Développement des dimensions du capital culturel dans l'étude des inégalités sociales liées au tabagisme chez les jeunes adultes

La théorie du capital culturel est de plus en plus utilisée en santé publique et pourrait être utile à l’étude des inégalités sociales liées au tabagisme chez les jeunes adultes. Ceux-ci véhiculent une haute prévalence du tabagisme et plusieurs particularités qui font d’eux un groupe cible qui mérite davantage d’attention. Cependant, le développement du capital culturel porte encore peu de consensus quant à sa définition et son opérationnalisation. Nous proposons un nouveau cadre de référence autour de trois dimensions – champs, générations et états – et établissons une application empirique de celui-ci en étudiant l’association entre certains indicateurs du capital culturel et le tabagisme des jeunes adultes. Nous utilisons les données du projet Interdisciplinary Study of Inequalities in Smoking qui a recruté 2 093 jeunes adultes à Montréal, Canada en 2011-2012. Nos variables dépendantes sont le statut tabagique courant et le nombre de cigarettes fumées dans une journée. Nous examinons les corrélations entre les indicateurs de capital culturel et leur association avec le tabagisme au travers de modèles de régression hiérarchique logistique et linéaire. Nous observons de faibles associations entre les indicateurs retenus. Nous observons aussi que les indicateurs du capital culturel liés aux champs de la santé et de l’éducation, chez les participants et leurs parents, étaient tous associés au comportement tabagique. A la lumière de notre cadre de référence, une approche multidimensionnelle à l’utilisation du capital culturel peut nous permettre de mieux comprendre les inégalités sociales liées au tabagisme chez les jeunes adultes.

Interprétation du patrimoine culturel immatériel au musée du quai Branly : la (re)découverte de l’«autre» dans l’exposition «Kanak. L’art est une parole»

L’objectif de ce mémoire est de porter un regard critique sur l’exposition du patrimoine culturel immatériel kanak, dernièrement proposée au musée du quai Branly. Ayant pour objet de corriger l’élitisme de l’eurocentrisme, le postcolonialisme est un courant de pensée qui vise à repositionner les acteurs et enjeux marginaux. Interdisciplinaire, le discours postcolonial suscite une pluralité de perspectives pour inclure la voix des « autres ». Dans notre étude, nous choisissons de traiter du propos dans un cadre singulier. Notre approche se consacrera à l’interprétation de l’ « autre » par le musée du quai Branly, de manière à comprendre comment, aujourd’hui, la particularité du patrimoine culturel kanak y est exposée. Ce mémoire se propose d’effectuer un retour sur la venue du quai Branly dans le cadre de quelques problèmes récurrents concernant la perception et le traitement de l’objet nonoccidental, retour qui semble nécessaire à l’établissement d’un bilan sur les pratiques expositionnelles du patrimoine culturel immatériel dans l’exposition « Kanak. L’art est une parole ». Pour ce faire, les enjeux soulevés seront abordés dans les perspectives de l’histoire de l’art, de l’anthropologie et de la muséologie. Par la muséographie qu’il met en place, le musée fait part au public de son parti-pris quant au discours didactique qu’il souhaite lui transmettre. Les choix effectués pour la mise en exposition et sa contextualisation expriment la définition que le musée donne aux objets qu’il contient. Le musée du quai Branly est un cas particulier. Promu au rang de musée d’ « art premier » à son ouverture, il expose des objets ethnographiques venus d’Afrique, d’Océanie, des Amériques ou encore d’Asie pour leurs qualités esthétiques. Loin de nos préceptes occidentaux, la difficulté de ce musée est de rendre compte de l’histoire de ces objets. L’exemple de l’expression artistique kanak soulève le fond du problème dans la mesure où elle prend forme à travers des ressources orales.

Hervé Guay : L’éveil culturel : théâtre et presse à Montréal, 1898-1914

Compte rendu critique de l'essai de Hervé Guay « L’éveil culturel : théâtre et presse à Montréal, 1898-1914 » (Montréal : Les Presses de l’Université de Montréal, 2010, 350 p.).

Compte rendu de « Duplessis, pièce manquante d’une légende : l’invention du marketing politique » d’Alain Lavigne

Compte rendu critique du livre d'Alain Lavigne « Duplessis, pièce manquante d’une légende : l’invention du marketing politique » (Québec: Septentrion, 2012, 194 p. Illustré. Préface de Denis Vaugeois).

Prospects of Marketing the Indigenous Ornamental Fishes of Kerala

In this study prospects of marketing the indigenous ornamental fishes of kerala, point out that the export market, consumer preferences in the domestic ornamental fishes, SWOT (strength weakness opportunities and threats) analysis etc. The study notes that the product indigenous ornamental fishes are mostely marketed by exporters and suppliers rather than the retail aquarium shopkeepers. The research findings on the attributes of indigenous ornamental fishes that matches customers preference in aquarium fish.SWOT analysis was carried out to classify the results of the study into strengths,weakness,opportunities and threats faced by the ornamental fish industry in kerala. The marketers in the study show less market perception compaired to the exporters of India. Rather than market survey, interest and experience and raw materials availability inspires them. The developments for large scale marketing have to be carried out, ensuring the sustainable exploitation of the wild fish population by adopting conservation measures such as breeding programmes, quota implementation, setting up of natural sanctuaries to protect the natural resource of ornamental fishes.

