842 resultados para Marketing of fear


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This article investigates the universe of women seasonal farm workers, more precisely those women laborers who take the so-called truck, in the newspaper chronicle “Th e Seasonal Farm Workers’ Express” (1976) and the short story “Th e funny face of fear”(1978), both by the journalist and creative writer Murilo Carvalho. Th e hypothesis is that these two narratives, in which the theme is the truck accident, can be classifi ed as testimonial literature.

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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The objective of this study was to analyze the performance of solid waste management in the municipality of Tibagi, Paraná, a city with approximately 20000 inhabitants, which implemented the selective collection program called Recycle Tibagi. The analysis was based on descriptive statistical techniques, considering the three types of waste (tailings, organic and recyclable), and per capita generation of garbage upward trend in the coming years, based on the method of Winter (Triple Exponential Damping), using data recorded by the Department of the Environment and the Association of Recyclable Materials from Tibagi - ACAMARTI. Efficient selective collection from a structured environmental education program with constant training conducted with the scavengers, possible to obtain important data in sorting and marketing of recyclable materials, saving raw materials, water and energy, as well as relevant indicators social inclusion and employment generation and income. The project involves several areas of municipal management and arouses curiosity and interest in several areas: social, financial, environmental and administrative. It's a way to encourage new projects and public bodies, highlighting the importance of recycling and proper disposal of solid waste.

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Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

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The Spanish region of Campos de Hellin (Albacete) is characterized by a wide range of olive varieties (Arbequina, Benizal, Cornicabra, Cuquillo, Injerta, Manzanilla Local, Manzanilla de Sevilla, Negrilla, Picual), which provides different physicochemical and sensory characteristics to the oils. Thus, the knowledge of these characteristics may help develop more balanced oils. Monovarietal virgin olive oils from the different varieties grown in this area were characterized from the physicochemical and sensory points of view during four consecutive years. Clear differences among the varieties were found when principal component analysis was applied to the data from the studied parameters. The varieties were grouped according to their oleic and linoleic acid content, oxidative stability, and campesterol and total sterols content. The differences were significant with a 95% confidence level. The variety effect on the oil characteristics was stronger than the effect of the crop year. Practical applications: Chemical and sensory characteristics of monovarietal virgin olive oils play an important role in the elaboration of blends. In olive-growing regions where there is more than one variety cultivated, the characterization of monovarietal oils could increase the value of the olive oil produced due to the development of more balanced oils tailored to the preferences of consumers. This work shows that the chemical and sensory differences between varieties make possible the elaboration of a new range of virgin olive oils. This could encourage the development and marketing of quality oils, and thus increase the competitiveness of the mills in the oil market.

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The pharmaceutical industry invests heavily in promoting their products, and studies suggest that these actions influence doctor’s prescribing. Therefore, this study aimed to analyze the opinions and attitudes of doctors when facing promotional activities of the laboratories. To this end, questionnaires were sent to doctors in Araraquara (SP) containing statements on the subject. Data analysis included study of the association by the chi-square. The results indicated that physicians relate to the propagandists (98%) by considering them useful (55%), but not as a main source update (86%). For 62% of them their prescriptions are not influenced by such relationships, while 24% disagree that doctors in general are influenced as well as new graduates (37%). The majority also disagrees that are influenced by amenities (86%) or free samples (70%) but only 38% believe their colleagues are not influenced by the samples. As for the ethics of these receipts, 57% considered to be appropriate when benefit patients, but only 32% while for personal use. The results show that doctors are vulnerable to the influences of marketing. Therefore, mechanisms and interventions are needed for prescribing drugs solely by criteria of effectiveness, safety, convenience and accessibility to the patient.

