-consumidor na produção orgânica: algumas experiências brasileiras e espanholas

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)