O marketing comportamental no processo de fidelização do consumidor online - Estudo de caso: FNAC.PT

Mestrado em Controlo de Gestão e dos Negócios

The Polish EU presidency in Polish press: Did we actually notice it?

The aim of this paper is to present the findings of a quantitative content analysis of the Polish print media. Sharing the codebook and procedures with an international team, we were able to gain a broad perspective on the media coverage of the first Polish EU presidency. In particular, we focused on: (1) the number of items covering events related to the presidency, (2) the prominence of the topic, (3) genres, (4) main topics, (5) authors of news, (6) authors of opinions, and (7) the way Polish journalists evaluated Poland’s performance during the EU presidency. The findings showed that although Polish print press reported the first Polish EU presidency, the topic’s prominence was not very high. Media organizations rather rarely presented the topic on the front page and they did not change their regular editorial policy. Most of the news items, as well as opinions and comments, were written by staff members. Furthermore, journalists seemed to be more interested in the opinions of national politicians, rather than experts. As a result, the framework of the coverage was predominantly domestic. Journalists working for daily newspapers focused mostly on providing news and their own interpretations of the reported events. On the contrary weekly magazines provided comments and interviews, but again, most of the opinions were expressed by their own journalists and editors.

Coarse Graining to Invesitigate Peptide-Lipid Interactions

Experimental characterization of molecular details is challenging, and although single molecule experiments have gained prominence, oligomer characterization remains largely unexplored. The ability to monitor the time evolution of individual molecules while they self assemble is essential in providing mechanistic insights about biological events. Molecular dynamics (MD) simulations can fill the gap in knowledge between single molecule experiments and ensemble studies like NMR, and are increasingly used to gain a better understanding of microscopic properties. Coarse-grained (CG) models aid in both exploring longer length and time scale molecular phenomena, and narrowing down the key interactions responsible for significant system characteristics. Over the past decade, CG techniques have made a significant impact in understanding physicochemical processes. However, the realm of peptide-lipid interfacial interactions, primarily binding, partitioning and folding of amphipathic peptides, remains largely unexplored compared to peptide folding in solution. The main drawback of existing CG models is the inability to capture environmentally sensitive changes in dipolar interactions, which are indigenous to protein folding, and lipid dynamics. We have used the Drude oscillator approach to incorporate structural polarization and dipolar interactions in CG beads to develop a minimalistic peptide model, WEPPROM (Water Explicit Polarizable PROtein Model), and a lipid model WEPMEM (Water Explicit Polarizable MEmbrane Model). The addition of backbone dipolar interactions in a CG model for peptides enabled us to achieve alpha-beta secondary structure content de novo, without any added bias. As a prelude to studying amphipathic peptide-lipid membrane interactions, the balance between hydrophobicity and backbone dipolar interactions in driving ordered peptide aggregation in water and at a hydrophobic-hydrophilic interface, was explored. We found that backbone dipole interactions play a crucial role in driving ordered peptide aggregation, both in water and at hydrophobic-hydrophilic interfaces; while hydrophobicity is more relevant for aggregation in water. A zwitterionic (POPC: 1-palmitoyl-2-oleoyl-sn-glycero-3-phosphocholine) and an anionic lipid (POPS: 1-palmitoyl-2-oleoyl-sn-glycero-3-phospho-L-serine) are used as model lipids for WEPMEM. The addition of head group dipolar interactions in lipids significantly improved structural, dynamic and dielectric properties of the model bilayer. Using WEPMEM and WEPPROM, we studied membrane-induced peptide folding of a cationic antimicrobial peptide with anticancer activity, SVS-1. We found that membrane-induced peptide folding is driven by both (a) cooperativity in peptide self interaction and (b) cooperativity in membrane-peptide interactions. The dipolar interactions between the peptide and the lipid head-groups contribute to stabilizing folded conformations. The role of monovalent ion size and peptide concentration in driving lipid domain formation in anionic/zwitterionic lipid mixtures was also investigated. Our study suggest monovalent ion size to be a crucial determinant of interaction with lipid head groups, and hence domain formation in lipid mixtures. This study reinforces the role of dipole interactions in protein folding, lipid membrane properties, membrane induced peptide folding and lipid domain formation. Therefore, the models developed in this thesis can be used to explore a multitude of biomolecular processes, both at longer time-scales and larger system sizes.

