Paixão, mito e formas de vida em textos publicitários

The passion, understood by Aristotle, as a contingency which causes a change in the essence of the subject, was object of research of the Greek philosopher as rhetorical strategy used by the speaker to touch its listeners. The greimasian semiotics, enlarging the concept of Aristotle’s passion, understands it as the soul states of a subject that can be gathered form the analysis of a text. Reflections towards the passion discursivization and its persuasion effects in advertisements lead us to establish the relationships between passion, myth and ways of life.

O campo da Ciência da Informação: contribuições, desafios e perspectivas da mineração de dados para o conhecimento pós-moderno

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Linguagem transmídia, uma narrativa para a arte de se fazer jornalismo

Tell a story is one of the primary forms and instinctive communication in humanity. The essence of narrating daily events remains the same, but the channels through which these stories are told to reshape over time and adapt to the desires of your audience. Given this reformulation and with the advent of the internet as an essential part of contemporary communication, technology plays an essential role in assisting in the development of languages and new ways to create, manage and communicate content, in addition to democratize and expand these processes. With this work, it is hoped, provide subsidies for new research in the area are made, and contribute to the production of transmedia journalistic

A potência do cyborg no agenciamento de modos de subjetivação pós-identitários: conexões parciais entre arte, psicologia e gênero

In line with a psychology more attached to the becoming [devenir] rather than tothe essence, the goal of this paper is to ground the importance of understandingsubjectivity as a process, mainly when regarding our current discussions aboutidentity and gender. After that, we do some linkage between art and psychology. Forus, art is understood as a powerfulmanner to encourage modes of subjectivation thathave difference as an inherited relation. Lastly, we draw our attention upon somefragments of the contemporaneous artist, Mathew Barney's work-of-art (specially,Cremaster), to see how it runs through the binaries of gender boundaries andlaunches post-identity lines of subjectivation.

Relação entre poesia e prosa de Charles Baudelaire

Pós-graduação em Estudos Literários - FCLAR

Cocriação nas redes sociais: um estudo do caso Jornada Ekos

This study aims to address the significance of co-creation and its importance in the process for competitive advantage among the processes and social changes that have impact on the interests and market needs. For this, was made a case study of the project Jornada Ekos, of Natura, an open network of people who identify with the essence and purpose of the company, through a literature search in the works and records of the Jornada Ekos, such as sites about the study, social networks and search of testimonials. Was analyzed the strategies of the co-creation process used by the company on social networks in 2014. The elements analyzed were content, content generation, multimedia content, multiple platforms, interaction, building bond and innovation. The analysis identified a communication which sought to build strong bonds with those involved on the Jornada Ekos, once the company sought to innovate through co-creation and strengthen the relationship with the public, in addition to strengthening the institutional image of the organization through the dissemination of Jornadas Ekos project on the media

A propaganda institucional como instrumento das relações públicas: análise semiótica da campanha comemorativa aos 60 anos da Petrobras

The developed research aims to analyze clippings of Petrobras' commemorative 60th anniversary campaign, entitled Gente, é o que inspira a gente., launched in 2013, using concepts of institutional advertising from the perspective of semiotics. The company was chose due to its traditionalism and strength within and outside the country, being one of the 20 largest in the world. During the study, it will be covered topics such as organizational communication and institutional advertising. From analyzing three parts of the Campaign, which aims to influence public opinion about the organization, associating her concepts or images that benefit the way Petrobras is seen. To analyze the effectiveness and efficiency of the campaign, it was chosen as methodological method, the semiotic studies of Charles Peirce, with his concepts of firstness, secondness and thirdness. This approaching intention of its audience is clear in this campaign not only with the participation of employees and signs that compose it, but also with the dissemination of information about the company, such as history, data, policies, methods and services provided, transmitting effectively its essence as a company, through its mission, vision and explicit and implicit values in messages

A reference model as automated process for software adaptation at runtime

The development of self-adaptive software (SaS) has specific characteristics compared to traditional one, since it allows that changes to be incorporated at runtime. Automated processes have been used as a feasible solution to conduct the software adaptation at runtime. In parallel, reference model has been used to aggregate knowledge and architectural artifacts, since capture the systems essence of specific domains. However, there is currently no reference model based on reflection for the development of SaS. Thus, the main contribution of this paper is to present a reference model based on reflection for development of SaS that have a need to adapt at runtime. To present the applicability of this model, a case study was conducted and good perspective to efficiently contribute to the area of SaS has been obtained.

Uma abordagem didático-pedagógica do cálculo diferencial e integral I na formação de professores de matemática

Pós-graduação em Educação Matemática - IGCE

A metrópole e a prosa cinematográfica no modernismo estadunidense: uma abordagem de Manhattan Transfer de John Dos Passos

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Valorização do trabalho docente ou uma miríade de novas responsabilidades e exigências ao professor nos decretos do governo paulista?

Pós-graduação em Educação - IBRC

Processos educativos e emancipação: a visão dos educadores sociais sobre suas práticas

Pós-graduação em Educação - IBRC

Índices de erotismo no discurso machadiano

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Cultura, arte e sociedade: reflexões a partir da linguagem corporal da capoeira angola e suas linhas desenhadas no espaço

Dance-fight-game, art, religiosity, therapy, entertainment, ritual act, in short, "a way of being", are some of the various definitions/qualities attributed to the afro-brazilian cultural manifestation called "Capoeira Angola". Multivocal polysemic in its essence, Capoeira Angola is expressed in different languages which ranges from the types of touches of the musical instruments that make up the orchestra, through different types of songs, until we get the non-verbal communication established by the bodies of "capoeiristas" in the game and/or in the training body situation. The aim of this paper is to think of the line drawing in space, a significant problem in the execution of body movements of this practice. To address the relationship between line, efficiency and aesthetics of body movements, it is developed an ethnography in the Academy of João Pequeno de Pastinha-Sports Center of Capoeira Angola, based on anthropological interpretative approach, in which the concept of culture is semiotic.

Educação e sustentabilidade: relações possíveis

Considering the defi nition of Environmental Education as a human development process that seeks the transformation of the relationship between society and environment, this paper – collectively written by the members of the research group – discusses the theoretical framework of our studies, understanding them not as ’straitjackets’ that force us to repeat and reproduce predetermined analysis, but as a pathway, a method to interpret reality, a method to look for the essence of the studied phenomena, the real world. The theoretical framework we present helps us, therefore, to overcome the fragmented feature of the construction of knowledge proposed by methodologies in whose epistemological axis are located empiricism, positivism and idealism, as well as to fi nd out the laws of the phenomena whose study concerns us. It also helps us to capture in detail the details of the problems, to analyze their evolution and track the connections between phenomena that surround them. That is the Historical, Dialectical and Materialistic method formulated by Marx and those who came after him, also known as the philosophy of praxis. Based on this reference, we discuss here the relationship between environmental education and sustainability, bringing the concepts of sustainable development and sustainability into the debate, concluding that for the critical perspective explained here, environmental education for sustainability is a process that joins theory and practice for the transformation of the relationships between societies and the environment. This is the critical dimension of environmental education as we comprehend it.