Aquaculture and marketing of the Florida Bay Scallop in Crystal River, Florida

The overall goal of this study was to develop a new fishery resource product through open-water aquaculture for the west coast of Florida that would compete as a non-traditional product through market development. Specific objectives were as follows: I. To grow a minimum of 50, 000 juvenile scallops to a minimum market size of40 mm in a cage and float system in the off-shore waters of Crystal River, Florida. 2. To determine the growth rate, survival, and time to market size for the individuals in this system and area to other similar projects like Virginia. 3. To introduce local fishermen and the aquaculture students at Crystal River High School to the hatchery, nursery, and grow-out techniques. 4. To determine the economic and financial characteristics of bay scallop culture in Florida and assess the sensitivity of projected costs and earnings to changes in key technical, managerial, and market related parameters. 5. To determine the market acceptability and necessary marketing strategy for whole bay scallop product in Florida. (PDF has 99 pages.)

Factores a considerar en la gestión de marketing del turismo rural. Cómo integrar turismo, marketing y medio ambiente en aras de un desarrollo sostenible

El aprovechamiento del medio rural para llevar acabo actividades turísticas no es algo nuevo en España. Sin embargo, no es hasta mediados de los 80 cuando el turismo rural empieza a tener un desarrollo mayor, apreciándose un crecimiento de la oferta, a medida que lo hacía la demanda. Este trabajo se circunscribe a este área y pretende determinar bajo qué circunstancias debe desarrollarse la gestión del marketing en este tipo turismo y establecer en qué medida sus peculiares características influyen en las actuaciones de las empresas en el ámbito rural.

Incidencia del nuevo consumidor turístico en la estrategia de marketing

Este artículo trata sobre la evolución del mercado turístico español. Actualmente, las nuevas demandas y exigencias del consumidor turístico, así como la intensificación del nivel competitivo en el sector, tanto en el ámbito de las empresas como en el de los destinos, han contribuido al desarrollo de actuaciones de marketing encaminadas a lograr una posición más ventajosa en el mercado.

Estrategias de Marketing para la gestión público-privada del comercio de Guipúzcoa. Un modelo basado en el análisis cluster.

Este artículo trata sobre el desarrollo de áreas comerciales en los alrededores de las ciudades y de cómo el centro urbano ha ido perdiendo atractivo comercial. Esta situación, común en la mayor parte de los países de nuestro entorno, plantea importantes problemas para el comercio tradicional de centro ciudad, que ve como gran parte de sus clientes optan por la oferta de la periferia, con la siguiente fuga de ingresos.

La calidad de vida como estrategia de diferenciación de las ciudades europeas. Un enfoque de marketing de ciudades

Uno de los objetivos de este artículo es la necesidad de analizar y medir la calidad de vida de las ciudades, por medio de un conjunto de indicadores representativos que han sido propuestos por la Comisión Europea(2005), ya que si bien la Comisión Europea publicó la información correspondiente de las ciudades participantes en esta segunda auditoria urbana, dicha institución no ha publicado ningun tratamiento de dicha información, que permita extraer algunas conlcusiones sobre las similitudes o diferencias que se hayan obtenido entre las ciudades participantes. Esta es la razón por la cual este artículo se plantea el tratamiento de la información proporcionada por los citados indicadores, por medio de técnicas estadísticas de análisis multivariable, como el análisis de cluster, para el estudio de la calidad de vida de las cuidades europeas.

Increasing the contribution of small-scale fisheries to poverty alleviation and food security

The objectives of these Technical Guidelines are to provide a focus on small-scale fisheries and their current and potential role in contributing to poverty alleviation and food security by expanding on the guidance on small-scale fisheries offered by the Code. The Guidelines are complementary to existing Technical Guidelines for Responsible Fisheries. Most small-scale fishers are in developing countries and many live in communities characterized by poverty and food insecurity. Small-scale fishing communities are faced with an array of serious problems, including overexploitation and depletion of resources, lack of alternative sources of employment, rapid population growth, migration of populations, displacement in coastal areas due to industrial development and tourism, pollution and environmental degradation and conflicts with large commercial fishing operations. However, small-scale fisheries are critical for food security and poverty alleviation in many countries. The first part of the Guidelines discusses the current contribution, role and importance of small-scale fisheries in poverty alleviation and food security. It examines the importance of small-scale fisheries for poverty alleviation at a national, local and household level. It also notes the nutritional qualities of fish and thus the particular role of fish in nutritional aspects of food security. The fact that about half of all fish caught for human consumption comes from small-scale fisheries underlines the importance of this subsector for the world fish supply. In many countries small-scale fisheries contribute to national food security both directly – where fish is a crucial part of the daily diet, and indirectly – by generating foreign exchange earnings that enable the purchase through trade of a range of food products. The second part of the Guidelines explores ways through which the contribution of small-scale fisheries to poverty alleviation and food security could be enhanced. A vision for the future of small-scale fisheries is presented as a goal towards which the subsector should develop. Ensuring greater participation by small-scale fishers and their communities in the formulation of policies, the development of related legislation and regulations, and in management decision-making and implementation processes, is vital to the realization of this vision. The central role of effective fisheries management, the importance of considering cross sectoral uses of fisheries and related resources, the special role of women in fish marketing, processing and value addition, the significant scope for trade, the critical role that adequate financing may have in enabling transitions for effective fisheries management and the role of knowledge in making informed decisions are all discussed in these Guidelines. (PDF contains 97 pages)

Fisheries marketing systems and consumer preferences in Puttalam District Sri-Lanka

The aim of this study was to understand the current and historic market situation for inland fish and it’s substitutes in order to identify which of the various production opportunities presented by the seasonal tank resource might have greatest relevance for marginal communities in the Dry-zone. Regional and sub-regional market networks for fish and meat products were investigated, ranking and scoring exercises used to characterise consumer demand in rain-fed areas of North West Province and secondary data sources were used to assess historic patterns of demand and supply [PDF contains 57 pages]