720 resultados para Heritage tourism -- Guatemala
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Short presentation about how digital cultural heritage is created and collected by the National Library of Finland
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Aki Lassilan esitys Europeana työpajassa 20.11.2012 Helsingissä.
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In the middle of the hustle and bustle of a city, you may find a city meadow. A city meadow refers to a green area situated in an urban setting, the management of which aims at maintaining meadow species and facilitating outdoor recreation for city residents. Some of these green areas situated in cities are managed in a detailed and planned manner, while others have been left untended and are now wild, overgrown and in some cases impenetrable. However, all these meadows share one similarity: they play an important role in producing ecosystem services. What, then, is meant by ecosystem services? The multitude of flowers that bloom during summer, recreational opportunities, maintaining nature’s diversity, as well as filtering urban runoff are some of the everyday “services” that city meadows provide for the urban environment and its residents. This publication covers several different points of view by numerous experts on the importance of green areas in cities. The message is clear: management of city meadows improves both natural and cultural environments in a cost-effective manner. City meadows also help improve the health and enjoyment of city residents. When a green area is well-managed, the reputation and image of the surrounding properties and neighbourhood will also improve, as will their financial value!
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Presentation at Open Repositories 2013, DSpace User Group, on 12.7.2013 in Charlottetown, PEI, Canada
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The Travel and Tourism field is undergoing changes due to the rapid development of information technology and digital services. Online travel has profoundly changed the way travel and tourism organizations interact with their customers. Mobile technology such as mobile services for pocket devices (e.g. mobile phones) has the potential to take this development even further. Nevertheless, many issues have been highlighted since the early days of mobile services development (e.g. the lack of relevance, ease of use of many services). However, the wide adoption of smartphones and the mobile Internet in many countries as well as the formation of so-called ecosystems between vendors of mobile technology indicate that many of these issues have been overcome. Also when looking at the numbers of downloaded applications related to travel in application stores like Google Play, it seems obvious that mobile travel and tourism services are adopted and used by many individuals. However, as business is expected to start booming in the mobile era, many issues have a tendency to be overlooked. Travelers are generally on the go and thus services that work effectively in mobile settings (e.g. during a trip) are essential. Hence, the individuals’ perceived drivers and barriers to use mobile travel and tourism services in on-site or during trip settings seem particularly valuable to understand; thus this is one primary aim of the thesis. We are, however, also interested in understanding different types of mobile travel service users. Individuals may indeed be very different in their propensity to adopt and use technology based innovations (services). Research is also switching more from investigating issues of mobile service development to understanding individuals’ usage patterns of mobile services. But designing new mobile services may be a complex matter from a service provider perspective. Hence, our secondary aim is to provide insights into drivers and barriers of mobile travel and tourism service development from a holistic business model perspective. To accomplish the research objectives seven different studies have been conducted over a time period from 2002 – 2013. The studies are founded on and contribute to theories within diffusion of innovations, technology acceptance, value creation, user experience and business model development. Several different research methods are utilized: surveys, field and laboratory experiments and action research. The findings suggest that a successful mobile travel and tourism service is a service which supports one or several mobile motives (needs) of individuals such as spontaneous needs, time-critical arrangements, efficiency ambitions, mobility related needs (location features) and entertainment needs. The service could be customized to support travelers’ style of traveling (e.g. organized travel or independent travel) and should be easy to use, especially easy to take into use (access, install and learn) during a trip, without causing security concerns and/or financial risks for the user. In fact, the findings suggest that the most prominent barrier to the use of mobile travel and tourism services during a trip is an individual’s perceived financial cost (entry costs and usage costs). It should, however, be noted that regulations are put in place in the EU regarding data roaming prices between European countries and national telecom operators are starting to see ‘international data subscriptions’ as a sales advantage (e.g. Finnish Sonera provides a data subscription in the Baltic and Nordic region at the same price as in Finland), which will enhance the adoption of mobile travel and tourism services also in international contexts. In order to speed up the adoption rate travel service providers could consider e.g. more local initiatives of free Wi-Fi networks, development of services that can be used, at least to some extent, in an offline mode (do not require costly network access during a trip) and cooperation with telecom operators (e.g. lower usage costs for travelers who use specific mobile services or travel with specific vendors). Furthermore, based on a developed framework for user experience of mobile trip arrangements, the results show that a well-designed mobile site and/or native application, which preferably supports integration with other mobile services, is a must for true mobile presence. In fact, travel service providers who want to build a relationship with their customers need to consider a downloadable native application, but in order to be found through the mobile channel and make contact with potential new customers, a mobile website should be available. Moreover, we have made a first attempt with cluster analysis to identify user categories of mobile services in a travel and tourism context. The following four categories were identified: info-seekers, checkers, bookers and all-rounders. For example “all-rounders”, represented primarily by individuals who use their pocket device for almost any of the investigated mobile travel services, constituted primarily of 23 to 50 year old males with high travel frequency and great online experience. The results also indicate that travel service providers will increasingly become multi-channel providers. To manage multiple online channels, closely integrated and hybrid online platforms for different devices, supporting all steps in a traveler process should be considered. It could be useful for travel service providers to focus more on developing browser-based mobile services (HTML5-solutions) than native applications that work only with specific operating systems and for specific devices. Based on an action research study and utilizing a holistic business model framework called STOF we found that HTML5 as an emerging platform, at least for now, has some limitations regarding the development of the user experience and monetizing the application. In fact, a native application store (e.g. Google Play) may be a key mediator in the adoption of mobile travel and tourism services both from a traveler and a service provider perspective. Moreover, it must be remembered that many device and mobile operating system developers want service providers to specifically create services for their platforms and see native applications as a strategic advantage to sell more devices of a certain kind. The mobile telecom industry has moved into a battle of ecosystems where device makers, developers of operating systems and service developers are to some extent forced to choose their development platforms.
