Working an identity, buying a life: the remains of Disney way of life among ICP alumni

O Disney International College Program (ICP) �� um programa de est��gio patrocinado pela Walt Disney Company, destinado a estudantes universit��rios estrangeiros. Uma vez aceitos no programa, estes jovens viajam para os Estados Unidos durante as f��rias de ver��o para trabalhar por tr��s meses no Walt Disney World Resort na Fl��rida. O ICP tornou-se um programa popular dentre os estudantes universit��rios brasileiros. Todos os anos, aproximadamente trinta mil jovens candidatam-se para o programa. Contudo, apenas cerca de oitocentos conseguem ser aprovados. Durante o programa esses jovens desenvolvem uma ���identidade Disney��� que passar�� a fazer parte do self deles. O objetivo deste trabalho �� explorar o papel ICP na vida dos seus participantes, assim como desvendar seus efeitos na constru����o do self destes jovens. O presente estudo tamb��m procurou avaliar como os participantes conseguem sustentar sua ���identidade Disney���, mesmo ap��s deixarem o programa. Para tanto, foi desenvolvido um estudo de caso qualitativo, no qual o caso analisado foi a identidade de participantes do ICP. Ap��s uma breve an��lise da literatura sobre identidade, consideramos o self como a capacidade do individuo em manter viva uma narrativa particular. Assim, nossos dados foram coletados e analisados por meio do m��todo de an��lise narrativo. Atrav��s deste estudo, descobrimos que a Walt Disney Company realiza um trabalho eficiente em convencer os participantes do ICP que a sua miss��o e seus valores s��o muito importantes. Com isso, estes jovens passam a louvar a marca Disney. Tamb��m foi observada a exist��ncia de uma comunidade de Disney Alumni (pessoas que participaram do ICP) unida por princ��pios, ideias e consumo.

Brand image co-creation and individual identity extension in online environments: a Facebook investigation

In this thesis I investigate the extent to which companies can build a more communal environment out of their fan pages while also evaluating the corresponding brand value that may come from having such a communal environment. My research is comprised in three articles: in the first article, I describe how the brand image is created or augmented in the fan page environment, therefore providing demonstrable evidence of value creation. In the second article, I describe how individuals use fan page semiotic elements to communicate their identities. Finally, in the third article, I describe the possible communal characteristics of a fan page and the conditions that enable it to evolve to the virtual brand community concept. As a result, I will contribute to the marketing literature on the use of Facebook for communicating brand identity, on the co-creation of the brand image in social media context, and on the conceptual definition of fan pages as a communal environment.

Illegitimate identity in the middle of an ideological crisis and tensions in the consumption network: a study on why plus-size fashion brands are illegitimate fashion elements

O presente trabalho explora as causas pelas quais o campo da moda plus size carece de legitimidade com as consumidoras plus size. Eu explorei o assunto em tr��s artigos. No primeiro, eu estudo o processo de legitima����o de um novo mercado emergente, o mercado da moda plus size brasileira e os desafios para sua a institucionaliza����o. Eu conduzi dezessete entrevistas com consumidoras plus size, uma netnografia em quatro blogs de moda plus size brasileiros e analisei de maneira semi��tica um site que vende roupas de moda plus size. Meus resultados indicam que, apesar de ter atores leg��timos que promovem essas marcas de moda plus size, o campo da moda plus size ainda �� percebido como uma vers��o vergonhosa do campo da moda. Defendo aqui que o fato de uma das l��gicas de campo da moda plus size ser estigma, acaba afetando os projetos identit��rios das consumidoras de maneira depreciativa, de forma elas n��o se envolvem em pr��ticas de capital cultural que ocorrem dentro do campo da moda plus size. No segundo artigo, eu conduzi uma introspec����o geneal��gica em que eu pesquisei quest��es de identidade. Como uma mulher (que se assume ) plus size, eu imaginei que seria relevante para olhar para dentro de mim mesma, a fim de explorar a forma como a minha identidade liga-se com a rede semi��tica-material que me rodeia em termos de moda, alimentos e outros elementos. Meus dados vieram tanto de t��cnicas de introspec����o simult��neas, quanto retrospectivas. Em termos te��ricos, eu usei a ideia de ���assemblages��� e eu foquei minha an��lise tanto nos aspectos materiais da minha rede de consumo, quanto na estabilidade da rede. As consequ��ncias da minha assemblage est��o ligadas a uma gest��o de qualidade total da minha identidade, tanto online como off-line, refletidas em pr��ticas de consumo que se conectam �� ideia de uma l��gica de consumo bul��mica em que o consumo de alimentos e gest��o corpo est��o interligadas. Por fim, no meu terceiro artigo, eu explorei o conceito de identidade a partir do consumo da moda feminina plus size. Foram feitas catorze entrevistas fenomenol��gicas, cujos dados foram analisados a partir de uma perspectiva hermen��utica. Tr��s categorias tem��ticas emergiram da an��lise de dados: a constru����o da identidade por meio da moda, elementos de identidade plus size e estrat��gias criativas para lidar com a falta de produtos para mulheres plus size no varejo. Entre os principais resultados, destacam-se a forma como o termo plus size atua como estigma, influenciando projetos de identidade das consumidoras, o papel do varejo no processo de estigmatiza����o e a saga ��pica de compras, que envolve um "mercado negro", com a participa����o de vendedores. Eu concluo discutindo o papel da identidade na instabilidade do campo da moda plus size.