Close encounters: international exhibitions and the material culture of the British Empire, c.1880-1940

Apparitions of empire and imperial ideologies were deeply embedded in the International Exhibition, a distinct exhibitionary paradigm that came to prominence in the mid-nineteenth century. Exhibitions were platforms for the display of objects, the movement of people, and the dissemination of ideas across and between regions of the British Empire, thereby facilitating contact between its different cultures and societies. This thesis aims to disrupt a dominant understanding of International Exhibitions, which forwards the notion that all exhibitions, irrespective of when or where they were staged, upheld a singular imperial discourse (i.e. Greenhalgh 1988, Rydell 1984). Rather, this thesis suggests International Exhibitions responded to and reflected the unique social, political and economic circumstances in which they took place, functioning as cultural environments in which pressing concerns of the day were worked through. Understood thus, the International Exhibition becomes a space for self-presentation, serving as a stage from which a multitude of interests and identities were constructed, performed and projected. This thesis looks to the visual and material culture of the International Exhibition in order to uncover this more nuanced history, and foregrounds an analysis of the intersections between practices of exhibition-making and identity-making. The primary focus is a set of exhibitions held in Glasgow in the late-1880s and early-1900s, which extends the geographic and temporal boundaries of the existing scholarship. What is more, it looks at representations of Canada at these events, another party whose involvement in the International Exhibition tradition has gone largely unnoticed. Consequently, this thesis is a thematic investigation of the links between a municipality routinely deemed the ‘Second City of the Empire’ and a Dominion settler colony, two types of geographic setting rarely brought into dialogue. It analyses three key elements of the exhibition-making process, exploring how iconographies of ‘quasi-nationhood’ were expressed through an exhibition’s planning and negotiation, its architecture and its displays. This original research framework deliberately cuts across strata that continue to define conceptions of the British Empire, and pushes beyond a conceptual model defined by metropole and colony. Through examining International Exhibitions held in Glasgow in the late-Victorian and Edwardian periods, and visions of Canada in evidence at these events, the goal is to offer a novel intervention into the existing literature concerning the cultural history of empire, one that emphasises fluidity rather than fixity and which muddles the boundaries between centre and periphery.

Eighty years 'Owre the Sea': Robert Burns and the early United States of America, c. 1786-1866.

This thesis represents the first extensive critical study of the relationship between Robert Burns and the early United States of America. Spanning literature, history and memory studies, the following chapters take an interdisciplinary approach towards investigating the methods by which Burns and his works rose to prominence and came to be of cultural and literary significance in America. Theoretically, these converging disciplines intersect through a transnational, Atlantic Studies perspective that shifts emphasis from Burns as the 'national poet of Scotland' onto the various socio-cultural connections that facilitated the spread of his work and reputation. In addition to Scottish literary studies, the thesis contributes to the broader fields of Transatlantic, Transnational and American Studies. Previous studies have suggested that Burns's popularity in the early United States might be attributed to his kinship with 'national' American ideals of freedom, egalitarianism and individual liberty. While some of the evidence supports this claim, this thesis argues that it also wrongly assumes a spatiotemporal unity for the nineteenth-century American nation. It concludes by suggesting that future critical studies of the poet must heed the multifarious complexities of 'national' paradigms, pointing the way to further work on the reception and influence of Burns in other 'global' or, indeed, transnational contexts.

Objectives for management of socio-ecological systems in the Great Barrier Reef region, Australia

A wide range of goals and objectives have to be taken into account in natural resources management. Defining these objectives in operational terms, including dimensions such as sustainability, productivity, and equity, is by no means easy, especially if they must capture the diversity of community and stakeholder values. This is especially true in the coastal zone where land activities affect regional marine ecosystems. In this study, the aim was firstly to identify and hierarchically organise the goals and objectives for coastal systems, as defined by local stakeholders. Two case study areas are used within the Great Barrier Reef region being Mackay and Bowen–Burdekin. Secondly, the aim was to identify similarities between the case study results and thus develop a generic set of goals to be used as a starting point in other coastal communities. Results show that overarching high-level goals have nested sub-goals that contain a set of more detailed regional objectives. The similarities in high-level environmental, governance, and socio-economic goals suggest that regionally specific objectives can be developed based on a generic set of goals. The prominence of governance objectives reflects local stakeholder perceptions that current coastal zone management is not achieving the outcomes they feel important and that there is a need for increased community engagement and co-management. More importantly, it raises the question of how to make issues relevant for the local community and entice participation in the local management of public resources to achieve sustainable environmental, social, and economic management outcomes. © 2015 Springer-Verlag Berlin Heidelberg

Competitive Representative Claimsmaking: Party Politicians and Institutional Factors in the Case of EU Budget Negotiations

