Market-pull and technology-push in manufacturing start-ups in emerging industries

Purpose - As traditional manufacturing, previously vital to the UK economy, is increasingly outsourced to lower-cost locations, policy makers seek leadership in emerging industries by encouraging innovative start-up firms to pursue competitive opportunities. Emerging industries can either be those where a technology exists but the corresponding downstream value chain is unclear, or a new technology may subvert the existing value chain to satisfy existing customer needs. Hence, this area shows evidence of both technology-push and market-pull forces. The purpose of this paper is to focus on market-pull and technology-push orientations in manufacturing ventures, specifically examining how and why this orientation shifts during the firm's formative years. Design/methodology/approach - A multiple case study approach of 25 UK start-ups in emerging industries is used to examine this seldom explored area. The authors offer two models of dynamic business-orientation in start-ups and explain the common reasons for shifts in orientation and why these two orientations do not generally co-exist during early firm development. Findings - Separate evolution paths were found for strategic orientation in manufacturing start-ups and separate reasons for them to shift in their early development. Technology-push start-ups often changed to a market-pull orientation because of new partners, new market information or shift in management priorities. In contrast, many of the start-ups beginning with a market-pull orientation shifted to a technology-push orientation because early market experiences necessitated a focus on improving processes in order to increase productivity or meet partner specifications, or meet a demand for complementary products. Originality/value - While a significant body of work exists regarding manufacturing strategy in established firms, little work has been found that investigates how manufacturing strategy emerges in start-up companies, particularly those in emerging industries. © Emerald Group Publishing Limited.

Trailing edge noise theory for rotating blades in uniform flow

This paper presents a new formulation for trailing edge noise radiation from rotating blades based on an analytical solution of the convective wave equation. It accounts for distributed loading and the effect of mean flow and spanwise wavenumber. A commonly used theory due to Schlinker and Amiet (1981) predicts trailing edge noise radiation from rotating blades. However, different versions of the theory exist; it is not known which version is the correct one and what the range of validity of the theory is. This paper addresses both questions by deriving Schlinker and Amiet's theory in a simple way and by comparing it to the new formulation, using model blade elements representative of a wind turbine, a cooling fan and an aircraft propeller. The correct form of Schlinker and Amiet's theory (1981) is identified. It is valid at high enough frequency, i.e. for a Helmholtz number relative to chord greater than one and a rotational frequency much smaller than the angular frequency of the noise sources.

Multi-objective shape optimisation for horizontal-axis wind turbine blades

We are developing a wind turbine blade optimisation package CoBOLDT (COmputa- tional Blade Optimisation and Load De ation Tool) for the optimisation of large horizontal- axis wind turbines. The core consists of the Multi-Objective Tabu Search (MOTS), which controls a spline parameterisation module, a fast geometry generation and a stationary Blade Element Momentum (BEM) code to optimise an initial wind turbine blade design. The objective functions we investigate are the Annual Energy Production (AEP) and the fl apwise blade root bending moment (MY0) for a stationary wind speed of 50 m/s. For this task we use nine parameters which define the blade chord, the blade twist (4 parameters each) and the blade radius. Throughout the optimisation a number of binary constraints are defined to limit the noise emission, to allow for transportation on land and to control the aerodynamic conditions during all phases of turbine operation. The test case shows that MOTS is capable to find enhanced designs very fast and eficiently and will provide a rich and well explored Pareto front for the designer to chose from. The optimised blade de- sign could improve the AEP of the initial blade by 5% with the same flapwise root bending moment or reduce MY0 by 7.5% with the original energy yield. Due to the fast runtime of order 10 seconds per design, a huge number of optimisation iterations is possible without the need for a large computing cluster. This also allows for increased design flexibility through the introduction of more parameters per blade function or parameterisation of the airfoils in future. © 2012 by Nordex Energy GmbH.

Multi-objective shape optimisation for horizontal-axis wind turbine blades

We are developing a wind turbine blade optimisation package CoBOLDT (COmputa- tional Blade Optimisation and Load Deation Tool) for the optimisation of large horizontal- axis wind turbines. The core consists of the Multi-Objective Tabu Search (MOTS), which controls a spline parameterisation module, a fast geometry generation and a stationary Blade Element Momentum (BEM) code to optimise an initial wind turbine blade design. The objective functions we investigate are the Annual Energy Production (AEP) and the apwise blade root bending moment (MY0) for a stationary wind speed of 50 m/s. For this task we use nine parameters which define the blade chord, the blade twist (4 parameters each) and the blade radius. Throughout the optimisation a number of binary constraints are defined to limit the noise emission, to allow for transportation on land and to control the aerodynamic conditions during all phases of turbine operation. The test case shows that MOTS is capable to find enhanced designs very fast and efficiently and will provide a rich and well explored Pareto front for the designer to chose from. The optimised blade de- sign could improve the AEP of the initial blade by 5% with the same apwise root bending moment or reduce MY0 by 7.5% with the original energy yield. Due to the fast runtime of order 10 seconds per design, a huge number of optimisation iterations is possible without the need for a large computing cluster. This also allows for increased design flexibility through the introduction of more parameters per blade function or parameterisation of the airfoils in future. © 2012 AIAA.