The price of threat: the role of identity-safe marketplaces in predicting intergroup price sensitivity

In field experiments with subjects living either inside or outside Brazilian slums (n=955), we show that consumers living in slums are less price sensitive, in opposition with recent price sensitivity research. Comparing slum and non-slum dwellers, we found that negatively stereotyped consumers (e.g. slum dwellers) were more likely to pay higher amounts for friendlier customer service when facing social identity threats (SITs) in marketplaces such as banks. The mechanism which makes them less price sensitive is related to the perception of how other people evaluate their social groups, and we argue that they pay more because they are seeking identity-safe commercial relationships. This work, besides extending the literature in SITs, presents a perspective for the exchange between economics and psychology on price sensitivity, showing that consumers living in slums are willing to pay more to avoid possibly social identity threating experiences.

The Jacobi identity for Dirac-like brackets

For redundant second-class constraints the Dirac brackets cannot be defined and new brackets must be introduced. We prove here that the Jacobi identity for the new brackets must hold on the surface of the second-class constraints. In order to illustrate our proof we work out explicitly the cases of a fractional spin particle in 2 + 1 dimensions and the original Brink-Schwarz massless superparticle in D = 10 dimensions in a Lorentz-covariant constraints separation.

Identity by descent and candidate gene mapping of Richieri-Costa and Pereira syndrome

The Richieri-Costa-Pereira syndrome is a rare autosomal recessive disorder characterized by short stature, Robin sequence, cleft mandible, pre/postaxial anomalies and clubfoot. of 15 families reported with this disorder 14 are from Brazil suggesting a founder effect. We studied 15 families using identity-by-descent as a hypothesis to attempt gene localization We have examined through linkage analysis 497 polymorphicmarkers and also performed direct sequencing of exons for 10 candidate genes selected on the basis of their expression in the developing mandible and limb. No evidence for allele sharing at any locus tested or mutations in candidate genes was found. Additional higher resolution mapping, new families and other candidate genes might improve future chances of gene identification. (C) 2003 Wiley-Liss, Inc.

An old taxonomic dilemma: the identity of the western south Atlantic lebranche mullet (Teleostei: Perciformes: Mugilidae)

The identification of the lebranche mullet in the western south Atlantic has long been problematical. In most recent works either Mugil liza Valenciennes and M. platanus Gunther, 1880 or M. liza and M. cephalus Linnaeus, 1758 were recognized from the region and more rarely the occurrence of only one species has been proposed but without sufficient morphological, biochemical or molecular data to allow the designation of the taxonomically appropriate name. Analysis of meristic and morphometric data taken from samples collected from Venezuela to Argentina, clearly indicates that there is only one species of lebranche mullet in the Caribbean Sea region and the Atlantic coast of South America and that Mugil liza is the appropriate name. The comparison of the combined data from all the samples of M. liza with the data taken from one sample of M. cephalus that originated in the Mediterranean, the possible locality from which type specimens were collected (Eschmeyer and Fricke, 2009), revealed significant differences indicating that they are different species. It is also suggested that individuals from the western north Atlantic identified as M. cephalus might represent a population of M. liza in this region.

On the identity of Hyla strigilata Spix, 1824 (Anura : Hylidae): redescription and neotype designation for a ghost taxon

Recent field work in Atlantic Rain Forest patches in the southern region of the State of Bahia, Brazil, resulted in the discovery of some populations of an unidentified species of the Scinax catharinae group. An extensive literature review, along with the examination of specimens and distribution patterns of all known species of this group, showed that Hyla strigilata Spix, 1824, a long confused species with lost type material, is an available name for the specimens from Bahia. In order to clarify the taxonomic problems surrounding this taxon, the nomenclatural history of Hyla strigilata is reviewed and a neotype is designated, described, and figured. The association of this name to extant populations from southern Bahia and its consequent stabilization is considered important since it is the type species of the genus Ololygon, a name available for the clade of Scinax catharinae. Data on habits, habitat, and geographic distribution are also presented.

Losing identity: structural diversity of transposable elements belonging to different classes in the genome of Anopheles gambiae

Conselho Nacional de Desenvolvimento Cient��fico e Tecnol��gico (CNPq)

Lobe identity in the Mongolian gerbil prostatic complex: A new rodent model for prostate study