This study provides an empirical comparative case study of representative claims-making in EU budget negotiations. Two questions are addressed in this paper. First, the paper asks what the role of elected or appointed partisan politicians is in comparison to other representatives. This question is relevant given the reported increasing importance of non-elected representatives. Secondly, the paper asks what the influence of institutional factors is on the practice of representative claims-making. As representative claims-making unfolds in the public sphere, the institutional factors of the public sphere may affect both the claimants it provides a platform for as well as constituencies represented. The paper finds that politicians continue to perform a crucial role in representation, both with regards to their prominence in the public sphere and with regards to the plurality of constituencies represented in their claims. Although institutional factors clearly affect claimants, there are much less pronounced – though noticeable – differences in the constituencies represented in different public spheres. The overall picture is one of a highly plural representative space in which multiple claimants compete with each other to get their message across. In doing so, claimants address the interests of multiple constituencies. It may well be the inherent competition among claimants, fostered by institutional factors, that ensures the plurality of the EU representative space.

Eventos Terroristas e Redes Sociais

Este estudo pretende ser um contributo para explicar de que forma a experiência dos utilizadores da internet influência a curiosidade e a atenção que os mesmos têm pela leitura de notícias online sobre eventos terroristas. Analisa-se também a forma como a experiência dos utilizadores da internet influência duma forma direta e indireta a receção de mensagens eletrónicas (eWOM – electronic word-of-mouth). Foi utilizada uma amostragem de 200 inquiridos, maioritariamente Portugueses. Os dados foram analisados recorrendo aos softwares estatísticos SPSS 21 e Lisrel 8.8.Os resultados realçam a importância do consumo e o encaminhamento de notícias sobre eventos terroristas e, surpreendentemente a influência negativa do eWOM sobre a partilha de notícias na internet. Futuramente, as organizações devem aumentar e dar maior notoriedade à credibilidade das informações sobre eventos terroristas, isto terá implicações positivas na atenção e na curiosidade prestada pelos consumidores acerca de conteúdos sobre terrorismo.

Pasture production and composition response after killing Eucalypt trees with herbicides in central Queensland

Clearing woodlands is practised world-wide to increase crop and livestock production, but can result in unintended consequences including woody regrowth and land degradation. The pasture response of 2 eucalypt woodlands in the central Queensland rangelands to killing trees with herbicides, in the presence or absence of grazing and regular spring burning, was recorded over 7 or 8 years to determine the long-term sustainability of these common practices. Herbage mass and species composition plus tree dynamics were monitored in 2 replicated experiments at each site. For 8 years following herbicide application, killing Eucalyptus populnea F. Muell. (poplar box) trees resulted in a doubling of native pasture herbage mass from that of the pre-existing woodland, with a tree basal area of 8.7 m2 ha-1. Conversely, over 7 years with a similar range of seasons, killing E. melanophloia F. Muell. (silver-leaved ironbark) trees of a similar tree basal area had little impact on herbage mass grown or on pasture composition for the first 4 years before production then increased. Few consistent changes in pasture composition were recorded after killing the trees, although there was an increase in the desirable grasses Dichanthium sericeum (R. Br.) A. Camus (Queensland bluegrass) and Themeda triandra Forssk. (kangaroo grass) when grazed conservatively. Excluding grazing allowed more palatable species of the major grasses to enhance their prominence, but seasonal conditions still had a major influence on their production in particular years. Pasture crown basal area was significantly higher where trees had been killed, especially in the poplar box woodland. Removing tree competition did not have a major effect on pasture composition that was independent of other management impositions or seasons, and it did not result in a rapid increase in herbage mass in both eucalypt communities. The slow pasture response to tree removal at one site indicates that regional models and economic projections relating to tree clearing require community-specific inputs.

Fatores críticos de sucesso das empresas familiares: uma abordagem competitiva

The present objective study to inside identify the critical factors of success of the local family companies of a competitive boarding. For in such a way the same it understands the culture and the management of the family companies of success, identifies the essential areas of performance, it establishes the restrictive factors of the success, and analyzes the level of influence of the critical factors of success in the competitiveness of this type of company. In function of the subject little to be explored, and of this study to provide a general vision concerning the factors that take the family companies to get success, this research is explorer. On the other hand, for describing characteristic of the familiar companies in prominence in the local scene and for being worried about the practical performance, the same one also is descriptive. The sample in turn is the not-probabilist one of the intentional type, for accessibility. For operacionalization of the collection of data, the direct contact was used, being the composed instrument of research for variable as management, culture, critical factors of success and competitiveness. The study it evidences that in regards to the management and the culture of the family companies of success, some variable are turned aside from the standard of the conventional family companies cited by literature. Of general form in the familiar companies of success it has a bigger level of professionalization of the management. As for the value given to the knowledge, the study sample that the conventional family companies give little importance to it, in contrast of the family companies in prominence, who value of significant form the search for the knowledge. He is demonstrated despite the family companies of success, even so total are not professionalized, possess a bigger level of professionalization of the management, ratifying of certain forms the reason for which the majority develops the Strategical Planning formal periodically. In short, the results point 17 critical factors of success with respect to the family companies, in special factors as the product quality and services, and the use of the technology

