Relações e empreendedorismo: o desafio da construção do plano de negócios

The Project presents as main subject the relationship between entrepreneurship and the Public Relations professional. In the entrepreneurship, business plan is stood up, a document able to assist the entrepreneur to plan the activities related to implementation or creation of a new business. Assuming the business plan is an essential instrument of the entrepreneurial process, this study aims to describe the important use of the business plan for the creation or maintenance of a company and verify the Public Relations acting possibilities in the construction of this plan. For this, the project presents a study on a business plan for a small company with family structure, located in Sao Paulo countryside, in operation for over 30 years. Through the process of the business plan elaboration, it can be seen that the Public Relations professional has important skills that can be assist in the preparation of this plan, such as Marketing tools and communication knowledge and ability to establish a mission, the vision and the company values. Besides, this professional presents entrepreneurial characteristics that can help him in his activities, actions and planning

Prospecção de novos negócios numa indústria de autopeças: diagnóstico de falhas e sugestões de ferramentas para melhoria

The growth and expansion in auto parts market are directly related to the ability of a company to innovate and gain new customers, increasing its portfolio of customers and products. For this purpose the process of prospecting for new business has become a key process in companies seeking this goal, which requires teams and structures dedicated to it. Besides counting on available resources to carry out prospecting, it is necessary to properly manage the process as a whole, whose main result is a business proposal, which may lead to closer relations with the potential client and the activation of a new business. Process failures and difficulties to formulate a commercial proposal lead to documents produced without the quality needed that makes it harder to obtain new business. The objective of this study is to evaluate the process of new businesses quotation in the auto parts industry and indicate opportunities for improving this process. This goal is achieved by mapping the current process, from the diagnosis of problems and the indication of tools that can prevent or minimize the problems diagnosed. The information supporting this study were obtained by the bibliographical research, participant observation of the process, unstructured interviews with some of the involved people in the process and prospecting tools that can improve it. It results the mapping of new business quotation process, the points indicated as failures and difficulties in the process and the appointment of project management tools that can bring improvements to the new business proposals and pointing the moment for your application in the process

Desenvolvimento regional e sustentabilidade: a indústria intensiva em recursos naturais na região administrativa de Ribeirão Preto

The natural resource intensive industries have moved from center to periphery in Brazil. This shift is related to the environmental impacts generated by this type of industry, as occur biggest benefits to these industries in small towns as tax exemptions and donations of land, and local institutional capacity is lower in pollution control. In the 1970s began, in the state of São Paulo, a process of industrial deconcentration of Metropolitan Region of São Paulo to the inside of state, which generated an intense industrialization of the region of Campinas, Ribeirão Preto, Sorocaba e São José dos Campos. This process of industrial deconcentration had support in state policies restricting new industries in the Metropolitan Region and the creation and financing of infrastructure and improvement of road. This research project aims to verify whether there has been a shift of natural resource intensive industries for the Administrative Region of Ribeirão Preto, as well as aspects of the sustainability of this process

Sustentabilidade socioambiental e a certificação de produtos orgânicos no estado de São Paulo

A produção de alimentos orgânicos no Brasil vem aumentando de maneira expressiva e tende a crescer ainda mais nos próximos anos, visto que a regulamentação da agricultura orgânica e seu marco legal são muito recentes. Considerando-se os problemas relacionados à agricultura convencional e o papel que a agricultura orgânica assume como alternativa ao sistema de produção vigente, o presente estudo tem como objetivo principal realizar uma revisão bibliográfica sobre a sustentabilidade do sistema orgânico de produção em seus aspectos técnicos, ecológicos, econômicos, socioculturais e políticos, comparativamente ao sistema de produção convencional. Além disso, buscou-se traçar um panorama atualizado sobre o mercado e a produção de alimentos orgânicos no Brasil e no Estado de São Paulo, de maneira a evidenciar os principais entraves à expansão da agricultura orgânica no país, enfocando especialmente os processos de certificação.

A terminologia das Feiras de negócios: análise das variantes linguísticas

The trade fair industry has great relevance in the national and international economic environment and it is constantly expanding. The general objective of this work is to analyze the main linguistic variants found in the trade fair terminological set. Our research is based on the theories of Cabré (1993, 1999), Barros (2004), Krieger & Finatto (2004), Alves (2007), Barbosa (2009), Dubuc (1985), Berber Sardinha (2004), Babini (2006) and Faulstich (1998, 2001). For this work we constitute two corpora of specialized texts, one for English language and another for Portuguese language. Successively we performed a collection of terms using software for corpora processing. These terms were organized into two notional systems, one in English and another in Portuguese. Then we analyzed the main types of variants found in our terminological set. Among them, those who had higher productivity are the lexical variants, followed by graphical, morphological and syntactic variants.

