Epistemic marking and multiple perspective : an introduction

This paper discusses forms of epistemic marking that instantiate multiple perspective constructions (see Evans 2005). Such forms express the speaker’s and the addressee’s simultaneous epistemic perspectives from the point of view of the speaker, crucially relying on the assumptions of the speaker with regard to the addressee’s knowledge. The analysis of forms considers established semanto-pragmatic concepts, such as semantic scope, mitigation strategies and communicative intention (as marked by sentence-type) in the exploration of forms. In addition, the notion of knowledge asymmetry is discussed alongside the concepts of epistemic status and stance as tools for a semantic analysis of investigated forms

Epistemic marking in Ika (Arwako)

The paper describes epistemic marking in Ika (Arwako-Chibchan, Colombia) and proposes an analysis in terms of a typologically unusual pattern called conjunct/disjunct, which has been attested for a small number of Asian and South American languages. Canonically, conjunct occurs with first person subjects in statements and with second person in questions, as opposed to any other combination of subject and sentence-type, which is disjunct. The pattern found in Ika both conforms to expectations and, at the same time, contributes to a more nuanced analysis of the functional motivations of the conjunct/disjunct pattern. In Ika, conjunct marking encodes the speaker's direct access to an event that involves either (or both) of the speech participants. In addition, conjunct/disjunct marking interacts predictably with a second set of epistemic markers that encode asymmetries in the epistemic authority of the speaker and the addressee. The analysis builds on first-hand data but remains tentative, awaiting further investigation.

The role of 'perspective' in epistemic marking

The paper focuses on inter-personal aspects of the context in the analysis of evidential and related epistemic marking systems. While evidentiality is defined by its capacity to qualify the speaker's indexical point of view in terms of information source, it is argued that other aspects of the context are important to analyze evidentiality both conceptually and grammatically. These distinct, analytical components concern the illocutionary status of a given marker and its scope properties. The importance of the hearer's point of view in pragmatics and semantics is well attested and constitutes a convincing argument for an increased emphasis on the perspective of the hearer/addressee in analyses of epistemic marking, such as evidentiality. The paper discusses available accounts of evidentials that attend to the perspective of the addressee and also introduces lesser-known epistemic marking systems that share a functional space with evidentiality.

Marking high-technology market evolution through the foci of market stories:the case of local area networks

Previous research suggests that changing consumer and producer knowledge structures play a role in market evolution and that the sociocognitive processes of product markets are revealed in the sensemaking stories of market actors that are rebroadcasted in commercial publications. In this article, the authors lend further support to the story-based nature of market sensemaking and the use of the sociocognitive approach in explaining the evolution of high-technology markets. They examine the content (i.e., subject matter or topic) and volume (i.e., the number) of market stories and the extent to which content and volume of market stories evolve as a technology emerges. Data were obtained from a content analysis of 10,412 article abstracts, published in key trade journals, pertaining to Local Area Network (LAN) technologies and spanning the period 1981 to 2000. Hypotheses concerning the evolving nature (content and volume) of market stories in technology evolution are tested. The analysis identified four categories of market stories - technical, product availability, product adoption, and product discontinuation. The findings show that the emerging technology passes initially through a 'technical-intensive' phase whereby technology related stories dominate, through a 'supply-push' phase, in which stories presenting products embracing the technology tend to exceed technical stories while there is a rise in the number of product adoption reference stories, to a 'product-focus' phase, with stories predominantly focusing on product availability. Overall story volume declines when a technology matures as the need for sensemaking reduces. When stories about product discontinuation surface, these signal the decline of current technology. New technologies that fail to maintain the 'product-focus' stage also reflect limited market acceptance. The article also discusses the theoretical and managerial implications of the study's findings. © 2002 Elsevier Science Inc. All rights reserved.