Relacionamento e coordenação da cadeia produtiva da mandioca no Noroeste do Paraná

The production of starch and cassava starch (Manihot esculenta) if has shown to an important business for the region the northwest of the Paraná, generating income and job for a significant agricultural producers. The production of the region is processed for industries at private capital and cooperatives of producers. The study involving agricultural producers and one of the most important cooperatives of the region (C-Vale) objectified to evaluate the relationships between cooperative and producers, and the mechanisms of coordination of the productive chain. The results had disclosed that the relationships are not harmonious, generating opportunism situations, high costs of transaction and diffidence in the operations between producers and cooperative. Also if it perceived a difficulty of coordination of the productive chain, due to lack of integration between the partners, what it affects the competitiveness and the efficiency of the sector.

Jornalismo audiovisual: da tela da TV para outras telas

This article is based on research which has been developed in partnership with Unesp TV, a university TV broadcast station of the Universidade Estadual Paulista Julio de Mesquita Filho, Bauru campus/SP. The study aims to identify convergent and divergent aspects in the design of audiovisual journalistic content for TV and other media such as the internet and mobile communication systems. The results presented here are the considerations obtained from the first stage of the research. In this phase, the basic steps which should guide the design of the content to feed broadcasting time are outlined, as well as the online audiovisual news broadcast and business management of a TV station, compared to the model which has been followed by internet TV broadcasters.

Entre a ficção e a objetividade: breve estudo sobre a crônica no jornalismo brasileiro durante a Copa do Mundo de Futebol de 2002

A Copa do Mundo de Futebol de 2002, disputada no Japão e na Coreia do Sul, representava um desafio inédito para a cobertura dos jornais brasileiros: oferecer um conteúdo atraente para o leitor diante dos prazos de edição e publicação, os quais antecediam em poucos momentos os horários das partidas do torneio. Uma das estratégias para combater a efemeridade do tempo da notícia foi a de recorrer à colaboração de escritores e cronistas. Convocados para comentar o evento, esses profissionais distanciaram-se da mera referência jornalística; assim, fatos e notícias reconstruídos passaram a adquirir contornos carregados de subjetividade e criação literária.

O uso das novas tecnologias informacionais no acervo do patrimônio industrial ferroviário: o caso da estrada de ferro noroeste do brasil de bauru

This paper addresses the issue of access the industrial heritagerailway information integrating the EFNOB in the city of Bauru / SP, through the use of new technologiesinformation. For constitute a major challenge in gathering, organizing, scanning and providing such documentary collection, the research aims to organize and disseminate information document, supported by new access technologies, aiming to preserve and create conditions for setting up a database of documents and cartographic this collection. This research is part of our project entitled "EFNOB Bauru: Center for Memory and Virtual Information", which in turn is part of the larger project, called "EFNOB / Bauru, Km 0," FAPESP / CONDEPHAAT. One of the cornerstones of the work is to collect, treat, select and the heritagedisseminate of movable and immovable EFNOB through the creation of a MemoryCentre and Industrial HeritageRailwayInformation of EFNOB.

Contribuições à análise de qualidade do jornalismo na comunicação pública digital

Scientific research has shown remarkable advances in the formulation of criteria for assessing the quality of journalism practiced in the commercial media and public broadcasting, comprising aspects such as management models, business principles, parameters to the assessment of results and exercise of social responsibility. However, there are fewer investigations on the practice of journalism in digital public communication formats explored by government web portals. The contribution of this paper lies in a proposal of elements for the construction of parameters for evaluating the quality of journalism in the digital public communication. The proposal is inspired by criteria for evaluating the quality of commercial media and public broadcasting and suggests means for its application in the journalism practiced in the context of government web portals.

A Copa do Mundo de 2010 entre o jornalismo e o entretenimento: uma análise do Central da Copa, da TV Globo

The proposed paper aims to understand and analyze how the sporting television journalism has changed in Brazil, affecting the coverage of major events like the World Cup. The impact of these changes are reflected in the use of interactivity, entertainment and presentation of news, in pictures and on television news programs inserted in Brazilian TV News. The study proposes to analyze, through theories of journalism and content analysis, as two seemingly opposing concepts (journalism and entertainment) were put into perspective by the Central Cup television program, aired during the year 2010 by Globo television, on the occasion of the World Cup in South Africa.

