911 resultados para International market research


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The present study shows the results of an international comparative research carried out in four Portuguese-speaking countries: Angola, Cape Verde, Mozambique and Portugal. The purpose is, firstly, to find these countries cultural profile according to Hofstede/ Minkov dimensions as well as to measure the citizens` level of trust in institutions and, secondly, to analyze the relation between cultural values and level of trust. A bibliographic and theoretical review has been made on the main theoretical references about trust as far as its multiple forms and dimensions are concerned. Then, a scale of confidence in institutions has been drawn. An extensive analysis has been carried out, using qualitative and quantitative methods, including factorial analysis and simple linear regression. The results provide relevant information on what makes the four target countries very alike and on what differentiates them the most. In Portugal, a tendency towards a growing trust in institutions of public offering has been registered, whereas in the African countries, citizens tend to trust institutions of private offering more. All the institutions connected with the judicial and political sphere of society have been negatively qualified by the respondents in all countries, in a relatively similar way.

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This paper summarizes the results of the 1993, 1994, 1995, 1996 and 1997 surveys of chief real estate officers (CREO) from major organizations in Europe and North America. Since 1997 the annual survey is being undertaken jointly by the Corporate Real Estate Management Research Unit (CREMRU) and Johnson Controls Incorporate (JCI). The annual survey has been supported by the International Development Research Council (IDRC) and the International Association of Corporate Real Estate Executives (NACORE International), two leading professional associations concerned with this field of professional activity. The emphasis of this summary is on two aspects of the survey: the incidence of corporate real estate management (CREM) policies, functions and activities; and the assessment of knowledge or skills relevant to the CREM function in the future. Both are of paramount interest to the educational institutions concerned with CREM on both sides of the Atlantic. This includes the educational organs of international organizations concerned with corporate real estate, such as IDRC and NACORE, which play increasingly important roles in the education of their members. The CREMRUJCI annual survey will hopefully offer a useful tool in the international educational effort in this field