Trailer: análise da linguagem utilizada por esta peça publicitária cinematográfica

This final project intends to discourse about the cinematographic publicity piece that is the trailer and its main features. Its relation with the publicity is studied so we can understand how this relation occurs, once the trailer is found in between the cinema and the publicity. The trailer features are exposed, such as the persuasive features, so it becomes evident the importance of studying this advertising tool from a broad perspective. In addition, we seek to determine its aesthetics, its compositional characteristics and their relevance in movie marketing. The paper discusses briefly about the universe of the movie marketing, as a way of situating the trailer as a tool in a set of publicity techniques that help in selling movies. A case study is conducted, involving the analysis of 5 trailers from different categories of gender, in order to capture the essence of the overall trailer, such from the persuasive perspective as the audiovisual perspective. Finally the is the addition of a current universe of characteristics that can be found in the contemporary trailers, grounded by theorists and film scholars that accompanied the evolution of this advertising tool

Estudo da secagem natural e forçada das folhas de Corymbia Citriodora a partir da extração de óleos essenciais

Essential oils are products from plants and can be located in parts or in its entirety. There are several methods for its extraction, where the most suitable depends on the plant or the use of the essence. The main species cultivated in Brazil are the Corymbia citriodora, Eucalyptus globulus and Eucalyptus staigeriana. The Corymbia citriodora is a species that was introduced in Brazil along with other species, with the initial objective of timber production. The yield of oil can range from 0.5 % to 3.0% according to the literature and this can be optimized by reducing the moisture content of the leaves. Studies show that the lower water content in the leaves allows the vapor stream generated in the extractor can drag, more efficiently, the volatiles stored in the cells as compared with the green material. The drying of the sheets is important for companies, so that there is transport of water, increasing the volume of the sheets to distillation and hence a greater volume of oil. The objective of this study was to compare the drying methods, analyzing the income of the essence and determine the best method to optimize the yield of essential oil. Experimental tests were performed natural drying 10, 15 and 20 days and fluidized with times of 60, 90 and 120 minutes and after drying were extractions of the oil. The results obtained for fresh leave yield was 1.20 % and the drying time which showed the highest yield was 15 and 20 days with 2.90 % and 2.70 % yield, respectively, with the lowest level humidity of 16%. The yields obtained in fluidized bed drying did not change as the natural drying to between 1.64% and 1.7%. It is concluded that the decreased level of the sheets increases the yield of oil and the temperature in the fluidized bed is essential for the removal of water from the leaves necessary to increase the yield

Projeto CHRONOS - desenvolvimento e aplicação de um sistema de freios automotivo

The automobilist Market is more competitive each day, with new products developed by great technological innovations, daily challenging new concepts of Engineering. This monograph aims to explain the development of a brake system project completely, with emphasis on preliminary calculations made from a worksheet in Excel, for a better understanding of the components, which can be improved further in order to achieve the goals of company. It is through the preliminary calculations that we can have a reasonable first system estimate. The whole set is then analyzed for performance, cost and mass by competitors benchmarking. In terms of confidentiality, all data is fictional, but viable. The motivation for this study is approach an extracurricular topic, which essence is designing, base of engineering. The results obtained in software and field tests prove the validity of the study and assist in the continuous improvement of product development

Oralidade e eventos de letramento relacionados à leitura: práticas sociais constitutivas da escrita

This research is the result of a senior research project and longed to verify if the ways of child‘s participation in orality in classroom and the literacy events related to reading would make possible to child construct a discursive relation with the writing. Besides it investigated the conception of 20 teachers from second year from primary school about orality and literacy and also identifies which theory purposes could be discerned in one of these teachers exercise. The methodology used was the qualitative approach, with exploratory- descriptive character, and based in system of references methodological of bibliographic research and collecting of facts research. The corpus of this research constituted in deflagrate element that stimulated the search for methodology answers which could clear the possible essence of set of problems evidenced. The results indicated that the ignorance of some basic conceptions that imbricate in teaching Portuguese language, principally in orality development, reading of writing by some individuals was alarming component parts, since many of them mediate the teachinglearning process of numberless individuals. Considering that orality and literacy play fundamental function in social interactions, this research has the intention to contribute for teacher‘s continuous formation, just as help them in development of students‘ linguistic competences, and elucidate them about the importance of literacy, besides to make public the more recently theoretical subsidies about this subject

RP a partir do pensamento empreendedor: evento como consolidação de Startup

Understanding the global context that holds the organizations today, this work goes on the characteristics that can be used to descript the enterprising mind, walking through the “startup” concept in its essence and observing how the Public Relations professional acts in this field. Then, the paper begins the experience report about Indigo, a real startup, making an observation of the cultural reality that motivated its creation and some of the first processes, coming to the definition of an “enterprising startup”. Seeking consolidation of the enterprise, the Public Relations planning comes up, leading to an event that not only reach the main goal, but also generate financial goods and innovates the cultural scene

