A construção do ator mulher contemporânea em publicidades de Você S/A

In this article, we aim at analysing, from the perspective of greimasian semiotic theory, how the actor contemporary woman is built in three advertisements published in the magazine VOCÊ S/A in editions of years 2001, 2004 and 2011. Although we have chosen to organize the analysis in that order, the issue of time is not the focus of our work. Our focus in this work will be on the thematic roles of wife, mother, housewife, professional and “woman”, played by the actor who, entering in conjunction with the advertised objects, can be a fulfilled wife/mother and a successful professional or, even, can be “more woman”.

O cruzeiro: acontecimento e rotina como forma de vida da mulher nos anos 1950

Magazines such as O Cruzeiro are part of the Brazilian collection. In its pages, the female presence is constant. From the concepts of Greimas’ way of life and happening and routine from Zilberberg, we analyse a photoreport which highlights the actress Ilka Soares, comparing her to texts of the session “To the woman”. The analysis of such texts lets us verify the behaviour of a distinguished professional which is different from the traditional model of the housewife of the fifties. Reconstitute the ways of life of these women is to make up for the memory of the country

Amélia Beviláqua que era mulher de verdade: a memória construída da esposa de Clóvis Beviláqua

Based on Clovis Bevilaqua’s four biographies which present three stigmas of the character - being the son of a priest, engaged in a large grammatical legal controversy with Rui Barbosa in making the Civil Code of 1917 and married to a wife of exotic modes - we discuss the built memory of Amelia Carolina Freitas Bevilaqua, who is marked as a pioneer of the feminist movement in Brazil and also upstart writer who aspired to join the Brazilian Academy of Letters. Among other negative adjectives, she was sloppy, not vain and misaligned in dress, futile or adulterous.

Religião e economia em Antonil

In our analysis of Antonil, author of Cultura e opulência do Brasil, we oppose to the historiography that analyses him as a writer who examines Brazilian society of the late seventeenth and early eighteenth centuries, sometimes from a religious perspective, others from the economy perspective. Thus, the historiography sometimes explains him as an author who has a religious vision of society, others as an author who would have an economic view of it. In our viewpoint, both ways to consider him fail for being extreme. To comprehend him, it is necessary to understand him from the issues he has dealt with and how he dealt with them. Only then we can reconcile the religious and economic aspects of his worldview.

Mulher, mercado de trabalho e as configurações do seculo XX

The entrance of women in the labor market carries implications for the organization and structure of family functioning, leading to the proposition of new settings, family arrangements with direct interference in the mother-child and family dynamics.A major challenge for women is to reconcile time for household chores, academic, external work and be able to stay with their children in order to be able establish an affective bond and harmonious.In this sense, one can say that in married life the roles played by man and woman has been increasingly confused and that family configuration has been designed differently from the traditional family structure as well as the mother-child relationship is also touched by these events.

Formas de vida da mulher brasileira no discurso jurídico

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Sistema atende mulher: sistema de informação no centro de referência da mulher Ednalva Bezerra

The physical, psychological, sexual, moral and patrimonial violence affects women of different ages, social classes, ethnic and racial groups, levels of education and religion, all over Brazil. One of the obstacles in the strategies of prevention and facing violence against women, in public care services, focuses on the absence of an information system, automation of data and care flows. The existence of reliable data is essential for performing diagnoses, goals and conducting research on women in situations of violence who access the service agencies. In this sense, the goal of research is to present the experience of implementing a policy of data management called Woman System, in Ednalva Bezerra Women's Reference Center, which offers host/psychological and social care, guidance and legal referral for women that face any violence situation. As methodological paths, we adopt research in action. In our analyzes, we found that in this kind of public service, the use of the data system may improve the full and humanized care to women in situations of violence. Thus, the System Woman Care, still a developing phase, appears to improve the flow of relevant information within the institution, driving a process of knowledge, decision-making and intervention against gender violence.

Formas de vida da mulher em letras de canções brasileiras: as práticas semióticas do cotidiano nos séculos XX e XXI

Pós-graduação em Linguística e Língua Portuguesa - FCLAR

As cortinas que cerram o Vale: religião e secularização na diocese de Limoeiro do Norte/CE (1940-1980)

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Religião, política e eleições na Folha Universal

The Folha Universal, newspaper produced by the Igreja Universal do Reino de Deus (Iurd, abbreviation in Portuguese for Universal Church of the Kingdom of God), reaches an average weekly circulation from 2.5 to 3.5 million copies. Studies indicate that the Folha Universal is not merely an institutional newspaper. It is systematically dedicated to be a source of political information to their readers, in order to publicize candidates and politicians who defend the Iurd’s proposals for the Brazilian public life. This paper describes results of an empirical study on the frames built by the Folha Universal about the social demands, economic and political governance considered as priorities to the public management by the Iurd around five themes of analysis: public safety; children and adolescents care; public health; environment; politics and economy. The results indicate that, as characteristics of the Folha Universal in the four months prior to the 2010 Brazilian elections, aspects that differ from those indicated by previous studies on the newspaper. Previously detected in the pages of Folha Universal as a mean for finding solutions to social problems, the theology of prosperity was in our sample replaced by the formulation of public policies.

O estado da arte em gênero - mulher - em educação no Estado de São Paulo

A presente pesquisa buscou identificar através de um estudo teórico e bibliográfico a construção da identidade de gênero - mulher - a partir de uma perspectiva da educação. O trabalho apoiou-se de uma abordagem qualitativa, com base em leituras de cunho acadêmico, que trouxeram e problematizaram o tema mulher, gênero e suas sexualidades. Para isso, fez-se a análise e compreensão de resumos de 10 (dez) teses do doutorado e 10 (dez) dissertações de mestrado retiradas do banco de teses da Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES -, nas quais foram defendidas nos últimos dez anos, no estado de São Paulo. Para tanto, após as averiguações das teses e dissertações, foi constatado a relação da educação para com o gênero feminino, assim como a construção dessa relação, quais são as complicações, implicações, e a importância da mulher na sociedade. Apesar dos avanços da inserção das mulheres na sociedade, ainda existem barreiras a serem ultrapassadas. Os estudos comprovam que apesar da crescente visibilidade do gênero feminino no mercado de trabalho, nas instituições escolares e em sua conquista na independência, casos de violência, baixo salário comparado aos homens, preconceito, misoginia e estereótipos, ainda estão vigentes atualmente. Quanto à educação, percebe-se que ainda há uma forte desvalorização para com a mulher, deixando-as de lado, minimizando o trabalho desenvolvido nas escolas, rebaixamento em conhecimentos acadêmicos da área de exatas e, ainda, uma forte luta para a conquista de direitos negados