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Cooperatives as, in theory, an alternative front to the logic of financial markets, the territory has, in theory, an organization which differs from the structure based on the competitiveness of the capitalist system. The municipality of Holambra (SP) presents the marketing of flowers and ornamental plants, along with their production, the cooperative system, which started in the Cooperative Veiling Holambra. However, this cooperative as it is effective in cooperative study in question, it is questionable as to its structure and operation, by taking features that most resemble the corporatist practices of the cooperative. And because the cozy territory of all new technical systems that have and are being installed, the study seeks to understand these cooperative structures from the use made by the renewed objects and actions of the territory

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The cane sugar is important since the early days in the history of the country, following the discovery of Brazil since the colonial period, therefore, the culture has an important role in the Brazilian economy, being one of the main products. In the 1970s with the advent of the economic crisis, geopolitical and the possibility of depletion of oil, countries dependent on imported fuel, sought new energy alternatives. In Brazil, it was decreed in 1975 the creation of the National Alcohol Program - PROALCOOL, who had several years of rising, the increase of distilleries and marketing of cars powered with ethanol blend. Due to the decrease in the price of oil the importance of the program significantly reduced, returning to peak only in 1979, ie, the second phase of the program. Conceived as one of the vectors of the national response to the crisis in oil prices '70s, the program persisted at times rising in others not reaching for more than three decades. Brazil is the second largest ethanol producer, second only to the U.S., where the raw material comes from corn, which becomes a bottleneck biodiesel production because it competes with food production. New technologies developed to increase ethanol production combined with sustainability and economic viability are being held, the principal is the second generation ethanol, known as cellulosic ethanol, ethanol plus third and fourth generation.

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Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

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Pós-graduação em Geografia - IGCE

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Varying economic conditions and changes in the demands of the meat consuming public have been responsible for the turns that have taken place in the beef industry during recent years. Both feeder and producer must recognize and conform to these changes if they are to continue in business. Among the most important of these changes have been the turn toward the marketing of lighter cattle and the gradual disappearance from feed lots of two- and three-year-old animals. Furthermore, the cattle population of the United States is fast reaching stabilization with the resulting effect that more heifers are being marketed, since only one-fourth of the heifer crop is needed to replace worn-out breeding animals. Realizing the increasing importance of the heifer problem from the standpoint of the producer, feeder, and consumer, the Nebraska Experiment Station undertook to compare steers and heifers in a series of trials both in the feedlot and in the beef. It was hoped that these experiments would yield results which would bring out existing differences, if any, between steers and heifers both in quality and quantity of beef produced and thus provide or disprove many of the complaints against heifers. The results of these trials are summarized in this bulletin. Age as well as the sex factor has been considered, since two-year-olds, yearlings, and calves were included in these trials.

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Each year the federal government gathers data relating to agriculture through the various departments of the United States Department of Agriculture. These data are classified and analyzed by the Bureau of Agricultural Economics at Washington and all information which may be helpful to farmers is published. For several years it has been the policy of the Department of Rural Economics and the Agricultural Extension Service of the College of Agriculture, Lincoln, to select from the federal information facts which may be especially helpful to Nebraska farmers. These facts and other economic conditions in Nebraska are published this year as the Agricultural Outlook for Nebraska, 1938. The Outlook should be helpful in the marketing of the crops and livestock on hand. It should also be helpful in making farm plans for 1938.

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Abstract Small-scale coffee producers worldwide remain vulnerable to price fluctuations after the 1999-2003 coffee crisis. One way to increase small-scale farmer economic resilience is to produce a more expensive product, such as quality coffee. There is growing demand in coffee-producing and coffee-importing countries for user-friendly tools that facilitate the marketing of quality coffee. The purpose of this study is to develop a prototypical quality coffee marketing tool in the form of a GIS model that identifies regions for producing quality coffee in a country not usually associated with quality coffee, Honduras. Maps of areas for growing quality coffee were produced with information on climate, soils, topography, areas vulnerable to environmental degradation, the location of current quality coffee farms, and infrastructure. The maps depict suitable coffee-growing land in portions of eight western Honduran departments.