O impacto do diagnóstico de demência no casal

RESUMO: A experiência de viver com demência ocorre, frequentemente, num contexto de uma relação conjugal duradoura. A qualidade da relação e o sentido de coerência (conjunto de características pessoais que permite compreender, gerir e integrar os factores de stress de forma construtiva) apresentam-se como factores promotores e protectores da saúde, no contexto de experiências adversas, nomeadamente de doença. Provavelmente, o mesmo poderá acontecer nos quadros demenciais. O presente estudo teve como objectivo principal analisar o impacto do diagnóstico, no contexto das fases iniciais de demência, em casais de pessoas idosas, explorando o papel da qualidade da relação conjugal e do sentido de coerência na confrontação com o diagnóstico e na experiência de viver com a doença. Realizámos um estudo observacional de seis casais de pessoas idosas (pessoas com demência e respectivos cônjuges prestadores de cuidados), com recurso a entrevistas individuais e conjuntas como suplemento metodológico central, suportado pela utilização dos instrumentos: Orientation to Life Questionnaire - SOC (Antonovsky, 1987) e Quality of Carer-Patient Relationships – QCPR (Spruytte et al. 2000). Os resultados sugerem que a qualidade da relação e um sentido de coerência mais elevado podem facilitar uma adaptação bem-sucedida aos desafios, promover a adopção de estratégias para reforçar os aspectos positivos da experiência de cuidar e atenuar os negativos (sobrecarga e sofrimento psíquico do cuidador), encorajar padrões positivos no acesso e na utilização dos cuidados formais e adiar a institucionalização precoce da pessoa com demência.----------------------- ABSTRACT: In couples, caregiving experiences in dementia usually occur within long-standing relationships preceding the onset of the illness and evolving as it progresses. The quality of relationship (QR) and Antonovsky’s salutogenic construct of sense of coherence (SOC) are assumed to promote and protect health in stressful situations, such as dementia. SOC refers to the extent to which a person considers his/her life as comprehensible, manageable and meaningful. We aim to uncover the role of QR and SOC as moderator or mediator in the ability of patients and their partners to cope with the impact of dementia We studied six couples in which one spouse had been diagnosed with dementia. We used a qualitative research approach (combining in-depth individual and joint interviews), triangulated with the measures Orientation to Life Questionnaire - SOC scale (Antonovsky, 1987) and the Quality of Carer-Patient Relationships – QCPR (Spruytte et al. 2000). The method was informed by a literature review on the role of RQ and SOC within dementia. Results highlight the importance of listening to both spouses, in a dyadic perspective, while acknowledging the voice of PwD themselves despite methodological challenges. Aspects of prior relationship impact on caregiving dynamics and on how the care-giver and care-recipient roles are experienced. At the same time, the experience of living with dementia impacts on the relationship, often causing change or loss which is difficult to accept or adjust to. Diagnosis played an important role on the SOC’s comprehensibility component (life makes sense). Good pre-caregiving and current relationship was associated with carers’ ability to cope, namely on SOC’s manageability (problems will be bearable) and meaningfulness (life is viewed as a challenge). Our findings suggest that an understanding of QR and SOC prior to diagnosis may encourage positive patterns of care, foster successful adaptation to changing needs, and support in-home arrangements as long as possible.

Management consulting labs-Galp loyalty learning experience

The purpose of this project was to analyze Galp’s loyalty approach in the Portuguese fuel market given the industry context, namely the entry of hypermarket and the resulting increase in competitiveness. The team performed analyses based on analytical models, qualitative research and internal interviews in order to assess Galp’s potential in the field of loyalty and consumers’ behavior. The final recommendations were based on incremental improvements to the Galp’s existing loyalty tool and an innovative paradigm change of the approach to loyalty.

Basel III: The impact of new capital requirements on profitability of Portuguese Banks

This empirical study aims to explore the impact of increased capital ratio requirements, on the ROE of the Portuguese banking sector. The paper employs both a quantitative- and qualitative approach, with the qualitative approach as the main method of research. The method adopted to conduct the qualitative research was semi structured elite interviews with banking executives. Higher capital requirements decrease the ROE of banks in Portugal, but huge impairments charges, macroeconomic factors and increased costs of deposits are clearly the dominant reasons for the reduced levels of ROE the past years. Among the measures taken to increase capital ratios, reduction of RWAs and non-core assets have been the main focus, but the issuance of CoCos is regarded as the most expensive measure due to high interest payments. However, the CoCos will not have any effect on the ROE in the long term. It is difficult to draw any conclusions on the impact of more equity in the balance sheet on the ROE of Portuguese banks, as many banks currently don’t generate enough money to pay back on shareholders´ investments.

What Fidelidade group should do to convey its human centric brand identity values to millennial insurance consumers

Companies are concerned in attracting and retaining Millennial consumers, especially if their relation with this target audience is weak. This happens in the insurance industry in Portugal and in Fidelidade group specifically. The aim of this study is to recommend a strategy for the insurance group to improve its relationship with these consumers, by conveying its human centric values. In order to address this goal, we developed a qualitative research. The main insight is that Millennials may perceive those values in the industry but do not associate them with insurance brands.