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Tutkimus tarkastelee kulttuuriperinnön asemaa perheyrityksen yrityskulttuurin,identiteetin ja yrityskuvan osatekijänä ja sitä, miten historiatietoisuus ohjaa yrityksen toimintaa paikallisen vaikuttavuuden näkökulmasta. Samalla tutkimus selvittää, miten liiketoiminnan laajeneminen ja globalisoituminen vaikuttavat paikallistason toimintaan ja miten yritys käyttää kulttuuriperintöään muutosten hallinnassa. Tutkimus on historiallinen tapaustutkimus. Esimerkkitapauksena on A. Ahlström Osakeyhtiö ja Länsi-Suomessa sijaitseva Noormarkun ruukki, joka on ollut yrityksen omistuksessa 1870-luvulta lähtien. 1800-luvun lopusta 2000-luvulle ulottuva tutkimus perustuu pääasiassa arkistolähteisiin. Tutkimuksessa yhdistyvät kulttuuriperinnön ja liiketaloustieteen tutkimuksen sekä historiantutkimuksen lähestymistavat. Paikallistason toiminnan tarkastelussa tutkimus saa piirteitä myös tehdasyhdyskuntatutkimuksesta. Tutkimuksessa perheyrityksen kulttuuriperintöön sisällytetään aineellisen kulttuuriperinnön ja menneisyyden kuvausten lisäksi yrityksen jatkuvuuteen, omistajuuteen, kotipaikkaan ja yhteiskuntavastuuseen liittyvät perinteet. Tutkimus osoittaa, että historia ja perinteet voivat olla yritykselle voimavara mutta myös hidaste. Perheyhtiön traditio on kestänyt liiketoiminnallisista ja organisatorisista muutoksista huolimatta. Suvun rooli yhtiön sisällä on kuitenkin muuttunut. Perhejohtajuudesta on siirrytty sukuomistukseen. Ahlström on tyyppiesimerkki siitä, miten yritykset korostavat historian avulla toimintansa jatkuvuutta, luotettavuutta, uskottavuutta ja innovatiivisuutta. Yritys on rakentanut historiallista yrityskuvaansa muun muassa museoiden, näyttelyiden ja julkaisujen avulla. Yrityksen suhde historialliseen kotipaikkaansa, Noormarkkuun, on ollut poikkeuksellisen kiinteä. Noormarkun ruukki on esimerkki siitä, miten yrityksen menneisyyteen liittyvistä paikoista voi muodostua symbolisia muistin paikkoja. Historiatietoisuus synnyttää ja ylläpitää paikallisvastuuta, joka on ilmennyt eri aikakausina eri tavoin. Ruukin toimintoja on kehitetty, kun vanhat toiminnot ovat päättyneet. 2000-luvulla yritys hyödyntää kulttuuriperintöään liiketoiminnan resurssina, paikallisen liiketoiminnan ja matkailun kehittämisen lähtökohdista. Kansainvälisissä tutkimuksissa historian aktiivista käyttöä yrityksen strategisessa suunnittelussa kuvataan käsitteellä history management. Suomessa aihetta on toistaiseksi tutkittu vähän. Tutkimus on siten avaus yrityksiä kulttuuriperinnön säilyttäjinä ja käyttäjinä koskeville keskusteluille.
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Julkaisumaa : 040 AT AUT Itävalta. - Julkaisu sisältää kaksi DVD:tä ja 13 sivuisen tekstiliitteen, projektin verkkosivusto http://europeanacousticheritage.eu/the-project/