Knowledge of structural and physiological differences among the prostatic lobes (PL) is the basis for development of experimental studies in traditional laboratory rodents. Although Mongolian gerbil reproductive organs have been increasingly investigated, its prostate structure is far from being properly known, and investigations of this organ focused on the ventral lobe (VL). Thus, the present study provides a thorough morphological description of prostatic complex in the male adult gerbil on the basis of topographic, histological, and ultrastructural analysis and ductal branching. Like other rodents, four pairs of PL were observed. However, in contrast to the rat and mouse, the VL is the least voluminous component and the dorsolateral lobe (DLL) is the most prominent and spatially isolated from remaining PL. The occurrence of a dorsal lobe (DL), hidden between bladder and insertion of seminal vesicles, has not been mentioned in previous reports with Mongolian gerbil. Collagenase digestion followed by microdissection revealed that, except for DL, which has a tubularacinar organization, all PL exhibit tubular organization and variable ductal branching. Distinct histological and ultrastructural features such as secretory epithelium, aspect of luminal secretion and stromal organization are reported for each PL and are confirmed by morphometric and stereological methods. Histological sections showed at least three intralobar segments in VL and DL. Ultrastructural analysis evidenced that, although luminal epithelial cells of PL share typical features of exocrine secretory cells, there are striking lobe phenotypical variations. Both merocrine and apocrine pathways are observed in variable rates in all PL, with the predominance of the former in the DLL and the latter in the CG. The morphological observations presented herein point to distinct structural identities for each PL, which probably reflects,specific functional compromise of seminal fluid secretion. These data also point to the gerbil as a good model for investigations concerning the regulation of prostate development and homeostasis, mainly with regard to the dorsal and dorsolateral PL.

On the identity of Pterodectes ralliculae Atyeo and Gaud, 1977 (Astigmata: Proctophyllodidae)

The feather mite Pterodectes ralliculae Atyeo and Gaud, 1977 (Proctophyllodidae: Pterodectinae) is the only proctophyllodid known from rallids (Gruiformes, Rallidae). Based on re-examination of the type material, this mite species is redescribed and transferred to the genus Montesauria Oudemans, 1905, Montesauria ralliculae (Atyeo and Gaud, 1977) comb. nov. This redescription brings details of structures missed in the original description: in both sexes, vertical setae ve are present, setae mG on genu II, gT on tibia II and wa on tarsi I and II are present; in males, the rudimentary epimeral sclerites rEpIIa are present and the female is illustrated for the first time. The transfer of P. ralliculae to Montesauria was also supported by the preliminary phylogenetic hypothesis recently proposed for the subfamily Pterodectinae.

Light-front zero-mode contribution to the Ward Identity

In a covariant gauge we implicitly assume that the Green's function propagates information from one point of the space-time to another, so that the Green's function is responsible for the dynamics of the relativistic particle. In the light front form one would naively expect, that this feature would be preserved. In this manner, the fermionic field propagator can be split into a propagating piece and a non-propagating (contact) term. Since the latter (contact) one does not propagate information; and therefore, supposedly can be discarded with no harm to the field dynamics we wanted to know what would be the impact of dropping it off. To do that, we investigated its role in the Ward identity in the light front. Here we use the terminology Ward identity to identify the limiting case of photon's zero momentum transfer in the vertex from the more general Ward-Takahashi identity with nonzero momentum transfer.

Managing object identity with less I/O operations

Non-conventional database management systems are used to achieve a better performance when dealing with complex data. One fundamental concept of these systems is object identity (OID). Two techniques can be used for the implementation of OIDs: physical or logical. A logical implementation of OIDs, based on an Indirection Table, is used by NuGeM, a multimedia data manager kernel which is described in this paper. NuGeM Indirection Table allows the relocation of all pages in a database. The proposed strategy modifies the workings of this table so that it is possible to reduce considerably the number of I/O operations during the request and release of pages containing objects and their OIDs. Tests show a reduction of 84% in reading operations and a 67% reduction in writing operations when pages are requested. Although no changes were observed in writing operations during the release of pages, a 100% of reduction in reading operations was obtained. �� 2012 IEEE.

Predation-risk effects of predator identity on the foraging behaviors of frugivorous bats

Predators directly and indirectly affect the density and the behavior of prey. These effects may potentially cascade down to lower trophic levels. In this study, we tested the effects of predator calls (playbacks of bird vocalizations: Tyto alba, Speotyto cunicularia, and Vanellus chilensis), predator visual stimuli (stuffed birds) and interactions of visual and auditory cues, on the behavior of frugivore phyllostomid bats in the field. In addition, we tested if the effects of predation risk cascade down to other trophic levels by measuring rates of seed dispersal of the tree Muntingia calabura. Using video recording, we found that bats significantly decreased the foraging frequency on trees when a visual cue of T. alba was present. However, no stimuli of potential predatory birds, including vocalization of T. alba, affected bat foraging frequency. There was a change in bat behavior during 7��min, but then their frequency of activity gradually increased. Consequently, the presence of T. alba decreased by up to ten times the rate of seed removal. These results indicate that risk sensitivity of frugivorous phyllostomid bats depends on predator identity and presence. Among the predators used in this study, only T. alba is an effective bat predator in the Neotropics. Sound stimuli of T. alba seem not to be a cue of predation risk, possibly because their vocalizations are used only for intraspecific communication. This study emphasizes the importance of evaluating different predator stimuli on the behavior of vertebrates, as well as the effects of these stimuli on trait-mediated trophic cascades. �� 2013 Springer-Verlag Berlin Heidelberg.