E-marketing motivators,inhibitors and critical success factors: A study of small and medium tourism enterprises (SMTES) in Mauritius and Andaman islands, India

Information and Communication Technologies (ICTs) have a dramatic impact on the tourism industry because they force this sector as a whole to rethink the way in which it organises its business . In the light of such rethinking within the tourism industry, this study has focussed on the Small and Medium Tourism Enterprises (SMTEs) in two island destinations, namely Mauritius and Andaman Islands, India.Suggestions. The findings conceming SMTEs in Mauritius and Andaman Islands have been compared to make some destination-specific inferences. The relevance of the findings has been discussed with reference to the SMTEs in the two destinations as well as the possible acceptability in other comparable settings. Suggestions have been made for further research in SMTEs’ use of the Internet for marketing function.

Management of Newspaper Industry in Kerala with Special Reference to Marketing

The general objective of the study is to examine in depth the organisation and management practices of newspaper industry in Kerala with particular reference to the marketing aspects, with a View to suggesting measures for improving the economics and the managerial efficiency of the industry. The detailed investigation into the management aspects of the industry is done with particular reference to the two most popular Malayalam dailies in Kerala, namely, the Malayala Manorama and the Mathrubhumi. The purposeful selection of these two papers for the study is amply justified as these two dailies together account for about 80 percent of the total circulation of the newspapers in Kerala. Technically speaking, both these papers are owned by organisations registered as public limited companies and are, to a large extent professionally managed. The Malayala Manorama, though a public limited company in principle, functions, however, more or less as a private company or a family concern. These two papers therefore provide a scope for studying the management of newspaper industry practically under two different organisational set up, namely private limited company and public limited company The study has been divided into eight chapters. Chapter-I spells out an introduction about the newspaper industry and its unique features.Chapter-II, deals with a review of literature, objective, scope, methodology and limitations of the study. Chapter-III deals with origin, growth and status of newspaper industry. Chapter—IV examines the cost, revenue and profitability of the Malayala Manorama and Mathrubhumi. Chapter-V deals with the Organisation and Management. Chapter-VI examines the Marketing Management of Newspapers. Chapter-VII deals with the Marketing Strategy and Performance of Malayala Manorama and Mathrubhumi: An Assessment. Chapter-VIII presents the main findings of the study.

Processing, procurement and marketing of pepper with particular reference to co-operative sector

The present Study is designed to gather, record and analyse data on history of pepper, pepper production, procurement and marketing with particular reference to Kerala. The main emphasis is given to study the'role of cooperative sector with regard to procurement and export efforts and also the services rendered by cooperative sector agencies under MARKETFED and NAFED to pepper trade. The scope of the Study covers the botany, methods of cultivation, fertilizer application, pest control management and other related aspects of pepper. Taking into consideration Kerala's supremacy in pepper cultivation and production, detailed study of its production, procurement, internal and export marketing with reference to Kerala has been given importance. As Kerala accounts for 96 per cent1 of the pepper cultivation and 94 per cent of the pepper production, the present study is entirely confined to Kerala

A Study Of The Marketing Channels Of Natural Rubber With Special Reference To Co-Operative Marketing In Kerala

The study is designed to gather, record, analyse and critically evaluate data on natural rubber production, consumption and marketing in Kerala. The scope of the study also covers the processing of natural rubber by rubber growers, especially small growers. Taking into consideration Kerala’s supremacy in natural rubber cultivation, a detailed study of marketing channels of natural rubber in Kerala, by giving special reference to co-operative rubber marketing has been given importance. Attempt has also been made to collect secondary data of the last 15 years

Marketing orientation of small Firms- a study with reference to Trivandrum district

The small business has attracted very little attention of the historians in the ancient times, or public mind inspite of the fact that its impact on the various civilisations has been phenominal. Even in recent times economists considered the small firms as inappropriate, obselate and anacronistic as it cannot assimilate the full potential of technological change in the production system. But today everybody agrees that the small business has a definite role in shaping the human destiny and enhancing the quality of life in any society. In a developing country like India small firms are necessary to generate employment for millions, high standared of personal choice to consumers, provide competition and act as a check to monopoly power; further the small firms provide an important source of innovation and in turn it paves the way for entrepreneur development in the society. In many countries the small enterprises played a significant role in the growth and development of their economic system. Italy and Japan are quoted as classic examples . In India, too, with the abundance of labour and scarce capital resources small firms have been promoted and protected by the government. But one must say that the small firm owners/managers in India have been shy in developing a market orientation in themeselves. Due to this many firms failed and closed. The alarming rate of sickness among the small firms in India may be attributed to the lack of market driven/customer orientation approach among the owner/managers of small business. So the study on the market oreintation of the small firms has never been in the mind of marketing experts and academicians. Thus, an attempt is made to enquire into them systematically and scientifically. For the study, Trivandrum district in Kerala has been selected. The data for the study has been collected by the help of a schedule which has been prepared after consulting the relevant literature and after consultation with experts in the field, academicians and practising managers.