Which communication strategy should a male luxury (fashion) brand – associated with a luxury car brand – develop, in order to increase its awareness in Europe

This work project explores how a male luxury (fashion) brand (subsidiary) that is associated with a luxury car brand (parent company) should develop its communication strategy in order to increase awareness in Europe. For this purpose a quantitative research was conducted. The aim was to find out whether the company in question had low brand awareness among European luxury consumers. Hereafter, a qualitative research revealed important insights in regard to luxury communication among male luxury consumers. Both the results of the research and the recommendations of luxury experts laid the foundation for the development of a solution-oriented communication strategy. The result of the analysis crystallizes the importance of the shared heritage and the synergistic effects, of which the subsidiary should make vast use when communicating.

Internationalization Strategy

Internationalization is becoming an essential factor for today’s society, determinant for the development not only for individuals but also for Higher Education Institutions. This dissertation aims to advise Nova SBE on how to attract Canadian students. It will also help to understand the current trends and students’ behaviors on studying abroad and based on that provide different. For this to become possible, it was developed a qualitative research in order to understand the main insights on what makes Canadian students to study abroad. The biggest obstacle for students studying abroad is the lack of financial funds, which makes scholarships a requirement for students to consider this possibility. In what concerns the study of Nova SBE, it was mentioned that there is a lack of attention and care by the faculty staff in order to help the students integrate in the university and the city.

An internationalization strategy

In the present report I intend to study the Chinese higher education market and Chinese students’ rationales behind the selection of a foreign university, so as to propose simple, feasible, effective measures that will ultimately attract more Chinese students to Nova SBE. In order to do so, it was developed a qualitative research that lead to some interesting highlights, namely the fact that parents have a fairly large influence on the foreign school and country the student chooses. Regarding Nova SBE, the research revealed that Chinese students find courses and professors interesting, but they have difficulties in communicating with locals and claim that the school lacks a systematic, coordinated approach to their integration in the university, something that should start earlier in the process.

Recommendations for Nova School of Business and Economics to target yhe Colombian market

The growing connotation Internationalization has worldwide, alongside the economic, political and socio-environmental changes, is empowering a progressively global education economy. Therefore, this Work Project aims to help Nova SBE to understand the decision making process of the Colombian tertiary education students, as this market constitutes an enriching opportunity to meet both business and educative objectives. In order to do so, a qualitative research was conducted to comprehend the rationale behind Colombian students to study abroad. The study points out that the reputation of a HE institution and the Portuguese culture are the key attributes to pursue a degree in Portugal.

Exploring the consumer decision journey and online shoping experience through an emotional prespective

Traditional consumer decision-making models have long used quantitative research to address a link between emotional and rational behavior. However, little qualitative research has been conducted in the area of online shopping as an end-to-end experience. This study aims to provide a detailed phenomenological account of consumers’ online shopping experience and extend Mckinsey & Companys’s consumer decision journey model from an emotional perspective. Six semi-structured interviews and a focus group of nine people are analyzed using Interpretive Phenomenology Analysis and five superordinate themes emerged from the results: emotional experience, empathy and encouragement, in relation to brand preference, emotional encounters in relation to consumer satisfaction and emotional exchange and relationship with a company or brand. A model interrelating these themes is then introduced to visually represent the emotional essence of a large online purchase. This study promises to be applicable as a descriptive, and perhaps, better predictive report for understanding the complex consumer decision-making process as it relates to online consumer behavior. Future research topics are also identified.

Analysis of factors and drivers in graduates success among Portugal, India and Italy- extracurricular activities before university

Field lab: Business project

Performance management practices in Portugal.

Performance management and assessment has returned to the forefront of the public debate in Portugal, at the same time that some international studies point Portugal as a country with bad management practices, highlighting performance management practices. Despite all this attention, there is little information about how those practices are applied in the country. This research’s goal is to assess why performance management systems and practices are so poorly applied in Portugal. To achieve this goal we studied employees’ perception about the topic and diagnose the associated problems. The methodology comprised inductive and qualitative research, in the form of interviews with employees from different professions, industries, hierarchies, and ages. Our findings suggest that performance management failure is related with a procedural problem with three different dimensions: Insufficient Planning, Process & Integrity Issues, and Non-Meritocratic Logic. By exposing the different components of the Portuguese performance management problem, we shed light into the topic and allow organizations to understand and face their performance management systems’ flaws.

Digital interconnectivity as a driver for port and logistics competitiveness

Creating an innovative tool that takes advantage of digital interconnectivity between shipping agencies and husbandry services suppliers was the starting point. But the main purpose of this paper is to figure out if that represents a business opportunity. It describes the preliminary stages undertaken, as the connections with the main potential providers of the husbandry services. This was carried out as a qualitative research, based on interviews given by shipping agencies that contributed as a source of data about their activities but also to survey their acceptance of the concept that could change the way of doing business in this area.At the same time, inquiries have been made to build financial scenarios that show the costs and revenue streams allocated to this project. Considering the data collected from the main players in husbandry services and the different outcomes, the feasibility of this project is assessed. Even though the paradigm was well received by all the firms contacted, the development costs turn out to be the main threat to the project so further steps are advised.

A comunicação em alunos com paralisia cerebral: percepções dos profissionais da educação e pais

Dissertação de mestrado em Educação Especial (área de especialização em Dificuldades de Aprendizagem Específicas)

Ensino, aprendizagem e avaliação no Ensino Superior: Perspetivas e práticas

Tese de Doutoramento em Ciências da Educação - Especialidade de Desenvolvimento Curricular

Escola, democracia e autonomia: uma análise das políticas e práticas no cotidiano escolar

Tese de Doutoramento em Ciências da Educação - Especialidade em Política Educativa