A legitimação das redes sociais como fonte para o jornalismo sob a perspectiva dos códigos padrões de narração

From the study of the news, it is possible to notice a substantial and progressive increase in the number of reports that use social networks as a source for the composition of the news in recent years. This paper discusses precisely this process of legitimation of social networks as an authorized source for journalists from the perspective of the standards narration codes historically marked that journalists use to tell their stories, in a crossover between the ideas of Michel de Certeau, Paul Ricoeur and Roland Barthes. We will study the notion that this increase is due to a repositioning of journalistic values in vogue (who put those sources within the boundaries of acceptable) and has visible consequences in the writing and structuring of journalistic report as an enunciative technical.

Sobre o caráter histórico dos efeitos de realidade no jornalismo

Since journalistic report is subject to certain pre-coded forms of narration, so that the recognized journalistic discourse is subject to a specific and standardized way of narrating the events, in this article, we will discuss the historical status of reality effects engendered narratively by news stories. Over time, although the use of reality effects is constant in news, the narrative techniques that harbor these effects have changed. In different historical periods, different narration codes had assumed the role of making the journalistic stories more credible. As material of analysis, we will show certain narrative techniques linked to reality effects used by magazines such as Revista da Semana (1900-1958), O Cruzeiro (1928-1975) and Manchete (1952-2000). Each one of these used certain storytelling techniques that have been abandoned in subsequent periods and that show the historical status of reality effects linguistically constructed in journalism.

A semiose peirceana no jornalismo colaborativo online

The purpose of this article is to think the online collaborative journalism from the perspective of semiosis in Charles Sanders Peirce. It seeks to define the formal elements of language hypermedia web, beyond the concepts of semiosis, sign, object and interpretant. Thus, paths are indicated for understanding how different aspects of the news can emerge and coexist in mediating the journalistic own website, marked by the decentralization of the production and dissemination of media content, as opposed to mediation system based on broadcast journalism. There is also a small survey of the evolution of Brazilian collaborative journalism on the web, showing that there is still a tendency to keep the logic of journalism massive unidirectional.

O jornalismo econômico por meio da imprensa alternativa: bundas e a acessibilidade da informação

This article aims to analyze the content expressed in the weekly Bundas and show how this addressed the economic issues in Brazil in the period 1999-2001. Through this study, we will seek to understand how the printed addressed the economic issues and the language employed by evidence how the vehicle was differed from the others in the category accessibility. The economic journalism has a way of approach often incomprehensible by readers, so the analysis of Bundas show the role of that journalism to the society and the importance of it becoming available to the reading public.

Jornalismo e crítica literária em Sérgio Augusto

The aim of this article is to analyze the journalistic elements existents in Sérgio Augusto’s literary criticism, in the column Prosa de Sábado, from the Supplement Sabático of the newspaper O Estado de S. Paulo. From the methodological point of view, it is guided by the studies of Pierre Bourdieu’s field theory. In addition, it discusses the relations between literary criticism and journalistic criticism based on Silviano Santiago and Flora Süssekind’s reflections, looking for establishing connections with the journalistic elements that inform Sergio Augusto’s literary criticism.

O jornalismo esportivo transmídia no ecossistema dos esportes eletrônicos (e-sports)

The purpose of this paper is to discuss the concept of e-sports (or electronic sports) in sports journalism in transmedia context. To achieve this goal are performed refl ections on the current concept of sport, the strong presence of game culture in contemporary society and their implications in the media ecosystem through the presentation of an on-line platform for electronic sports, called Twitch. Th is thread moves into a new media ecosystem created in interdisciplinary sphere that encompasses sports and media & technology. In this environment sports and video games seek merge into the concept of e-sport (electronic sport), a phenomenon of contemporary digital culture.

Opinião pública, autonomia (relativa) e um novo contexto tecnológico: uma discussão sobre jornalismo especializado em tecnologia

De um lado, tem-se o fato de que o jornalismo auxilia na formação da opinião pública ao ocupar o lugar de “confiabilidade” na sociedade contemporânea. Do outro, a liberdade do público para consumir conteúdos na web, e uma relativa autonomia para produzir seus próprios conteúdos. A equação que soma a formação da opinião pública pelos jornais à autonomia do público, tem como resultado um certo “descontrole” da opinião pública por parte dos jornais, e evidencia a relevância de estudos acadêmicos para tentar entender essa nova realidade. Este artigo traz um diálogo entre ideias postas por Nilson Lage (1996), John Keane (1998) e Paul Levinson (2012) a respeito das mudanças estruturais na sociedade e a formação de opinião pública. O jornalismo especializado em tecnologia, e a presença de temas ligados à cultura livre nessas páginas é o que permeia a discussão.