Das representações sociais à educação intercultural: identidade/alteridade de alunos autóctones e estrangeiros numa escola multicultural

Os fenómenos migratórios têm contribuído para a configuração de uma realidade sociocultural diversa que marca as sociedades do século XXI. Portugal não é exceção, sendo um dos países onde mais aumentou proporcionalmente a imigração legal permanente, fenómeno coexistente com a emigração da sua população. Neste contexto de migrações reconfiguram-se identidades, não apenas para os migrantes mas também para os autóctones, cuja (re)construção balança entre a semelhança e a diferença. Sem esta relação, a identidade fica comprometida, pois ela existe fundamentalmente pelo reconhecimento dos outros. A liberdade cultural e linguística é também uma dimensão do desenvolvimento humano, pelo que tem vindo a ganhar proeminência a promoção da diversidade linguística e cultural, e a consequente educação intercultural, que se assume como espaço privilegiado de reflexão e ação. Defende-se que a verdadeira integração dos imigrantes terá de ser multilingue e não pode ser realizada apagando as suas diferenças, nem obrigando-os a abandonar as suas línguas nativas e culturas. O domínio da Língua Portuguesa é uma das vias mais poderosas para a integração dos estrangeiros a residir em Portugal, tanto como garantia da autonomia individual que faculta o exercício de uma cidadania ativa, como de harmonia social ao nível coletivo. A escola portuguesa, atenta a este facto, vê reconhecida, por parte do Ministério da Educação, a Língua Portuguesa como fator de integração. Todavia, esse reconhecimento contrasta com a indiferença perante as línguas maternas dos alunos estrangeiros, ignorando-se, assim, um importante elemento das suas pertenças identitárias. Neste âmbito, alguns autores afirmam que a escola portuguesa nem sempre tem praticado uma verdadeira educação intercultural, adotando, pelo contrário, parte das características hegemónicas da cultura dominante, o que se traduz, por conseguinte, no esmagamento simbólico (coletivo) das culturas minoritárias. O nosso estudo usa as Representações Sociais como formas de conhecimento prático que permitem a compreensão do mundo e a comunicação, proporcionando coerência às dinâmicas sociais. Procurámos fazer, através delas, uma leitura da valorização da diversidade linguística e cultural na escola, uma vez que as Representações Sociais que se têm do Outro justificam a forma como se interage com ele e imprimem direção às relações intra e intergrupais. A investigação que aqui apresentamos procura dar primazia à “voz” do aluno como fonte de conhecimento, aos fenómenos, a partir das experiências interindividuais e intergrupais, e à forma como as pessoas experienciam e interpretam o mundo social que constroem interativamente. Para esse efeito, recolhemos dados através de entrevistas semidiretivas individuais junto de dez alunos autóctones e dez alunosestrangeiros de uma mesma escola. Complementarmente, realizámos entrevistas aos Encarregados de Educação de oito dos alunos entrevistados, quatro de cada grupo, aos cinco Diretores de Turma desses alunos e ao Diretor da escola. Do ponto de vista metodológico, a presente investigação desenvolveu-se de acordo com uma abordagem de natureza qualitativa, relacionada com um paradigma fenomenológico-interpretativo – os fenómenos humanos e educativos apresentam-se, na sua complexidade, intimamente relacionados e a sua compreensão exige a reconciliação entre a epistemologia e o compromisso ético. Procurando uma leitura global dos resultados obtidos, e à semelhança de alguns estudos, a nossa investigação demonstra que, ao não se promover proativamente uma educação intercultural – designadamente a sua função de crítica cultural e o combate a estereótipos e preconceitos que essencializam as diferenças do Outro culturalmente diverso –, a escola não prepara os alunos para a sociedade contemporânea, culturalmente diversa, dinâmica e com um elevado nível de incerteza, nem para uma abordagem positiva e frontal dos conflitos em toda a sua complexidade. À escola impõem-se ainda muitos desafios relativos às muitas diversidades que acolhe no seu seio, de forma a que todos aqueles que constituem a comunidade escolar – designadamente os alunos, sejam eles estrangeiros ou autóctones – se sintam parte integrante dela, respeitados tanto pelas suas raízes, como pelas múltiplas pertenças dinamicamente em (re)construção, como, ainda, pelos seus projetos de futuro. A informação, por si só, não promove a ação. Revela-se necessária a adoção de estratégias de intervenção que concretizem a informação nas práticas escolares quotidianas, que promovam encontros positivamente significativos, que favoreçam a igualdade social e o reconhecimento das diferenças e, ainda, que previnam atitudes discriminatórias. Para essas estratégias de intervenção serem uma constante no quotidiano das nossas escolas, a didática intercultural deve ser incentivada e operacionalizada, tanto na prática pedagógica como na formação inicial e contínua dos professores.

