Commercial blog communication and brand image

The aim of this thesis was to examine whether company initiated commercial communication in personal blogs has an effect on consumers’ brand image. A detailed picture of the main topics was built based on the previous academic literature. The study explores how sponsored and company-initiated blog postings influence consumers’ brand image with a qualitative research. A framework defines the link between the main concepts of commercial blog communication and how this can be used in order to reach positive results in relation to consumers’ brand image. The findings of this study demonstrate that if the tech-savvy consumers consider that the commercial blog communication is genuine and the blogger stands behind the recommendation of the blog posting, it will result on a more positive brand image. However, if the consumers consider the content of the blog posting to be too controlled by the company, it is automatically seen as an advertisement instead of a recommendation by someone trustworthy. The company-controlled commercial blog communication without presenting the personality of the blogger has negative effects on brand image.

Corporate green image communication through public disclosures and social media

Today, companies need to mind the environment in all their actions. Policies, regulations and growing pressure from environmentally conscious public are driving corporations to invest increasingly in their green images. Communication plays a key role in forming and maintaining that image. This thesis explores how six selected companies communicate about their environmental efforts and activities, and its linkage to their green images, in annual and sustainability reports and in Facebook. The companies come from the U.S. and Europe and operate in three different industries: ICT, oil and gas, and aerospace & defense. Qualitative and quantitative content analyses are conducted to examine 36 reports and 121 Facebook messages, collected from the period of 2010-2014, and from 2005 for comparison. The results show that although the quality and quantity of environmental disclosure is increasing, there is still room for improvement. Overall, disclosure in the ICT sector is on the highest level. The European companies disclose more and on average have stronger green images than the American ones. Emissions and ways to reduce them is by far the most covered topic in both continents and in all three industry sectors. The messages in Facebook are closer to advertising, and overall the platform is utilized surprisingly little.

Spectral retinal image processing and analysis for ophthalmology

Diabetic retinopathy, age-related macular degeneration and glaucoma are the leading causes of blindness worldwide. Automatic methods for diagnosis exist, but their performance is limited by the quality of the data. Spectral retinal images provide a significantly better representation of the colour information than common grayscale or red-green-blue retinal imaging, having the potential to improve the performance of automatic diagnosis methods. This work studies the image processing techniques required for composing spectral retinal images with accurate reflection spectra, including wavelength channel image registration, spectral and spatial calibration, illumination correction, and the estimation of depth information from image disparities. The composition of a spectral retinal image database of patients with diabetic retinopathy is described. The database includes gold standards for a number of pathologies and retinal structures, marked by two expert ophthalmologists. The diagnostic applications of the reflectance spectra are studied using supervised classifiers for lesion detection. In addition, inversion of a model of light transport is used to estimate histological parameters from the reflectance spectra. Experimental results suggest that the methods for composing, calibrating and postprocessing spectral images presented in this work can be used to improve the quality of the spectral data. The experiments on the direct and indirect use of the data show the diagnostic potential of spectral retinal data over standard retinal images. The use of spectral data could improve automatic and semi-automated diagnostics for the screening of retinal diseases, for the quantitative detection of retinal changes for follow-up, clinically relevant end-points for clinical studies and development of new therapeutic modalities.

Registre du Saint Office de Rome, contenant plusieurs procès en matière de foi. Au f. 308, procès fait à ceux qui gardaient l'image de Henri IV.

Acquis le 27 juin 1856 de M. Benjamin Duprat, libraire, pour le prix de 70 francs; cf. B.n.F., département des Manuscrits, registre des acquisitions 1848-1893, n° 5041 "Registre original du Saint-Office de Rome, contenant les procédures de 1589 à 1595, in fol. pap."

L'Image du monde, en vers, rédaction non interpolée, attribuée à GAUTIER DE METZ ; dit de l'Unicorne.

Contient : « Cel livre de clergie en romans, qui est appellez l'image du monde, contient LV chappittres et XXVIII figures... » ; « Prologue. Qui bien veult entendre ce livre Et savoir comment il doit vivre... » ; « ... Qui par cestui poez aprendre Qui du ciecle volez entendre, Quel chose et comment ce est, Et comment va et comment nest. » — Au bas de la première colonne du même feuillet, on lit : « En l'an de l'incarnacion Aus roys de la paricion MCC XLV anz, Fu premier parfait cilz rommanz. » La même date est rapportée aux feuillets 54 v°, col. 2-55 r°, col. 1 ; « Cy commence ly rommans qui est appelez l'Unicorne, qui parle de la mort et de la vie par semblence de l'arbre. » Cette copie est incomplète des 12 premiers vers ; le début est ici : « [J]e vous vuil commencer un conte De convoitise qui surmonte... » ; « ... Amen. Que Dieux nous doint pardon. Ce fenist le Unicorne »

Image du monde de GAUTIER DE METZ et Histoire du Saint Graal.

Contient : I Image du monde, poème de GAUTIER DE METZ ; II

« L'Image dou monde » [par GAUTIER DE METZ].

Commençant par : « Or prions au commencement A Dieu le Pere omnipotent... » et finissant par : « Quel chose et comment il va, Toujourz sanz fin est et sera. Explicit Mapemonde » .

Recueil de traités de médecine et Image du monde.

Contient : Recueil de recettes médicales, de Jean Picart, Jean de Chalon, Jean d'Aunoy, etc., précédé d'un prologue, qui débute : « Tres noble et poissant prince mons. Charle, conte de Valoys, de Chartres, d'Alenchon et d'Anjou, fist faire cest livret, qui est bon et profitable pour gairir toutes manieres de plaies vielles et nouvelles, et pour aucunes autres maladies aussi » ; « Livre de Clergie en romans, qui est appelée l'Image du monde, » par GAUTIER DE METZ. — Rédaction non interpolée ; ALEBRAND de Florence, Régime du corps ; divisé en quatre livres, incomplet du premier feuillet, qui contenait la préface ; « Traictié que les maistres de medicine et les astronomiens de Paris firent de la pestilence, que fisique apelle epydimie, en l'an de l'incarnation Nostre Seignieur MCCCXLVIII, au mandement de tres noble et trespoissant prince le roi de France, pour cause de la tres grant et tres merveilleuse epydimie, qui lors couroit par son royaume. — Veus et considérés les effets merveilleus desquels la cause est tapie... » (Traduction de la Consultation latine, publiée par M. J. Michon en 1860 et par M. É. Rébouis en 1888)

GAUTIER DE METZ, Image du monde.

Contient : Mappemonde peinte ; « Bestiaires, » poème de GUILLAUME LE CLERG ; « Lapidaires » de MARBODE, traduction en vers par GUILLAUME LE CLERC (ms. A de L. Pannier)