Relações-Públicas 3.0: a atuação do profissional na sociedade conectada

This work aims to reflect on the role of professional public relations in the context of connected information society and, therefore, understand how the internet has changed life in society, evaluating their impact on organizations, communication and public relations. Certainly the communication as a whole is no longer the same after the arrival of the online universe. Organizations, in turn, also are not out of context and begin to feel the impacts of such changes. Perform a reflection on the current situation and the practices and functions of public relations is fundamental to that in the midst of many technological innovations, do not ignore the essence of humanistic profession

Os recursos publicitários como ferramenta de valorização do fazer-jornalístico: um estudo das capas da Revista Veja

This study focuses on an analysis of the convergence of Journalism and Publicity on the covers of the magazine. This paper aims to clarify how the dynamics of that relationship, understanding that in contemporary society, both Journalism and Publicity to perform the same function-to inform, differing only in the objective-journalism sells news, Publicity sells dream. The magazine Veja was chosen for this study because its importance and scope in publishing. Inspired by Time magazine, founded in 1922 by Henry Luce, Veja was the 2nd review of gender information in Brazil. Today a record run of more than 1 million copies, occupying the 3rd position in the ranking of news magazines sold over the world and the largest weekly magazine of the U.S. Among the media, the magazine is the most identified with the publicity, because as disseminator of advertising, the magazine has the advantage of being able to achieve precisely the widest range of public and the possibility of dealing with many different subjects; In addition, the number of people who have contact with the advertising is much greater because, on average, four people read each issue and is also common that the same reader review the revised more than once, which helps in setting the message advertising. This affinity between magazine and publicity is in its essence as both are prepared for the market, seek to promote, show themselves to be bought. Accordingly, we intend to find out how media discourse of Veja and publicity, approach in the writing of magazine covers

A noção de equivalência e a sua especificidades na tradução juramentada

We propose in our study a reflection on “functional equivalence” based on a comparative/ terminological bilingual (Portuguese from Brazil/ French from France) approach of specialized texts (certified) due to difficulties that are aggravated by particularities from Switzerland French. A presentation of the equivalence notion in translation theories is necessary to introduce the central issue of this article, namely, to show that “the functional equivalence” seems, in the case of the specialized translation, most appropriate. This happen because legal terms and/or legal gifts in official documents are, in its essence, culturally marked, presenting a direction or different use, even though improper in countries that speak the same language, such as France and Switzerland.

A Formação do professor: um estudo a partir da concepção de ética em Paul Ricoeur

Pós-graduação em Educação Escolar - FCLAR

Ética e trabalho: Concepção de uma antítese social

Pós-graduação em Serviço Social - FCHS

Educação a distância na modernidade líquida: uma análise descritiva

Pós-graduação em Educação - FFC

Transporte público metropolitano nas regiões metropolitanas de Londrina e Maringá sob a ótica da mobilidade espacial

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

A região do Médio Tietê e os primeiros acordes paulistas: o Cururu

Pós-graduação em Geografia - IGCE

O impacto da adesão aos diferentes níveis de Governança Corporativa para o desempenho econômico e financeiro de um segmento de empresas

The importance of the capital market to Brazilian economic development, linked to the the fragility of a theoretical framework on the issue, case for developing this research. The agents operating in the capital market seek security and confidence for decision making on their investment in that sense we seek to address the concept and values of Corporate Governance to pay in the Brazilian capital market. The Corporate Governance, in its essence, is the system by which companies are directed and monitored, involving the relationship between shareholders and the board of companies, as well as a set of mechanisms and factors intended to minimize market failures. Seeking to confirm adherence to a more advanced system of corporate governance can result in a favorable financial performance, companies were investigated operating in the financial sector (intermediation, various services and insurance), listed by BM&FBOVESPA. The stock market ranks the corporate governance systems in three levels: Level 1 (rudimentary), Level 2 (intermediate) and New Market Level (advanced). To earn the impact of different levels of Corporate Governance for the outcome of the selected companies were calculated and analyzed accounting ratios of profitability, capital structure and liquidity from the Standardized Financial Statements (DFP), base year 2011, 2012 and 2013

A educação e a sustentabilidade: o desafio de um paradigma e a década da educação para o desenvolvimento sustentável da UNESCO (2005-2014)

This paper aims at proposing a discussion on the role of education in a pragmatic plot. It intends to offer some contributions to the consolidation in the essence of sustainable development and of a contextualized sustainability as well as its respective dimensions. Therefore, some conceptual evolutions of such expressions and the implications for when they are being used, especially parallel to the UN Decade of Education for Sustainable Development, UNESCO (2005-2014) are presented. This paper also intends to promote some reflection on how much environmental and general education are important with regard to the challenge of multidimensional balance proposed, as seen from the perspective of a paradigm that has been constantly shaped since the Stockholm Conference of 1972, going through the given contributions in 1992 by The Earth Summit in Rio de Janeiro – Eco 92 / Rio 92; and from there to the United Nations Conference on Sustainable Development, of Rio+20, in 2012.