A influência do processo de terceirização de tecnologia da informação na utilização dos modelos de contratação de serviços: um estudo de casos múltiplos

The change in the economic world and the emergence of Internet as a tool for communication and integration among the markets have forced organizations to adopt a different structure, process-oriented with a focus on information management. Thus, information technology has gained prominence in the organizational context, increasing its complexity and range of services provided by this function. Moreover, outsourcing has become an important model for flexible corporate structure, helping organizations to achieve better results when carrying out their activities and processes and be more competitive. To make the IT outsourcing, it is necessary to follow certain steps that range from strategic assessment to the management of outsourced service. Such steps can influence the form of contracting services, varying the types of service providers and contractors. Thus, the study aimed to identify how this IT outsourcing process influences the use of models for contracting services. For this, a study was conducted in multiple cases study involving two companies in Rio Grande do Norte State, specifically the health sector. Data collection was carried out with the CIOs of the companies surveyed through semi-structured interviews. According to the results obtained, it was found that the outsourcing process more structured influences the use of a more advanced contracting model. However, there are features found in these steps carrying more clearly this influence, as the goals pursued by outsourcing, the criteria used in selecting the supplier, a contract negotiation, how to transition services and the use of methods management, but can vary depending on the level of maturity in the relationship of the companies examined. Moreover, it was found that the use of contracting model may also influence how it is developed the IT outsourcing process, requiring or not its more formalized and organization

Reconsidering the relationship between early Gothic literature and the Greek classics: the cases of William Beckford and Matthew G. Lewis

The view that Gothic literature emerged as a reaction against the prominence of the Greek classics, and that, as a result, it bears no trace of their influence, is a commonplace in Gothic studies. This thesis re-examines this view, arguing that the Gothic and the Classical were not in opposition to one another, and that Greek tragic poetry and myth should be counted among the literary sources that inspired early Gothic writers. The discussion is organised in three parts. Part I focuses on evidence which suggests that the Gothic and the Hellenic were closely associated in the minds of several British literati both on a political and aesthetic level. As is shown, the coincidence of the Hellenic with the Gothic revival in the second half of the eighteenth century inspired them not only to trace common ground between the Greek and Gothic traditions, but also to look at Greek tragic poetry and myth through Gothic eyes, bringing to light an unruly, ‘Dionysian’ world that suited their taste. The particulars of this coincidence, which has not thus far been discussed in Gothic studies, as well as evidence which suggests that several early Gothic writers were influenced by Greek tragedy and myth, open up new avenues for research on the thematic and aesthetic heterogeneity of early Gothic literature. Parts II and III set out to explore this new ground and to support the main argument of this thesis by examining the influence of Greek tragic poetry and myth on the works of two early Gothic novelists and, in many ways, shapers of the genre, William Beckford and Matthew Gregory Lewis. Part II focuses on William Beckford’s Vathek and its indebtedness to Euripides’s Bacchae, and Part III on Matthew Gregory Lewis’s The Monk and its indebtedness to Sophocles’s Oedipus Tyrannus. As is discussed, Beckford and Lewis participated actively in both the Gothic and Hellenic revivals, producing highly imaginative works that blended material from the British and Greek literary traditions.

Avaliação do mercado futuro do milho brasileiro como mecanismo de apoio à comercialização para os produtores de Goiás

Dissertação (mestrado)—Universidade de Brasília, Faculdade de Agronomia e Medicina Veterinária, Programa de Pós-Graduação em Agronegócios, 2016.

Homo-quê? Expressão de atitudes implícitas e explicitas face à homoparentalidade – Moderação motivacional

Dissertação de Mestrado apresentada ao Instituto Superior de Psicologia Aplicada para obtenção de grau de Mestre na especialidade de Psicologia Social e das Organizações.