Modelagem de processos de negócios: uma proposta no serviço de atendimento ao usuário da biblioteca da Unesp Guaratinguetá

This work is a study on the Technical Service Library and Documentation Prof. Carlos Alberto de Buarque Borges , on the Faculdade de Engenharia de Guaratinguetá , regarding to the service user , aiming to detect and analyze the current problems and suggesting improvements that could result in optimization of care and increased quality of services. For this, was chosen the methodology of Business Processes Modeling, which enabled the detailing of the processes implemented in the library and the identification the critical points , as low investment and short number of employees, which made possible suggest ways to improve the quality of service to users, as awareness campaigns and the implementation of an system to input the literature needed for each course

Consumo da sustentabilidade: a mercantilização da crise ambiental e a apropriação do discurso ecológico

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Fitase em dietas para frangos de corte - melhor desempenho e sustentabilidade para a produção animal

O presente trabalho de conclusão de curso é composto por uma revisão bibliográfica sobre a fitase e um relatório sobre o estágio supervisionado realizado na BRF S. A. em Rio Verde/GO. A busca por medidas de sustentabilidade, e a preocupação das indústrias e granjas avícolas com o meio ambiente ligadas ao fator econômico torna a utilização da fitase cada vez mais difundida entre a avicultura moderna. O uso da suplementação enzimática com fitase nas dietas dos frangos de corte diminui a necessidade de utilizar fontes inorgânicas de fósforo, reduzindo os custos com a produção das rações. A fitase também beneficia as aves com uma maior biodisponibilidade de macro e micronutrientes, por hidrolisar o ácido fítico. A utilização da fitase pode ser um adjuvante nas dietas para frangos de corte em diferentes fases de criação, melhorando índices zootécnicos e contribuindo para a redução da poluição ambiental por reduzir elementos como o fósforo e o nitrogênio das excretas das aves

Índice de sustentabilidade municipal: uma abordagem fuzzy para um sistema de apoio a decisão

Pós-graduação em Ciências Ambientais - Sorocaba

A educação e a sustentabilidade: o desafio de um paradigma e a década da educação para o desenvolvimento sustentável da UNESCO (2005-2014)

This paper aims at proposing a discussion on the role of education in a pragmatic plot. It intends to offer some contributions to the consolidation in the essence of sustainable development and of a contextualized sustainability as well as its respective dimensions. Therefore, some conceptual evolutions of such expressions and the implications for when they are being used, especially parallel to the UN Decade of Education for Sustainable Development, UNESCO (2005-2014) are presented. This paper also intends to promote some reflection on how much environmental and general education are important with regard to the challenge of multidimensional balance proposed, as seen from the perspective of a paradigm that has been constantly shaped since the Stockholm Conference of 1972, going through the given contributions in 1992 by The Earth Summit in Rio de Janeiro – Eco 92 / Rio 92; and from there to the United Nations Conference on Sustainable Development, of Rio+20, in 2012.

Serviço de valor adicionado para venda de produtos na TV universitária: proposta de um modelo de negócio complementar

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

Indicadores de sustentabilidade para conservação genética de Erythrina velutina Willd., em área de mata ciliar

One of the greatest challenges for the agricultural system is to establish agricultural production combined with the conservation of genetic resources, mainly aiming to protect the Permanent Preservation Areas. In this context, mulungu ( Erythrina velutina Willd), among other native species, has been suffering with anthropogenic pressures in various ecosystems, causing reductions in its genetic basis. This work aims to identify ecological and genetic population parameters as indicators of sustainability in two natural populations of mulungu, located in riparian forest, in the state of Sergipe, and to assess the tendency to their sustainability, aiming genetic conservation of the species. The matrix of Pressure-State-Impact/Effect-Response (PEI/ER) was used with the selection of 13 indicators, from the use of RAPDmolecular markers and biochemical (enzymes) markers in populations, in order to present them as relevant information to measure progress as for sustainability and conservation ofmulungu. The studied populations presented low tendency to sustainability, requiring strategies to change this status.

Análise da sustentabilidade ambiental de um cultivo de ostras em um estuário tropical

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Aspectos técnicos, econômicos e de sustentabilidade da produção de hidrogênio renovável

Pós-graduação em Engenharia Mecânica - FEG

Agenda 21 local e sustentabilidade socioambiental urbana de Limeira/SP

Pós-graduação em Geografia - IGCE