Diga-me quem tu és: o léxico-marketing na publicidade e o comportamento de gêneros sociais

It is unanimous among lexicologists that lexical units present deep marks in the representativeness of cultural and behavioral issues. Thus, some scholars have been proposing methodologies in order to enable the verification, scientifically, of mechanisms to systematize the lexicon within a specific time/space. In this way, it would be possible to promote discussions about its relations with social matters. These lexical contents can be analyzed, for instance, in the publicity having in mind its power of extending the desires of its receiver/customer to the acquisition of products/services since it is a media outlet that provide aids, by means of verbal texts produced by advertising editors, in order to deal with issues of our society, as those related to female and male genders. From all of this, the present article aims at organizing lexical items in market segments, here referred to lexicon-marketing, so as to make possible observation of social behaviors in the universes of both women and men.

Ethyl biodiesel: Microwave irradiation aiding ethanolysis of waste cooking oil.

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Funcionalização de celulose bacteriana com peptídeo RGD para reparação tecidual de pele

Pós-graduação em Química - IQ

Aplicação da membrana de látex natural (NRL) como suporte para cultura das células osteogênicas MC3T3-E1 para regeneração óssea guiada (GBR)

Pós-graduação em Biotecnologia - IQ

O papel dos games na construção de conteúdos midiáticos educativos

The goal of our article is build – including universes to support empirical research in communication – an educational matrix for a different order of analysis, incorporating new possibilities available for the advancement of Information and Communication Technologies (ICTs). For this goal we use the game, as a source of playful learning and formation of being. Introducing the interaction from game plataform as middle convergent, where it is possible the diffusion and expansion of knowled in constant way that enables education and information exchanges oustide the status quo of schools, increasing the e effectiveness of knowledge fixing and interest to acquire it.

Desenvolvimento de métodos analíticos de desreplicação por RMN, EM e análise multivariada do perfil metabolômico de espécies de Solanaceae com potencial biológico

Pós-graduação em Química - IQ

Disparos: ensaios sobre fotografia de guerra

Once the choices set involved in the selection of compositional techniques of a photography is mediated by ideological universes, this final project aims to analyze the photographic coverage of the World War II presented in the brazilian publication Revista da Semana during the period in which Brazil was part of the conflict (1942 to 1945). We study the different composition techniques used and the different effects of meaning articulated by these techniques. Thus, our goal is to see how the repetitions are articulated and the translations of meaning in photojournalistic composition from its narrative structure, that is, their way of coded organization. For this, we used the analysis methodology proposed by Umberto Eco on the rhetoric of the image, involving the five levels of photography decomposition (ie iconic levels, iconographic, tropological, topic and enthymematic). We will analyze these images from the perspective of the effects of meaning that the composition techniques to engender glimpse which were woven meanings to this event in that specific space, and which were mediated discourses of Brazilian participation in the conflict

Velhice e Terceira Idade: tempo, espaço e subjetividade

The elders began to be highlighted in the social scene, not only by their numerical growth, but mainly for their redeployment into new social spaces and accelerating its pace of life. This article aims to analyze the specializations and the time built around the aging and trace its repercussions in the subjectivity production of the oldest. Therefore, it was taken as the object of analysis the differentiation of old age in the aging process.

Chitosan-alginate membranes accelerate wound healing

The purpose of this study was to evaluate the efficacy of chitosan-alginate membrane to accelerate wound healing in experimental cutaneous wounds. Two wounds were performed in Wistar rats by punching (1.5 cm diameter), treated with membranes moistened with saline solution (CAM group) or with saline only (SL group). After 2, 7, 14, and 21 days of surgery, five rats of each group were euthanized and reepithelialization was evaluated. The wounds/scars were harvested for histological, flow cytometry, neutrophil infiltrate, and hydroxyproline analysis. CAM group presented higher inflammatory cells recruitment as compared to SL group on 2nd day. On the 7th day, CAM group showed higher CD11b+ level and lower of neutrophils than SL group. The CAM group presented higher CD4+ cells influx than SL group on 2nd day, but it decreased during the follow up and became lower on 14th and 21st days. Higher fibroplasia was noticed on days 7 and 14 as well as higher collagenesis on 21st in the CAM group in comparison to SL group. CAM group showed faster reepithelialization on 7th day than SL group, although similar in other days. In conclusion, chitosan-alginate membrane modulated the inflammatory phase, stimulated fibroplasia and collagenesis, accelerating wound healing process in rats.

Capacitive DNA detection driven by electronic charge fluctuations in a graphene nanopore

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Global ballistic acceleration in a bouncing-ball model

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Effect of low-level laser therapy in an experimental model of osteoarthritis in rats evaluated through raman spectroscopy

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Chitosan-alginate membranes accelerate wound healing

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Analysis of experimental tendinitis in rats treated with laser and platelet-rich plasma therapies by Raman spectroscopy and histometry

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

As fronteiras do acesso à justiça

Pós-graduação em Direito - FCHS